Over the past couple of years I have attended quarterly briefings given by CheckPoint Canada that give me some perspective on Internet security issues from a third party (relative to Microsoft, Google, Facebook, Skype, etc.) who understands not only the issues that challenge a business’s Internet security but also how they are changing over time. I’m more interested in the security issues overview and what business issues need to be considered and addressed, not the technology details. (I’ll trust CheckPoint’s sales results to be the guide as to their credibility.) CheckPoint Canada’s presentations are quite educational in this respect, in part due to the knowledge and passion of their lead technical resource for Canada.

At the most recent presentation two weeks ago I learned (i) about the evolution of CheckPoint’s new approach to addressing security at the enterprise level and (ii) about an experience that demonstrated one simple example of CheckPoint’s thoroughness at identifying and addressing Internet security issues at a personal engagement level.

In taking a new approach there are several changes in the business environment that challenge the ability of simple solutions such as firewalls and IP address identification to manage security, including intrusions such as malware and business data loss.

• Users have more than one device: a PC, a smartphone, maybe even a tablet.
• Employees need to be able to carry on personal activities, such as banking, from their place of employment
• this creates data privacy issues
• IP address-based policies no longer work – users no longer belong to one network.
• The emerging IPv6 standard means that it will become very difficult to track activity via a “single” IP address; also the IPv6 protocol is not a simple extension of IPv4’s nnn.nnn.nnn.nnn format.
• Security policies need to synchronize with a customer’s internal business processes as the priority.
• Use of collaboration tools and services is on the rise; not everyone is at one “secure” location.
• Security needs to address permission issues involving both websites and applications
• 189 new websites were created every minute in 2010
• The rise of video use for, say, marketing and support create bandwidth issues

Yet businesses obviously continue to seek protection against security breaches and data loss at minimal overhead and costs to the operation.

CheckPoint addresses these issues with a focus on the business’s policies, people (employees and contractors who need access) and enforcement as opposed to the underlying technology infrastructure. This is reflected in their unique ability to configure their installations to meet a business’s needs. In its infrastructure CheckPoint maintains a dynamically updated database of critical data.

In part CheckPoint addresses these issues through engagement of users as they attempt to visit a website or use an application:

• For instance, when accessing Facebook, a notification comes to the user advising of company policy and a warning about the information that cannot be shared on Facebook.
• Exceptions can be established to permit access to, say, an online banking site without inspecting data.
• All traffic is inspected to ensure SSL certification where appropriate.

One issue CheckPoint addresses is data loss prevention, both internally and externally. Here is one example of how CheckPoint has a significantly complete offering that provides a warning to the individual employee’s activity.

CheckPoint Canada’s Regional Security Engineering Manager was recently checking out one of Checkpoint’s new data loss prevention (“DLP”) tools on his home network (no, they do not have a home product, yet). He attempted to check into an Air Canada flight via the Air Canada application on his iPhone. But the DLP software identified an issue:

His personal information data – including his Aeroplan number – was going across the Internet to Air Canada as unencrypted clear text. Apparently doing an Air Canada check-in via their website is encrypted; however, until Air Canada addresses this issue for their iPhone application (they have been notified), Kellman will not be doing check-ins via his iPhone (and probably the same applies to their BlackBerry application).

Bottom Line: What I can say from the presentation is that CheckPoint has developed not only the technology expertise but also the business experience that addresses they dynamic nature of the Internet, its growth, its usage and its security threats while ensuring that individual users can be comfortable with their work and personal activities. As with business use of social media, engagement of the individual user is a key to their ongoing success. (And their recent sales growth is the best indicator of that success.)

One final comment: CheckPoint employees are heavy users of Skype and, in fact, CheckPoint has no qualms about allowing usage; in the case below, the CheckPoint customer is giving permission for its sales department to use Skype. I’ll have more to say in another post about Kellman’s use of Skype to keep in touch with his young family while having a heavy travel schedule across Canada and to CheckPoint’s headquarters in Israel.

Jeff Pulver has been operating 140 Characters Conferences over the past two years at many U.S. locations where attendees hear stories about how Twitter has played a role in both personal lives and business activities. About six months ago an ambitious group of social media enthusiasts in the Kitchener-Waterloo region approached Jeff about about holding a session in Kitchener, Ontario – twin city to Waterloo about an hour’s drive west of Toronto. Jeff, who has had many reasons to visit the Toronto area over the past several years, suggested that it be billed as the 140 Characters Conference: Ontario to give it a regional perspective.

A historical perspective

During his keynote Jeff mentioned that his origins with real time worldwide communications go back to his early exploration of amateur radio – the only way to communicate socially with individuals worldwide prior to the Internet other than to make expensive international telephone calls. I recall several friends who immersed themselves in amateur radio due to the intrigue of finding new friends in far off locations. (Full disclosure: the author used the Radio Amateur Handbook to build magnetic resonance spectrometers at an early stage in his career.)

One of the applications that drove the adoption of Quarterdeck’s DESQview multi-tasking environment for DOS was community bulletin boards that used DOS PC’s with modems and dial-up connections to allow individuals to communicate via text messages. One of the more interesting applications of bulletin boards was managed by an child oncology doctor at Toronto’s Sick Kids Hospital. She had set up a bulletin board service whereby her patients could continue to communicate with each other once they had left a hospital and returned home. The key learning here was that an otherwise geographically dispersed community with a common interest could come together and share their experiences in dealing with their disease as they carried on their day-to-day lives at home. One of the key observations made by the doctor was that the kids could communicate without the need for others to see any physical impact of their cancers – “kids without faces” she called it; as a result it helped to keep discussions focused on the issues they faced in living their lives and gave them the confidence to raise their concerns.

So there was some early evidence that with the appropriate communications tools available, one can establish common interest groups and communities that engage in conversations sharing experiences and information that are otherwise “below the radar” of mainstream media. And they could do this across an electronic bridge that broke down geographical barriers.

So where are we today?

In the past fifteen years we have seen the evolution of many tools for engaging conversations with others through the Internet: email, web post comments, Skype chat sessions, Facebook and, of course, Twitter. For most of them, one is dealing with a closed or gated” community where you, say, accept Friends on Facebook, approve Skype contacts and put up anti-spam filters for email, etc.

However, what became apparent with yesterday’s presentations were:

• Be authentic, remember you are always presenting your “personal brand”, not only building relationships but also establishing legitimacy and credibility even if that is not your intention
• As a “broadcast” tool where anyone can see your Tweets if they have the right tools and filters, you can recruit a community to help you with your common interest.
• Whereas physically close family and friends may not see the nature of your issue, someone out there in Twitterland will be willing to share their experiences and information resources via 140 character messages. Yes, there are pluses and minuses but let’s focus on the positive outcomes here.

We heard stories about helping a single parent with no support resources, alleviating depression, losing your job and becoming an entrepreneur starting your own business, watching out for the “little things” to reward small but important achievements at a small business, growing a “new age” fitness business where the actual activity is secondary to the socialization and building community morale and enthusiasm in a town that has lost most of its “conventional” manufacturing industry. Taylor Jones describes it more completely here.

It was obvious from yesterday’s presentations that each presenter had built a community of interest but most interesting was to note that Twitter was not simply a tool for social networking but also a seed for changing lives. But, as AmberMac stated in her presentation, keep in mind as you tweet – with influence comes responsibility.

The Take Away

A couple of years ago, in conjunction with a CES show, I attended one of Jeff’s initial sessions where he was trying to identify a market to address built around this 140 character communications tool. At that session we listened to Twitter experiences but the presenters largely were achieving commercial success.

What was different yesterday across all the presentations was a common thread of not simply socializing via the Internet to build relationships but then using that socializing for experiencing follow up social change in our lives, whether the Twitter engagement involved dealing with individual personal challenges or driving a “community” to take the initiative to achieve a common goal.

Acknowledgement: Kudos to the K-W area team that organized this conference. Well done, well run. Look forward to hearing about another one in the future.

Since the demise of the Skype Extras program was first announced two years ago, several of the developers with third party applications worked to wean themselves off a dependence on the Skype Extras program for their survival. However, the products remained available via the fairly innocuous and plain Skype Extras page on the Skype Store.

Yesterday I learned that a new, unannounced, menu item had been slipped into the Tools menu of Skype for Windows 5.5 as shown on the right.

Click on the Get Apps… and you go to a new page on the Skype Store:

A couple of points:

• It’s called an App Directory, not an App Store. While there is a detailed description for each application , the “Get Now” Links go to an App Store or a file download; on installing the file, you will be led to the individual application developer’s “store” page.
• For instance, the link to Qik Video for Apple takes you to the iTunes preview page with a link for purchase on the Apple App Store.
• Currently listed products comprise previously available third party products or Skype utility products listed in the Apple or Android app stores.
• Applications are categorized by “genre” such as Business, Call Recording (audio and video), Call Recording  (audio only), Faxing, Desktop and Whiteboard Sharing, etc.

In a discussion with Ash Valeski, Skype’s Senior Account Manager for the Skype Store he pointed out:

• This is simple a starting point for building a third party applications distribution channel. The SkypeKit team wants to have a distribution channel that provides awareness of forthcoming applications while supporting publishers who currently have applications that use the legacy Skype API’s.
• Expect to see more features added to this page over time.
• They have reduced the available applications to those that are currently active and appropriately supported by the application publisher, including the availability of a shopping cart where payment is required.
• There is a carousel rotating through top downloads (free and paid) and top-rated offerings.
• The directory does provide an opportunity for ratings and short reviews (via Comments) for each application. (As a test I have submitted a comment on PamFax; note that, when you make a comment, you can sign in via Twitter, Facebook or other options.)

Bottom line: This App Directory is simply infrastructure for supporting the Skype developer program. The real challenge remains for the Skype Developer program to make SkypeKit an offering that can readily and widely be adopted by not only hardware developers but also software publishers. The initial feedback on the program has been provided in this post about a hardware partner whose offering will become available later this year.

In the meantime I still find these partners are using the legacy Skype API’s; for instance, Pamela just went through an upgrade based on the legacy Skype API’s. And, amongst the publishers listed in the App Directory, Pamela publisher Scendix is not alone in this regard. However, this launch is one small step that demonstrates that current management wants to get more proactive with both the Skype Store and the Skype Developer program.

Related articles

• Whither Skype Extras Today? Withered? (voiceontheweb.biz)
• Skype’s developer websites: an overview (blogs.skype.com)
• Skype Launches Third-Party App Directory (techcrunch.com)

On Friday PamConsult released PamFax for iPad, providing access to PamFax services from the most natural platform format for replacing a fax machine (or the fax feature of an All-in-One Printer).

In practice PamConsult, publisher of PamFax, actually released a new version of PamFax for iOS 4 with sensitivity to whether on an iPhone or iPad when displaying the user interface. The iPad version, which displays most completely in landscape mode, takes advantage of the iPad display size to present extra user guidance information on launching the application:

PamFax for iPad follows the usual five or six steps inherent to the PamFax sending process:

• selecting files (from the iPad – including photos, Dropbox, Google Docs or Box.net),
• entering a destination fax number (manual entry or from iPad Contacts),
• optionally selecting a cover page
• selecting fax progress and delivery notifications (via email, Skype Chat and/or SMS)
• checking for PamFax credits and
• submitting a fax for delivery.

In lieu of accessing the PamFax user portal, the Folders, Buy PamFax Credit and Settings buttons shown above take over the primary functions of the PamFax portal. For instance the Folders tab offers a menu for access to an Inbox, Outbox, Sent and Trash-bin folders.

Each of the folders provides almost instantaneous access to individual faxes and the ability to easily view them. In fact, I find this process easier than accessing them via the web-based PamFax user portal (although they are also available there).

It’s fast on delivery: On my test fax – with all steps handled on the iPad — (selected a file from a Dropbox folder, added a cover page, sent the file to my PamFax Inbound number and viewed the resulting file in PamFax Inbox – another Dropbox folder), the time between Sending the fax and Receiving it in the Inbox was somewhat less than a minute. This reflects recent “Summer Release 2011” to the PamFax “Back office” infrastructure that has significantly improved fax delivery speed. As is normal with any PamFax transmission, notifications can be sent via email, Skype chat and/or SMS messages.

Bottom Line: at this point I am cancelling my Bell Canada fax line and using my iPad as my primary fax “machine”. The only feature for which I need a PC are the scanner on my All-in-One multifunction scanner/printer for importing original document scans; in that case I can use PamFax on my PC or MacBook Pro for sending these faxes.

I am replacing a $15/month phone line with an all-inclusive $8.70 per month Professional Plan service, including 20 free faxes per month and ongoing archival fax storage, and low “per page” charges for sending additional fax pages (in lieu of using Bell Canada long distance for sending faxes internationally). A Basic Plan and Pay-As-You-Go On Demand service are also available.

Now if PamFax could just add a SkypeOut link to the “Remove this number from our Fax list” number at the bottom of every “spam” fax.

Voice On The Web’s Skype Reference Guide, under Hosted Services, provides a complete overview of PamFax: Obligation-Free Fax Worldwide On Demand.

Full disclosure: while the author has purchased a PamFax subscription (and cancelled a phone line for fax use), some links on this page lead to participation in the PamFax affiliate program.

Related articles

• Whither Skype Extras Today? Withered? (voiceontheweb.biz)

Yesterday Skype launched Skype 5.5 beta for Windows whose main feature is deeper Facebook integration. But there were some other changes as well:

• changed Call Bar and the call control icons
• improved video calling reliability
• Changed group conversations profile area design
• New login window design
• Added a ability to start video calls via URI
• addressed several bug fixes

On the download page Skype does remind us:

Over the past few hours I have done some exploring and have noted:

Facebook integration:

The most obvious change is the new Facebook tab in the Contacts (left) pane. Only the selected tab shows the full name, such as “Facebook”; in this case the left icon represents “All Contacts” while the right icon represents “Recent” … showing recent contacts going backwards in time.

What changes is what occurs when you start to type a name into the Search bar; the Search bar finds all the Skype and Facebook contacts. In this case the top Contact shown is the Skype contact, while the second one is the Facebook contact. And the tabs themselves only show the three icons. But what happens when you go to the Facebook Contact?

Whereas from the Skype Contact you can call the Contact’s Skype account and any PSTN phone numbers on the Contact’s Skype Profile (or that you have manually entered locally into the Contact’s information), from the Facebook Contact you can only call any PSTN phone numbers in the Contacts Facebook profile. However, there is no way to add people or share files during a call even though the greyed-out buttons show up at the top of the Conversation pane. But the ability to call a Facebook contact on a mobile or landline number is one approach to encourage SkypeOut usage … using either a Skype Calling Plan or Skype Credit.

Here’s where it gets confusing: when you send a chat message to the Facebook contact (which goes to the other party’s Facebook chat and, if s/he is also a Skype contact, Skype chat) you set up one “Contact” in the Recent tabs. Then send a chat message directly to his/her Skype account, another “Contact” is set up in the Recent tab. But there is no way to differentiate the two; this is an issue that Skype is addressing in a future release (whether beta or final).

Messages sent from the Facebook Contact go to both the Contact’s Facebook chat window and the recipient’s Facebook chat pane in Skype. But not to the Contact’s Skype chat conversation, as expected. Bottom line is that Facebook Chat sessions and Skype chat sessions are independent. However, this feature is sufficient to eliminate the need for my Contact here to use Pidgeon to follow both Skype and Facebook chat sessions … one less client to take up desktop real estate (and CPU cycles).

There is an option to disable the Facebook Contacts tab; simply go to “Contacts | Hide Facebook Contacts.

The Facebook Wall Tab

The other major Facebook feature is the Facebook Wall tab:

Skype for Windows 5.5 - The Facebook Wall

Highlighted are:

• Enter a message to post to both your Skype Mood Message and, optionally, your Facebook wall
• Select whether you wish to view only the News feed from All your Facebook friends or simply those who are also Skype Contacts. (Alerts brings up Skype alerts such as subscription confirmations)
• Scroll over a Contact’s name to bring up the Call button from which you can launch either a Skype call or a SkypeOut call to the Contact.
• The small heart and cartoon bubble icons allow Facebook “Like” and Facebook “Comment” activity.

It’s optional as to whether you want to use the Facebook features; you need to log in to Facebook and do the usual “Facebook Connect” approval to get started; it’s not a default setting in Skype. If you want to log out of the Facebook connection, hit that little blue gear at the extreme middle right on the Facebook Wall.

Skype for Windows 5.5 - The Facebook Login

As I have over 250 Facebook “Friends” and over 500 Skype Contacts it took several minutes after logging into Facebook for the information to be synchronized and the Facebook News feed to appear.

Hide Facebook Contacts in the Contact Pane

Bottom line: Will I continue to use this? That will depend on how critical it becomes to my overall core Skype activity.

• For those who may be using a multi-IM service for chatting with both Facebook and Skype contacts, it is probably a benefit as they need to only chat through their Skype client.
• If I can contact my Skype contacts through Skype, do I really need another set of “the same” contacts to make voice calls via their Facebook information? Only if they have not entered PSTN numbers available in their Facebook profile but not in their Skype profile.
• Does the Facebook activity slow down my Skype activity? Only some experience will tell.
• The option is there to Hide Facebook links or even log out of your Facebook account authentication, should you find the feature of minimal use.

Remember, it’s beta; the good news about Skype for Windows betas is that they usually continues to offer the standard Skype voice, video and chat features reliably. It’s really the new features for which Skype wants feedback on the user experience.

In the next post I’ll talk about the changes to the call bar and its “control” icons.

And meanwhile we wait to see if Skype for Mac 5.thenext can bring some consistency with the Skype for Windows User Interface.

Related articles

• New improved Facebook view in Skype for Windows (blogs.skype.com)
• Skype delivers deeper Facebook integration (news.cnet.com)
• Your Skype is now a Facebook Chat Client (labnol.org)
• Why Skype just added deeper Facebook integration (gigaom.com)

For the past few years I have been aware of another company, aside from Skype, that develops communications software in the form of SIP-based softphones: CounterPath, working out of Vancouver, B.C.

I have always been a bit frustrated by SIP-based connectivity – my one learning across several attempts over the years to configure SIP-based softphones was that it’s not a simple exercise but rather requires a certain level of technical expertise.

But the team at CounterPath persisted. Much like Global IP Solutions (“GIPS”) they found a market for their software in the enterprise space as well as an OEM for telecomm carriers, such as Verizon and BT, and telecommunications hardware vendors, such as Cisco and Mitel. From their website:

CounterPath Corporation is a leading provider of innovative desktop and mobile VoIP software products and solutions. The Company’s product suite includes SIP-based softphones, server applications and Fixed Mobile Convergence (FMC) solutions that enable service providers, enterprises and Original Equipment Manufacturers (OEM) to cost-effectively integrate voice, video, presence and Instant Messaging (IM) applications into their VoIP offerings and extend functionality across both fixed and mobile networks.

Recently I have been setting up a prototype FREETALK Connect PBX in preparation for its launch later this summer and found that CounterPath’s Bria softphone for PC and Mac could be one way to access the FREETALK Connect (in addition to Skype clients and IP-based phone sets). Let’s say it was not a totally trivial process but I now have it working. In the course of getting it to work I learned more about where CounterPath positions their software as outlined above.

Basically larger enterprises and carriers are looking for a softphone client that they can incorporate into various IP-based communications service offerings. CounterPath’s original x-Lite and recently released Bria for Windows and Mac are filling that gap. Sticking solely to being an infrastructure software developer, CounterPath does not provide a full telecommunications service such as Skype but rather integrates into VoIP service offerings of other VoIP service providers. Their focus is on providing a platform that supports Fixed-Mobile Convergence and Unified Communications activities within these third party services.

So it was not a total surprise last week, when, in addition to supporting PC’s and Mac’s as end points, they announced Bria for iPhone, available for $3.99 at the Apple App store. Two of my blogging colleagues provided lots of details:

Alec Saunders at Saunderslog: CounterPath Launches Bria on iPhone:

Today CounterPath has launched Bria iPhone Edition, their first softphone for Apple iPhone, iPad and iPod Touch.  Think of this feature-rich VoIP client for iPhone as being the mobile equivalent of a business desk phone.  With enterprise class features ranging from speaker phone to hold/unhold, swap, mute, conference, and security, this softphone is a credible tool for the road warrior. Moreover, with a strong focus on usability as well, CounterPath VP Todd Carothers proudly says “it could have been developed by Apple themselves!”.

Dan York does a great video explanation in Emerging Tech Talk #51 – Review of CounterPath’s Bria SIP softphone for iPhone and iPad:

Have you wanted to use a VoIP softphone from your iPhone or iPad? Sure, Skype is available, but what if you want to use a softphone that works with SIP and can connect to a corporate IP-PBX? In this episode, host Dan York reviews the new Bria softphone for the iPhone that was released this week by CounterPath Corp. He shows how it works, how it can connect to applications running on Voxeo’s Prophecy Hosting or Tropo platforms and offers some other comments about the app.

As a result I installed Bria for iPhone on my iPhone (but look for “CounterPath” in the App store, not “Bria”) and made the connection to the FREETALK Connect PBX. It certainly worked for making outbound calls to the PSTN. Ironically the call was via Bria as the calling client into the FREETALK Connect and then going out over SkypeOut to the called phone number.

(Note, however, that my Skype for iPhone client can also call into the FREETALK Connect from anywhere worldwide; it’s really becomes a matter of what client is convenient for the individual user’s situation. Taking inbound calls does currently require that you have the relevant client open on the iPhone, whether it’s Skype or Bria.)

In talking with CounterPath VP Todd Carothers, he pointed out how much effort had been put into the user interface to make it much easier to configure. Fortunately I had my Bria for Mac configuration available from which I copied the key parameters required. The FREETALK Connect uses the same “phone” configuration for Bria for iPhone as used with Bria for Mac.

Once configured you have access to a “familiar” iPhone calling interface from which you can call any of your iPhone contacts; most obviously the colors have been slightly modified to give it some “branding”. (Personally I find the amber numbers easier on the eyes than the traditional white.) Other screens provide access to call history, additional settings and your iPhone contacts.

And why did CounterPath start with support of the iPhone/iPod Touch/iPad? Basically they had watched as Apple gradually introduced features, such as full Microsoft Exchange support with the upgrade to iOS3 earlier this year, and felt now was the time that their customers’ end user base would need access to their IP-based services from the iPhone, etc. Later this year they intend to introduce Bria for Android. Given CounterPath’s focus on the enterprise/operator market, a BlackBerry offering would be an obvious one. However, for similar reasons to the lack of a carrier agnostic Skype for BlackBerry, they are not in a position to produce such an offering now.

Bottom Line: Within its target market, CounterPath appears to be ready to play a role in the enterprise IP-based communications market, providing infrastructure to IP-based communications services that are quickly infiltrating this market space. Whereas Skype’s high level of adoption by consumers and small business results from its ease-of installation and configuration, Bria is an offering that definitely needs a level of technical expertise, usually a resource available in larger enterprises, for configuration but, once configured, fulfils a need within its target market space.

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• Skype for iPhone 2.0 Released: 3G Skype-to-Skype Calling to Require a Fee (voiceontheweb.biz)
• GIPS, Google and All That Co-opetition Jazz! (voiceontheweb.biz)
• Skype on Mobile over 3G: A Skype Video Calling First Experience (voiceontheweb.biz)

Since its version 1.0 launch in late 2007, PamFax has provided an easy-to-use web-based fax service, that allows you to send faxes worldwide without any hardware requirements. Initially a fax sending service, PamFax 2.0 introduced features such as a Windows print driver, support for Mac and Linux and inbound faxing to a local number in your area code in 25 countries.

Over the past week Scendix, producer of the cloud-based PamFax service launched PamFax 3.0 with a focus on improving delivery speed, scalability, robustness and access. But to meet these goals they had to start over from scratch, building a newly architected back end that also incorporated new hardware to meet the growing demand for the service.

New features include:

• Faster fax delivery – in my recent experience, the new service was delivering faxes in one to three minutes as opposed to 15 to 30 minutes under the previous setup
• More registration/login options: Facebook, Twitter, Google, LinkedIn and several others
• Two plans for fax-in numbers:
  • Basic: provides fax-in number for 12 months that allows you to receive an unlimited number of faxes
  • Professional: provides fax-in number for twelve months, 20 fax pages to Zone 1 recipients per month and 33% discount for additional pages, unlimited storage of send and received faxes and “My Company” PamFax Manager to sign up employees and delegate PamFax credits as well as report on company fax activities.
• Three free fax pages upon sign-up to check out the service
• Every new registrant will receive a free Basic Plan for three months, including a fax-in number
• Free faxing from PamFax to a PamFax fax-in number.
• PamFax API’s – allows you to fully embed the PamFax functionality easily and quickly into your application or device

PamFax continues to offer:

• A simple, straight forward five or six step process for sending a fax
• Fax from a Windows/Mac/Linux client or online via a web browser
• Operation from any web browser worldwide with no additional hardware requirement.
• A portal to manage your fax activity
• Fax status messages to e-mail, SMS and/or Skype chat
• No minimum commitments
• Support for over 100 file formats
• Payment either pay-as-you-go or via PamFax Credit packs
• No contracts or ongoing obligations

Often my posts on PamFax bring up the question of “who’s using faxes today”? With various alternatives for exchanging documents electronically, one would think that faxing is becoming passé. However, with billions of fax machines still attached to phone lines and the ongoing need for “recognized originals”, such as contract execution signatures, Scendix reports that their monthly page volumes continues to grow at a significant pace. And, were the market not still a significant one, Scendix would not have invested their resources since last summer in the  very extensive development of the PamFax 3.0 platform.

Yet, with PamFax, fax activity can become paperless and “totally green”. Sending documents involves simply attaching a document (in over 100 formats) during the fax set up process unless it is one that has to be scanned in. While there are options for printing received faxes, they can also simply be read on the user’s PamFax portal and printed only when absolutely necessary.

The Scendix team has prepared an “office drama” introductory video about how PamFax brings relief to the frustrations of faxing:

An introduction to PamFax from PamFax on Vimeo.

Voice On The Web posts about PamFax

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Ok so I’m the last to write about Google’s announcement this morning on its acquisition of Global IP Solutions, a major provider of IP-based communications infrastructure with not only its voice and video codecs but also voice and video engines that mean simply “supply me with an Internet connection, a microphone and a set of speakers” and we’ll handle the conversation on your PC or smartphone.

Combine this acquisition with Google’s experience with Google Talk and Google Video Chat, its acquisition of Grand Central to become Google Voice, of On2 for its video codec (used by Skype amongst others) and of Gizmo, Google now has a full set of the underlying tools required to bring out some interesting communications offerings. Can Google integrate these tools, and overcome the inherent management and organization integration issues, to deliver a coherent and effective communications offering? What will we see as end user offerings? And how will Google work with the competition?

After all four weeks ago I had a demonstration at GIPS of a video call received on an iPad (notice I only said “to”). And, as I reported at the time, they basically affirmed that we should be seeing video calling supported on mobile smartphones before year end. Perhaps with a GIPS mobile video engine. Will this now simply be an Android offering or will their offerings also involve smartphone video calling support for Apple’s iPhone/iPad and, say, RIM’s BlackBerry?

It’s interesting to note that I’m already observing the Skype – Google competition in my GMail window. Hover your cursor over the appropriate location at a sender’s name and I get one of two “click-to-call” options: to converse with a contact using Google Talk/Video or to converse directly with the same contact in Skype voice, chat or video:

Google has long been a customer of GIPS for its voice technology and more recently for its video technology on Android. As have Nortel, Cisco (Webex), Communigate (one of the world’s largest suppliers of enterprise email services), Yahoo, IBM/Lotus and many others for both its voice and video technology. It will make for an interesting world of co-opetition.

Other bloggers have made some interesting points:

Thomas Howe, Voyces.com in Tick, Tock, Core, Edge implies that, with the pendulum swinging from the core to the edge, IP-communications infrastructure is going to be supported primarily by two players, Skype and Google:

More important, though, is what these battle lines say about the other players. Which is to say, these guys aren’t even on the battlefield. If fellow Cape Codder David Isenberg is right, and we are in the era of the dumb network, then anyone not-Skype and not-Google is not in the running. Although I agree, appreciate and applaud Orange’s work with their core (in particular, the API program), where are they in this battle? Where is AT&T? Now, doesn’t Verizon’s deal with Skype seem much smarter? To me, it does.

Voxeo’s Dan York, in Google buys GIPS for $68 million – to take on Skype? Apple? Microsoft? gives a short course in IP Communications 101 to explain Google’s motives for this acquisition by pointing out where the real battleground lies:

The issue is that while the control channel is increasingly around the open standard of SIP, which anyone can implement, the “codecs” used in sending media from one endpoint to another have long been a proprietary battleground, particularly with regard to wideband (or “HD audio” as some call it). Yes, there have been and are standards, but usually there have been intellectual property or licensing issues. Now, there is work within the IETF to create a standard wideband codec (and as I wrote earlier, Skype is involved with this effort) but that may take some time and the outcome is not known right now.

But there’s one aspect to this acquisition that can tend to get overlooked – cross licensing. When I worked in the NMR spectroscopy industry during its early evolution in the 1970’s, the two major players (Varian and Bruker) would be filing and acquiring patents and then suing each other. But the final outcome was that both players set up cross licensing arrangements such that the entire NMR spectrometer market benefited by always being able to benefit from the best of both companies’ innovation. And it all subsequently contributed to the rise of Magnetic Resonance imaging that plays such an important role in today’s medical imaging space across six or seven vendors. Will we see Google and Skype cross-licensing their technologies so that overall IP-based communications offerings can ultimately provide best-of-breed services to both their customer bases?

Bottom line: What I see emerging is a communications market where each of Google and Skype will continue to bring forth unique communications offerings that may appear somewhat competitive to their respective customers. Recall the final value add is in the customer benefits exposed by the user interface, not the underlying technology. As a result we can expect a world of co-opetition and cross licensing such that customer offerings by either party are not held back by some intellectual property dispute that really relates to technology and infrastructure in which the customer has no interest. In the end its about growing a bigger market for the benefit of all.

Other posts:

• Alec Saunders on Voyces.com: Google Targets Skype
• Alec Saunders on Saunderslog: GIPS acquired by Google. How does Abramson pick them?
• Rich Tehrani on TMCNet: Google Buys GIPS – Here’s Why where he provides a short history of GIPS and then analyzes some interesting reasons behind what may have motivated Google.
• Garrett Smith on Smith on VoIP: Google the service provider

Update: Andy has written Congrats to The Great Team At GIPS – it’s his 18th client who has been acquired and the second acquisition by Google. He has also given me credit for the small role I played in introducing him to GIPS:

And with this acquisition, for me and my agency, Comunicano, the number of companies to “exit” or in this case “get bought” in the last 8 years now has hit 18. Alec Saunders referenced that feat in his very well written post yesterday. GIPS came to my agency and I in the same way the other 17 had. We were asked to work with them. In this case the door opener was trusted friend and colleague, Jim Courtney, who has known Emerick Woods for longer than most dating back to their days at Quarterdeck. Jim always said that Emerick is the consummate professional, and someone who knows how to win. Looks like Jim’s matchmaking ability came through.

Full disclosure: GIPS CEO Emerick Woods was the Vice-President, Internet of Quarterdeck Corporation in the mid-1990’s who became a mentor to the author on several business development projects at Quarterdeck involving partnerships with ISP’s of the time. Over the past 14 years, Emerick, in his capacity as CEO of several startups, which have gone on to be sold, has hired the author at various times for his business development services. The author, however, has no business relationship with Global IP Sound.

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Over the past two years I have been occasionally reporting on Tungle, the meeting accelerator that facilitates scheduling meetings and conference calls. Tungle’s goals as a service are:

• bring down barriers, such as different calendar programs, between companies and work teams
• share availability (Busy/Free status only)
• respect privacy and user control

In summary Tungle wants to be “the last mile” for booking a meeting.

Since my last report a year ago on the introduction of the Tungle.me feature, Tungle has added several features including:

• a BlackBerry client available via the BlackBerry app store,
• participation in Google Apps Market Place
• addition of Plancast to its existing social networking integrations with Twitter, FaceBook and LinkedIn, Ning, etc. and
• integration into Lotus Notes.

Basically Tungle has been building up an infrastructure and partner relationships that accelerate meeting scheduling across your email contacts and social networks. Key to its success is that individual users of Tungle can be agnostic with respect to their calendaring program. Tungle works with Outlook, Google Calendar and Lotus Notes as well as iCal and Entourage on the Mac. And it adapts to a user’s local time zone; Tungle has users in over 100 countries across all the world’s time zones.

At the same time Tungle has evolved its various user interfaces to make Tungle much more readily accepted by both the meeting organizer and the invitees. Key here was the removal of the need for an invitee to actually be registered with Tungle. Simply receive a Tungle invitation via email, click on a link, show your available times and the meeting organizer can move ahead with scheduling a meeting, including sending meeting time confirmation emails.

But there were still many opportunities to improve Tungle and further accelerate meetings. Today Tungle is announcing Tungle.me 2.0 with several new features that “extend the application’s social networking features with the addition of a public directory, search functionality, and group meeting capabilities”.

Modify Your “Weekly Availability”

A year ago Tungle introduced Tungle.me where you could, at your discretion, show times you are available for meetings on a “weekly” basis from a URL, “tungle.me/username”, that could become, say, part of an email signature. Your Tungle.Me availability would automatically be modified as you reserved times slots in your calendar application. As the first of several new features introduced today, users can also edit or customize those availabilities on a daily basis should you decide to take time off for a golf game, have a “must attend” family event or have the boss second you into a short term project.

Tungle.Me Public Directory and Search

Since introducing Tungle.me Tungle has also discretely developed a Tungle.Me public directory accompanied by Tungle.me Search. Provided a user gives appropriate permission, you can now search Tungle’s public directory for a particular user and see if they have made their availability information accessible to schedule one-on-one meetings. Over 85% of Tungle users have given the appropriate permission; recall that only your “Free/Busy” time availability is shown – with no details of why a time slot is tied up or an associated meeting location. But Tungle Search simply becomes one more contributor to a key new feature.

Accelerating Meeting Scheduling Through Aggregation

A major issue that has held up the time taken to schedule multi-participant meetings was the need to have responses from at least a significant portion of the potential participants. This could take two or three days waiting for responses while others are tentatively holding time slots open in the back-of-their-minds if not on their calendar.

Yet, as mentioned above, the information of their availability, if a registered Tungle.me user, is accessible. Today’s announcement is about accelerating meetings through aggregation. Simply go to your Tungle.me Home page (www.tungle.me/username), select contacts who have made their information available and you have an overlay showing what time slots are available. Bingo! Set either the suggestions for a meeting time and send an invite email with pre-qualified time slots or just set a meeting time, if appropriate in context. (Another hint: cursor over an individual contact’s name to overlay a view of the individual’s availability.)

In the graphic below, purple represent my own committed time slots for this week, light blue represent committed time slots of three other invitees to the prospective meeting.

Tungle.Me Groups

While the above process helps to set up one-time meetings, for teams or groups that meet frequently, Tungle.me’s most powerful new feature is the creation of contact Groups. Much like the Group Contact feature in Skype you can designate the members of a group and create the Group as an additional contact. Want to see when your group can get together, simply click on the Group’s name in your Tungle Contact list. You will immediately see the available times at which your Group can come together. Best part of Groups: you can create a URL, “www.tungle.me/username/groupname”, so that all members of your group can quickly see the group’s availability from any web browser.

Two overriding guidelines to Tungle.me’s new features:

1. Privacy – you only make public your available times. No information is provided about why your time slots are tied up or where you will be physically.

2. Aggregate availability to show common times available for meetings with one or two mouse clicks.

Tungle CEO Marc Gingras has provided a short demonstration video to provide a more dynamic introduction:

Bottom Line (and Full Disclosure): I have been using Tungle and Tungle.me for the past two years, witnessing its evolution into a fully featured, easy-to-use service. Consistently their goal has been to improve the user interface, making it a “no-brainer” service to use whether a meeting participant is a registered user or not.

Fifteen years  ago I was taking up to a week to schedule cross-company meetings via emails. Tungle brings the process down to a few easy to follow steps that pull together readily accessible user information and time slots through one service platform such that a meeting can be scheduled within hours, if not minutes. No longer simply an aggregator of user availability, Tungle, incorporating its own social networking ecosystem, has become a key social networking tool that can facilitate the real time “social sharing” envisioned by Skype’s Jonathan Rosenberg at his recent eComm keynote.

Tungle CEO Marc Gingras has also put up a few blog posts with more details on these new features:

• Search and Directory
• Tungle.me Groups
• More new features
• Concerned about privacy? Don’t be

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Skype has always been challenged with respect to making its growing feature set available on the most popular operating systems: Windows, Mac OS X and Linux. The major ongoing complaint from Skype users has been features on a new release for one OS that don’t appear on the other OS’s clients that may not be updated for up to a year later. With respect to Skype’s developer platform, a major complaint of third party developers has been the lack of any web services tools to embed Skype into web-based applications.

But maybe Scendix, publisher of PamFax and Pamela, is showing us how to make applications OS-agnostic such that all versions of an application get new features concurrently.

Since its launch in December 2007, although it was not obvious to the end users at the time, PamFax has been largely a web-based application, starting with PamFax for Windows. For the next sixteen months, the Scendix PamFax team worked not only to release PamFax 2.0 but also put resources into building a more robust back end, adding support of Fax-in numbers in 26 countries and extending their OS support to make available PamFax for Mac OS X. And subsequent upgrades have made it a more robust, lower cost and multi-lingual service.

Earlier this week Scendix announced the release of PamFax for Linux, bringing low cost, worldwide faxing to all those rabid Linux users who espouse the virtues of a very robust, yet open and feature rich operating system. In so doing, Scendix has, in practice, demonstrated how to make an application OS-agnostic, essentially by building a single website dedicated to the application.

So what did Scendix need to do to make their application run under Linux? After all, they had a core web-based engine supporting the entire feature set. Three steps:

• Build an installer package for each version of Linux supported
• test PamFax’s operation in each operating system environment, and
• perform integration with Skype for Linux (there is an option to send notifications to a Skype chat session)

But there was no need to build a new application or backend – as shown on the left, even the user interface is the same. Its web-services architecture simply needed the modifications described above. Bottom line: PamFax is basically an OS-agnostic “Software as a Service” (“SaaS”) application. And limited developer resources are required to migrate support between OS’s. Effectively the operating system becomes secondary to the more universal web browser.

As their next step, the experience of bringing PamFax to this level has led Scendix to start work on PamFax 3.0, due for release later this spring. The major change here will be to migrate the PamFax web-based infrastructure to an API-based architecture such that PamFax can be readily embedded into third party applications – for instance, a WordPress plug-in that puts a “Fax This” icon on a web page would be one such potential application.

Bottom line: As we await Skype’s new developer platform, PamFax serves as a proxy for demonstrating why a web-services architecture would be an ideal transformation into providing Skype client access not only from Skype-specific clients but also from Skype embedded into a third party’s offering that incorporates Skype access without the need for opening a separate Skype client. In other words, another key link towards building “Skype Everywhere”.

Note: Skype CEO Josh Silverman talks about this topic towards the end of the first half of our recent CES conversation.

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While the FREETALK Connect all encompassing PBX announced at IT Expo last Wednesday changes the economics of small business communications, it also provides a platform around which third party applications can readily be built and integrated.

Thursday saw the announcement of the FREETALK Connect Alliance, comprising thirteen charter members plus FREETALK that covers applications from conference calling to communications enhanced business processes.

Charter members include:

• AbbeyNet/Sitofono (Italy)
• Cloudvox (USA)
• FlatPlanet Phone Company (Israel)
• FREETALK (Spain)
• IfByPhone (USA)
• In Store Solutions (Hong Kong)
• Iotum/Calliflower (Canada)
• Jazinga (Canada)
• Skype (Luxembourg)
• Tatung (Taiwan)
• Thomas Howe’s Light and Electric (USA)
• Voxeo (US)
• Voxygen (UK)
• Voxbone (Belgium)

What stands out amongst all these members is their previous experience either contributing to, or developing, applications envisioned by Alec Saunders’ Voice 2.0 Manifesto more than three years ago. IVR infrastructure, conference calling, worldwide DID number provisioning, voice broadcasting and other hosted services are amongst the strengths brought into the consortium. FREETALK is continuing to recruit additional members whose bottom line is to deliver innovative applications that deliver new business opportunities to their customers.

Expect to see an entire ecosystem of products evolve around the FREETALK Connect with its inherent support of Asterisk, SIP, Skype and Skype for SIP working with the members’ existing API sets.

Full disclosure: In Store Solutions, producer of the FREETALK line of Skype hardware, has become a client of Denali InterConneXions, publisher of Voice On The Web, building on the author’s previous business development experience with establishing partnerships that can assist with the promotion of a primary vendor’s offerings. A more complete statement will follow shortly.

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During my three plus years of blogging, the most educational and informative conference for keeping up with innovation in the “Emerging Communications” space has been eComm, the Emerging Communications Conference (and now Awards). And now eComm is coming to Europe in two weeks.

Conference organizer Lee Dryburgh and his team of advisors have assembled many of the top thinkers and activists in the IP-based communications space with the goal to “promote and accelerate communications innovation”. On the website’s home page is an outline of the forthcoming changes foreseen:

Telecom is becoming software

Today’s model of the telephony and SMS cash-cows will significantly dry up long-term

“Phones” are becoming general purpose always-on computers

A march is underway to change how spectrum is allocated and utilised

Applications innovation is being democratised

The media industry is converging with personal communications

Internet-style ecosystems are starting to pressurise the traditional value chain

Search engines and computer manufactures are encroaching into the space

App downloads; media content and even communication streams are increasingly routing-around operator’s billing systems

The telecom kingdom is fragmenting daily.

It’s only at eComm that you will find respected experts such as Martin Geddes, Thomas Howe, Alan Duric, Brough Turner, Dean Bubley, James Enck, Jonathan Christensen, Jan Linden and Gerd Leonhard all under one roof at the same time. But amongst the others, there’s always at least one or two who will surprise us and challenge our thinking about how the telecommunications industry will evolve. While we all talk about “networking” from a technology perspective, the personal networking at eComm is just as valuable as the presentations.

Also this week it was announced that Skype has taken on the role of Headline Sponsor of the show while innovative companies such as Voxbone, Voxeo, GIPS and Voice Sage are Platinum Sponsors. Without their support Lee would have to triple the registration fees and probably put the conference out of reach for many of the attendees.

Alec Saunders has bought his tickets to go; have you? Click here for a 10% discount when registering.

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Recently I wrote about the official launch of Tungle, the meeting accelerator that provides a cross-platform,  cross-calendar service for scheduling meetings via the web. In fact, with its new features I am now finding that 100% of my meeting requests have a response that results in a meeting. In other words the released version addressed issues that were roadblocks to successfully, yet productively agreeing on a meeting time.

One could call Tungle’s initial invocation as providing an “outbound” method for scheduling a meeting as you were the initiator from either a browser or email program, such as Outlook and expected to be the moderator of the meeting.

But what if someone wanted to approach you to request a meeting but was not a Tungle subscriber. With the launch yesterday of Tungle.me your non-subscribing acquaintances can launch a request for a meeting with you via Facebook, LinkedIn, a blog or website, your e-mail signature or an IM text chat message via Skype, MSN Messenger, etc.

When a visitor clicks on the resulting widget or link, the visitor will see a web page showing your busy/available times (but no details). You then go into the “Organize a Meeting” mode where, if the visitor is a Tungle subscriber, the subscriber’s busy/available times will also be displayed:

One then proceeds to fill in the standard information (suggested time slots, location, potential agenda) and the normal Tungle Accelerator goes into action emailing invitations and accepting responses.

Whereas originally Tungle was available for outbound requests, Tungle.me provides a path for inbound meeting requests via social media tools and other communications services.

Bottom line: A cool service; however, while providing the ability to receive Inbound meeting requests, you may also want to consider how public you want to make your availability known to the outside world. On the other hand, by once again not requiring non-subscribers to register, Tungle has minimized the barriers and obstacles to using this service.

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Yesterday’s post, SocialScope: for a Complete, But Managed, Twitter Experience, outlines why I have found SocialScope to be the most complete Twitter client on any platform offered to date. But it only runs on BlackBerry. Why? A recent interview with Ubiquitous Systems CEO Amit Kumar provided the answers.

As their initial goal the Ubiquitous team wanted to provide an application that was designed from the beginning as a mobile application. Amit described how they attempted to write an application for the iPhone but, as a result of their prototyping experience, they quickly turned to BlackBerry for one primary reason: background processing. Basically they needed an application that could continue to monitor and report Twitter feeds while using other applications on the platform. However, as they progressed Amit outlined how they uncovered additional advantages to supporting BlackBerry:

• Fundamentally full background processing changes the user experience, including how a user will interact with the application. Read your email, do some browsing, check the hockey, baseball and soccer scores; in the meantime all your Twitter and Facebook status messages, including those from makeitseven, are being pulled in for viewing the next time you switch back to SocialScope.
• BlackBerry is fundamentally a messaging device – combine a QWERTY keyboard with the vibrant half-VGA (480 x 320) display to provide a complete two way communications device.
• Immediacy: in their market research the Ubiquitous team found that users wanted no delays in getting to their Twitter messages – just switch to SocialScope and the most recent messages are there. No need to leave the application open to receive messages (as required for similar applications on the iPhone), no need to re-login. It’s just there when you want it. While the BlackBerry inherently provides “immediacy” the team also found they needed to address scaling and latency issues to ensure messages could be delivered as quickly as possible.
• Integration: SocialScope has been integrated with the BlackBerry Address book to allow instant viewing of Twitter messages from a contact’s page. There is additional integration with the BlackBerry browser and camera that allows the user to quickly post a Twitter and/or Facebook status update incorporating a URL or Twitpic picture.
• Compression: SocialScope uses compression algorithms to reduce the data transmission load by 20% to 30%.
• Battery Life: going forward their primary goal is to reduce battery drain using the recently released “push” API’s available for BlackBerry developers. Currently, when using SocialScope continuously, I do find I need to recharge my battery overnight.

In closing our interview Amit paid complements to the support received from the BlackBerry Developer program personnel as SocialScope development has evolved. This support has contributed to, amongst other results, the deeper integration referenced above.

Selecting BlackBerry as their platform of choice allowed the Ubiquitous team to deliver a unique and productive user experience which, in practice, allows one to both readily and completely manage our individual social media messaging activities.

Bottom Line:  When following any conversation application that supports Instant Messaging services such as Twitter, Facebook or Skype (via iSkoot, for example):

• the most appropriate platform, from the “immediacy” perspective, is a wireless mobile device
• full support of background processing is a prerequisite in order to deliver a real time, “it’s just there”, user messaging experience.
• the client’s user interface on the device, such as SocialScope’s tabbed UI, is critical to an “always on”, “immediate” user experience
• deep integration with the device’s basic feature set delivers extra value

SocialScope provides an excellent  demonstration of the value of managed “immediacy” when following your personal and business acquaintances in today’s “always on” world.

Question: will these messaging services eventually replace current SMS messaging services or simply contribute to a decline in the usage of SMS?

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When it comes to organizing and following my Twitter activity, I have found that SocialScope – currently in a closed beta and only available on BlackBerry – provides the most complete and most satisfying Twitter user experience. A recent interview with Ubiquitous Systems CEO Amit Kumar provided some additional background on how SocialScope evolved and their plans going forward.

Twitter started out as a way to broadcast messages of up to 140 characters via SMS to “approved” followers; however, its popularity has driven it to become a key social media tool whose messages can be followed on a desktop PC, via a web browser or on a mobile device such as smartphones. When one starts following several hundred Twitter users the challenge for the individual has become one of “how can I effectively manage my Twitter activities to my benefit?”. An ecosystem of Twitter clients has evolved in an attempt not only to provide access to Twitter on multiple platforms but also to bring some order and prioritization to one’s Twitter experiences.

Over the past few months I have been experimenting with various Twitter clients on PC’s (TweetDeck, Seesmic Desktop), iPhone (Twitterific) and the BlackBerry (TwitterBerry, SocialScope). I came to the conclusion that I wanted a client that:

• allows me to see all my Twitter messages as one viewing option
  • with minimum delay after sent
• is available on a mobile platform
• receives messages while using other applications on the platform
• supports multiple Twitter accounts
• supports Facebook status messages
• is capable of organizing my “Following” Twitter contacts into groups
• provides a search capability
  • including searches for #hashtags
• has a tabbed UI for accessing:
  • all messages, direct messages, @ replies,
  • individual Twitter and Facebook account messages
  • user-defined groups, search results
• provides a complete Profile of a Twitter User:
  • user description and website
  • view all the user’s recent messages
  • select Twitter accounts on which to follow/unfollow
  • search for all Tweets referencing the user
  • see who the user is Following
  • see who is Following the user (Followers)
• allows easy insertion of pictures (via Twitpic) and URL’s into Status Updates
• quickly moves amongst the various tabs, user profiles and searches

About three weeks ago SocialScope delivered a major upgrade to their beta version that built it out to include all the features described above. While attending a social networking workshop two weeks ago I suddenly found myself using SocialScope on my BlackBerry Bold to track all my Twitter activity as I made new acquaintances, followed the event’s hashtag and did searches on various speakers and related topics. It handled both my Twitter accounts, allowed me to organize those I was following, had a neat Search capability, provided a complete user profile for any Twitter user and eliminated the tediousness of performing key operations on a PC.

I then realized that, considering all the Twitter clients I had trialed, SocialScope provided the most complete, yet user friendly, experience. Social media messages basically have the same “immediacy” as a phone call or an email received on the BlackBerry.The convenience of having it on a a QWERTY-keyboard mobile platform with a vibrant half-VGA display had become a significant factor in coming to this conclusion.

Most importantly, however, recall that Twitter’s original ambition was to drive messages through SMS messaging; thus, the 140 character limit. This had become a huge cost factor for Twitter to the point where, for instance, SMS messaging to Canadian users was cut off until Twitter made special arrangements with at least one local carrier. (And now all Canadian wireless carriers plan to charge for inbound SMS messages.) However, SocialScope provides a much more user friendly user interface than dealing with SMS messages; a major benefit is that it eliminates the need for any SMS subscription (but will make “light” use of your wireless data plan) to access Twitter or FaceBook messaging activity on a BlackBerry.

SocialScope was the evolution of the founders’ goal to provide a client that aggregated, yet organized, a user’s social networking activity. Founder Amit Kumar and his colleagues (today they still only have a team of four plus an intern) saw lots of web-based social networking activity on the web but felt that browsers put too much overhead on the overall Twitter (and Facebook) user experience as well as on mobile device resources.

While their original prototypes were developed for the iPhone, they quickly realized they needed the full background processing capability of the BlackBerry (8xxx or 9xxx) to handle social media messaging seriously. Key to their overall design approach was the recognition that, while they are delivering a dedicated client, Twitter itself is a dynamically evolving web page which requires special handling on mobile platforms. To this end they have developed compression algorithms and are working on battery consumption issues. (More details on “SocialScope: Why BlackBerry”will be the subject of a second post.)

SocialScope alpha launched in December 2007; the Ubiquitous team suddenly found they had to limit their alpha subscribers while they dealt with initial scaling and usability issues. Their most important feedback for user interface design came from looking at usage patterns. The most common feedback they obtained was the need for messages to be delivered “immediately”. In response they dealt not only with scaling issues but also latency and connectivity issues.

At the same time they have been developing deeper links into BlackBerry features such as the address book from which one can view a Contact’s most recent Twitter and Facebook updates. When viewing a web page in the BlackBerry browser, a “Send to SocialScope” command is available to insert the web page’s URL into a Twitter Status Update window.

Currently they are working on improving group management, de-duping messages (such that messages sent to multiple accounts only show up once) and deeper integration with Facebook. They also want to add support for showing Twitter “trends” information.

SocialScope is still in closed beta with, apparently, a very long waiting list. However, the wait should not be too long; they expect to release a publicly available version at some time during the summer.

Bottom line: SocialScope sets the bar for all Twitter clients in terms of feature set and performance. It demonstrates that social media messaging and message management is best handled, from a user experience perspective, on a mobile platform. It also demonstrates the importance of having background processing for messaging activities on a mobile handset (did I say their next platform of choice would probably be Android?).

To follow: SocialScope: Why BlackBerry?

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Recently launched PamFax 2.0 had three key new features:

• Mac OSX compatible (in addition to Windows)
• Lower “per page” pricing by up to 40%, and
• Fax-In numbers in 27 countries

Signing up for a one year subscription to acquire a fax-in number is about a five minute process when you subscribe to PamFax Professional. What makes it possible to so easily obtain a “local” number in any of over one hundred cities in 27 countries? Short answer: Voxbone.

I first learned about Voxbone’s services when they were a major sponsor of eComm 2008 a year ago March. At the time CEO Rod Ullens told us how Voxbone was able to provision DID numbers in over 4000 cities in 47 countries worldwide at minimum cost. Last fall Voxbone launched their iNum service which creates “universal worldwide ‘local’ numbers” via the +883 country code. Customers for their basic DID services, who have been covered on Voice On The Web, include iSkoot, Calliflower, Mobivox,Truphone, OnState, Evoca and Voxeo.

When PamConsult CEO Dick Schiferli told me about their plans to add a receiving service to PamFax, they were looking for a way to easily provision and manage fax-in number subscriptions. At the time I introduced him to Voxbone’s Rod Ullens and the rest is history. But Voxbone does not simply provide fax-in numbers in 27 countries; according to a press release issued today:

Voxbone was uniquely equipped to bring several critical elements to Pamfax’s 2.0 offering:

• An inventory of direct-inward dial numbers (DIDs) in 4,000 cities and 47 countries, out of which 27 will initially be available to PamFax subscribers to use as their personal fax numbers;
• An IP interface to the telephone network that enables fax documents to be translated into TIFF or PDF data files;
• An API for the automated delivery of these faxes to any software or Web site.

In other words, Voxbone is equipped not simply to “make the connections” involved in receiving a fax but also to ensure that formatting and delivery automation is appropriately handled when receiving a fax via PamFax.

Bottom line: Through Voxbone, documents faxed to PamFax Fax-In customers are delivered as PDF files which can then be printed, sent as email attachments, archived or otherwise viewed and transferred at the recipient’s discretion.

PamConsult launches PamFax 2.0 as an obligation-free hosted fax service that supports sending and receiving faxes worldwide with no capital expenses, no usage contract requirements and lower “per page” costs.

The process of sending and receiving faxes involves:

• a document source: whether physical or a computer file
• physical document scanning
• a cover page
• transmission of the fax (originally over a phone line)
  • often at expensive long distance rates and/or hotel service charges
• receipt of the fax (over a phone line)
• printing the received document
• logging the transmission and archiving the document

In the early 80’s the original fax machines were huge (at least the size of a bulky floor model photocopier), expensive and rare. However, a former medical practitioner customer was impressed that he could fax electrocardiograms to obtain diagnosis assistance with, say, a remote cardiology specialist, providing an initial level of value in time-critical circumstances.

As we moved through the 80’s fax devices became less expensive, more pervasive and somewhat smaller such that they fit on a table top; the biggest issue was finding or installing a nearby fax-dedicated phone line. In 1985 GammaLink introduced the first Fax PC board; a fax modem became common in PC’s throughout the subsequent 15 years. In the early 90’s there were various attempts to develop fax software for PC’s; the most widely remembered program was WinFax, which was sold to Symantec in 1995 and discontinued by Symantec at the end of 2006. But, while WinFax certainly could send and receive faxes, it did not exactly provide the simplest user experience for sending and managing faxes. Over this period several Internet-hosted fax services became available and contributed to the demise of WinFax.

Certainly, with Internet email and various file transfer services the volume of faxes has dropped off. However, they are still essential for (i) convenience of sending and receiving faxes via a dedicated device and (ii) exchanging executed legal documents, real estate papers and other business requirements which are suited to having a hard copy.

In many circumstances recipients still simply like to have a piece of hardcopy paper in their hands. As a result the real challenge for any new service is to offer a simple, easy-to-understand and easy-to-use fax services experience at lower costs yet that take advantage of the Internet’s cloud infrastructure and worldwide accessibility.

Fast forward to late 2007 when Ethernet ports had replaced modems on PC’s; PamConsult launched PamFax 1.0, a fax sending service that significantly simplified sending a fax from your desktop or laptop PC to any fax number worldwide. PamFax 1.0 was solely a Windows application that featured:

• sourcing documents from either a computer file or a scanned image
  • compatible with all recent scanners, including multi-function printers
• five or six steps to send a document:
  • select the document source
  • (optionally) scan in a paper document
  • enter the destination recipient and fax number
  • (optionally) add a cover page
  • pay via Skype Credits or PayPal
  • send the document
• integration with Skype for fax confirmation notification and payment using Skype Credits
• an infrastructure that handled the payment transaction and sent the fax to any destination worldwide
• a Windows printer driver capability
• a minimum cost of ~$0.20/€0.14 per page
• a web-based PamFax portal to report on usage and archive sent faxes

But PamFax 1.0 lacked the ability to receive faxes and was not available for Mac PC’s. Yet PamFax usage has grown constantly; this past weekend PamFax 1.0 downloads passed the 200,000 mark, confirming the demand for easy-to-use fax services available wherever one finds a PC and Internet connection. It sure came in handy when on the road in a hotel room – at a much lower cost and no need to go to the front desk to send a fax.

According to PamConsult CEO Dick Schiferli, 58% of PamFax 1.0 downloads resulted in at least one additional paid page being sent; the average paying customer sends 6.5 pages. Overall month-to-month volume growth is currently running at 10% per month.

Today PamConsult is launching PamFax 2.0, elevating PamFax to a complete send/receive fax service on both Windows and Mac PC’s at lower costs. PamFax 2.0 features:

• Support for both Windows and Mac OSX
• Fax-in numbers available in 27 countries
• A complete redesign incorporating new user interface
• “Per page” pricing reduced by ~40% to $0.12/€0.09 page for on-demand service and $0.08/€0.06 page for volume subscriptions
• Several additional destination countries moved into the lowest cost zone 1.
• No requirement for Skype although Skype integration adds notification and payment options
• Ongoing support for Facebook and Salesforce.com integration
• A Vista sidebar widget

Much like Calliflower which takes a user through the entire conference call business process from invitations to archiving, PamFax 2.0 is a complete service that takes you through the entire fax generation and transmission process from the initial document sourcing requirement through to logging and archiving your fax activity.

The ground rules for pricing include:

• On Demand/Pay-as-You-Go or Prepaid?
• destination country (seven zones covering the world)?
• Fax-in number required?
• currency (select from 15 options)?

While PamFax can be used as an obligation-free “On Demand” service for sending faxes (at €0.09/£0.085/US$0.125 per page to Zone 1 countries) , PamConsult is offering volume bundles that reduce per page costs even further. For receiving faxes a monthly or annual subscription is required for the associated fax-in number.

PamFax Professional, a monthly or annual subscription, includes:

• Fax-in number for the subscription period (select one of 27 countries)
• Unlimited fax reception
• 33% discount on “per page” prices, starting at €0.06/£0.06/US$0.08 to Zone 1 countries
• Monthly: €3,95/£3.75/US$5.50 (subject to fluctuation with exchange rates)
• Annual: €47,40/£45.00/US$66.00 (subject to fluctuation with exchange rates)

PamFax Credit Packs add credits to your account at the €10, €30, €50 (with 5% bonus credit), €100 (10% bonus credit) and higher levels with increasing bonus credits.]

PamFax also offers a “business control panel” from which a business’s administrator can create a group account, assign and manage PamFax credit and track employee fax activity.

I have used PamFax 1.0 successfully on many occasions over the past 18 months and have tested PamFax 2.0 with success on both a MacBook and a Dell Inspiron laptop.

As a next step, address book integration and scheduled sending would be useful features to incorporate into future releases of PamFax.

Bottom line: PamFax 2.0 is another disruptive service within the Skype ecosystem as it eliminates several costs associated with faxing documents:

• country and international long distance charges
• hotel and airport kiosk fax service charges
• charges associated with having a fax-dedicated physical phone line
• cost and overhead of a dedicated fax machine

and results in turning your desktop or laptop PC into a fully featured fax machine. Laptop users have the convenience of being able to take their PamFax-enabled “fax machine” anywhere they may travel and find Internet access. Basically PamFax 2.0 allows you to disconnect your fax-dedicated phone line and to throw away your dedicated fax machine while having fax services available not only at the home office but also on the road.

Give it a try and report on your experience in the Comments.

Update: Alec Saunders: PamFax – no strings attached PC FAX

Previous PamFax posts:

• PamFax: Sending Faxes via Skype
• The Dawn of the Mashup World II: And the European Mashup Competition Winner Is…
• Mashup Champion PamFax Becomes a Full Fax Sending Solution
• PamFax Receive Skype Certification, Grows Usage
• PamFax – Adding Click-to-Fax
• PamFax Update: Lower Rates, Volume Plans and Improved Perfomance

For the past two years, I have been occasionally beta testing Tungle, a hosted meeting scheduler platform that now supports a range of popular Calendaring applications across Windows and Mac OSX PC’s as well as all the popular browsers, including Google Chrome. Tungle’s primary goal is to make scheduling meetings a simple process for both the meeting organizer and the invited participants.

Last Tuesday Tungle was launched to the general public; at the time I published a Web Worker Daily post: Tungle: Schedule Meetings “Your Way” where I covered in some detail the various business and user experience issues the Tungle team had uncovered and addressed leading up to this launch.

The Tungle browser interface provides availability information (for both yourself and any of your contacts who have authorized sharing of their availability information). Once participants have responded to narrow down to an appropriate time, either the organizer or last responding participant can set the time. This time is then automatically entered back into each participant’s individual PIM calendar. The full feature set can be found here.

Most important was their focus on the user experience, both for setting up the meeting and responding to invitations. In this regard the Tungle team:

• made the service entirely browser-based; there are no downloads required. Tungle will synchronize to your address book contacts and your PIM’s calendar; however, there is no trace left on your local PC.
• the invitation email sent out to meeting participants was worded to ensure a “no brainer” response to the invitation. Most importantly there is no need to sign up for the service when responding to the invitation
• made Tungle smartphone adaptable. Should an invitation be read on an iPhone, BlackBerry or other smartphone, it is reformatted in a manner appropriate to the underlying smartphone browser. Once again it is easy for an invitee to respond from their smartphone.
• established three calendar sharing options: detailed, busy/available and no sharing.
• set up automatic adjustment to the meeting participants’ time zone; most useful when scheduling international calls via Skype
• made it easier for participants to respond via a browser. For invitations received via a PC platform, the invitee is sent to a browser page where there are “bubble’s to guide the invitee through the response process.
• developed a simple “Meet With Me” service that one can put on a website or enter into an email signature to trigger a meeting request with the originator of the MeetWithMe URL.

Tungle, in some sense, could almost be considered the ultimate mashup:

• cross platform: works with both Windows and Mac OSX
• browser support: Firefox, Internet Explorer, Safari, Google Chrome
• calendars supported: Outlook, MS Exchange, iCal, Google Calendar, Entourage, Lotus Live (Notes)
• Google Maps – this is a most impressive mashup: select the “Find a Location” link adjacent to the (optional) Location field, enter appropriate search terms and get results to select your meeting location.

Going forward Tungle is looking at integration with web conferencing services and social networking applications. But in the meantime I find it most useful for scheduling international Skype calls where time zone differences are not readily obvious.

Bottom line: give Tungle a try; simply register for the service and use it in your favorite browser; no downloads required. The best part: it’s free. There are plans to launch premium services later this year but at the moment Tungle’s goal is simply to make the service addictive.

Give Tungle a try and report on your experience in the Comments.

Other posts:

• Financial Times (free registration): Seats at the virtual table
• Web Worker Daily: Tungle: Schedule Meetings Your Way (also syndicated via GigaOm to New York Times and CNN Money)

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