Last week Skype announced some changes to their developer program. In that post I mentioned that the only application to date where one could experience SkypeKit Desktop in action was a beta version of Trillian for Windows. Earlier this week Trillian released version 5.1 to the Skype Apps Directory.

Trillian aspires to become a single client for all your conversation, messaging and social networking activity, whether on Skype, Google, Facebook, Live Messenger, Four Square, several email services and many others. And there are versions for Windows, Mac, iPhone, Android, BlackBerry and the Web. Ideally it would replace several individual clients and be accessible across multiple platforms.

Having set up an account that has been active for about a week here are some observations:

• While it allows you to track and converse with several applications and services, each one remains siloed with respect to exchanging communications. In other words, Facebook converses with Facebook on any device but not with, say, a Google application. Skype conversations are established with other Skype contacts only.
• It is the first application that demonstrates the use of SkypeKit in a desktop application; as a result it not only supports chat conversations and voice calls but also provides support for Skype’s SILK codec providing crystal clear voice quality, file transfer and access to select audio devices.
• At the moment it does not support video calling but that is simply because Skype only released the appropriate Skype video API’s last week; there is no technical reason that video calling should not appear in a future release of Trillian.
• Voice call quality experience reflected the crispness and clarity expected of the SILK codec. On a Trillian to Skype for Windows call, the Call Technical Info confirmed use of the SILK codec.
• Trillian offers a “Pro” service where all your activity is stored in the cloud on their servers; cost is almost a “nobrainer” at $12 per year.

Trillian is well along the path of providing a single client for multiple applications and services. It runs on not only PC’s but also iOS5 and Android devices. Its Pro service allows you to track all your conversations on any of these devices. However, Trillian for Mac does not yet have any Skype support (even in a beta version) yet the SkypeKit API’s are available. One cannot expect Skype support any time soon on iOS5 and Android devices as Skype has yet to release any API’s for working with these devices.

Some screen shots:

Trillian for Windows 5.1 Preferences | Accounts screen provides an overview of how it may be set up:

The main Trillian menu showing all the applications and services to which I have logged in along with an example of my Twitter feed:

All the “Contacts” menus were compressed to demonstrate the various options available for messaging. Double clicking on any of the social networking accounts brings up the relevant feed in a separate window as shown.

As shown in the menu at the right Trillian is a good way to find a Contact’s “current” status on all their social networking and messaging applications. Simply filter down with a (partial) name and you get this. In this example Boston is online in Skype, GTalk and GMail and Facebook while Alex is offline in both.

Note that, while logged in, a Contact appears under the appropriate messaging application but once logged out the Contacts are all relegated to the Offline Contacts category. Also note the icon beside each Contact name to identify the relevant messaging application.

With Google applications, logging in and out can result is some strange identification such as “gmail.51AC27DE”. It simply indicates, in this case, that the contact can be accessed via GTalk or GMail simply when s/he is logged into either. In fact, this also happened with someone who contacted me through the new Google+ chat feature where the identification under Google Talk starts with “TalkGadetC85….”.

With Trillian open or running in background you also have the option to receive small notification windows at a designated corner of your desktop as a feed is updated or an IM message is received. This can be annoying and distracting; it requires some discipline to ignore it. There are options in the preferences for turning these notifications off.

During a Skype voice call the user interface contains all the features associated with Skype calls:

One final observation: when you go to Task Manager | Processes you see this when SkypeKit is being used:

Small footprint relative to Skype (which was also open when this screen capture happened). As a matter of interest trillian.exe is using about 29,000K of memory. But this is without any video support; it will be interesting to see any change once Skype video can be accessed via Trillian.

Bottom line: Trillian is certainly well down the road to becoming a universal messaging and social networking client. And it gives an initial feel for how SkypeKit can be deployed in a desktop application. For those who use multiple applications it can become the default IM/social networking client; in fact, “Boston” in the example above has done so as he follows both Skype and Facebook for chat. Currently he still needs to open Skype for video calls.

Check out the Skype App Directory to download.

The Big Brother feel: And if you were wondering where Dan York is active as I write this (he had Google+ open in two browser windows):

Related articles

• Is Skype Soon To Release New APIs? Skype Renames Public API And Extends “Plugged into Skype” Partner Program (disruptivetelephony.com)
• Whither Skype Extras III? On the Skype Store Apps Page (voiceontheweb.biz)
• Skype desktop SDK to bring video calling to third-party apps (arstechnica.com)

Since the demise of the Skype Extras program was first announced two years ago, several of the developers with third party applications worked to wean themselves off a dependence on the Skype Extras program for their survival. However, the products remained available via the fairly innocuous and plain Skype Extras page on the Skype Store.

Yesterday I learned that a new, unannounced, menu item had been slipped into the Tools menu of Skype for Windows 5.5 as shown on the right.

Click on the Get Apps… and you go to a new page on the Skype Store:

A couple of points:

• It’s called an App Directory, not an App Store. While there is a detailed description for each application , the “Get Now” Links go to an App Store or a file download; on installing the file, you will be led to the individual application developer’s “store” page.
• For instance, the link to Qik Video for Apple takes you to the iTunes preview page with a link for purchase on the Apple App Store.
• Currently listed products comprise previously available third party products or Skype utility products listed in the Apple or Android app stores.
• Applications are categorized by “genre” such as Business, Call Recording (audio and video), Call Recording  (audio only), Faxing, Desktop and Whiteboard Sharing, etc.

In a discussion with Ash Valeski, Skype’s Senior Account Manager for the Skype Store he pointed out:

• This is simple a starting point for building a third party applications distribution channel. The SkypeKit team wants to have a distribution channel that provides awareness of forthcoming applications while supporting publishers who currently have applications that use the legacy Skype API’s.
• Expect to see more features added to this page over time.
• They have reduced the available applications to those that are currently active and appropriately supported by the application publisher, including the availability of a shopping cart where payment is required.
• There is a carousel rotating through top downloads (free and paid) and top-rated offerings.
• The directory does provide an opportunity for ratings and short reviews (via Comments) for each application. (As a test I have submitted a comment on PamFax; note that, when you make a comment, you can sign in via Twitter, Facebook or other options.)

Bottom line: This App Directory is simply infrastructure for supporting the Skype developer program. The real challenge remains for the Skype Developer program to make SkypeKit an offering that can readily and widely be adopted by not only hardware developers but also software publishers. The initial feedback on the program has been provided in this post about a hardware partner whose offering will become available later this year.

In the meantime I still find these partners are using the legacy Skype API’s; for instance, Pamela just went through an upgrade based on the legacy Skype API’s. And, amongst the publishers listed in the App Directory, Pamela publisher Scendix is not alone in this regard. However, this launch is one small step that demonstrates that current management wants to get more proactive with both the Skype Store and the Skype Developer program.

Related articles

• Whither Skype Extras Today? Withered? (voiceontheweb.biz)
• Skype’s developer websites: an overview (blogs.skype.com)
• Skype Launches Third-Party App Directory (techcrunch.com)

Two weeks ago in the post, Whither Skype Extras Today? Withered?, I asked for a clarification about the status of Skype Extras.

Today Skype announced a HotFix that effectively removes access to Skype Extras although it shows up, greyed out, in the Tools Menu. Go to Help | Check for Upgrades. In Windows Task Manager you’ll find that SkypePM.exe is no longer seen in the Processes tab.

As PamConsult’s Dick Schiferli points out in the comments below the Skype Extras do remain available in the Skype Store and are also available from the various publishers’ websites. However, the good news is that several publishers of Skype Extras have not withered away but rather have upgraded their products to remove their dependence on the Skype Extras program while introducing new features.

The Skype Extras Survivors

PamFax – winner of the 2007 Skype mashup competition, continues to grow; their recent infrastructure upgrade means that faxes are delivered within a minute of clicking on the Send Fax button. No ongoing obligations yet there are subscription programs that include a fax number in 27 countries. Send and received faxes to/from PC’s, iPhone/iPad/iPodTouch and Android. Fax Dropbox documents; receive faxes in DropBox. Click here for a complete update on PamFax,

InnerPass is releasing a new team collaboration product, Group Mix, that aggregates all their document management, persistent “rooms” and desktop sharing expertise into a web-based product with a great user interface that is easily accessed in any browser from, say, a bookmark. The first release includes voice connections in several countries via the PSTN; they will bring Skype back in shortly. More details will be forthcoming in a post early next week.

Pamela continues to upgrade and add more features to the longest running Skype Extra. Call recording, conversation archiving and many other nifty features that enhance the Skype user experience.

Netralia continues to offer its Skylook Outlook plugin that has done very well in the customer relationship management space. More recently they launched and have upgraded VodBurner, capable not only of recording Skype Video calls but also performing editing of the recording and direct upload to YouTube.

Evoca has been building their online audio recording and hosting business where you can call in from any phone, Skype or PC mic, record interviews and conference calls. From their website:

Dial any of our U.S. and international phone numbers or use the Evoca Skype Call Recorder — available for registered subscribers. Our 100% web service securely saves and stores your audio file in digital MP3 format in your online Evoca account. You can keep it private, share it with colleagues, or publish it online for the world to listen.

OnState continues to provide and grow its web-based, pay-as-you-go call center/PBX offering. In fact, in addition to its Skype integration, it now supports Google Talk and Salesforce.com amongst other features.

There may be others; I’ll be glad to add them. But these are the publishers who have managed to build on their user feedback and market acceptance. They have continued development to enhance their products which incorporate Skype integration but can operate independently of the Skype Extras infrastructure.

If Skype Extras is creating an issue with software bloat through its games partner, Easybits, why do I get a blank Skype Extras window from the Tools | Get Skype Extras menu in Skype for Windows 5.3?

In one of its previous lives, ca. 2006, Skype introduced a Partner program where they encouraged third party developers to innovate products around the use of Skype. These products arrived in the form of games, productivity tools, hosted business services and utilities that enhanced the Skype experience or incorporated Skype for its real time communications features. At the time Skype provided API tools that facilitated development of these products; they remain available even as Skype ramps up its SkypeKit developer platform. Products were made readily available to Skype for Windows users through the Tools | Skype Extras menu of the Skype client. One partner had over 3 million downloads between January 2009 and August 2010; a very significant number have become ongoing subscription-paying customers.

Original Skype Extras Window

During the summer of 2007 Skype held a Mashup Competition with regional and worldwide winners. PamFax, still in its infancy but sending faxes from a PamFax window, won the worldwide competition. (Watch Voice On The Web for a complete update on PamFax’s evolution to a one-stop multi-platform “Fax for business” solution in the next few days).

Some the Extras publishers were acquired; for instance IBM’s Lotus Sametime division acquired the popular desktop sharing utility, Unyte. Others went away due to either  a lack of market acceptance, a failed business model or impatient investors. And there were many issues with the level of support provided by the Skype Developer program at that time.

Skype announced the end of the Skype Extras program in late August 2009, pointing out that no new Extras would be accepted from that point forward and that Skype Extras would not be accessible from the Skype for Windows menu after August 31, 2010. However, while this menu is still available from the Skype for Windows 5.3 client, I get the blank window shown above. However they can still be found available on the Skype website: Skype Extras page and on the Skype Store.

So what puzzles me is the recent appearance of stories about an additional program, easybits.exe, being installed with Skype for Windows. Easybits provided the platform for the Skype Extras games; it seems that a recent update to Easybits inadvertently got into some users’ recent installations of Skype for Windows. Looking through my Task Manager, there are no traces of easybits.exe; the only item related to Skype Extras Manager is skypePM.exe and it’s not consuming much RAM. Phil Wolff, over at Skype Journal, has more to say on this, including Easybits response, in #Skype Extras partner EasyBits releases game uninstall tool.

Bottom Line: So my real question is, given the blank Skype Extras screen I receive as shown above (and have received for some time now), the lack of any trace of EasyBits software on my Skype for Windows 5.3 installation and the announcement that Skype Extras would go away last fall, what is the real status of Skype Extras today? Or is it just quietly withering away?

Skype’s statement: EasyBits Update for Skype Extras Manager

P.S. – many of the former Skype Extras publishers have continued to offer their software and even built additional products that use the Skype API’s. Within a few days I’ll provide an update on where you can find these products today and their evolution into even better offerings.

Related articles

• EasyBits releases removal tool for afflicted Skype users (zdnet.com)
• Skype pushes gaming software down users throats (go.theregister.com)
• How To Uninstall EasyBits GO (EasyBitsGo.exe) Completely (ghacks.net)

While attending CES 2011 back in January, I spent an afternoon visiting the main television vendor floor where 3D TV was definitely the number one topic of interest; however, I found, and reported on, several vendors with display kiosks demonstrating Skype for TV.

Michael Wolf, at GigaOm’s NewTeeVee, recently brought renewed visibility to the Skype for TV initiative in his post: Could Skype Be Microsoft’s Smart TV Trojan Horse?.   Frankly, from my learnings that afternoon,  his view about a role for a Windows OS on TV’s is baseless; it pays to look at the hierarchy for enabling Internet services on the TV’s.

One common trend I observed in visiting these booths is that all the vendors have embedded as firmware a complete Internet-enabling smart platform that provides access to various “cloud” applications. Social networking services such as Facebook and Twitter are the most obvious. Amongst other applications are several involving movies, such as Netflix, and sports offerings, such as NHL and ESPN Sports Center.

Skype, of course, was on at least six vendor offerings, using its SkypeKit platform, initially available for the Linux OS. In fact, Panasonic includes a dedicated Skype button on the remote controller for their Skype-enabled TV’s and BluRay players.

Behind all this I learned how the TV vendors are embedding these platforms. It’s a case of having the platform software embedded into the TV’s firmware and hardware, then layering the applications on top of the platform. Given that SkypeKit is behind Skype for TV it appears that they are using a Linux-based operating system. Certainly there is no room, given the current state of these offerings and time frames involved, for an embedded Windows.

On the other hand Skype for TV will bring to Microsoft exposure to experience with integrating applications onto these platforms. Windows Live services would be an obvious candidate for integration into these TV platforms. After all we do have Windows Live Messenger access on various smartphone platforms such as BlackBerry and iOS4.

And one should never lose sight of the network effect. Skype for TV video calls can be made to over 170 million active users who may be on any of several platforms – PC’s, iPhones, Android phones. One of my first benchmarks for how Microsoft will deal with its Skype acquisition would be the introduction of a unique Skype for iPad. This would be an application that would allow video calling on the iPad 2 taking full advantage of the iPad 2’s display size. It has nothing to do with Windows or Office but rather providing new user experiences using resources at hand.

Bottom line: It’s not a case of will Microsoft attempt to displace other OS’s on TV platforms with a derivative of Windows – that opportunity has passed them by. But rather the strategic opportunity lies in merging Skype’s experience with introducing a real time communications application onto TV platforms with Microsoft’s existing Windows Live experience on other platforms.

Michael also questions whether Google TV will be a competitor. In the end consumers want as few boxes as possible combined with ease of operation. If all the services, broadcast TV and Internet applications can come via one “box” the market for add-on boxes on home entertainment systems will eventually evaporate. How many HDMI connections will be tolerated by the average consumer?

Related articles

• Microsoft Acquires Skype – The “Amber Mac Test” (voiceontheweb.biz)
• Microsoft Acquires Skype – A Most Interesting Marriage (voiceontheweb.biz)
• The End of the “Skype as Bandit” Era (disruptivetelephony.com)

With today’s announcement of Microsoft’s intention to acquire Skype, subject to regulatory approvals, Skype has received the endorsement required to be considered a long term, viable and stable service addressing both consumer and enterprise markets.

From the press conference and press release:

• Skype will continue as a brand and an independent business unit within Microsoft. There is significant value when your brand name has become a verb in the English language (and one that translates readily to all other languages).
• Skype will continue to support “Skype Everywhere” on Mac’s, Linux, iPhones/iPads, Android phones, TV and other devices – a key requirement to maintaining and growing its current base of over 170 million active users. (This was one condition of closing the deal but execution is key; the first test will be the revamp of the Skype for Mac 5 user interface.)
• Skype has a strong basic revenue generating business; at this point it should be profitable but certainly has had good EBIDTA.
• Skype now has 170 million active users (in the past quarter), as many as 30 million online concurrently at its daily peak and growing the accounts at a rate of over 600,000 per day.
• Outlook is a key initial application for integration into current Microsoft products; Microsoft Lync will be taking advantage of Skype’s underlying technology where appropriate and feasible.

My initial thoughts:

• Keep in mind that Microsoft has bought a communications software company; one of the biggest challenges will be the integration of the software development activities across what has to be at least two different product management and software development cultures.
• Microsoft brings to the table a new level of business process and product management expertise from which Skype will benefit significantly.
• Only Microsoft has the resources – technical, product and business – that can be leveraged to justify an $8.5B buyout price (and give the current investors ~150% return on their investment over 18 months). With opportunities to enhance Office products, add technology to Microsoft Lync and complement other collaboration product such as the Sharepoint platform, they can readily get their investment back within a few years.
• Skype has found a permanent home.
• Skype can now focus totally on product and service development without the distraction of seeking financing (and the associated endorsement).

Some questions:

• How will the two companies’ instant messaging services be brought together? Skype chat offers a richer chat experience, especially given the ability to rapidly escalate to a superior voice and video conversation and to provide complements such as file transfer.
• What will happen to the Skype Store and associated hardware? While Skype has supported and sold products from several hardware vendors, Microsoft’s limited hardware offering (of mice and keyboards) is sold via traditional PC hardware retail distribution channels. Yet much of the hardware has been designed, with assistance from the Skype-certified program, to take full advantage of Skype’s inherent technology.
• Skype has been attempting  to address the large enterprise market with its Skype Connect program; yet we have heard of no successes. Microsoft Lync is a large enterprise product that can probably take advantage of Skype’s inherent technology while delivering an offering that meets the concerns of enterprise communications managers. However, what will Skype be doing to support the small to medium business market – where over 35% of its users say they are using Skype in business?
• What impact will the time required to deal with regulatory issues be on the development and launch of upgrades and new products ? We were told at the press conference no road map will become available until these regulatory issues have been addressed such that the acquisition can be completed. Yet innovation, business development and product releases must continue during this period.
• What direction will the developer program take? Will Skykit survive its rather long birthing process or can Microsoft bring in developer program expertise that would finally get Skype an active developer program from which we can see results? (and from which third party developers can benefit.)
• Can we still expect to see evolution of the Facebook relationship in some way that supports real time conversations via Facebook?
• Since Steve Ballmer showed up on stage at RIM’s BlackBerry World event last week and is now deeply associated with Skype, can we expect to see a carrier-agnostic Skype client on BlackBerry devices? Or would that be too much conflict with Windows Phone?

Bottom line: while there have been overlapping products (such as Live Messenger and Skype Chat) there is so much synergy here that it’s going to be interesting to see what product evolution occurs over the next year and how Microsoft integrates an acquisition with what has become a brand onto itself. Steve Ballmer can be thankful that there was no Yahoo acquisition and that the Skype opportunity has come about with so many more obvious benefits.

One other benefit for Canadians: the Canada Pension Plan Investment Board cleared about $500MM on the deal above their initial $300MM investment 18 months ago.

Other thoughts:

• Dan York: The End of the “Skype as Bandit” Era where Dan provides an interesting  commentary on the barriers Skype has overcome, the Skype experience and the people behind Skype. Dan has blogged more about Skype than any other topic; his employer, Voxeo, lives and dies by Skype, especially the Skype chat.
• Alec Saunders: Does Microsoft’s acquisition of Skype change anything? where he talks about the impact on carrier relationships, video calling and handset manufacturers.
• Alec Saunders: Why is Steve Ballmer excited about Skype? where he provides an excellent overview of today’s Microsoft-Skype press conference and his conclusions as to why this is an excellent deal. (Recall Alec worked for several years at Microsoft.)
• Tidbits, Apple News for the Rest of Us: Microsoft to Buy Skype for $8.5 Billion “… Microsoft says it will continue to invest in and support Skype clients for non-Microsoft platforms. If Microsoft really loves us, they’ll throw out the Skype 5 interface as an initial gesture of goodwill.”
• Phil Wolff, Skype Journal: What Skype’s partners can expect from the deal and Why did Microsoft buy Skype?
• GigaOm: Steve Ballmer & Tony Bates Talk About Skype-Microsoft …

Related articles

• Done Deal: Microsoft to Buy Skype for $8.5 Billion in Cash (kara.allthingsd.com)
• Microsoft to Acquire Skype (online.wsj.com)
• Microsoft targets video-calling with Skype (theglobeandmail.com)
• Microsoft’s Plans for an Office-Flavored Skype (blogs.wsj.com)
• It’s official: Microsoft to buy Skype for $8.5 billion (seattlepi.com)
• Why Microsoft Plus Skype Is An Enterprising Idea (informationweek.com)
• Microsoft Brings Skype from Living Room to Board Room (pcworld.com)

This morning, at the CEA Line Show in New York, Skype is taking the first step in the evolution of its revamped developer platform with the beta release of SkypeKit, “empowering consumer electronic and desktop software innovators to embed Skype into their products”.

In summary:

• Most importantly, SkypeKit allows developers to embed all the functionality of Skype into their offering without the need for the end user to have the Skype client open. They call it a “Headless” Skype toolkit whereas the developer community had been using the term “Naked” Skype.
• Initially SkypeKit is available as an invitation-only beta.
• Today API’s are available for Linux; API’s for Windows and Mac OS/X will be available in three to four weeks.
• The current program is targeted to consumer electronics and other telephony device manufacturers as well as desktop software developers
• SkypeKit includes support for Skype’s royalty-free ultrawideband audio SILK codec.
• SkypeKit supports Skype functionality beyond simply voice, including Skype video and H.264 processors embedded within hardware (such as with the FREETALK Everyman webcam).
• Skype’s developers have put significant effort into both security and scalability to sustain two of Skype’s key features.
• Skype will be promoting SkypeKit developers offerings through a “plugged into Skype” logo as well as making them available via the Skype Store.
• SkypeKit provides a long requested complement to the legacy Skype Public API’s used in applications such as Pamela, VodBurner, OnState, InnerPass and others.

This morning I had the opportunity to discuss the SkypeKit beta launch with Jonathan Christensen, Skype’s General Manager and Head of Platform. It provided an opportunity to dig deeper into Skype’s goals and strategy for the SkypeKit platform.

Primary goals of SkypeKit are:

• To provide developers with a “naked” Skype such that a Skype client is not necessary for the deployment of Skype on a hardware platform or Skype-enhanced application
• To provide an SDK that supports ALL the functionality of the current Skype clients, including video and SILK.
• To promote the incorporation of SILK into end point devices, making possible high quality audio calling such as experienced with the recent release of Skype for iPhone 2.0.
• Make the adoption of Skype into a device or application as friendly and readily adaptable as possible while providing appropriate levels of security and scalability
• To provide developers with a robust, scalable and proven channel for readily marketing their devices and applications worldwide.

In our discussion Christensen pointed out that Skype had not only reviewed developer requests for a revitalized and enhanced SDK but also incorporated the need to support all Skype functionality as well as maintaining the level of security and scalability required to meet the demand levels of Skype’s user base.

Christensen emphasized that Skype will be aggressively pursuing hardware vendors to license and adopt SILK as a standard feature of their offerings and to effect interoperability for Skype. IP-phones such as those offered by Linksys, Aastra, Polycom, snom and Grandstream would certainly be good candidates; their adoption of SILK would contribute significantly to Skype’s efforts to make SILK a standard. But it also means we could see the incorporation of SILK into, for example, the Skype for TV offerings available for certain models of Panasonic, LG and Samsung TV sets.

On another topic, Christensen emphasized Skype’s intention to facilitate marketing of the resulting offerings through both Skype’s “plugged into Skype” designation and the option to have them carried on the Skype Store. While any vendor can develop and market an offering on their own, it only receives the “plugged into Skype” designation required to be offered on the Skype Store  by meeting two conditions:

• it was developed using SkypeKit
• it meets Skype Certification standards when it comes to establishing a baseline for audio and video quality

Finally he pointed out that Skype launched this new SDK platform effort with this approach because “having an SDK for devices and desktop applications are a natural place for us to start extending Skype capabilities today”. As for supporting web developers, Skype only said, “We know there is demand among web developers, but we have nothing to announce at this time.”

To give a sense of developers intending to use SkypeKit, FREETALK (with their Webcam for Samsung TV), Panasonic, Litl with their Webbook and Grandstream are participating in the Skype booth at the CEA Line Show this week.

Bottom line: There’s quite a collection of legacy Skype hardware collected around my office over the past four years; most of it is no longer available due to  lack of ongoing support by previous Skype management, technology changes and vendor disappearance (who recalls US Robotics, for instance?). Frankly, if we look at Skype Certified hardware available on the Skype Store today, we only see offerings from FREETALK, Logitech, FaceVsion, RTX and some speakerphone vendors, such as Yamaha and ClearOne.

SkypeKit represents Skype’s first step in rebooting and revitalizing its hardware device support; it certainly fits in with Skype’s “Skype Everywhere” strategy. Last week at CommunicAsia, Skype CEO Josh Silverman was talking about his vision of “fixed-mobile convergence” for Skype where a user can transparently move from device to device and seamlessly continue a conversation without the need to even log on from one device to the next. But the final proof is in the execution:

• Has Skype made the business and ongoing support case for developers to employ SkypeKit and deploy offerings?
• Will SILK become an industry standard for audio quality? and will IP-phone vendors realize the value of SILK?

As for other Questions and Answers, check out that section at the end of Jonathan’s post today.

Full disclosure: In Store Solutions, producer of the FREETALK line of Skype hardware, has become a client of Denali InterConneXions, publisher of Voice On The Web, building on the author’s previous business development experience with establishing partnerships that can assist with the promotion of a primary vendor’s offerings. A more complete statement will follow shortly.

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• Skype Releases SkypeKit SDK, Will Bring Skype Everywhere [Skype] (gizmodo.com)
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• FREETALK Everyman Headset – Works with Skype on the iPad (voiceontheweb.biz)
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Ok, so the iPad does not have a camera of any type. But is its form factor not a “natural” format for video calling? When Global IP Solutions put out a press release yesterday I was a bit skeptical about who would take up on their “one way Video Conferencing/Chat capabilities for iPad developers, powered by GIPS VideoEngine™ Mobile”.

We’ve heard a lot of speculation about video calling on the next generation iPhone. Global IP Solutions has been offering their GIPS Video Engine Mobile to iPhone developers for the past several months. When the iPad came along they were able to port it quite readily to the iPad as announced in the press release linked above:

GIPS VideoEngine Mobile supplies iPad developers with a simple to integrate, high-level software API that contains the complex video conferencing/video chat capabilities [that can be embedded] into applications running on Apple’s iPad operating system.

Of course without a camera of any type on the iPad a video conversation involving the iPad would have to be one way (receive) video and two-way voice. One had to wonder why would there be interest in video calling using the iPad?

Yesterday the answer came home loud and clear. I had a demonstration of a video call received on an iPad over the GIPS internal WiFi network. Having experienced lots of video on the iPhone and BlackBerry Bolds (usually You Tube) and video calling using Skype, one aspect of this experience turned me from skeptic to advocate for using iPad for video calls.

The iPad form factor is an ideal format for receiving video calls. Its medium “family” picture frame size is very familiar to consumers. Propped up in a vertical position on a coffee table or physical desktop, it would be receiving video in a format and size that is quite suitable for family participation in a video call. With the accompanying (wideband and superwideband) HD voice, it delivered a perfectly natural conversation. Overall, the iPad is a natural size for video calling.

Where will we see this? Keep in mind that Global IP Solutions delivers engines that take voice and video input and transmit it efficiently over the Internet to a final destination. Their customers, who specify and provide the end user interface to the GIPS engines, include Yahoo, Lotus/IBM, Communigate, Nimbuzz (with an iPhone app), Citrix Online and many other vendors of IP-based voice and video services. And, again from the press release:

As video access becomes available from Apple, GIPS VideoEngine will support 2-way video chat/conferencing.

Bottom line: From this demonstration, and listening to the sessions at this past week’s eComm America 2010, by year end I expect low cost and mobile video calling and conferencing services will be breaking out in a big way:

• We’ll see mobile smartphone video calling not only on iPhone but also on Android devices, (RIM, BlackBerry?). Read through the GIPS blog to get more in-depth perspective on why I say this.
• Where feasible with the device display screen, the video calling standard will become HD over consumer broadband connections with the launch of the HD webcams for Skype in the next month or so.
• But the resolution standard for smartphones and tablets will actually be determined by the individual device’s screen properties; in general they will require less wireless data bandwidth than HD video calling over (cable, DSL) consumer broadband.
• We’ll be seeing low cost multi-party video conferencing solutions from a variety of vendors bringing onsite telepresence to small business.
• And there is reason to justify a built-in video camera on the next generation of iPad (but on the dipslay side a la MacBook Pro).

Update: San Francisco’s KRON-TV also visited Global IP Solutions last week and witnessed prototype video calls using mobile phones:

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• Opinion: 3G iPad will be ideal mobile business tool (macworld.com)
• Voice and Chat over iPad: Skype and Truphone Fill the Gap (voiceontheweb.biz)
• Boingo Adds An “Apple Wireless” Option for WiFi-on-the-Go (voiceontheweb.biz)
• Coming Real Soon Now: Skype for iPhone over 3G (voiceontheweb.biz)
• Apple’s iPad: Why iAttaché Would Have More Cachet! (voiceontheweb.biz)
• Reprise: Is WiFi Becoming the Unregulated Stealth Carrier of the Future? (voiceontheweb.biz)

While the FREETALK Connect all encompassing PBX announced at IT Expo last Wednesday changes the economics of small business communications, it also provides a platform around which third party applications can readily be built and integrated.

Thursday saw the announcement of the FREETALK Connect Alliance, comprising thirteen charter members plus FREETALK that covers applications from conference calling to communications enhanced business processes.

Charter members include:

• AbbeyNet/Sitofono (Italy)
• Cloudvox (USA)
• FlatPlanet Phone Company (Israel)
• FREETALK (Spain)
• IfByPhone (USA)
• In Store Solutions (Hong Kong)
• Iotum/Calliflower (Canada)
• Jazinga (Canada)
• Skype (Luxembourg)
• Tatung (Taiwan)
• Thomas Howe’s Light and Electric (USA)
• Voxeo (US)
• Voxygen (UK)
• Voxbone (Belgium)

What stands out amongst all these members is their previous experience either contributing to, or developing, applications envisioned by Alec Saunders’ Voice 2.0 Manifesto more than three years ago. IVR infrastructure, conference calling, worldwide DID number provisioning, voice broadcasting and other hosted services are amongst the strengths brought into the consortium. FREETALK is continuing to recruit additional members whose bottom line is to deliver innovative applications that deliver new business opportunities to their customers.

Expect to see an entire ecosystem of products evolve around the FREETALK Connect with its inherent support of Asterisk, SIP, Skype and Skype for SIP working with the members’ existing API sets.

Full disclosure: In Store Solutions, producer of the FREETALK line of Skype hardware, has become a client of Denali InterConneXions, publisher of Voice On The Web, building on the author’s previous business development experience with establishing partnerships that can assist with the promotion of a primary vendor’s offerings. A more complete statement will follow shortly.

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• Ifbyphone, VoIP Apps Provider Buys Cloudvox (gigaom.com)
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• eComm Europe 2009: Taking You to the Bleeding Edge (voiceontheweb.biz)
• Voxeo Becomes a Conversation Platform Company: Announcing Developer Support for IM Applications (voiceontheweb.biz)
• Calliflower Update: Reaching Out to 30 Countries and 100 Cities. (voiceontheweb.biz)
• Skype for Asterisk Release Marries Skype Calling into Popular Asterisk PBX Platform (voiceontheweb.biz)

At eComm Spring 2009, Skype executive Jonathan Christensen announced that their recently released SILK codec would be available to third parties royalty-free. Two weeks ago at eComm Europe phonefromhere.com’s Tim Panton gave a presentation “Deploying the SILK codec, How and Why” where he discussed two projects where he was involved in embedding Skype’s SILK codec into a voice-enabled service under projects managed by Dean Elwood’s Voxygen product and services deployment company. From the overview for the presentation:

SILK’s royalty free licensing combined with it’s non-TDM heritage allow us to focus on the user and what they have available instead of obsessing about attempting to manage the network.

Last week came a press release announcing the beta release of Blabbelon, the first browser-based voice chat and push-to-talk tool targeted initially at the Internet gaming market.

As communication companies continue to look for new ways to generate revenue with VoIP applications, keep current customers and lure new ones, Blabbelon enters the market and completely changes the rules of the VoIP game. The first browser-based VoIP chat tool using Skype’s SILK super wideband audio codec, as well as one of the first massively multi-user VoIP services, Blabbelon can handle thousands of simultaneous users at a fraction of the cost per user of other traditional services. Blabbelon provides a platform for a wide variety of users such as: gamers securely competing in team-based quests; businesses running 7,000 person global conference calls; or grandparents taunting grandkids over a game of Facebook Scrabble.

I spent some time yesterday in a Blabbelon session with Dean to experience the service in action. Out of this session came the following points:

• Push-to-talk voice sessions comprise a common feature of Internet gaming sessions; however, Blabbelon brings a new level of ease-of-implementation and ease-of-use, with the goal of having a simplicity of adoption similar to what Skype experienced because you simply installed it and started calling and talking.
• In fact, being browser-based means there is no download required. Once a session leader has launched a Blabbelon session s/he simply needs to distribute a URL to other participants in a game to allow them to join the session.
• It’s push-to-talk but there is a hierarchy established to manage who has “talking” rights. The entire experience of having a discussion is very similar to CB Radio or a “direct connect” two-way radio service where, with the simple push of a button, one can speak instantly to a designated team of participants in an activity, such as a construction project.
• Blabbelon sessions can scale up to more than 7,000 users in a low cost business model. In fact their press release talks about its being ideal for online auctions. Is this the style of voice service that Meg Whitman should have acquired for eBay instead of Skype?
• Use of the SILK codec certainly supplies a crystal clear sound while using a minimal amount of bandwidth – very important for gaming sessions that can become very CPU intensive. Again from the press release:
  

  Users can run Blabbelon in their Web browser, while simultaneously using other online applications – with no impact on their overall network performance, since Skype’s SILK codec was designed to use approximately 50 percent less network bandwidth than previously required, while delivering improved richness in audio quality.”

• As for the initial target market:
  

  Blabbelon will initially focus on a core audience of the millions of online gamers and players of Massively Multiplayer Online (MMO) games such as World of Warcraft (WoW). The combination of Blabbelon’s technology and features and the SILK codec provides a perfect tool for this market, which, because of the cooperative nature of games, needs a no-download, high-quality, secure, reliable and scalable voice chat.

More background from the press release:

Blabbelon was created by a team led by CEO Ed Ikeguchi, former co-founder of Medidata Solutions (Nasdaq: MDSO); Dean Elwood, CEO of telecom provider Voxygen Limited and chief technology strategist of Blabbelon; and Rowena Rubio, CMO and former systems analyst.

Available immediately [as a beta offering] from www.blabbelon.com, Blabbelon is hosted by Rackspace, ensuring the highest levels of chat stability, quality, security and reliability. Blabbelon offers 100 percent uptime through Rackspace’s worldwide network and zero downtime guarantees.

Bottom Line: Blabbelon opens new directions for the application of VoIP technology and the SILK codec. It’s not a voice conversation service along the lines of traditional telephony. Yet it brings new ease-of-use and voice quality to a market that has been poorly served by current offerings. Of course listening to Dean on Blabbelon using a FreeTalk Everyman for Skype headset with its inherent support of the SILK codec ensured that the full benefit of the voice quality available from SILK was experienced.

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• Blabellon, the net’s CB Radio. (saunderslog.com)

There  was lots of lament and thrashing when Skype announced the forthcoming end to the Skype Extras program for distributing Skype software partners offerings. By the end of August, 2010 the Skype Extras item in the Skype for Windows client will go away. But does that mean the end for developing products and services that use the Skype API’s? Certainly three of Skype’s software partners do not think so; they each have recently launched either an upgrade or a new offering:

Scendix has released Pamela version 4.6, continuing the enhancement of its popular utility for managing, archiving and recording Skype calls. Pamela also lets you have some fun with its Rich Mood Message editor and Emotions player. But most importantly Version 4.6 provides the long sought recording of Skype video calls.

InnerPass last week launched version 2.0 of its Skype-enhanced document management offering. A new client, which, in addition to incorporating traditional document management features such as version management, also allows you to manage all your Skype activities – web collaboration with conference calling that also includes multi-party desktop sharing.

And yesterday, Netralia, whose Skylook and Call Burner offerings have built significant user bases since their 2005 and 2007 launches respectively, have just announced the forthcoming launch of Vodburner, “the first product on the market to create video podcasts”.

Netralia CEO Jeremy Hague, in the press release linked above, has nicely summarized the reality behind what is currently available to support development of applications that incorporate Skype:

“We are proud to announce the upcoming launch of VodBurner today, which comes at an interesting time for the Skype Developer community, given the recent announcement regarding the Extras programme.”

“I think Skype’s announcement has caught a lot of people off guard, and there may have been some overreaction in some of the media comments.   It is important to remember that the programme is only being closed in its current form.  This does not mean Skype is removing support for developer apps.”

“Skype has supported developers since 2004, with the release of the Skype Public API.  This support is continuing.”

“Extras Manager, a separate initiative, was introduced in early 2007.  The idea was great – provide new and existing apps with an advertising platform inside the Skype client, and a payment platform integrated with Skype Credits.”

“However, the implementation was lacking.  As you can’t make a silk purse from a sow’s ear, we believe Skype has made the right choice to curtail this programme.  We are hopeful that Skype will find another way to execute on the promise of some of the great ideas of the Extras Manager dept, but providers of Skype apps do not need to rely on this.”

“What we are about is providing great applications that make use of Skype’s technology to benefit people, who will hopefully go on to be our customers.  This was our approach before Extras Manager was first thought of, and will continue to be our approach regardless of the approach Skype takes in the future.”

The important point at this time is to emphasize that developers, who make the effort to use the API’s, can be successful and continue to dedicate resources to the development of new or upgraded products.

• They have all built significant user bases; InnerPass has has over 1.5 million downloads since its version 1.0 launch in January 2009.
• They have found new ways to work with Skype as a conversation tool.
• They have all developed products which contribute to making Skype disruptive about business.

Two previous posts on this subject:

• “Skype Extras” Is Dead; Long Live the Skype API’s!
• Demythifying the Skype Developer Story

And Scendix comments on the end of Skype Extras in their PamNews blog:

• No Skype Extras System anymore

Summaries and reviews of these new offerings will follow over the next two weeks.

Question: will we learn any more about Skype’s developer and/or business programs at next week’s eComm Europe? Nobody’s saying but … there is a keynote speaker from Skype, eComm Europe’s headline sponsor.

The recent announcement of Skype’s decision to drop its Skype Extras (marketing) program initially caused much anguish across the blogosphere; however, more sober commentary has been appearing in the past few days. To recall the announcement:

1. Immediately: No new partner programs or upgrades will be placed into the Skype Extras
2. Going forward: Skype Extras will remain available via the Skype for Windows client until their certification expires (which may be up to a year).

Alec Saunders whose developer program experience crosses many platforms, in What Next, Skype?, reviews the “swift and brutal” reaction around the blogosphere, puts a perspective on the characteristics of good ecosystem programs and then measures up where Skype stands today. He concludes with:

17 points out of a possible 30. Even so, the only real killer flaw in the Skype developer program is co-marketing.  Since Skype owns the customer, they are the only cost effective channel by which a developer reaches the customer.

Without addressing these flaws, especially the co-marketing issue, Skype’s developer ecosystem will die.  It may take time, but developers will leave and go elsewhere.

Skype knows all of this, however.  The smart money is on Skype developing a new program, and judging by the recent spate of announcements around Skype in business, and the beefed up Skype for Business team, it certainly looks as if they’re going that way. It’s no coincidence that that’s where the money is too. [Author’s italics]

In No Skype Extras Anymore, Scendix CTO Christoph Buenger, a veteran at developing applications for both the Skype and eBay ecosystems, outlines in a PamNews blog post  why their products are not impacted by the shutdown of Skype Extras:

So how does this affect Scendix/PamConsult products? The simple answer is: not very much.

He goes on to review how Pamela only uses the Skype API’s; how the new upgrade of PamFax to Version 2.0 made the product totally independent of the Skype Extras system (they were the only developer who had incorporated Skype Credits into a product but they also use other payment services) and their “standalone” version of Pamela Call Recorder. He concludes with:

We believe that some changes are always a good chance to make something much better than it was before. For us, this means finding more ways to market our software and the opportunity to change the pay-as-you-go payment process in PamFax will be a great step forward in making our products even better.

So: R.I.P. Skype Extras System. Let’s find something better out there!

In Skype Says Next Generation Platform Will Embrace Developers Michael Arrington reports on a couple of weekend conversations with Jonathan Christensen:

Christensen says that the Extras announcement is not about Skype backing away from a robust developer platform. Rather, he says, Skype is focusing on a next generation platform that will hopefully address the deficiencies of the old program and open many more opportunities for developers to build on Skype services.

They went on to discuss third party applications that can make Skype calls directly and future web applications “leveraging Skype as a service”. But there are two reasons Skype has to continue to run on a client today:

• Maintaining high quality calls via their current audio/video encoding
• Skype’s p2p architecture which not only impacts latency issues but is also the major cost factor allowing free Skype-to-Skype conversations.

Read the post to see why Michael feels we’’ll first see desktop applications integrate Skype as a service first and how “the real win is when you can initiate Skype voice and video calls via web applications”. He concludes with:

Anyway, we’re looking a ways into the future with all of this. But one thing seems clear – Skype, which is happily soon to be under new management, will someday open its doors widely to developers.

Bottom line: Support for Skype developer activities is not dead; it’s evolving. No software partner’s business has been significantly impacted by the closure of the Skype Extras [marketing] program. Lots of suggestions about how Skype developer support should be executed going forward but it’s probably going to be an evolution rather than a “revolution”.

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• “Skype Extras” Is Dead; Long Live the Skype API’s! (voiceontheweb.biz)
• Skype for Asterisk Release Marries Skype Calling into Popular Asterisk PBX Platform (voiceontheweb.biz)

On Friday the Skype Developer Blog posted a blog announcing the end of the Skype Extras program in what amounts to two stages:

1. Immediately: No new partner programs or upgrades will be placed into the Skype Extras
2. Going forward: Skype Extras will remain available via the Skype for Windows client until their certification expires (which may be up to a year).

Effectively, Skype has admitted that the Skype Extras program has not been a great success as a marketing tool. “Despite the incredible breadth of Extras developed for Skype, simply not enough people were using them to justify our continued support of the Extras programme.”

However, as indicated by a Skype Software Partner’s tweet above, Skype’s developer support will be continuing. Why?

In the same announcement, it was stated that the Skype Public API’s and their documentation remain available; more importantly, it was stated that “Skype will continue to support accessories via the Public API.”

But the uniformed media fallout has been attempting to put “doom and gloom” for Skype developer activities going forward. However, had Skype personnel worked with their PR agency who has been very adept at educating both mainstream media and bloggers with the background on Skype announcements, this “doom and gloom” cloud could have been avoided. (No press release was issued; so we have to assume Skype’s PR agency was not consulted.) Some of this “missing” information is in my recent post: “Skype Extras” Is Dead; Long Live the Skype API’s!.

Here are some of the myths that have resulted along with some of the facts that dispel them:

Myth: GigaOm: Skype kills its developer ecosystem: While it is true that “if you put your lot with Skype then you are on your own” for the marketing aspect of a software partner’s offering, the Skype API’s are not going away. And Skype is finally reviewing how it can work best with developers. Some considerations:

• Last fall, Skype announced the appointment of Daniel Berg as Chief Technology Officer. In the spring they announced the appointment of former Counterpath CTO Jason Fischl as Director of Developer Relations heading up the Skype Developer Program. Maybe their silence to date says something about their evaluation of the previous Skype developer activity and their need to take time to articulate an overall Skype platform within which the Skype SDK and Skype API’s will be playing a role. Most importantly, my network’s jungle drums say they are still very active within Skype.
• Check out this job opening for a Platform Release Manager that starts out with “You will be responsible for planning and releasing each new version of the Skype SDK used as part of the upcoming Platform strategy.”
• The Skype post itself ended with: “we still believe there are opportunities for third-party developers to enhance the Skype experience”.

As implied in the OnState tweet above, and confirmed by my own conversations with other Skype partners, we should be looking forward to new enhancements to the Skype Developer Program and the Skype SDK. But maybe Skype should have filled in media and bloggers with this information via their PR network instead of bluntly announcing the end of a support program with no offsetting information.

Myth: Skype is eating its software partners. Andy Abramson, VoIP Watch, Skype Shutting Down Extras Program: “Skype will begin offering more services that are labelled as Skype vs from third parties”. What this really should read  is:

Skype will begin offering more services expanding on its core “conversation” technology expertise and will be looking to third parties to complement their core services by incorporating Skype into offerings that leverage the individual partners’ unique expertise.

For instance:

• Skype for Asterisk (developed by Skype partner Digium) and Skype for SIP will be integrating Skype’s calling and presence functionality into “legacy” platforms as they evolve the Skype for Business program. Expect to hear more at Christopher Dean’s talk at Fall VON next week in Miami.
• As initially indentified by Phil, the Skype Jobs listings include some for a new “Skype Labs” location:
  

  Skype Labs is a new R&D center located in the Bay Area focused on next generation technologies for Skype which will be applicable over the next one to five years. The initial areas of work will include security, signaling and call control for audio, video and presence, p2p and collaboration.

• However, OnState brings decades of call center experience into their Call Center – an application for which Skype has neither the experience nor bandwidth to develop. (Full disclosure: the author is involved with a new small business that will be using OnState’s Call Center as a paying customer.)
• PamFax brings a simple five or six step process for sending faxes worldwide from any PC. Having followed the development of this service over the past two years, they have built a system that solves the basic faxing problem in a user friendly, yet highly secure, manner. Once again Skype has neither the expertise nor bandwidth to address this issue. (And Scendix, PamFax’s developer who was the only third party using Skype Credits to any extent, has already made plans for other payment services when they launched version 2.0 last spring).
• Looking at Skype Jobs, one finds the engineering jobs are focused on evolving Skype’s core functionality: video codecs, video QA engineer, audio components, director of mobile engineering, etc.
• The Product Manager – Applications job description includes responsibility for:
  • Extras like call recording and faxing. (Is Skype going to make an offer for veteran Skype software partner Scendix?)
  • Partner integrations with CRM, Security, Collaboration and similar applications (insert Call Center here).

Bottom line:

• Recent Skype successes include their High Quality Video (nobody has duplicated their ability to do VGA-standard video calling over standard broadband connections) and the SILK codec for higher quality Skype-to-Skype voice calling.
• Expect a multi-party video conferencing service, improved audio and video services and hardware (for instance, finding partners such as client In Store Solutions whose FREETALK Everyman headset addresses an identified end user issue with respect to call quality in a user-friendly way).
• Skype will continue to seek out partners, such as Scendix (Pamela and PamFax), Digium, Skylook (CRM), OnState and InnerPass (document management), who incorporate Skype into a range of business services where the partner has significant expertise that can complement Skype’s core conversation technologies via their API’s (both existing and future).
• Skype’s current Partners are seeing business success:
  • Unyte and VAPPS have been acquired by IBM’s Lotus Sametime Division and Citrix Online respectively
  • OnState is finding its Call Center offering stealthing into larger enterprises due to not only its feature set but also its cost saving
  • PamFax 2.0 has been a most successful launch; Pamela 4.6 was recently launched with video recording.
  • InnerPass has had over 1 million version 1.0 downloads since January. Watch this space for future announcements.
• Statements to the effect that “Skype is abandoning/axing its developer partners” are a myth; once more it’s a case of Skype’s managing their communications onto the blogger space. Memo to Skype: Work with your PR agency (who has done an excellent job over the past two years) and the complete message can get out.

Question: What should Skype really be doing for developer support programs going forward? A recent TechCrunch post by Michael Arrington, some of Andy’s other comments and some comments in Skype Journal’s Skype 5.x Public Chat (Phil’s rushing it – this was the Skype 4.x Public Chat until a week ago) provide some hints. A post will follow.

P.S. – Do you have communications technology and/or marketing experience? It seems like Skype is doing its part to stimulate the economy. Check out the Skype Job Vacancies page where, today, over 60 job openings are listed (some listings are actually for multiple hires).

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• Skype’s Stefan Öberg @ Interop: Stealthing Skype Into Business, But Cover the Entire Skype Ecosystem (voiceontheweb.biz)
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Voxeo has as its tagline “the fastest growing voice platform company”; however, with today’s acquisition of IMified, “the world’s largest hosted instant messaging application development and deployment platform”, Voxeo has become a more encompassing, “fastest growing” conversation platform company. Complementing Voxeo’s widely respected provisioning and support of hosted voice applications, this acquisition recognizes the increasing importance of Instant Messaging as both a personal and business conversation medium, especially when it comes to issues such as presence and asynchronous conversations where the conversing parties may not simultaneously be available.

Certainly Instant Messaging’s ability to combine presence and text chat has become not simply a more useful tool for personal conversations but is a more “immediate” productivity tool for informal business conversations with its ability to:

• carry on asynchronous conversations – all participants are not always available but messages are persistent
• deliver real time presence information
• in many cases, archive conversations for later reference (especially useful for URL’s, email addresses and contact information)
• eliminate the etiquette need for a courtesy “how are you?”, “how’s the weather” overhead that usually accompanies the start of any voice conversation

From the press release:

The acquisition of IMified is part of Voxeo’s strategy to enable Unified Self-Service and live Unified Communications applications that work across voice, video, SMS, USSD, IM and the mobile web. As consumer preferences drive interaction trends, IM has become a preferred communication mode, moving outside the personal realm to include business interactions. Businesses have found IM to be a low-cost, in-demand method to facilitate both customer-facing and internal communications. On average, an IM interaction is 1/10 the cost of Interactive Voice Response (IVR), and 1/100 the cost of a live agent phone calls.

I asked Voxeo’s Director of Conversations, Dan York, about whether IMified was analogous to Voxeo’s recent Tropo announcement for voice application development. He pointed out that, whereas Tropo applications are hosted on Voxeo servers, IMified applications need to be hosted on “premise-based” servers. Otherwise, with respect to issues such as programming languages supported, yes, IMified does for IM what Tropo provides for voice. Note that anyone can develop applications for free using Voxeo’s developer platforms.

Bottom Line: Combining IMified’s platform with Voxeo’s experience in supporting voice application development opens new opportunities for innovation in self-service applications. Will we see IIMR (or ICR) as an acronym parallel to IVR, for which Voxeo has built its reputation?

Other Posts:

• IMified Blog Post: Voxeo Acquires IMified
• Voxilla: Voxeo Buys IMified, Opening New Channels for Self-Service Interactivity

With the announcement of the Skype IPO a few weeks ago we are starting to see the devolution of any previous attempts at Skype – eBay synergy. Yesterday Phil reported on eBay’s removal of Skype voice and chat buttons in eBay listings effective June 10, 2009.

My major introduction to Skype personnel and the Skype ecosystem was the 2006 eBay Developer’s Conference at the Mandalay Bay Hotel and Convention Center in Las Vegas in June, 2006. One to two hundred developers interested in exploring how they could work with the Skype Software Partner program showed up. Some common themes developed in terms of developer needs. But other than to have a common meeting location, there was really no cross-pollination of eBay developers (who tended to focus on building eBay reseller websites) and Skype developers (who were deep into programming “Extras” for Skype, hopefully to establish a partner business for themselves).

This week I received a “snail mail” postcard inviting “Alumni” to attend this year’s eBay – PayPal Developers Conference – at eBay’s headquarters in San Jose. No mention of Skype anywhere. And no enticing Las Vegas (2006) or Boston Convention Center (2007)location but rather at the eBay home office location in San Jose. At the same time eBay Live 2009, eBay’s annual event for eBay resellers that normally ran immediately after eBay DevCon, was cancelled about a year ago.

Not simply a sign of eBay weaning off Skype but also a sign of the challenges eBay Markets is currently experiencing as they work their way through the current economic conditions and the challengers to their domination as the Internet’s leading e-commerce site. It’s all about rebuilding the eBay franchise. (Did anyone notice that eBay’s quarterly reporting in April led off with PayPal – with its ongoing success – and eBay being second?)

With Skype’s restructuring and the appointment of Jason Fischl as Director of Developer Relations, can we expect a dedicated Skype Developer Partners event to be forthcoming?

I first met iotum CEO Alec Saunders as a competitor in the Canadian PC software market back in 1994. I was Canadian Country Manager for Quarterdeck whose QEMM-386 memory manager had been the tops-selling utility for DOS-based PC’s; Alec was Microsoft’s Canada’s Product Manager for DOS where they were introducing some memory management techniques into DOS 5 and DOS 6. (All to deal with the violation of the Bill Gates’-attributed memory maximum statement “640K is more memory than anyone will ever need.”)

But Quarterdeck’s development team kept coming up with ingenious ways to move drivers and other small utility programs outside the “640K” limit. QEMM-386 allowed users to, say, connect to networks while running multiple programs in this memory constrained environment using Quarterdeck’s DESQview. With the introduction of DOS 5 in 1991 and DOS 6 in 1993, QEMM-386 sales actually increased as awareness of memory management as a resource issue increased. Of course the introduction of Window 95 in August 1995 killed the need for a memory management utility altogether. But the point here is that Alec and I participated in a competitive environment that was actually mutually beneficial to us both; thus defining “co-opetition”.

We both moved on – Alec to Microsoft headquarters to become the original Internet Explorer Product Manager, myself to Los Angeles to work with a restructuring team at Quarterdeck. We would meet at conventions (usually Comdex) and occasionally exchange emails and phone calls for whatever business reasons. Alec returned to Ottawa in 2001 to take up product management and marketing positions with a couple of startups.

In April, 2004 I received a phone call from Howard Thaw, another acquaintance from my days involved with distribution of PC hardware and software in Canada, asking me to have a coffee with him during one of my trips to Ottawa on another project. He presented me with documents supporting his and Alec’s proposal to start up a new venture involving “applications that take advantage of the opportunities opened up by the emerging IP-based communications space”. The philosophy behind this goal is summed up in Alec’s Voice 2.0 Manifesto, pointing out that the value-add going forward in the communications space will be the applications.

After several iterations and developing some unique software, as well as winning a DEMO God award in 2006 iotum launched in the fall 2o07, initially as a Facebook application, Free Conference Call, a multi-party conference calling service which evolved over time into supporting the complete conference call process; the outcome then relaunched as CalliFlower in June, 2008. Through all this time I have also been privy to many of the financing trials and tribulations Alec and Howard have encountered as a startup.

Fast forward to the fall of 2008. iotum had decided there was an business opportunity in making an iPhone application for participants in CalliFlower conference calls.

Update, April 22, 2009: The posts previously linked here related to an issue that has subsequently been resolved satisfactorily with the developer who was the subject of the posts; the posts have been removed. However, I leave the remaining content in this post as it does make a point about how any outsourced service or outside contractor needs to be viewed as a team member even though they don’t have full “employee” status.

However, Alec sums up the situation very succinctly in the third post:

The lesson to be learned here is pretty simple.  When you bring a contractor into your organization you’re adding that person, albeit temporarily, to your team.  You expect to be able to work with them, through good and bad. To do that demands a certain generosity of spirit from all members of the team.

All across America, businesses are waking up to the reality that in this economic environment, team work is the key to getting through this crisis.  Whether it’s GM and their unions, the banks and their mortgagees, or the tech start-ups in Silicon Valley, businesses are learning that accommodation, flexibility, and sacrifice, not egos, are the formula for success.

When [a contract developer] failed on his first deliverable as part of our team, we simply worked through it with him.  But when we asked him to return the favour, he refused.   That’s why, in my opinion, he [was] not [at the time] much of a team player.

And that’s the reason I couldn’t [at the time] recommend [developer name] to my friend.

We had a similar experience at Quarterdeck when developing a Voice Over IP application called WebTalk in 1995. We needed additional resources beyond our internal development team, including a developer company to develop the codecs. Part way through the project, they tried an “extortionist” play. They quickly learned that, if you take on a development contract, it’s not about just delivering code; it’s also about demonstrating that you have the business smarts to realize that, even when you’re not an employee, you – as a contracted developer – better be prepared to play as a member of the team contracting your development expertise. And, as a team member, you work through the problems, including the financial issues, with from the perspective of being a team member.

There are many opportunities arising for developers in today’s communications markets, not only in the smartphone app store space (Apple, BlackBerry,etc.) but also with other platforms such as Skype and WordPress. If you’re a contract developer with this expertise, ensure you are comfortable, not only with the thrill of technical development but also the ride of working with startups who may be otherwise resource challenged, including financially – especially in today’s economic environment. You never know when your co-operation may result in having been a participant in that breakthrough “brass ring” opportunity.

In my thirteen years of running a consulting business, my clients have occasionally been challenged financially. Yet, in all circumstances, they brought their issues to me, we worked out a payment or compensation plan and I eventually was paid. (Some careers died in the process where a management change was involved.) But without that flexibility, I would never have received in one case, about two years later, funds that I needed to help my oldest son complete his medical degree at Stanford.

In today’s environment, rife with both opportunities yet significant economic challenges and barriers, it’s about building relationships for the long term, not burning bridges for short term gain.

Following a link from Dan York’s update to his post outlining technical details of Skype for SIP, I found a link to this post from IfByPhone’s Irv Shapiro: Why Skype for Asterisk is more important than Skype for SIP.

First, Irv has done perhaps the best articulation yet differentiating Skype for Asterisk from Skype for SIP:

Skype for Asterisk, which is still in closed beta, is a true Asterisk channel driver. This allows Asterisk based solutions to make, receive and transfer Skype calls. A significant capability of the SFA solution is its support for terminating a call to a Skype user name, for example a PC based user of the Skype client.

Skype for SIP is a very different animal. This service provides VOIP trunk support for existing SIP based PBX systems, which may include Asterisk. Unlike SFA where calls may be placed to any Skype user, SFS calls may only be terminated to PSTN end points.

Irv goes on to provide his view on how this plays in the Voice/Telco 2.0 marketplace. Then he provides an example of where he sees the benefit of SFA for hosted services:

From our perspective as a cloud telephony company, providing hosted telephone applications, SFA is much more interesting. While either service would allow us to provide IVR services to Skype users, the SFA Asterisk channel driver architecture allows us to terminate calls into call centers with no PSTN transport. Each call center Agent would just utilize a headset connected to a computer running the traditional Skype application. Customers calls would be able to originate from either a PSTN device or a Skype client, then route through the Ifbyphone IVR infrastructure and terminate to a call center via Skype’s computer to computer transport. This has the potential to change the cost structure associated with supporting call centers. A Skype based call center would not require a PBX or for even any centralized telephony components. The call center agents could be virtually located anywhere in the world on high quality Internet connections.

Keep in mind that calls terminated on Skype, as demonstrated on the 3 Skypehone service, have no associated termination charges. Long time Skype-based call center provider OnState has already demonstrated this business model; their hosted OnState Call Center service eliminates the need for a call center PBX. While a (prospective) customer can call in via several modes (Skype Online number, DID numbers, 800 numbers, Skype or click-to-call from a website), all the calls are terminated on Skype via their agent client.

Andy Abramson at VoIP Watch has, in a reverse manner, demonstrated this cost advantage also in his post, All Google Voice Needs Is a Little More SIP and Skype’s Game Changes, where he points out that, if Skype for SIP did terminate calls on a Skype client (i.e. – supported SIP—>Skype), then one could terminate Google Voice calls at a Skype client. But, as I have commented on that post and included in Skype for SIP: Sorting Through the Issues, Skype for SIP supports three types of connections and “SIP—>Skype” is not one of them.

Irv demonstrates that Skype for Asterisk has some interesting potential; it’s simply going to require more creative innovation that goes beyond simply making call connections through a SIP interface. It’s a matter of invoking Alec Saunders Voice 2.0 Manifesto which points out that the value lies in the applications.

The Voice On The Web public chat has continued to be lively through the week. Not only has Skype’s Senior Product Manager responsible for Skype for SIP, Chris Moore, participated but a couple of other guests have joined the discussion to clarify some issues.

First to summarize Chris’ comments:

• He is sorting through the overwhelming number of beta program applications with the intent to make accepted accounts live early next week
• G.711 codec support is in the late stages of development and may be available as early as next week; this will be accompanied by a list of countries where G.711 is supported.
• Chris has been taking input from participants with respect to SIP header information that would make Skype for SIP more broadly applicable. This, of course, leads into a discussion of going outside the “box” of SIP header standards. (SIP headers basically provide information that is transferred across a SIP connection.) More information from Jason Goecke at Adhearsion; Dan York at Voxeo has made an initial suggestion over at Github.

However, more significant have the the responses from Digium about their perspective on where Skype for Asterisk is positioned and the participation of David Tang, Vice President, Global Marketing at VoSKY in the Public Chat discussion.

Steve Sokol at Digium put up a post, “The Rumors Of Our Death” where he outlines key differentiators of Skype for Asterisk from Skype for SIP (slightly revised by Steve after feedback from Skype and chat participants):

• SFA can handle incoming Skype calls directly from any user on the Skype network.  SFS can receive incoming calls from Skype users names that are statically mapped to a Skype name to a SIP account.
• SFA can place calls to any user on the Skype network.  SFS cannot place calls to Skype users.
• SFA includes support for Skype presence information.  SFS has no support for presence.
• SFA includes buddy list management.  SFS has no buddy list management features.
• SFA calls are encrypted from end-to-end while SFS calls are delivered to the SFS endpoint devices (PBX) as unencrypted RTP streams.
• SFA supports multiple media codecs including G.711 aLaw and uLaw as well as G.729.  Wide-band audio will be available in a near-term revision.  SFS supports only compressed telephony-grade G.729 media streams.

Ultimately, the key differentiator is that SFA is designed to allow developers to build rich applications that are deeply integrated with the Skype network, while the SFS offering is a trunking solution for legacy IP-PBX systems that support SIP. Both have their place and neither is specifically competitive with the other. Both Digium and Skype are dedicated to Skype For Asterisk and both are working hard to make sure that when released it exceeds expectations.

Steve then goes on to discuss the current status of Skype for Asterisk, why it is taking so long to come out of beta and makes this important point about changes in the Skype Business Control Panel:

Enter the Skype Business Control Panel (BCP).  Skype’s Skype For Business division has launched an all-out effort to make business customers a corporate priority. Currently the BCP is simply a way to aggregate and share Skype credit.  As business services like SFA and SFS are rolled out it will take on a much more prominent role as the administrative interface for commercial customers.

The next update to the BCP will allow business customers to create master accounts that are owned and managed by companies rather than individuals.  With the BCP, Bob’s account would have belonged to AGI rather than to Bob, much like his AGI email account and company credit card.  If Bob went in search of greener pastures the system administrator could simply redirect his calls to another sales guy.

Jason Goecke has then put up his second post on Skype for SIP, Skype for Asterisk DOA; long live Skype for Asterisk, clarifying his positioning of the two offerings and concludes with:

The point is not to declare SFA dead, but to highlight these points in the hopes that the opportunities for deeper integration and the associated benefits are clear. For SFA to overshadow the SFS announcement, I contend these features are needed:

• Two-way chat via the Manager API
• Extended presence support
• SILK-codec support, which would require end-points (ie – SIP soft phones/hardware phones) embedding SILK

I understand that Digium and Skype need to get SFA to market, but a clear roadmap of what comes next and the timing would be immensely useful as developers look to place their bets. I applaud the work that Skype and Digium have been doing and the opening of the Skype network on multiple fronts. I just hope this is an opportunity to open the Skype network that little bit more.

David Tang at VoSKY has also contributed to the discussion; his main point:

We have our fair share of scars from being an early pioneer working with Skype.  Digium is just beginning to experience it.

From the tone of a few comments re VoSKY in the chat and considering their long experience with Skype implementations in businesses, a large reseller network and their creative ingenuity, we can expect that VoSKY will figure out a way to  go beyond simply continuing to be a “Skype trunking” solution for legacy PBX’s lacking SIP support (non-SIP PBX’s).

Back to the Business Control Panel (“BCP”) and its role. To date it has simply been a means for an administrator to manage Skype accounts in terms of handling Skype credits and implementing Skype on PC’s within an enterprise. Going forward Chris Moore has made the following comment:

I think I’ve chatted about the BCP in some interviews, yes the BCP will take a larger role in administration for small business of existing and new services. It will be the central portal for an SMB to use Skype.

Seems that there are many of the Voice On The Web Public Chat who are ready to start experimenting and developing with Skype for SIP; I look forward to monitoring the feedback as they finally get their hands-on experiences. Bottom line: from these developers, Digium, VoSKY and others, Skype has launched a significant opportunity to see innovation at work solving real business communications issues.

Overall Skype is starting to execute on their Business strategy through the new Business marketing group. The Business Control Panel is central to this strategy. We now have seen three activities in that direction: Skype for SIP, Skype for Asterisk and the Lotus Live support.

Update: Chris Moore has confirmed that the first beta account acceptances have gone out today; login details and passwords will be issued Monday/Tuesday next week.

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• Skype Opens Up To SIP, Finally Eyes Enterprise Customers The Way It Should (techcrunch.com)
• OpenSky Opens Skype, But Does It Work? (phoneboy.com)

Last week Skype announced that their new superwideband SILK voice codec would be made available royalty-free to any vendor who wants to incorporate it into their calling infrastructure. So how does this impact a voice engine supplier such as Global IP Solutions?

Very simply Global IP Solutions focuses on selling “engines” – voice engines for voice calling, mobile voice engines for mobile devices (initially iPhone) and video engines for video calling and messaging. These engines are then embedded in customer applications developed by IBM Lotus Live, Yahoo, Oracle and many other software publishers.

A voice or video codec is one component of these “engines”. The value-add and differentiation comes with the feature set of the entire “engine” which will address issues such as:

• bandwidth management (adapting to network and end point conditions)
• jitter and packet loss (addressing packet errors and synchronization)
• establishing a connection between parties (with GIPS this will be a SIP connection)
• user’s audio environment: echo cancellation, background noise
• battery life (for voice engine on mobile devices)

Bottom line for the GIPS customer is to supply a bidirectional Internet connection as well as a speaker and microphone connection. GIPS then worries about all the digital signal processing and related voice quality management issues. From the GIPS “Implementing Voice and Video over IP for the iPhone and Smartphones” White Paper (registration required):

While GIPS developed the highly respected  iSAC codec several years ago (and which was used in Skype clients for the first few years), their voice “engine” architecture allows for the use of any codec within the overall voice engine. Speaking with Global IP Solutions CEO Emerick Woods last week he welcomed the availability of Skype’s SILK codec and, being customer driven, said it would be available within a GIPS voice engine for any customer who requested it.

Recall that Jonathan Christensen, is his announcement at eComm 2009 last week, pointed out that the SILK codec is not only available to any vendor but also its use will not require any association with a Skype offering. Skype basically wants the voice communications industry to have available an HD Voice capability that will lead to clearer voice calls, reducing confusion due to low audio bandwidth, accents, speech inflections, expressive intonations, etc. Recall that studies have shown that HD Voice, such as offered on many Polycomm products, will lead to more productive call centers and customer support operations for this reason alone.

Following an “engine” vendor such as Global IP Solutions will provide us with a view into how readily accepted the SILK codec becomes as its availability and feature set awareness increases across the voice communications market space.

Sometimes an industry is more about co-opetition than competition delivering a win-win-win for all parties, especially the end user.

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Over the past three days there has been a continuous stream of presentations that provide insight into a wide range of issues, opportunities and perspectives in the IP-based communications space going forward. While there will be more posts covering individual presentations, it’s worth taking time to mention a few highlights:

• Most innovative, outside-the-box, presentation: Ge Wang of SMULE (Sonic Mule) and his presentation including recordings of the Stanford Mobile Phone Orchestra (MoPhO). Become your own iPhone musician by breathing gently into the iPhone’s mic using their Ocarina iPhone application (warning: small fee $0.99).
• Most outstanding announcements: three offerings that open up new user experience opportunities in a Voice 2.0 world (Yes, I already blogged about these but they still stand out as winners for both the service providers and end users.)
  • Voxeo: Tropo.com opens up the Voxeo platform,  previously limited to the small population of voice developers, to hundreds of thousands of web developers.
  • Skype: making the superwideband SILK codec available royalty-free to any relevant hardware or software vendor that wants to bring new user experiences to voice calling.
  • Jaduka: the appointment of Thomas Howe as CEO will accelerate the adoption of voice into existing business processes, eliminating the error-prone mundane while opening up new standards for applications such as healthcare procedures, customer satisfaction and service deployment.
• Other presentations of note:
  • Martin Geddes, Head of Strategy, BT: there is value in addressing issues of efficiency and effectiveness inherent to business processes. Martin proposes that the key business model is to satisfy the needs of parties who want to interact with customers; for instance, improve the productivity of call center employees
  • Shai Berger, Fonolo, whose deep dialing service has now mapped out the IVR trees of over 500 companies and presents new opportunities for customer service operations.
  • Mobivox, expanding their voice-activated mobile services platform with their CRM for Voice business tools.
  • iNum, announcing support for IM and presence, initially with Google Talk
  • Alan Duric continues to see ongoing profitability and success at Norwegian service provider Telio. Why? a continuous stream of innovation and new value-added services.
• Some themes and issues across multiple presentations:
  • Spectrum 2.0: several presentations and a panel covering issues related to (the lack of) spectrum management and “white space”. In major markets over 90% of available spectrum remains unutilized.
  • Regulatory issues: the challenge of creating and executing a user-oriented regulatory framework under “the first technology administration”. Network neutrality: is it more a “buzz phrase” than a real issue? Seeding the policy makers with players who understand regulatory issues from both an innovation and business opportunity orientation as opposed to supporting monopolies or duopolies. Aligning regulation with the application potential of emerging communications technology.
  • API’s: several presentations from vendors who provide free API’s that support third party developers in writing applications that are then hosted by the vendor: IfByPhone, Voxeo, Jaduka, Ribbit, Adhearsion (whose Jay Phillips, right, provided a tutorial incorporating programming to Skype for Asterisk),

One note: there were a lot of innovators and forward thinking people amongst both the speakers and the audience. Most interesting was that there were at least six attendees from carriers who were asking the questions about how carriers can adapt to this emerging communications world: SaskTel (2), T-Mobile US, Rogers, NTT. eComm’s biggest challenge for next year will be to attract a larger audience of carrier personnel. In personal conversations I learned a lot about their issues that may work its way into future commentary.

Overall, eComm 2009 once again provided a primer in a wide range of aspects of the emerging communications space. With Thomas Howe leading Jaduka’s CEBP charge into larger enterprises, Voxeo addressing a huge community of web developers, Skype offering new levels of call quality to the entire communications hardware and software community, Fonolo solving that PITA known as punching your way through company IVR systems and Calliflower offering new user experiences in conference calls, the next few months will prove most interesting. Most challenging to observe will be how these technologies and services assist business and personal issues in times of a most challenging overall economy.

Timothy Hay, Wall Street Journal wrote up Jon Arnold’s panel on “New Ways to Monetize Voice” : VoIP Start-Ups Scramble To Find Niche (subscription may be required)

Alec Saunders: eComm – strong stuff