Earlier this week Skype released Skype 5.8 for Windows as a gold release. It brings to all users features that have been creeping into recent beta versions including:

• Full HD video calling (720p and 1080p @ 30 fps) provided you have an appropriate webcam and sufficient Internet upload speed
• check out Logitech C920 Webcam: for a Superior Skype Video Calling Experience for more details
• Group Screen sharing – where a participant in a Group Video call can share either a window or the full desktop with up to ten participants; this requires that the host of the call have a Skype Premium subscription
• Check out Skype for Windows 5.6: Call Monitor, Enhanced Screen Sharing – and Ads! for a discussion on how Skype’s screen sharing works.
• Hiding offline Facebook contacts (Contacts | Hide Contacts Who | Are offline); in addition to hiding Offline Skype contacts
• Push-to-Talk – for multiplayer gamers – allows users to set a hotkey to toggle microphone muting on a Skype call
• Bing Bar integration (is this the first sign of a Microsoft integration?)

It’s a two screen upgrade process – in my case it took about five minutes as I have over three years of Skype chat conversations stored on my local PC; they still come in very handy using the search feature (Ctrl-F).

Video calling to Facebook users (independent from whether they have a Skype account) is still in beta but included with this release. What does beta mean? While it works quite well, there are still some issues to work through and still needs to address more feedback from user experiences:

• Need to be able to select speakers in FB window in addition to webcam and microphone
• Call from Skype to Facebook contact: when sending 720p 16:9 aspect ratio from Logitech C920 on Skype side; image on FB side is distorted to 4:3 aspect ratio – recipient on FB side should be able to see 16:9 aspect ratio

You can download this latest release by going to “Help | Check for Updates” in your Skype for Windows client or downloading here.

Recently Skype has participated in several technology sharing activities with Facebook: Facebook Video Calls, Facebook Chat sessions through the Skype client, a Facebook news feed on the Skype client home page and most recently video calls from the Skype client to your Facebook Friends.

However, until now Skype has been somewhat weak on using Facebook for social networking’s real power – user engagement. Even so over 5,000,000 Facebook users had “Liked” Skype’s Facebook site.

Three weeks ago Skype launched its new Facebook Fan Pages site with a focus on building user engagement. According to Jennifer Caulkin, Skype’s Social Networking Manager,

“We revamped the Skype page on Facebook because its about engagement with our fans.  We want to give them compelling content, access to product information, the latest Skype download, exclusive deals, unique promotions and fun stuff.”

One of Skype’s marketing challenges is to make users more aware of Skype’s broad feature set beyond basic voice and video calling. Skype’s Facebook page is one step in this direction with its focus on allowing users to more readily learn about these activities, experience some Skype features and provide feedback.

Several new tabs have been added (click on”More” to see all tabs). For instance, Skype  and Facebook provides a promotional video about using Facebook from the most recent versions of the Skype for Windows/Mac clients. “Stellar Deals” describes a few “bundle” packages involving hardware and Skype calling plan subscriptions. (However, would be more useful to have these specials offered beyond the U.S.)

Say It With Skype provides a way to experience Skype Group Video calling by using Skype Group Video to send a birthday greeting. More on this in a post to follow.

Much of Skype’s Facebook site is promotional, encouraging use of services, purchases and having fun. However, here’s where the reality hits the fan: the Facebook Support tab is one channel for entering issues with using Skype. When an entry is made onto the Support tab it is immediately also copied over to Skype’s new Community Forum for a response. Replies posted to the item in the Community Forum are then also copied back to the Facebook Support page. Click on the tabs below to see how one entry is mirrored on the two support venues.

Skype Support Channels - An Example Entry

• Facebook Support Page
• Skype Community Forum

Basically the Community Forum mirrors any entries on the Facebook Support page where Skype personnel and Community Forum members can respond to an issue.

Eventually it will also be possible to post Replies directly onto the Facebook Support page; however, due to a recent change in Facebook’s requirements for Fan Pages, Skype is working on the adjustment required to adhere to Facebook’s new policy re Fan Page security.

Bottom line: many businesses are feeling their way to determine how Facebook’s Fan Pages can be used for user engagement and as a marketing tool. While there is certainly going to be a lot of self-promotion, providing opportunities for customer participation or user feedback is critical to maintaining the integrity and credibility of Facebook Fan Pages and, most importantly, repeat visits. Only time will tell how successful Skype can be with their Facebook presence but at least there is now a concerted focus on engaging users through social networking activities.

Related articles

• Skype Now Using “@SkypeSupport” on Twitter (disruptivetelephony.com)

CounterPath, publishers of the Bria carrier grade softphone, has recently taken measures both to build their enterprise user base and to enhance the user experience when using Bria. Not only is Bria supported on Windows and Mac PC’s but also on the iPhone, iPad and Android. In other words, Bria provides a business desktop phone replacement with PC and  mobile softphones that you can take with you when out of the office. And it’s targeted as a solution for enterprises upgrading to fully IP-based communications platforms. But these enterprises still rely, in many cases, on the carriers to recommend and install products and services.

Building the enterprise user base: Two weeks ago Counterpath announced an agreement with GENBAND, a major carrier supplier of IP infrastructure and application solutions, to provide unified communications solutions for GENBAND’s Communications Application Server on mobile and tablet devices. Andy Abramson, at VoIP Watch, has given an outline of what this means to Counterpath’s participation in the “new” telecom technology market in his post CounterPath Gets Distribution.

Today, the companies changing the game in getting new telecom technology to the market include Broadsoft, MetaSwitch and GENBAND. They each control the lion’s share of what gets to the telcos so eventually in a transparent way the technology gets to consumers, and to the business markets too. Understanding the channel is key to success of any telecom products or services company, for one reason. It’s called Go To Market (GTM) but really could mean Get to (the) Market, and without channel partners there are just too many carriers, mobile operators and service providers out there today to effectively get to and sell to all of them directly.

Having acquired a bundle of Nortel carrier voice and applications assets with an $870 million revenue stream in early 2010, CounterPath has the potential to see its Bria clients on over 120 million ports and 10 million SIP connections. From the Nortel press release:

Nortel’s CVAS business is the recognized leader in the Carrier VoIP space, having shipped more than 121 million Carrier VoIP and Multimedia ports, including over 10 million SIP lines to leading carriers globally. Nortel has  consistently been ranked as the #1 Global Carrier VoIP and Softswitch leader since 2002. Nortel’s CVAS business has customer deployments in all continents with leading carriers and provides VoIP solutions to 80 percent of IDC’s worldwide listing of top 20 carriers (by revenue).

The bottom line is that Counterpath is providing a window into how the tier 1 to tier 3 telcos are absorbing and implementing IP-based communications technology in a mobile platform world.

On the actual product front Counterpath had two recent announcements that contribute to ensuring that Bria remains feature competitive when it comes to the end user experience:

• Incorporation of Skype’s royalty-free SILK codec into Bria mobile products, allowing Bria mobile product users to take full advantage of SILK’s crystal clear voice quality for calls between Bria endpoints within an enterprise communications platform. According to CounterPath’s blog post linked above:

The SILK codec is free and also performs very well compared to other similar codecs that are royalty bearing. I should point out that because Bria supports SILK does not mean Bria can interoperate with the Skype service directly. Of course Bria users can call Skype users via the PSTN.

• Incorporation of social networking into the Bria client allowing Bria users to follow their Facebook and Twitter feeds. Counterpath calls it “social blurring” of the unified communications interface. From an example provided by CounterPath’s Todd Carrothers, Senior Vice-President, Marketing and Products:

Basically Facebook (on the left) and Twitter (on the right) are setup as additional “accounts’ on Bria, connecting via an XMPP feed as a peer to SIP accounts supporting voice, instant messaging and video. Bria becomes one more user interface option for accessing the user’s Facebook news feed and Twitter stream.

Bottom line: CounterPath is making extensive progress as a vendor to the enterprise market through their partnerships with, and support of, market leading carrier vendors in the IP-communications solutions space. And they represent a market leading proxy for following the enterprise market adoption of IP-based communication solutions.

Today Skype announced the availability for user testing two upgrade clients: Skype for Windows 5.7 beta and Skype for Mac 5.4 beta. Most importantly this brings major feature equality, including one major new feature, to both:

• Both expand their ability to combine real time communications with asynchronous social networking. The major feature introduction is the launch of one-to-one video calling from the Skype client to your Facebook Friends. In addition there are updates to the delivery of Facebook presence information to/from your Skype client.  Combined with the previous Facebook news feed and Facebook chat, the Skype client is also becoming a unique Facebook client/user interface.

• Skype 5.7 for Windows beta now supports screen sharing in Skype Group Video Calls – a feature available on the previous release of Skype for Mac.
• Skype for Windows has also added a “Push-to-Talk” microphone toggle in its hot-keys menu (Tools | Advanced | Hotkeys). (OK, this feature, addressing a request from gamers, is missing from Skype for Mac).

Bottom line: For the first time it would seem that both Skype for Windows and Skype for Mac have feature equality for all their major features. The challenge remains to make the user interface, including navigation, consistent between the two. At the moment they require two different learning experiences. And Skype for Mac is still missing the Call Quality Information bar.

More to follow once there has been a chance to try out the new features. Keep in mind this is beta software and may still have bugs. From one of the announcement posts:

Please post your comments and suggestions on our Support Network and in case you see the odd bug then please report it to us on our public issue tracker, so that we can make the next release an even better one.

Update: Dan York confuses feature equality with porcine aviation: OMG! Skype Simultaneously Releases (Almost) The Same Version on Windows and Mac OS X

Related articles

• Hands on with Skype’s new Skype-to-Facebook video calls (gigaom.com)

Last week Skype announced some changes to their developer program. In that post I mentioned that the only application to date where one could experience SkypeKit Desktop in action was a beta version of Trillian for Windows. Earlier this week Trillian released version 5.1 to the Skype Apps Directory.

Trillian aspires to become a single client for all your conversation, messaging and social networking activity, whether on Skype, Google, Facebook, Live Messenger, Four Square, several email services and many others. And there are versions for Windows, Mac, iPhone, Android, BlackBerry and the Web. Ideally it would replace several individual clients and be accessible across multiple platforms.

Having set up an account that has been active for about a week here are some observations:

• While it allows you to track and converse with several applications and services, each one remains siloed with respect to exchanging communications. In other words, Facebook converses with Facebook on any device but not with, say, a Google application. Skype conversations are established with other Skype contacts only.
• It is the first application that demonstrates the use of SkypeKit in a desktop application; as a result it not only supports chat conversations and voice calls but also provides support for Skype’s SILK codec providing crystal clear voice quality, file transfer and access to select audio devices.
• At the moment it does not support video calling but that is simply because Skype only released the appropriate Skype video API’s last week; there is no technical reason that video calling should not appear in a future release of Trillian.
• Voice call quality experience reflected the crispness and clarity expected of the SILK codec. On a Trillian to Skype for Windows call, the Call Technical Info confirmed use of the SILK codec.
• Trillian offers a “Pro” service where all your activity is stored in the cloud on their servers; cost is almost a “nobrainer” at $12 per year.

Trillian is well along the path of providing a single client for multiple applications and services. It runs on not only PC’s but also iOS5 and Android devices. Its Pro service allows you to track all your conversations on any of these devices. However, Trillian for Mac does not yet have any Skype support (even in a beta version) yet the SkypeKit API’s are available. One cannot expect Skype support any time soon on iOS5 and Android devices as Skype has yet to release any API’s for working with these devices.

Some screen shots:

Trillian for Windows 5.1 Preferences | Accounts screen provides an overview of how it may be set up:

The main Trillian menu showing all the applications and services to which I have logged in along with an example of my Twitter feed:

All the “Contacts” menus were compressed to demonstrate the various options available for messaging. Double clicking on any of the social networking accounts brings up the relevant feed in a separate window as shown.

As shown in the menu at the right Trillian is a good way to find a Contact’s “current” status on all their social networking and messaging applications. Simply filter down with a (partial) name and you get this. In this example Boston is online in Skype, GTalk and GMail and Facebook while Alex is offline in both.

Note that, while logged in, a Contact appears under the appropriate messaging application but once logged out the Contacts are all relegated to the Offline Contacts category. Also note the icon beside each Contact name to identify the relevant messaging application.

With Google applications, logging in and out can result is some strange identification such as “gmail.51AC27DE”. It simply indicates, in this case, that the contact can be accessed via GTalk or GMail simply when s/he is logged into either. In fact, this also happened with someone who contacted me through the new Google+ chat feature where the identification under Google Talk starts with “TalkGadetC85….”.

With Trillian open or running in background you also have the option to receive small notification windows at a designated corner of your desktop as a feed is updated or an IM message is received. This can be annoying and distracting; it requires some discipline to ignore it. There are options in the preferences for turning these notifications off.

During a Skype voice call the user interface contains all the features associated with Skype calls:

One final observation: when you go to Task Manager | Processes you see this when SkypeKit is being used:

Small footprint relative to Skype (which was also open when this screen capture happened). As a matter of interest trillian.exe is using about 29,000K of memory. But this is without any video support; it will be interesting to see any change once Skype video can be accessed via Trillian.

Bottom line: Trillian is certainly well down the road to becoming a universal messaging and social networking client. And it gives an initial feel for how SkypeKit can be deployed in a desktop application. For those who use multiple applications it can become the default IM/social networking client; in fact, “Boston” in the example above has done so as he follows both Skype and Facebook for chat. Currently he still needs to open Skype for video calls.

Check out the Skype App Directory to download.

The Big Brother feel: And if you were wondering where Dan York is active as I write this (he had Google+ open in two browser windows):

Related articles

• Is Skype Soon To Release New APIs? Skype Renames Public API And Extends “Plugged into Skype” Partner Program (disruptivetelephony.com)
• Whither Skype Extras III? On the Skype Store Apps Page (voiceontheweb.biz)
• Skype desktop SDK to bring video calling to third-party apps (arstechnica.com)

Over the past couple of years I have attended quarterly briefings given by CheckPoint Canada that give me some perspective on Internet security issues from a third party (relative to Microsoft, Google, Facebook, Skype, etc.) who understands not only the issues that challenge a business’s Internet security but also how they are changing over time. I’m more interested in the security issues overview and what business issues need to be considered and addressed, not the technology details. (I’ll trust CheckPoint’s sales results to be the guide as to their credibility.) CheckPoint Canada’s presentations are quite educational in this respect, in part due to the knowledge and passion of their lead technical resource for Canada.

At the most recent presentation two weeks ago I learned (i) about the evolution of CheckPoint’s new approach to addressing security at the enterprise level and (ii) about an experience that demonstrated one simple example of CheckPoint’s thoroughness at identifying and addressing Internet security issues at a personal engagement level.

In taking a new approach there are several changes in the business environment that challenge the ability of simple solutions such as firewalls and IP address identification to manage security, including intrusions such as malware and business data loss.

• Users have more than one device: a PC, a smartphone, maybe even a tablet.
• Employees need to be able to carry on personal activities, such as banking, from their place of employment
• this creates data privacy issues
• IP address-based policies no longer work – users no longer belong to one network.
• The emerging IPv6 standard means that it will become very difficult to track activity via a “single” IP address; also the IPv6 protocol is not a simple extension of IPv4’s nnn.nnn.nnn.nnn format.
• Security policies need to synchronize with a customer’s internal business processes as the priority.
• Use of collaboration tools and services is on the rise; not everyone is at one “secure” location.
• Security needs to address permission issues involving both websites and applications
• 189 new websites were created every minute in 2010
• The rise of video use for, say, marketing and support create bandwidth issues

Yet businesses obviously continue to seek protection against security breaches and data loss at minimal overhead and costs to the operation.

CheckPoint addresses these issues with a focus on the business’s policies, people (employees and contractors who need access) and enforcement as opposed to the underlying technology infrastructure. This is reflected in their unique ability to configure their installations to meet a business’s needs. In its infrastructure CheckPoint maintains a dynamically updated database of critical data.

In part CheckPoint addresses these issues through engagement of users as they attempt to visit a website or use an application:

• For instance, when accessing Facebook, a notification comes to the user advising of company policy and a warning about the information that cannot be shared on Facebook.
• Exceptions can be established to permit access to, say, an online banking site without inspecting data.
• All traffic is inspected to ensure SSL certification where appropriate.

One issue CheckPoint addresses is data loss prevention, both internally and externally. Here is one example of how CheckPoint has a significantly complete offering that provides a warning to the individual employee’s activity.

CheckPoint Canada’s Regional Security Engineering Manager was recently checking out one of Checkpoint’s new data loss prevention (“DLP”) tools on his home network (no, they do not have a home product, yet). He attempted to check into an Air Canada flight via the Air Canada application on his iPhone. But the DLP software identified an issue:

His personal information data – including his Aeroplan number – was going across the Internet to Air Canada as unencrypted clear text. Apparently doing an Air Canada check-in via their website is encrypted; however, until Air Canada addresses this issue for their iPhone application (they have been notified), Kellman will not be doing check-ins via his iPhone (and probably the same applies to their BlackBerry application).

Bottom Line: What I can say from the presentation is that CheckPoint has developed not only the technology expertise but also the business experience that addresses they dynamic nature of the Internet, its growth, its usage and its security threats while ensuring that individual users can be comfortable with their work and personal activities. As with business use of social media, engagement of the individual user is a key to their ongoing success. (And their recent sales growth is the best indicator of that success.)

One final comment: CheckPoint employees are heavy users of Skype and, in fact, CheckPoint has no qualms about allowing usage; in the case below, the CheckPoint customer is giving permission for its sales department to use Skype. I’ll have more to say in another post about Kellman’s use of Skype to keep in touch with his young family while having a heavy travel schedule across Canada and to CheckPoint’s headquarters in Israel.

Jeff Pulver has been operating 140 Characters Conferences over the past two years at many U.S. locations where attendees hear stories about how Twitter has played a role in both personal lives and business activities. About six months ago an ambitious group of social media enthusiasts in the Kitchener-Waterloo region approached Jeff about about holding a session in Kitchener, Ontario – twin city to Waterloo about an hour’s drive west of Toronto. Jeff, who has had many reasons to visit the Toronto area over the past several years, suggested that it be billed as the 140 Characters Conference: Ontario to give it a regional perspective.

A historical perspective

During his keynote Jeff mentioned that his origins with real time worldwide communications go back to his early exploration of amateur radio – the only way to communicate socially with individuals worldwide prior to the Internet other than to make expensive international telephone calls. I recall several friends who immersed themselves in amateur radio due to the intrigue of finding new friends in far off locations. (Full disclosure: the author used the Radio Amateur Handbook to build magnetic resonance spectrometers at an early stage in his career.)

One of the applications that drove the adoption of Quarterdeck’s DESQview multi-tasking environment for DOS was community bulletin boards that used DOS PC’s with modems and dial-up connections to allow individuals to communicate via text messages. One of the more interesting applications of bulletin boards was managed by an child oncology doctor at Toronto’s Sick Kids Hospital. She had set up a bulletin board service whereby her patients could continue to communicate with each other once they had left a hospital and returned home. The key learning here was that an otherwise geographically dispersed community with a common interest could come together and share their experiences in dealing with their disease as they carried on their day-to-day lives at home. One of the key observations made by the doctor was that the kids could communicate without the need for others to see any physical impact of their cancers – “kids without faces” she called it; as a result it helped to keep discussions focused on the issues they faced in living their lives and gave them the confidence to raise their concerns.

So there was some early evidence that with the appropriate communications tools available, one can establish common interest groups and communities that engage in conversations sharing experiences and information that are otherwise “below the radar” of mainstream media. And they could do this across an electronic bridge that broke down geographical barriers.

So where are we today?

In the past fifteen years we have seen the evolution of many tools for engaging conversations with others through the Internet: email, web post comments, Skype chat sessions, Facebook and, of course, Twitter. For most of them, one is dealing with a closed or gated” community where you, say, accept Friends on Facebook, approve Skype contacts and put up anti-spam filters for email, etc.

However, what became apparent with yesterday’s presentations were:

• Be authentic, remember you are always presenting your “personal brand”, not only building relationships but also establishing legitimacy and credibility even if that is not your intention
• As a “broadcast” tool where anyone can see your Tweets if they have the right tools and filters, you can recruit a community to help you with your common interest.
• Whereas physically close family and friends may not see the nature of your issue, someone out there in Twitterland will be willing to share their experiences and information resources via 140 character messages. Yes, there are pluses and minuses but let’s focus on the positive outcomes here.

We heard stories about helping a single parent with no support resources, alleviating depression, losing your job and becoming an entrepreneur starting your own business, watching out for the “little things” to reward small but important achievements at a small business, growing a “new age” fitness business where the actual activity is secondary to the socialization and building community morale and enthusiasm in a town that has lost most of its “conventional” manufacturing industry. Taylor Jones describes it more completely here.

It was obvious from yesterday’s presentations that each presenter had built a community of interest but most interesting was to note that Twitter was not simply a tool for social networking but also a seed for changing lives. But, as AmberMac stated in her presentation, keep in mind as you tweet – with influence comes responsibility.

The Take Away

A couple of years ago, in conjunction with a CES show, I attended one of Jeff’s initial sessions where he was trying to identify a market to address built around this 140 character communications tool. At that session we listened to Twitter experiences but the presenters largely were achieving commercial success.

What was different yesterday across all the presentations was a common thread of not simply socializing via the Internet to build relationships but then using that socializing for experiencing follow up social change in our lives, whether the Twitter engagement involved dealing with individual personal challenges or driving a “community” to take the initiative to achieve a common goal.

Acknowledgement: Kudos to the K-W area team that organized this conference. Well done, well run. Look forward to hearing about another one in the future.

Yesterday Skype released the “Gold” or “user” version of Skype 5.5 for Windows. Many of the features, including the Facebook integration, were discussed in Skype for Windows 5.5 beta: First Impressions with Facebook Integration and Skype for Windows 5.5 beta: The Call Bar. In the final release these have been enhanced; at the same time Skype introduced some amusing new emoticons – some in the emoticon table for the chat message; others are “hidden”.

As for the complete new feature set, according to Raul Liive, Skype’s Beta Program Manager, it includes:

• Skype to Facebook instant messaging (enhanced from beta)
• New and updated emoticons (new)
• New login experience
• Improved call controls (modified from beta)
• Improved video calling reliability (yes!)
• Simplified installer flow (only three splash screens)
• Avatar selection improved
• Video snapshot capture improvements
• Changed group conversations profile area:
• 
• Plus several bug fixes

Facebook Enhancements: In the beta there was little to identify whether you were in a chat session with a Contact’s Skype chat or Facebook chat. With this release, the Facebook icon appears at the top of the conversation pane. However, confusion can still arise. In the Contacts pane “Recent” tab there is no way to identify whether one would be communicating with the Skype chat or Facebook chat. Product management is probably conflicted because they also want to show the contact’s presence information … maybe a blue icon for Facebook chat presence would help.

Notice also that if you are in the Contacts Facebook chat conversation, the call bar only allows you to call PSTN numbers (via SkypeOut) but not place a Skype-to-Skype call, as would be expected. You can still set up a conference call and monitor your hardware and network conditions via the call bar.

Finally the Facebook news feed content has been moved to the Skype client Home Page tab (no longer a separate tab) but still continues to show the profile pictures (avatars) for the most contacted Contacts (either through calls or chat sessions).

• When you enter a Mood Message on the Home Page tab, there is an option to share the message on your Facebook news feed.
• Running your cursor over any of the Skype profile pictures along the top row or a Facebook message will bring up a Call button which can launch either a Skype-to-Skype call or a SkypeOut call with the Contact.
• You can “Like” a Facebook message and/or add a Comment

It will be interesting to see how the various calling services evolve in both the Skype client and Facebook itself as Skype’s integration into Facebook deepens beyond the initial Facebook Video Calling introduced three weeks ago. Dan York adds his comments on the implications of the Facebook Chat integration in Skype Opens Its Walls A Bit? Lets You IM Facebook Users Just Like Skype Users.

Emoticons: not something I used a lot but I can see using them more often; when appropriate in the context of a chat session I might use only a few of the emoticons. However, today Skype introduced several new emoticons as shown on the right. Most amusing is the “wfh”, a hidden icon that I can see many users in today’s virtual commuting world having an association with (although more often in their Skype Mood Message).

Skype has several hidden icons, as shown on the left – sometimes called “Easter eggs”. I’ll not give the shortcodes but many of them can be implied from the name. “Working from Home” is very dynamic rotating between the two images shown in this graphic. For those who are totally puzzled and frustrated there is a hidden “wtf” button.

Suffice it to say that these icons have created much discussion and amusement today. Skype for Mac’s Chief Whining Officer, Dan York made himself heard arising out of our musings earlier today when the release was first announced. Let’s hope they appear in a forthcoming Skype for Mac release. Actually both sides of the conversation need to have Skype for Windows 5.5 “Gold” release in order to see these emoticons properly.

The Call Control Bar (or Call Navigation Bar) has been modified slightly. Most importantly it continues to offer the Call Quality Info feature – perhaps its most useful feature where you want to monitor and modify conditions during a call. Also very useful is the PopOut window during a video call which allows you to watch the video image while using other applications during a call.

And, talking about Video, over the past two weeks I have done a few Skype Group Video Calls with up to eight parties. Where this group had previously used a service where only the speaker’s video appeared (it was really a “push-to-talk” service) the dynamics of the group call change entirely when you have the many “ad hoc” features of a Skype Group Video call – chat window, identification of who is speaking, monitoring the network conditions .. even the network connection recovery feature has helped a few times. And, as it should, the technology stayed in the background relative to the conversation. (The call resulted in at least one Skype Premium subscription being picked up.)

Oh, and there’s lots of flexibility in sizing and placing the various participants’ images. As Raul noted in his post reference above:

In this version we have made numerous ‘under the hood’ updates to our video engine to improve its reliability. We have reduced the amount of graphic card resources needed for video calls and improved support for older cards, especially for users with SiS graphics cards.

Full disclosure: the Skype Group Chat is being hosted on a quad core PC with a 1.7 Mbps upload speed on the Internet connection.

Bottom line: Skype for Windows 5.5 “user release is a winner, most importantly because the client and technology is almost totally transparent to the conversation. The Facebook integration remains optional as to whether you use it (you simply can either not log into Facebook or log out of it if you find it not satisfactory). It still needs a bit of User Interface work to more readily identify whether you are chatting via Skype or Facebook. The emoticons can add some fun and excitement to the conversation (an picture is worth a thousand words sometimes) and have some amusing new additions. But experiencing the robustness of Skype Group Video Calling is perhaps it most innovative feature in terms of user benefit (even if Skype for Windows is still awaiting inclusion of the screen sharing feature recently introduced in Skype 5.2 for Mac).

Being the “Gold” or “ user” release, Skype for Windows will probably auto-update at some point. However, if it does not or you want to try it out now go to Help | Check for Updates or click here to access the download.

By the way notice that the Help Menu now includes a link to Skype’s Heartbeat page – not sure if this is new but worth drawing attention to, as one qick check on the service status. Don’t know if this arose out of the comments re Phil Wolff’s “Heartbeat” suggestion reference by Tony Bates in the Skype Journal interview at CES last January.

Release notes.

Related articles

• Skype for Windows version 5.5 update adds more Facebook features (digitaltrends.com)
• Facebook Video Chat – Powered by Skype: First Impressions (Voice On The Web)

Today Facebook announced three new changes that empower its users with significant real time communications features: Group Chat, a site redesign and Facebook Video Calling powered by Skype.

For Skype it’s a major awareness builder of the power of video calling. As suspected by the inclusion of new Facebook features in Skype 5.5 beta for Windows released last week, Skype is working on a long term partnership with Facebook to integrate Skype technology into the Facebook platform. Facebook chat support in Skype 5.5 beta for Windows followed by today’s Facebook Video Calling announcement is just the beginning to build a real time communications user base beyond the current Skype user base.

From the Facebook viewpoint Facebook Video Calling offers a new real time social networking application built around Facebook’s social networking architecture. Facebook CEO Mark Zuckerberg mentioned that this is the first of many “applications” where Facebook wants to partner with a provider who has a focus on the relevant area of expertise required to offer a quality service while not having to invest in the development of the particular expertise.

Here’s what I’m observing:

• Facebook Chat sessions are being mirrored on the Facebook Contacts tab in Skype 5.5 beta for Windows. Entries in either chat window will show up in the other one.
• There is no “setup” required to launch a video call beyond a one-time initial installation of a plugin (Windows, Mac). On Windows the plugin installs as a Program that can be uninstalled in the usual way. While there are options during the call to change the mic/speakers and webcam, there are no settings for volume or testing the audio/video hardware. And there is no way to see Call Technical Info. It’s a total focus on a simple user experience.
• A Facebook Video Chat is launched by going to a Friend’s page on Facebook and clicking on the Call button.
• If a Friend does not answer a video call you are offered the opportunity to leave a video message. (The first time you will have to approve the use of Adobe’s Flash Video.)
• If a Facebook user does not have a webcam a voice call is fully supported with your Facebook avatar/profile picture replacing the video image.
• There are significant issues with navigation and notification within Facebook:
  • While you hear a “ringing” sound when someone calls, it is not obvious where the “answer” window is. On the first call to me I had to minimize three or four other windows to find the “answer” window.
  • When a video message is sent (option if there is no answer to the video call), it is not obvious to the recipient that a new message has been received. To find the message one must go to the Message icon on the left side of the Facebook ribbon bar and select the “Friend” who has sent the message.
  • When someone started a Facebook chat session with me, the only way I knew that this session had started was to see a new message notification in my Skype 5.5 beta for Windows client. There was no notification on my Facebook site.
• The audio appears to use Skype’s SILK codec according to initial user reports. Also it has been confirmed that the audio and video channel use Skype’s p2p security features. (Chat security level is to be confirmed.)
• Video is 640 x 480; however, there is no frames-per-second information available.
• Picture quality, while certainly acceptable, is not up to the quality seen with Skype High Quality or HD Video. There tend to be reddish hues on faces and, in one case, white background walls had a definite bluish hue. (In the example below, Skype video calls using the same webcam and PC were of much higher color quality.)

Two other points that came out during the press conference:

• This Facebook-Skype partnership had been seeded prior to Tony Bates’ appointment as CEO last October; however, he has certainly endorsed it. Prior to the public announcement of Microsoft’s forthcoming acquisition of Skype, he went with Microsoft CEO Steve Ballmer to inform Facebook CEO Mark Zuckerberg of what would be announced later in the day.
• Both Facebook and Skype see this as an opportunity to build video calling experiences across the Facebook user base prior to launching paid services such as outbound calling to the PSTN and Group Video calling from Facebook.

Bottom line: Skype was readily adopted when it launched due to the relative simplicity of the setup and user experience. While Facebook Video Chat takes full advantage of Skype’s underlying p2p architecture (which places most of the capital equipment cost on the user in the form of requiring a PC), this is the first real experience where a “third party” user interface is built around Skype’s core audio and video communications engine. While one can launch video chat sessions on an ad hoc basis, there are some user interface issues, such as navigation and notification that require refining. (Maybe I’m not sufficiently into Facebook to understand where to find messages as a routine exercise … after all, Facebook is largely about social networking where real time communications plays a supporting role.)

I’ll continue to use Skype for its higher quality video and its auxiliary services such as group conversations and file transfer. However, if someone wants to communicate via Facebook, it’s a reasonable alternative – provided I get appropriate and timely notification of a conversation request.

The real target user for today’s announcement are all those multi-millions of Facebook users who have never experienced using Skype for their real time communications activity; an easy-to-install, ad hoc offering is more appropriate to them. In the end both Skype, as a service, and Facebook will find there relative niches.

Full disclosure: I received one of those Google+ invitations that Google could not fulfil on, so there is no Google+ experience reflected here.

Links:

• Skype Big Blog: Facebook video calling powered by Skype
• Skype Big Blog: Skype CEO Tony Bates talks about making Skype video calling ubiquitous
• Skype-Facebook Launch promo
• Facebook website: Facebook Video Calling
• Facebook Video Calling FAQ
• Facebook Help Center: Video Calling Basics

Today marks Oprah’s last show. Over the past two days her “finale” show at the United Center in Chicago became a tribute to how she was regarded as a mentor to many and her ability to change lives in a very meaningful way. And after 25 years it’s down to one final show broadcast today.

While she was not quite a pioneer in using Skype for broadcast television production, she was a pioneer in building awareness of Skype and its ability to build relationships and short-circuit technology barriers through her frequent use of Skype for remote interviews and conversations. She became so enamoured of Skype that she dedicated an entire show to demonstrating how Skype could be used.

Today, Skype’s Melanie Salvatierra writes A Salute to Oprah from Skype and her once-in-a-lifetime experience of working with the Harpo team. She was one of the lucky ones who was able to attend the United Center event last week.

The honor has been ours to not only become a powerful tool for The Oprah Winfrey Show, helping her share important life lessons and entertaining moments; the honor has been ours having Oprah call Skype, “The coolest thing ever.” We will miss The Oprah Winfrey Show and we wish Oprah the best luck in her new endeavor at OWN (Oprah Winfrey Network).

Go over to Melanie’s post for links to some video clips from a segment of her show “Where The Skype Are You?”.

Bottom Line: Thanks, Oprah, for giving many people hope through your love. You provided a positive environment and encouragement for people to succeed and, especially over the past weekend, demonstrated that the world is not coming to an end but rather, a little self-initiative, courtesy, sense of humor and positive thinking can go a long way towards alleviating life’s challenges. You changed many lives.

Click here for all posts covering Oprah and her association with Skype.

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Having been invited to attend a BlackBerry Torch launch event in Toronto a week ago Monday, I have now experienced RIM’s latest smartphone for about ten days. Suffice it to say, as a veteran BlackBerry user, it certainly elevates BlackBerry’s feature set to a level that is very competitive in today’s smartphone market.

So what’s new – relative to my previous Bold 9700?

• combining a touch screen display with BlackBerry’s traditional keyboard
• BlackBerry 6 operating system
• a WebKit-based web browser that delivers a state-of-the-art smartphone browsing experience
• universal search
• an accelerometer that allows operation in both portrait and landscape mode
• a 5M-pixel camera with flash
• enhanced multimedia support
• significantly enhanced social networking support

To comment on some of my experiences:

Migration from a Bold 9700 to the Torch: using the latest version of BlackBerry Desktop Manager’s “Switch Devices” feature, the entire migration process required 20 to 30 minutes, including all my installed applications. Desktop Manager 6.0 is more user friendly and has a much easier migration process than previous versions – key when you’re trying to appeal to a consumer market.

However, for many applications, such as Twitter and Social Scope it was necessary to log in again; effectively a positive security feature. The biggest challenge is organizing the applications within the various categories across which you can swipe in the main menu: “All”, “Favorites”, “Media”, “Downloads” and “Frequent”. Once organized finding an application using touch screen gestures becomes much faster.

The Touch Screen and Its Keyboard: Touch with all its gesturing effects brings a significant productivity improvement to the handling of emails, media and web browsing. All the traditional ways to use the touchpad and keyboard remain available but for the majority of applications it becomes much easier to use the touch screen as opposed to the four function keys, touchpad and traditional keyboard. For example, it is now possible to simply swipe a finger left or right to move through your Messages, including emails.

As for the Touch screen keyboard: it simply confirms that my fingers are too large for a touch keyboard – works fine for entering a few characters but I revert to the hardware keyboard for any serious typing such as longer email replies.

Bottom line is that the touch screen and hardware keyboard are significant complements to each other and bring the advantages of each where appropriate in context of the application. And, being a true multi-tasking smartphone, the touch screen has features that make application switching much easier.

Note there are a few applications that are currently not sensitive to the touch screen, the most significant being the Google Mobile suite, including GMail, Google Maps and Google Reader. Here you can continue to use the touchpad but trying any gesture on the touch screen has no effect. I’m sure Google and RIM are working on a resolution of this situation. But almost all my other applications are appropriately touch sensitive.

The Browser: Not only is the WebKit-based browser the first truly reliable browsing experience on a BlackBerry; it also brings in features such as “tabs” that make browsing a much more manageable activity. Combined with the touch screen’s gesturing, such as the two finger expansion and pinch for zooming/unzooming, BlackBerry’s OS 6 browser has become on par with my iPhone browsing experience. Actually one advantage of also having the BlackBerry’s touchpad available is that it can be used for the precision cursor location required when two or more links are very close to each other such as on the PGATour.com mobile website.

The Torch also includes an accelerometer to allow portrait and landscape mode viewing in the browser; however, if the hardware keyboard is open, only portrait mode is available. On the other hand, when viewing YouTube videos they always come up in landscape mode. One of those small but important features that contributes to the device’s user friendliness.

Overall the BlackBerry 6 browser is a much more reliable, user friendly (and satisfying) experience.

Universal Search: within BlackBerry 6 is a search facility that not only searches the web but can search the entire BlackBerry. Basically hit the search icon on the status bar, enter the search term(s) and hit return. The applications containing the search term(s) will show up; click on the application and it will take you to the search term(s). Included in the applications is an option to do a Google search. In my world there can never be too many search opportunities, whether in Outlook, Skype chat messages, Gmail on the BlackBerry or iPhone, Google on the desktop, or locating emails from a contact on my BlackBerry.

Social Media: When I arrived at the Canadian BlackBerry launch event, one of Canada’s top social media guru’s, Amber MacArthur (@ambermac), author of Power Friending, was demonstrating the Torch’s social media features. Full disclosure; through a recent series of her columns in the Globe and Mail, it was apparent Amber remains a hard core BlackBerry user. But it quickly became apparent why she was carrying out this role at the launch event. BlackBerry 6 includes a comprehensive “Social Feeds” application where you can readily view your stream of Twitter, Facebook, BlackBerry Messenger and five other IM feeds either in one stream or filtered by application. In addition swipe to the left and you can view a stream of selected RSS feeds. A very comprehensive interface that has the potential to challenge my favorite Twitter/Facebook client – Social Scope. (Social Scope, which has BlackBerry 6 compatibility, has the ability to follow individuals and specific hashtags as well.) In summary, Social Feeds is a new feature that will readily appeal to anyone managing social media.

Of course, BlackBerry Torch includes RIM’s unique social networking tool, BlackBerry Messenger, that, in its latest incarnation, provides instant PIN-to-PIN chat, photo and file transfer along voice messaging. I continue to use it when I really need to grab a contact’s attention and using other Internet messaging applications, including email, as an intermediary can not get the message across fast enough.

And finally, BlackBerry integration with applications. Many BlackBerry apps are integrated tightly with the Address Book and other primary BlackBerry apps such that, for instance, a Contact’s picture will be retrieved from FaceBook if it is not available from an Outlook Contact synchronization. From a Contact in the Address Book, one can immediately go to her/his Facebook or LinkedIn page or locate an address in Google Maps.

Bottom line: This review highlights the features that became apparent over the course of my first ten days with the BlackBerry Torch; there are many other more subtle ones. For any BlackBerry aficionado it’s a “must” upgrade that puts the BlackBerry technology performance on a par with either iPhone or Android.

RIM’s real challenge is to attract new BlackBerry adopters and recruit more application developers. Certainly the PlayBook announcement earlier this week, with its underlying QNX OS, appears to brings to the table many of the tools required to assist the latter challenge. And RIM’s continued promotion of BlackBerry Messenger, a unique application that has bailed me out on many occasions, as well as its ongoing reputation for the most mature smartphone email operation and high level of security help with the former.

Of course the final piece of the puzzle for full support of real time social networking would be that missing BlackBerry SuperApp: a carrier agnostic Skype for BlackBerry; Amber, a longtime Skype user and enthusiast who used Skype for TV reporting long before Oprah, would have loved to have been able to demonstrate it.

And why the timing for this post? BlackBerry Torch launched yesterday on five Canadian carriers: Rogers Wireless, SaskTel, Telus, Bell and Virgin Mobile

Three more announcements this week that should help these challenges:

• Press Release: Research In Motion announces BBM social platform
• Press Release: RIM launches BlackBerry Advertising Service
• Press Release: RIM to launch free BlackBerry Analytics Service

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Since its version 1.0 launch in late 2007, PamFax has provided an easy-to-use web-based fax service, that allows you to send faxes worldwide without any hardware requirements. Initially a fax sending service, PamFax 2.0 introduced features such as a Windows print driver, support for Mac and Linux and inbound faxing to a local number in your area code in 25 countries.

Over the past week Scendix, producer of the cloud-based PamFax service launched PamFax 3.0 with a focus on improving delivery speed, scalability, robustness and access. But to meet these goals they had to start over from scratch, building a newly architected back end that also incorporated new hardware to meet the growing demand for the service.

New features include:

• Faster fax delivery – in my recent experience, the new service was delivering faxes in one to three minutes as opposed to 15 to 30 minutes under the previous setup
• More registration/login options: Facebook, Twitter, Google, LinkedIn and several others
• Two plans for fax-in numbers:
  • Basic: provides fax-in number for 12 months that allows you to receive an unlimited number of faxes
  • Professional: provides fax-in number for twelve months, 20 fax pages to Zone 1 recipients per month and 33% discount for additional pages, unlimited storage of send and received faxes and “My Company” PamFax Manager to sign up employees and delegate PamFax credits as well as report on company fax activities.
• Three free fax pages upon sign-up to check out the service
• Every new registrant will receive a free Basic Plan for three months, including a fax-in number
• Free faxing from PamFax to a PamFax fax-in number.
• PamFax API’s – allows you to fully embed the PamFax functionality easily and quickly into your application or device

PamFax continues to offer:

• A simple, straight forward five or six step process for sending a fax
• Fax from a Windows/Mac/Linux client or online via a web browser
• Operation from any web browser worldwide with no additional hardware requirement.
• A portal to manage your fax activity
• Fax status messages to e-mail, SMS and/or Skype chat
• No minimum commitments
• Support for over 100 file formats
• Payment either pay-as-you-go or via PamFax Credit packs
• No contracts or ongoing obligations

Often my posts on PamFax bring up the question of “who’s using faxes today”? With various alternatives for exchanging documents electronically, one would think that faxing is becoming passé. However, with billions of fax machines still attached to phone lines and the ongoing need for “recognized originals”, such as contract execution signatures, Scendix reports that their monthly page volumes continues to grow at a significant pace. And, were the market not still a significant one, Scendix would not have invested their resources since last summer in the  very extensive development of the PamFax 3.0 platform.

Yet, with PamFax, fax activity can become paperless and “totally green”. Sending documents involves simply attaching a document (in over 100 formats) during the fax set up process unless it is one that has to be scanned in. While there are options for printing received faxes, they can also simply be read on the user’s PamFax portal and printed only when absolutely necessary.

The Scendix team has prepared an “office drama” introductory video about how PamFax brings relief to the frustrations of faxing:

An introduction to PamFax from PamFax on Vimeo.

Voice On The Web posts about PamFax

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Over the past two years I have been occasionally reporting on Tungle, the meeting accelerator that facilitates scheduling meetings and conference calls. Tungle’s goals as a service are:

• bring down barriers, such as different calendar programs, between companies and work teams
• share availability (Busy/Free status only)
• respect privacy and user control

In summary Tungle wants to be “the last mile” for booking a meeting.

Since my last report a year ago on the introduction of the Tungle.me feature, Tungle has added several features including:

• a BlackBerry client available via the BlackBerry app store,
• participation in Google Apps Market Place
• addition of Plancast to its existing social networking integrations with Twitter, FaceBook and LinkedIn, Ning, etc. and
• integration into Lotus Notes.

Basically Tungle has been building up an infrastructure and partner relationships that accelerate meeting scheduling across your email contacts and social networks. Key to its success is that individual users of Tungle can be agnostic with respect to their calendaring program. Tungle works with Outlook, Google Calendar and Lotus Notes as well as iCal and Entourage on the Mac. And it adapts to a user’s local time zone; Tungle has users in over 100 countries across all the world’s time zones.

At the same time Tungle has evolved its various user interfaces to make Tungle much more readily accepted by both the meeting organizer and the invitees. Key here was the removal of the need for an invitee to actually be registered with Tungle. Simply receive a Tungle invitation via email, click on a link, show your available times and the meeting organizer can move ahead with scheduling a meeting, including sending meeting time confirmation emails.

But there were still many opportunities to improve Tungle and further accelerate meetings. Today Tungle is announcing Tungle.me 2.0 with several new features that “extend the application’s social networking features with the addition of a public directory, search functionality, and group meeting capabilities”.

Modify Your “Weekly Availability”

A year ago Tungle introduced Tungle.me where you could, at your discretion, show times you are available for meetings on a “weekly” basis from a URL, “tungle.me/username”, that could become, say, part of an email signature. Your Tungle.Me availability would automatically be modified as you reserved times slots in your calendar application. As the first of several new features introduced today, users can also edit or customize those availabilities on a daily basis should you decide to take time off for a golf game, have a “must attend” family event or have the boss second you into a short term project.

Tungle.Me Public Directory and Search

Since introducing Tungle.me Tungle has also discretely developed a Tungle.Me public directory accompanied by Tungle.me Search. Provided a user gives appropriate permission, you can now search Tungle’s public directory for a particular user and see if they have made their availability information accessible to schedule one-on-one meetings. Over 85% of Tungle users have given the appropriate permission; recall that only your “Free/Busy” time availability is shown – with no details of why a time slot is tied up or an associated meeting location. But Tungle Search simply becomes one more contributor to a key new feature.

Accelerating Meeting Scheduling Through Aggregation

A major issue that has held up the time taken to schedule multi-participant meetings was the need to have responses from at least a significant portion of the potential participants. This could take two or three days waiting for responses while others are tentatively holding time slots open in the back-of-their-minds if not on their calendar.

Yet, as mentioned above, the information of their availability, if a registered Tungle.me user, is accessible. Today’s announcement is about accelerating meetings through aggregation. Simply go to your Tungle.me Home page (www.tungle.me/username), select contacts who have made their information available and you have an overlay showing what time slots are available. Bingo! Set either the suggestions for a meeting time and send an invite email with pre-qualified time slots or just set a meeting time, if appropriate in context. (Another hint: cursor over an individual contact’s name to overlay a view of the individual’s availability.)

In the graphic below, purple represent my own committed time slots for this week, light blue represent committed time slots of three other invitees to the prospective meeting.

Tungle.Me Groups

While the above process helps to set up one-time meetings, for teams or groups that meet frequently, Tungle.me’s most powerful new feature is the creation of contact Groups. Much like the Group Contact feature in Skype you can designate the members of a group and create the Group as an additional contact. Want to see when your group can get together, simply click on the Group’s name in your Tungle Contact list. You will immediately see the available times at which your Group can come together. Best part of Groups: you can create a URL, “www.tungle.me/username/groupname”, so that all members of your group can quickly see the group’s availability from any web browser.

Two overriding guidelines to Tungle.me’s new features:

1. Privacy – you only make public your available times. No information is provided about why your time slots are tied up or where you will be physically.

2. Aggregate availability to show common times available for meetings with one or two mouse clicks.

Tungle CEO Marc Gingras has provided a short demonstration video to provide a more dynamic introduction:

Bottom Line (and Full Disclosure): I have been using Tungle and Tungle.me for the past two years, witnessing its evolution into a fully featured, easy-to-use service. Consistently their goal has been to improve the user interface, making it a “no-brainer” service to use whether a meeting participant is a registered user or not.

Fifteen years  ago I was taking up to a week to schedule cross-company meetings via emails. Tungle brings the process down to a few easy to follow steps that pull together readily accessible user information and time slots through one service platform such that a meeting can be scheduled within hours, if not minutes. No longer simply an aggregator of user availability, Tungle, incorporating its own social networking ecosystem, has become a key social networking tool that can facilitate the real time “social sharing” envisioned by Skype’s Jonathan Rosenberg at his recent eComm keynote.

Tungle CEO Marc Gingras has also put up a few blog posts with more details on these new features:

• Search and Directory
• Tungle.me Groups
• More new features
• Concerned about privacy? Don’t be

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Consider this a “Retweet for video”; in Renee’s dialogue/interview with/between Skype’s Chief Blogging Office Peter Parkes and Robert Scoble we learn a lot about the evolution of Skype’s approach to using social media.  Skype sees social media as a key channel for engaging customers in conversations as a complement to both their marketing and support activities.

Just to reinforce, Peter can be found on Twitter as @peteratskype listening for and responding to questions, comments and support issues.

And thanks to Renee for making this interview available.

Update: Dan York highlights a key statement made by Peter: Social media: Where brevity is appreciated, where clarity and simplicity win:

One phrase of Peter’s, though, stuck out in my mind as being so accurate about Twitter and really the whole current state of social media:

It’s actully quite refreshing to be able to work in an environment where brevity is appreciated, where clarity and simplicity win.

Indeed. A nice concise summary.

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Recently I wrote about the official launch of Tungle, the meeting accelerator that provides a cross-platform,  cross-calendar service for scheduling meetings via the web. In fact, with its new features I am now finding that 100% of my meeting requests have a response that results in a meeting. In other words the released version addressed issues that were roadblocks to successfully, yet productively agreeing on a meeting time.

One could call Tungle’s initial invocation as providing an “outbound” method for scheduling a meeting as you were the initiator from either a browser or email program, such as Outlook and expected to be the moderator of the meeting.

But what if someone wanted to approach you to request a meeting but was not a Tungle subscriber. With the launch yesterday of Tungle.me your non-subscribing acquaintances can launch a request for a meeting with you via Facebook, LinkedIn, a blog or website, your e-mail signature or an IM text chat message via Skype, MSN Messenger, etc.

When a visitor clicks on the resulting widget or link, the visitor will see a web page showing your busy/available times (but no details). You then go into the “Organize a Meeting” mode where, if the visitor is a Tungle subscriber, the subscriber’s busy/available times will also be displayed:

One then proceeds to fill in the standard information (suggested time slots, location, potential agenda) and the normal Tungle Accelerator goes into action emailing invitations and accepting responses.

Whereas originally Tungle was available for outbound requests, Tungle.me provides a path for inbound meeting requests via social media tools and other communications services.

Bottom line: A cool service; however, while providing the ability to receive Inbound meeting requests, you may also want to consider how public you want to make your availability known to the outside world. On the other hand, by once again not requiring non-subscribers to register, Tungle has minimized the barriers and obstacles to using this service.

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Yesterday’s post, SocialScope: for a Complete, But Managed, Twitter Experience, outlines why I have found SocialScope to be the most complete Twitter client on any platform offered to date. But it only runs on BlackBerry. Why? A recent interview with Ubiquitous Systems CEO Amit Kumar provided the answers.

As their initial goal the Ubiquitous team wanted to provide an application that was designed from the beginning as a mobile application. Amit described how they attempted to write an application for the iPhone but, as a result of their prototyping experience, they quickly turned to BlackBerry for one primary reason: background processing. Basically they needed an application that could continue to monitor and report Twitter feeds while using other applications on the platform. However, as they progressed Amit outlined how they uncovered additional advantages to supporting BlackBerry:

• Fundamentally full background processing changes the user experience, including how a user will interact with the application. Read your email, do some browsing, check the hockey, baseball and soccer scores; in the meantime all your Twitter and Facebook status messages, including those from makeitseven, are being pulled in for viewing the next time you switch back to SocialScope.
• BlackBerry is fundamentally a messaging device – combine a QWERTY keyboard with the vibrant half-VGA (480 x 320) display to provide a complete two way communications device.
• Immediacy: in their market research the Ubiquitous team found that users wanted no delays in getting to their Twitter messages – just switch to SocialScope and the most recent messages are there. No need to leave the application open to receive messages (as required for similar applications on the iPhone), no need to re-login. It’s just there when you want it. While the BlackBerry inherently provides “immediacy” the team also found they needed to address scaling and latency issues to ensure messages could be delivered as quickly as possible.
• Integration: SocialScope has been integrated with the BlackBerry Address book to allow instant viewing of Twitter messages from a contact’s page. There is additional integration with the BlackBerry browser and camera that allows the user to quickly post a Twitter and/or Facebook status update incorporating a URL or Twitpic picture.
• Compression: SocialScope uses compression algorithms to reduce the data transmission load by 20% to 30%.
• Battery Life: going forward their primary goal is to reduce battery drain using the recently released “push” API’s available for BlackBerry developers. Currently, when using SocialScope continuously, I do find I need to recharge my battery overnight.

In closing our interview Amit paid complements to the support received from the BlackBerry Developer program personnel as SocialScope development has evolved. This support has contributed to, amongst other results, the deeper integration referenced above.

Selecting BlackBerry as their platform of choice allowed the Ubiquitous team to deliver a unique and productive user experience which, in practice, allows one to both readily and completely manage our individual social media messaging activities.

Bottom Line:  When following any conversation application that supports Instant Messaging services such as Twitter, Facebook or Skype (via iSkoot, for example):

• the most appropriate platform, from the “immediacy” perspective, is a wireless mobile device
• full support of background processing is a prerequisite in order to deliver a real time, “it’s just there”, user messaging experience.
• the client’s user interface on the device, such as SocialScope’s tabbed UI, is critical to an “always on”, “immediate” user experience
• deep integration with the device’s basic feature set delivers extra value

SocialScope provides an excellent  demonstration of the value of managed “immediacy” when following your personal and business acquaintances in today’s “always on” world.

Question: will these messaging services eventually replace current SMS messaging services or simply contribute to a decline in the usage of SMS?

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When it comes to organizing and following my Twitter activity, I have found that SocialScope – currently in a closed beta and only available on BlackBerry – provides the most complete and most satisfying Twitter user experience. A recent interview with Ubiquitous Systems CEO Amit Kumar provided some additional background on how SocialScope evolved and their plans going forward.

Twitter started out as a way to broadcast messages of up to 140 characters via SMS to “approved” followers; however, its popularity has driven it to become a key social media tool whose messages can be followed on a desktop PC, via a web browser or on a mobile device such as smartphones. When one starts following several hundred Twitter users the challenge for the individual has become one of “how can I effectively manage my Twitter activities to my benefit?”. An ecosystem of Twitter clients has evolved in an attempt not only to provide access to Twitter on multiple platforms but also to bring some order and prioritization to one’s Twitter experiences.

Over the past few months I have been experimenting with various Twitter clients on PC’s (TweetDeck, Seesmic Desktop), iPhone (Twitterific) and the BlackBerry (TwitterBerry, SocialScope). I came to the conclusion that I wanted a client that:

• allows me to see all my Twitter messages as one viewing option
  • with minimum delay after sent
• is available on a mobile platform
• receives messages while using other applications on the platform
• supports multiple Twitter accounts
• supports Facebook status messages
• is capable of organizing my “Following” Twitter contacts into groups
• provides a search capability
  • including searches for #hashtags
• has a tabbed UI for accessing:
  • all messages, direct messages, @ replies,
  • individual Twitter and Facebook account messages
  • user-defined groups, search results
• provides a complete Profile of a Twitter User:
  • user description and website
  • view all the user’s recent messages
  • select Twitter accounts on which to follow/unfollow
  • search for all Tweets referencing the user
  • see who the user is Following
  • see who is Following the user (Followers)
• allows easy insertion of pictures (via Twitpic) and URL’s into Status Updates
• quickly moves amongst the various tabs, user profiles and searches

About three weeks ago SocialScope delivered a major upgrade to their beta version that built it out to include all the features described above. While attending a social networking workshop two weeks ago I suddenly found myself using SocialScope on my BlackBerry Bold to track all my Twitter activity as I made new acquaintances, followed the event’s hashtag and did searches on various speakers and related topics. It handled both my Twitter accounts, allowed me to organize those I was following, had a neat Search capability, provided a complete user profile for any Twitter user and eliminated the tediousness of performing key operations on a PC.

I then realized that, considering all the Twitter clients I had trialed, SocialScope provided the most complete, yet user friendly, experience. Social media messages basically have the same “immediacy” as a phone call or an email received on the BlackBerry.The convenience of having it on a a QWERTY-keyboard mobile platform with a vibrant half-VGA display had become a significant factor in coming to this conclusion.

Most importantly, however, recall that Twitter’s original ambition was to drive messages through SMS messaging; thus, the 140 character limit. This had become a huge cost factor for Twitter to the point where, for instance, SMS messaging to Canadian users was cut off until Twitter made special arrangements with at least one local carrier. (And now all Canadian wireless carriers plan to charge for inbound SMS messages.) However, SocialScope provides a much more user friendly user interface than dealing with SMS messages; a major benefit is that it eliminates the need for any SMS subscription (but will make “light” use of your wireless data plan) to access Twitter or FaceBook messaging activity on a BlackBerry.

SocialScope was the evolution of the founders’ goal to provide a client that aggregated, yet organized, a user’s social networking activity. Founder Amit Kumar and his colleagues (today they still only have a team of four plus an intern) saw lots of web-based social networking activity on the web but felt that browsers put too much overhead on the overall Twitter (and Facebook) user experience as well as on mobile device resources.

While their original prototypes were developed for the iPhone, they quickly realized they needed the full background processing capability of the BlackBerry (8xxx or 9xxx) to handle social media messaging seriously. Key to their overall design approach was the recognition that, while they are delivering a dedicated client, Twitter itself is a dynamically evolving web page which requires special handling on mobile platforms. To this end they have developed compression algorithms and are working on battery consumption issues. (More details on “SocialScope: Why BlackBerry”will be the subject of a second post.)

SocialScope alpha launched in December 2007; the Ubiquitous team suddenly found they had to limit their alpha subscribers while they dealt with initial scaling and usability issues. Their most important feedback for user interface design came from looking at usage patterns. The most common feedback they obtained was the need for messages to be delivered “immediately”. In response they dealt not only with scaling issues but also latency and connectivity issues.

At the same time they have been developing deeper links into BlackBerry features such as the address book from which one can view a Contact’s most recent Twitter and Facebook updates. When viewing a web page in the BlackBerry browser, a “Send to SocialScope” command is available to insert the web page’s URL into a Twitter Status Update window.

Currently they are working on improving group management, de-duping messages (such that messages sent to multiple accounts only show up once) and deeper integration with Facebook. They also want to add support for showing Twitter “trends” information.

SocialScope is still in closed beta with, apparently, a very long waiting list. However, the wait should not be too long; they expect to release a publicly available version at some time during the summer.

Bottom line: SocialScope sets the bar for all Twitter clients in terms of feature set and performance. It demonstrates that social media messaging and message management is best handled, from a user experience perspective, on a mobile platform. It also demonstrates the importance of having background processing for messaging activities on a mobile handset (did I say their next platform of choice would probably be Android?).

To follow: SocialScope: Why BlackBerry?

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If you own a brand name as a TwitterID, take heed. Twitter will reveal your ownership details to the brand owner. Nerdgirl Stephanie Robesky, a former employee of a venture fund established by the founders of Skype, was shocked recently into realizing she still owned the @Skype TwitterID even though she had moved on in her career and never used the account. In an email exchange with Techcrunch she responded:

“I registered the Skype Twitter name because I worked at Skype at the time so thought it might have been of use to us at some point. I’m sure I told someone in marketing who ignored me and had no clue at the time what Twitter was. Left Skype last year and forgot that I even had registered the name until yesterday… Glad they don’t have my credit card details.”

In her own Nerdgirl blog she wrote a letter to Twitter:

I would like to say, however, that I am hugely disappointed that my name, email address (even if it didn’t work) and details were given out to anyone in reference to any account held on Twitter.  And, yes, someone at Twitter did give this information out and this is how I was contacted about the account, so please do not try to deny it.  This is a violation of my privacy and, quite honestly, probably a big violation of your privacy policies. It is unprofessional of your team to hand out users information regardless of circumstances and this is something that we never would have done at Skype – even if Obama himself couldn’t log into an account that he says wasn’t even his!

I hope that you and your team take privacy more seriously in the future.

Read the Mike Butcher’s amusing post on Techcrunch, Gone in 140 characters – Privacy issues raised as Twitter employee hands over personal details of @Skype registrant to Skype, for more details.

I always appreciated that Twitter would close down accounts that had an element of illegitimacy to them. However, let’s hope Twitter can come up with a more discrete protocol for handling issues involving use of brand names as TwitterID’s.

In closing I need to draw your attention to the Chief Twitter Officer for Skype: Skype’s blogger Peter Parkes, who goes by the ‘nom de Tweet‘ PeteratSkype. Peter is often found addressing individual customer issues in the Twittersphere. You do need to be following him in order that he can DM you a reply to any Twitter queries.