Picked up the three Toronto newspapers Monday morning; each had the front page headline about the executive changes at Research in Motion that were made public late Sunday night, (I was caught up watching the 49’ers – Giants NFC Conference overtime final that ran rather late and had taken time off from the Internet.)

It’s been some time since I wrote a post about RIM and Blackberry. In fact, the last one was about the announcement of the appointment of long-time acquaintance Alec Saunders as Vice President, Developer Relations. Alec has certainly made an impression with developers as shown on Twitter; the comment on the right showed up yesterday morning.

Yes, I caught up with Alec at CES where I was not only able to check out the Playbook OS 2.0 but also got to have a look at the Porsche equipped with QNX firmware and three Playbooks. But more importantly was how attending CES – not at the booth but in discussions as I walked around the show – reinforced my conclusions after watching RIM’s quarterly report last fall, when they announced delays of the launch of the new OS 2.0 for Playbook. At the same time I was reading the Steve Jobs bio and how he made sure that product showed up on time. I also have had a chance to check out the current Playbook – great hardware but lacking in applications that make it a “must have” to carry around. And there’s my own experience over the years not only observing technology business restructurings but also participating at a senior management level in a NASDAQ-listed company restructuring with all the associated performance pressures. The technology may change but the business management issues don’t. The bottom line was that RIM had significant internal operations problems showing up publicly as an inability to execute. It only got further reinforced by the December announcement of delays in the launch of a QNX-based Blackberry.

Here’s my viewpoint:

1. As became really obvious after announcing the delays not only of OS 2.0 for Playbook but also Blackberry phones , the number one priority for RIM is to fix the internal processes for managing execution to deadlines. Reading the Steve Jobs bio at the time of this announcement (and having had my own experience working under a “driven” CEO) brought this point home. Steve simply would not let a deadline be changed; he may have been a bit off the deep end and erratic at times but he ensured that Apple had the execution leadership and team required to meet deadlines.  The first benchmark for the “new” RIM will be the launch of OS 2.0 for Playbook in February; certainly the demos at CES looked promising. And the recent price reduction on Playbook simply became a way to seed 800,000 units in preparation for the upgrade (aside from getting this hardware off the inventory line of RIM’s balance sheet). Those 800,000 users are now positioned to provide their own feedback.
2. The second benchmark was reinforced by the new CEO’s comment made in 2005 while at Siemens about the future of smartphones: “The end user is not concerned with the technology behind the service, they’re concerned with the applications they can get.”  About the same time over six years ago Alec Saunders wrote his “Voice 2.0 Manifesto” where he emphasized that “applications are the value creators”. And I have to say that my experience with the Playbook 1.0 was underwhelming. While it possesses great hardware and there have been some interesting applications, it lacks not only the number of applications but, even more importantly, some critical applications. So my second benchmark relates to application development:
   1. We need to see some critical common applications, starting with Skype which badly needs a mobile platform that supports true multitasking and battery management. Dropbox and Kindle for the Playbook are two others that should easily be able to take full advantage of QNX’s inherent multitasking and multiprocessor functionality. Yes, you can access some of these, such as Dropbox, via a web browser but it’s not the simplest user experience. Skype would make it possible to converse with any of their over 200 million active users on any platform. In today’s communications and social networking world Skype is critical to any communications platform.
   2. We need to see an evolving base of third party applications. As Alec pointed out in his presentation at RIM’s North America developer conference last fall, RIM’s developer program for Blackberry phones has been actually the second most successful smartphone in terms of revenue generated for developers. Other developer conferences in Singapore last fall and Amsterdam next month are indicators of developer enthusiasm; certainly attendance at Singapore demonstrated significant attention in the southeast Asia market – and the Amsterdam developer conference is sold out. But there are several issues that need to be addressed to facilitate developer interest including legal ones (make the agreement short and simple) and having a sufficient tool set in a decent time frame that encourages developers to participate in new product launches. (Alec did acknowledge some of these issues at his presentation last fall.)
   3. BlackBerry App World needs significant improvements. Yes new versions have been coming out but… Having to reboot the device when installing certain new programs or upgrades does not cut the mustard. It must also be able to handle multiple upgrades on a single action. iOS certainly sets the benchmark here in terms of the user experience.
3. Thirdly  there is the expectation that there is some “Messianic” Steve Jobs out there who can solve RIM’s problems as CEO. It ain’t goin’ to happen; there was only one Steve Jobs. Recently we have seen examples at, say, Yahoo and HP, where bringing in “experienced” CEO’s has been a failure. Appointing someone with internal experience also brings along an exposure to RIM’s processes and personnel that allows more rapid implementation of internally required changes (such as execution). Tony Bates at Skype has also demonstrated that it helps to bring along a combination of both technology expertise and running high tech business operations to make things happen; again his focus has been on execution. A priority on appointing the right Chief Marketing Officer will hopefully bring in significant outside experience beyond simply marketing to a key vacuum currently existing at RIM. At the same time, let’s hope the board can recruit a couple of significant “technology company” directors from, say, Silicon Valley to contribute to the experience spectrum and strategic executive networking.
4. Then there’s one other key role for a CEO: Establishing and rebuilding key business relationships is one additional benchmark for measuring the new CEO’s success. One responsibility for any CEO is to build and maintain credibility, especially when it comes to dealing with key business partners, not only major software vendors, carriers and suppliers but also with business customers – all at a CxO level.  While they certainly built a major player in the wireless industry, with all the recent turmoil it became apparent that Mike and Jim had burned themselves out. As shown at Microsoft with Bill Gates becoming Chief Software Architect (in the years prior to his retirement), it is necessary to keep on board the founding visionary in a consultative role for at least a couple of years. Mike Lazaradis can continue to bring technology experience and vision that can benefit the company as long as he remains a reference resource and not an impact on operations.
5. Finally on the issue of break-up. It’s not an option; a breakup would destroy the company. As mentioned when the Playbook was first launched, RIM has a significant portfolio of wireless and handheld device assets. It also has services such as its network operations centres that ensure both security and minimum wireless spectrum overhead. But history shows that one needs to control the entire ecosystem to have a successful product line – need I mention Apple? On the other hand RIM’s technology, especially with QNX and its user base, opens doors for unique applications (as shown with the Porsche demonstration). It’s the integrated options available that can create the true value. The challenge here is to find the “killer” apps or set of apps that can uniquely distinguish Playbook and BlackBerry as real time communications devices and not simply a content delivery device. Thorsten explains it quite well in this video:

http://www.youtube.com/watch?v=6cQyZKukGQ8

Bottom LIne: RIM is turning out to be an interesting business case study. Here’s a company that has over $20B in annual sales, $1.5B in cash, 75,000,000 users, no debt and so far has remained profitable. It has a major patent portfolio and unparalled wireless expertise in areas such as security and efficient data delivery. Without QNX we would not even be having this discussion and RIM would really be struggling – their old OS had outgrown its viability. In  some ways RIM is in a position most “startups” would be envious to be in.

Yet there’s the declining market share in its major market where it can only offer its current product line for another six to nine months; however, it’s still a major market leader in many other markets (U.K., Indonesia, etc.) Yet, by its new CEO’s admission it’s still got “traces of a startup”. RIM is certainly in a reboot stage but … can it re-establish itself with the combination of new market positioning, internal restructuring and a culture change to more disciplined operations? The real focus needs to be on fixing the internal operations as much as on external marketing. Unfortunately this was only buried in one CEO video from RIM whereas the media and analysts wanted to feed on sound bites about “no need to change the overall strategy”.

The only way to really measure performance of a new CEO is to set benchmarks. Presented here are five major ones that must be addressed in the next six to nine months if RIM is to succeed. As mentioned in this interview with a local Kitchener-Waterloo radio station, Thorsten needs time to demonstrate he can provide the team leadership required to pull this off.

Here’s a Financial Post story about a change that’s been in play for the past few months: Ottawa taking centre stage in RIM’s future.

(The Tweet above appeared as i was writing this paragraph. “Porter terminal” is the downtown Toronto airport; Bay St. is the Canadian equivalent of Wall Street.)

Full disclosure: My first interest is in seeing over 8,000 Canadian jobs (not to overlook all those in other countries) preserved but while meeting a market need. But this video also demonstrates the impact of RIM on the Kitchener-Waterloo community.

I have an iPad (and had an iPhone until it was lost recently – yes, I’ll replace it), a BlackBerry Torch 9800 and a Playbook. Having them all is necessary to fully understand the dynamics of the market. (I’ve had some exposure to Android devices and many acquaintances with them.) Apple’s record quarterly performance results announced yesterday certainly reinforce the need for RIM to find a unique market niche; even Tim Cook at Apple recognized that the Amazon Fire is first and foremost an e-reader and not a tablet competitor to iPad.

While in the past I have held RIM shares (since 1998) at the moment my holding is minimal.  I have never worked at RIM nor had RIM as a client. I have frequently visited Waterloo and its university for over thirty years and have attended most of their annual meetings during that time.

My only other bias probably arises from the fact that I also hold advanced degrees in Physics and Business; the combination of a physicist and experienced technology business person can be brutal when it comes to seeking success. You learn to pay attention to details, delegate, set goals and yet understand where opportunities can arise. (And I once worked for 18 months in Germany as a physicist in a business environment.)

Related articles

• Interview with Alec Saunders, VP of Developer Relations and Ecosystem Development (blogs.blackberry.com)
• QNX: RIM’s last hope? (business.financialpost.com)
• RIM CEO: QNX to Be BlackBerry’s Foundation for a Decade (phonescoop.com)
• CES 2012: RIM Pins Hopes on PlayBook 2 Software (forbes.com)

Skype for iPad launched two days ago and has become an instant hit at the Apple App Store. In fact, according to AppiAnnie, which tracks sales at online stores, Skype for iPad was #1 download on the Apple App Store in 86 countries on launch day. This lead continued into the next day.

This response is certainly a measure of the intensity of anticipation; “Skype for iPad” has been a popular search term on Google for that past several months.

And a few comments based on my experience over the past two days:

• Voice quality – definitely as good as the experience using the iPhone.
• Collaboration – as a participant but not as a host! While you can follow a Group Chat or be a participant in a multi-party voice call via Skype for iPad, you cannot create any form of multi-party conversation. There is no “Add to call” feature anywhere; you cannot add/remove participants to/from a chat session. You must create and host the multi-party conversation in Skype for Windows or Skype for Mac.
  

  3 Party Call

• Video calls – while you cannot send video on the original iPad you can receive video calls on it. Have had a couple of good call experiences with it. Of importance is that video calls be received from contacts using Skype for Windows, Skype for Mac, Skype for iPhone/Android or Skype for TV.
• Notifications: once I had installed Skype for iPad I started receiving an iPad notification every time someone put a message into a Chat session. When you have over 400 Contacts, this can quickly become annoying. Go to the iPad “Settings”, scroll down to Skype (and make sure you select Skype for iPad – showing as version 1.0.1273 until there is an update), select Notifications and turn Sounds and Alerts “Off”.
• Battery drain: more than 24 hours after my last recharge with Skype for iPad open throughout, my battery is down to 55%. Certainly more than acceptable than the iPhone experience if you charge your iPad overnight on a daily basis.
• USB Headset – No! while Dan reported success using a USB headset via the Camera Connector when using the original Skype for iPhone on the iPad, I encountered an unacceptable level of choppy audio when attempting to use a USB headset. If you need a headset for, say, privacy reasons, use the 3.5mm headset jack on the iPad.

Bottom line: With battery life more in the background as an issue, the challenge now is determining under what circumstances I would use it:

• when out of the house and have a WiFi connection, whether via a WiFi Access point or the Personal Hotspot feature of my iPhone¹
• in my office as a backup when my PC is not available (rebooting or running too many other programs such that call quality deteriorates)
• as a speakerphone where maybe 2 to 4 people are listening
• (with iPad 2) as the default video phone, provided the iPad 2 can be located appropriately for capturing the video image (probably using one of the “stand” type covers)

But only ongoing experience will demonstrate where I end up using Skype for iPad. Certainly it adds to the “attache case” content I discussed when iPad was first announced. After all we often carry a mobile phone in a brief case.

¹Using the Personal Hotspot feature of the iPhone helps to consume the 6GB monthly data plan available on my iPhone – which otherwise never gets over 1GB – and saves the monthly fee for an iPad data service – especially since I seem to use well over the minimum level Rogers offers in its iPad data plans.

Related articles

• Skype for iPad: Creating a Default Video Phone for Consumers? (voiceontheweb.biz)
• Skype Now Optimized for your iPad (blogs.skype.com)

CounterPath has long been known for its SIP softphone clients, Xlite and Bria. Xlite is a free PC-based softphone client which provides basic voice calling and instant messaging features.

Bria is their full-feature business grade offering which:

• Provides access to an IP-based telephone system or service from a PC (Windows, Mac and Linux), iPhone or Android
• Can communicate with contacts from multiple sources, such as Microsoft Outlook, mobile phone address books and company directories
• Provides presence status (currently PC editions only)
• Supports a wide range of business standard call management features
• Incorporates support for chat sessions, including group chat (currently PC editions only)
• Has security features that allow firewall traversal

Over the past year CounterPath has released its Bria iPhone (and iPod Touch) edition with several updates (current version 1.2.1) as well as Bria Android edition. Both work over 3G or WiFi connections. A key feature is the ability to use the iPhone or Android as an extension to a PBX. From their product description:

Using the iPhone or iPod’s existing contact list, Bria iPhone Edition facilitates easy and effective communication management with an intuitive interface that accommodates multiple calls. Call functionality includes the ability to swap between two calls, merge and split calls and perform attended and unattended transfers.

Yesterday CounterPath released Bria iPad Edition which basically can turn an iPad into an IP phone for use in business telephone systems that support SIP. Effectively it can replace a desktop IP phone but also allows you to take that phone off the desk and accompany you on your travels. Your extension becomes physically available wherever you have your iPad as long as it has Internet access via 3G/LTE or WiFi. From their product description:

Bria iPad Edition facilitates easy communication with an intuitive interface that includes all of the standard phone features such as call display, call history, voicemail indicator and multiple call support. Multitasking functionality also allows Bria iPad Edition to run in the background while you use your iPad, allowing you to reference other applications while on a call.

And from the press release, which lists in detail several key features:

Unlike other VoIP voice applications marketed for the iPad that were introduced primarily for the iPhone, Bria iPad Edition is designed specifically for all Apple iPads. This iPad-centric foundation means that Bria iPad Edition leverages the device’s large, high-resolution display, providing a richer user experience that enhances the features found in the Bria iPhone Edition.

Bria iPad Edition’s separated navigation panes make it effortless to find contact information and initiate calls. A one-touch popover dialpad is elegantly minimized yet easily accessible at all times, while the iPad’s native keyboard is also available for entering alphanumeric SIP URL/addresses.

During the past year I have set up Bria on a MacBook and iPhone, using it as one of my “phones” that is hooked up to my FREETALK Connect telephone system.  Yesterday I added Bria iPad Edition to my iPad and have done some inbound and outbound test calls through the FREETALK Connect. Effectively my iPad has become one more “phone” when using the FREETALK Connect’s “Find Me” feature where calling my extension rings a Linksys IP phone, my Skype client, my BlackBerry (via an external call) and my iPad.

I made a call with Alec Saunders who also has the same configuration; both iPads were connected via WiFi to our local LAN, each of which included a FREETALK Connect. During the call I was able to record our conversation; the screen had options for transferring the call, adding a third party and either accepting or placing another call.

With all three smartphone/tablet editions, Bria interfaces to the device’s local address book and runs in background to answer calls while running other applications. During a call I also confirmed that you can also reference other applications while the call is handled in the background. As shown in the images from the call screen it also includes features such as multi-call support, call transfer and three-way calling.

My only concern is that it requires some technical knowledge to configure with the FREETALK Connect but that is a one-time exercise. While my experience involved a business telephony system, Bria iPad Editon comes preconfigured to work with several SIP service providers and it can be manually configured for any SIP-based service.

During a call with Todd Carothers, CounterPath’s Senior Vice-President Marketing and Products, , he pointed out that one of their learning experiences with these Fixed-Mobile convergence clients was how to deal with bouncing between WiFi and 3G connections in, say, a multi-level building. Basically they will incorporate into Bria a button that provides control over this situation by moving the call between 3G and mobile at the user’s discretion. Also Bria will soon be incorporating features to support SMS messaging and video calling.

Bottom line is that with Bria iPad Edition, my iPad has become a fully-featured IP phone that can be used through an business-grade telephony system for small business from any location worldwide provided there is a wireless Internet connection.

Bria iPad Edition is available at the iPad App Store at a price of $14.99.

One final comment: I have Truphone for iPad and, now, Bria for iPad. When will we see a unique Skype for iPad? If you use Google’s keyword tool, you’ll find that “Skype iPad” (and variations) is one of the more voluminous Google search requests associated with Skype. Delivering Skype for iPad will demonstrate that Skype is continuing along its path of Skype Everywhere, even after the announcement of the pending Microsoft acquisition. (It should be noted that outbound calls made to try  out Bria iPad Edition were made over a SkypeOut service via the FREETALK Connect.)

Full disclosure: The producer of the FREETALK Connect has previously been a client of the publisher’s business development services; at this point, there is no business relationship. The publisher is opening a business providing consulting to small businesses who want to implement Skype and/or IP-based communications solutions. More details to follow next week. CounterPath’s Bria is simply one of the softphone products experienced over the past year while determining configurations that work with FREETALK Connect.

Related articles

• Bria iPad Edition 1.0 a winner! (saunderslog.com)
• Apple eases rules on iPad, iPhone subscriptions (seattlepi.com)
• Bria extends VoIP phone client to iPad (tuaw.com)

In the past I have written about how WiFi is becoming the de facto unregulated stealth wireless carrier; I have also mentioned Boingo as a service that provides significant convenience when on the road, with its 125,000 access points at airports, hotels, restaurants, coffee shops and other public locations worldwide.

Over the past year Skype has added Skype Access as a feature of the latest versions of both Skype for Windows (4.2) and Skype for Mac (2.8) which provides another WiFi access option at the same 125,000 Boingo access points. It’s what I would call a “last resort” option in that its convenience also comes at a premium price starting at over $0.20 per minute. Obviously it is limited to work over PC’s, whether Windows or Mac.

Today there is a new option for Apple iPad/iPhone/iPod Touch owners only: purchase “Boingo WiFi Credits” via the Apple App Store. For $1.99 you get one hour of iPad, iPhone (or iPod Touch) connectivity over WiFi. Ideal for those who do not have a Boingo mobile account but occasionally need WiFi access at an airport or hotel to make a Skype or Truphone call. From the press release:

Consumers can purchase the $1.99 Wi-Fi credits in advance or at the time of connect simply by confirming the purchase using their iTunes account login. The credits can be redeemed for 60 consecutive minutes of Wi-Fi access at a single Boingo hotspot, and can be used at any of the more than 125,000 Boingo hotspots worldwide.

Apple mobile device owners can purchase as many credits as they want. Those users who buy credits in blocks of ten will be rewarded with an additional free credit.  The credits are good for up to one full year after purchase.

Available under “Boingo WiFi Credits”, initially on the U.S. and Canadian Apple App Stores. An interesting alternative for those who do not need the ongoing access available through Boingo’s Mobile WiFi offering.

To summarize the various Boingo offerings:

• For PC’s: Boingo Unlimited Americas, Boingo Global (subscriptions) or Skype Access (occasional use)
• For iPad, iPhone and iPod Touch:  Boingo Mobile (subscription) or Boingo WiFi credits (occasional use)
• For all other WiFi enabled smartphones: Boingo Mobile (subscription).

Bottom Line: one more option to connect via unregulated wireless access.

Related articles by Zemanta

• Boingo Brings $1.99 Pay-Per-Use Wi-Fi To Apple’s iPad (gigaom.com)
• Purchase Boingo Hourly Wi-Fi Access on iPad at Launch (jkontherun.com)
• Buy Wi-Fi Access Through iTunes [Apps] (mashable.com)
• Traveling in a Bipolar Mobile Mode (voiceontheweb.biz)
• Coming Real Soon Now: Skype for iPhone over 3G (voiceontheweb.biz)
• Apple’s iPad: Why iAttaché Would Have More Cachet! (voiceontheweb.biz)
• Skype for iPhone 1.3 Released (voiceontheweb.biz)
• Skype for Mobile – Now Focusing a True Skype User Experience (voiceontheweb.biz)

Announcement of the Skype – Verizon agreement certainly has generated buzz around both the Mobile World Congress and the blogosphere. Last Wednesday morning, one day after the announcement, several bloggers and mobile ecosystem players came together on a CalliFlower-hosted SquawkBox conference call to discuss both the triggers for the agreement and the implementations.

Co-hosted by Carl Ford and myself, participants on the call were Andy Abramson (who had been listening to the jungle drums on-site at MWC), Hudson Barton, James Body, William Volk, Alec Saunders, Thomas Howe and Moishe Maier.

Topics covered included:

• Verizon’s history of invoking VoIP; the “game” for Verizon (Carl Ford 00:30)
• Why Verizon finally had no choice but to do the deal. (Andy Abramson 02:15)
• What were the competitive drivers? (Andy Abramson 03:20)
• How does Verizon benefit from this agreement? (Andy Abramson 04:20)
• Who are the real winners (and losers) from this agreement? (Andy Abramson 05:00)
• How does this differ from what 3 is doing with Skype in nine countries (Andy Abramson 06:50)
• Lost in the announcement: final release of Skype for Symbian (Andy Abramson 07:50)
• Applications implications I: initial thoughts from Thomas Howe (08:15)
• Is Verizon missing a market segment through their smartphone offerings (James Body 09:05)
• Is this net neutral and no risk for Verizon? (Alec Saunders 11:00)
• How this agreement is a win for RIM (Andy Abramson 12:50)
• Dumb pipe or embedded intelligence: (Andy Abramson, Alec Saunders 13:50_ [Note that my last question to Russ Shaw was meant to be quoted as “When can I say ’Call Russ Shaw on Skype’?”, not “on mobile” as stated in this conversation; all four carrier friendly points referenced in this discussion can be found here.)
• Perhaps the most informative commentary: Applications implications II: a very interesting perspective on the mobile application store market from William Volk who has several of the top selling games on the iPhone. Backed up with comments by Mr. Mashup, Thomas Howe  (17:25) Terminology: ECPM – effective CPM. Bill makes some very poignant points about the uniqueness of Apple’s app store and why Verizon’s Get-It-Now app store that has no appeal to developers.

Download

Posts referenced during the call or subsequently relevant:

• Carl Ford: Jim Courtney & Carl Ford Converse about Skype & VZW
• Om Malik, GigaOm: Skype & Verizon’s Fear of the iPhone
• Andy Abramson, VoIP Watch: Skype, Verizon (and Andy) In the News
• Om Malik, GigaOm: Skype CEO: Skype Over 3G on iPhone Soon
• Om Malik, GigaOm: Skype-Verizon Deal: More Details
• Andy Abramson, VoIP Watch: Todd Carothers Point of View on Skype-Defining The Battleground

Thanks to Angelo Mandato at RawVoice for his assistance with getting my first “podcast” up and running using the BluBrry PowerPress WordPress plug-in. And, of course, our thanks to all who participated in the call.

Related articles by Zemanta

• Skype over Verizon: Skype Becomes a Marketing Weapon in the Wireless Carrier Arsenal – The Prelude (voiceontheweb.biz)
• Skype To Work on Verizon’s Android & Blackberry Phones (gigaom.com)
• For Now, No Skype on iPhone. An iPad app Soon (gigaom.com)
• Inbox Liquidation, Part 54 (phoneboy.com)
• Coming Real Soon Now: Skype for iPhone over 3G (voiceontheweb.biz)
• Reprise: Is WiFi Becoming the Unregulated Stealth Carrier of the Future? (voiceontheweb.biz)
• iotum’s Calliflower Conference Call Service Adds Skype Access (voiceontheweb.biz)
• That’s pure Horse Hockey, Om. (saunderslog.com)
• Did Skype delay the Push Notification/3G version of the iPhone client because of the Verizon deal? (9to5mac.com)
• Business Long Distance: Death By a Million PBX’s, Part II (voiceontheweb.biz)

All the hype leading up to Wednesday’s announcement of Apple’s new iPad has been complemented by all the post-launch posts and reviews. Many are disappointed that it’s not Apple’s implementation of a “netbook” PC while others for some strange reason think it should include a phone.

But it’s neither – it’s not a PC; it’s not a phone; it simply uses Apple’s technology, content and transaction resources developed for its PC and iPhone to launch a new category of electronic devices. In reality it’s an electronic version of a briefcase (or attaché case) which can contain everything we carry around with a roughly 8.5″ x 11″ (or A4) form factor. Consider the items we would carry around in a briefcase:

• newspapers and magazines
• books
• a binder or notebook containing contact information, appointment calendar, notes, logs, etc.
• business and personal documents
• letters and other mail items/packages
• reference documents such as maps, timetables, schedules, dictionaries
• clipboard
• 8.5″ x 11″ (or A4) notepad (blank, lined or grid)
• writing instruments: pens, pencils
• photographs (often in frames)
• single purpose DVD, Video and audio media players

So when we look at the features of the iPad presented yesterday, it appears a more appropriately descriptive name of the device would have been iAttaché:

• New York Times news media application
• iBooks
• Safari browser to access news, reference content and other web-based information
• email support
• personal information manager (contacts, calendar, tasks)
• Adobe reader
• iWorks (word processing, spreadsheet, presentations)
• Google Maps (3G supported version includes a cellular assisted GPS)
• multi-touch screen incorporating a touch keyboard
• Photo Manager (and serves as a photo frame)
• Media Players (video including YouTube, iTunes – but no Flash player)
• support of third party iPod and iPhone applications of which many include reference information

And for my $0.02 worth, this is where Steve Jobs and the Apple team have found their market niche:

• It’s an application specific device – an interactive electronic briefcase
• It’s not, and was never intended to be, a PC; it’s definitely not a phone (it just takes advantage of many technologies and features initially developed for the iPhone and iPod Touch devices)
• Its 10″ display is a very familiar size for many of the applications mentioned above
• with the either of the two dock options it can sit on a table top as a picture or document frame or or for watching videos conveniently
• It’s developed around Apple’s technology expertise with displays, graphics, multi-touch screens; it’s built around their iPhone OS, iTunes, iPod and App Store resources. However, it continues Apple’s philosophy of providing devices that are real easy for users with little or no technical expertise to set up and use.
• It was never intended to be a smartphone or a PC – it’s an electronic attaché case

The Phone Issue: To Skype or Not To Skype?Many are disappointed by the fact it’s not a phone; however, that issue was best addressed by this photo and an accompanying comment found on an acquaintance’s social networking:

Look at this picture of Steve Jobs holding his iPad. How would he hold it up to his ear to be a phone handset?

The iPad form factor definitely is not appropriate as a phone handset. One does not put a traditional attaché case up to the ear; a briefcase is designed to be carried with the arms down.

However, with the iPad’s built-in mic and speakers and placing it into one of its docks, it is anticipated that it can become a speaker phone where one can make Skype voice calls over a WiFi access point, using Skype for iPhone – given the claim that all iPhone applications are supported. For more privacy the user could also put the FREETALK Everyman headset’s speaker plug into the iPad’s 3.5 mm headset jack. It’s also worth recalling Skype for iPhone’s ability to support Skype chat sessions. (Did anyone notice the absence of iChat support?)

(And we’ll have to see if Skype calls could also be made over the 3G data connection supported by iPad now that Apple has supposedly removed its restriction on making VoIP calls over a (3G/HSPA+) carrier network. But also there may be a caveat.)

The Camera Issue:

How would you hold this up to be either a photo or video camera? iPad comes nowhere near an appropriate form factor for any type of camera. I already have enough trouble holding my Canon Digital Elph steady to do an HD video; that’s why I have a tripod.

And cameras on mobile phone handsets and other handheld mobile devices are largely a compromise when it comes to more than low quality photos suitable for web use. iPad lets you do your photography on dedicated cameras, which produce high quality results, and then process and store them on your electronic attaché case which incorporates a high quality display.

Bottom Line : iPad is a misleading name for this device; it should have been called iAttaché. Why?

• It’s designed to create an entire new device category and the “pad” analogy only represents a portion of what it really is – an electronic briefcase or attaché case
• It actually positions the product much better with the target consumer market, especially as a prestige device deserving of a premium price. Definitely “iAttaché” has more cachet in the prosumer market.
• Whereas the iPhone is primarily an information delivery device, the iPad does add the ability to create documents but then a briefcase will often hold pen/pencil and paper for the same purpose.
• Third party applications along with the Safari browser will often serve the same reference function as items such as maps, schedules and timetables but incorporating much more intelligence and, obviously, a worldwide range of content
• How many times will the names iPad and iPod cause confusion, especially when dealing with Apple for both purchases and support?
• There would be no jokes about association with certain feminine products.

Update: iPhone games publisher Ethan Nicholas has a guest post at Tech Crunch: Why My Mom’s Next Computer Is Going To Be An iPad:

The iPad is a computer for people who don’t like computers. People who don’t like the idea of upgrading their 3D drivers, or adjusting their screen resolution, or installing new memory. Who don’t understand why their computer gets slower and slower the longer they own it, who have 25 icons in their system tray and have to wait ten minutes for their system to boot up every day.

Read on…..

And it’s not just my Mom who used to expend hours of my time with these issues.

Related articles by Zemanta

• Apple iPad: A Comprehensive Guide (mashable.com)
• Adobe speaks up about Flash on the iPad (tuaw.com)
• The iPad: What you need to know (macworld.com)
• Apple’s elegant iPad design draws lots of kudos from the crowd (venturebeat.com)
• The Problem with the Apple iPad [Rants] (lifehacker.com)
• Is WiFi Becoming the Unregulated Stealth Carrier of the Future? (voiceontheweb.biz)
• Adobe plays the porn card against Apple and the iPad (downloadsquad.com)

A Skype Developer blog post today, The future of Skype Extras, has created confusion and havoc amongst the blogging community that follows Skype (see, for example, the Zemanta links below). Having followed the Skype Developer Program over the past three years (and currently being a commercial user of some of the developers’ offerings) let me put this in some perspective:

1. Over the past four years Skype has developed a set of API’s that allow third party developers to create their own offerings that make use of, or incorporate as a conversation tool, Skype.
2. One of the first utilities was Pamela, which provides call recording (now audio and video), call archiving, call management and other features that enhance the Skype user experience. Others that came along include Skylook, OnState Call Center, HiDef Conferencing and Evoca.
3. Late in 2006 Skype developed a marketing engine for these partner offerings and called the resulting marketing program “Skype Extras”. It was an attempt at an App Store that became part of the standard Skype for Windows client download. In the Skype for Windows 4.1, a user can go to “Tools | Skype Extras” and see a menu of these software partners’ programs.
4. The Skype Extras backend, called Skype Publishing Studio, included an engine where developers could establish licensing terms (including allowing trials and periodic subscription renewals) and incorporate a transaction engine for payments via Skype Credits. Only one partner ever used the transaction engine: Scendix, for their PamFax offering. In fact, it was their use of all the features of the Skype Extras engine that contributed to their award as the winner of Skype’s Mashup competition held in the summer of 2007.
5. In the fall of 2007, Niklas Zenstromm resigned as CEO of Skype and the Skype Extras program effectively languished. A long promised road map never materialized. During the interregnum I put my thoughts down in A Primer for Skype’s Direction – Skype’s Extras Gallery and Developer Partner Program.
6. Two popular Skype Software Partners, Unyte and VAPPS (HiDef Conferencing) have been acquired by IBM Lotus Sametime Division and Citrix respectively.
7. Software Partners, such as Scendix (Pamela, PamFax), OnState (Call Center and Virtual PBX), Skylook, InnerPass and Evoca have continued to develop and mature their offerings. However, there was one noticeable trend – they also reduced their dependence on Skype, either by adding other voice and IM services to into their offerings or, in the case of PamFax 2.0, adding new payment mechanisms such as PayPal, Moneybookers and WorldPay.
8. Most of these vendors have effectively found other ways to promote their offerings through other channels. Certainly OnState and Scendix are seeing record levels of activity and revenues.

So to clarify today’s announcement:

• Skype Extras as a marketing program is coming to an end over the next year. No new software or upgrades will be certified for, or included in, the Skype Extras offering.
• Current Skype Extras will continue to be available via the Skype for Windows client “until they expire” (expiration may take up to a year). And those software programs that include a “check for update” feature will be able to provide a path to their latest offering.
• Skype will continue to support their software partners via the Public API’s; documentation will be maintained. (Developers had often lauded Skype’s level of support in this regard.) In other words, developers can count on having the technology resources required to continue development and support of their offerings.
• The Skype Shop will continue to feature currently listed Skype Extras.
• In an email to developers Skype also mentioned that they’ll have three months (until December 11) to continue using Skype Credits. As noted above, Scendix, whose PamFax was the only program using Skype Credits, has already built in alternative payment mechanisms.

In summary it’s approaching the end of a marketing program, but definitely not developer support. As an app store, the Skype Extras program was not exactly a success story; however, the underlying API’s and support for them are not going away. The smart developer partners have evolved their offerings in a way that certainly reduces or eliminates their dependence on the Skype Extras marketing program while experiencing new levels of market success.

Speaking this afternoon with InnerPass CEO Steve Parsloe, whose Skype-enabled document sharing program has certainly become successful via its marketing on Skype Extras, he stated, “I’m confident that Skype is looking at new marketing solutions that will continue to benefit not only its developer partners but also its end users, especially the business users.”

It does leave questions about where Skype is going in terms of supporting their partners’ through some form of a new or revamped Software Developer Program. Skype is taking significant steps to approach the Skype for Business market. In a post later this weekend, I’ll point to some signals as to what could be coming in the future.

Related articles by Zemanta

• Skype Eats More Young: RIP Skype’s software developers relations program. (skypejournal.com)
• Skype Kills Extras (and Its Developer Ecosystem) (gigaom.com)

Canadian iPhone and iPod Touch users will be able to celebrate all 9’s day (today is 09-09-09) by participating in Skype conversations from their iPhone. At 12:01 a.m. the Canadian Apple App store will be making Skype for iPhone available.

Breaking news (12:04 a.m. Sept. 9): I have just successfully downloaded Skype for iPhone from the Canadian Apple App store and sent my first chat message to the Skype 5.x Public Chat session.

When Canadians woke up on the March 31 worldwide launch date of Skype for iPhone they learned they could not be amongst the over 6 million iPhone users who have since downloaded Skype for iPhone from Apple App stores worldwide, except, of course, in Canada. A shock to the country where Alexander Graham Bell made the world’s first long distance call to Brantford, Ontario across a six kilometre wire from a nearby telegraph station back in 1876.

The Canadian launch of the Skype for iPhone was delayed while Skype and Apple Canada’s licensing teams worked out “ambiguity” issues related to Skype for iPhone’s use of the G729 codec in Canada. In an interview with Skype personnel yesterday I was advised these issues are now resolved with the Canadian launch set for 12:01 a.m. Sept. 9, 2009 when they will be able to download the recently released Skype for iPhone 1.2.

From the press release:

“We are delighted to bring the Skype for iPhone application to Canadian iPhone and iPod touch users as it opens up new ways for them to stay connected with family, friends and colleagues for free or minimal cost,” said Tom Yeung, Skype’s director of market development, Americas. “With more than 6 million downloads from the App Store so far, the Skype for iPhone application is one of our most popular mobile offerings so we’re delighted to say that Canadians can now also carry their Skype conversations with them wherever they go.”

Where can it be used: All Skype for iPhone features are available at any WiFi access point on both the iPhone and iPod Touch; however, when an iPhone is on a 3G wireless carrier the voice application is not available to be in compliance with the terms of Apple’s Software Development Kit licensing agreement. However, chat and presence activity can continue over a 3G carrier’s network.

To review Skype for iPhone’s feature set:

• What’s free:
  • Skype-to-Skype calls (only via a WiFi access point)
  • Skype IM: presence information and chat sessions between individuals or across groups
• What’s requires payments:
  • Calls to landline or mobile phones using either a Skype Calling Plan subscription or “pay-as-you-go” Skype Credits (requires WiFi access; connection fees may also apply)
  • Receiving calls at a Skype Online number (requires WiFi access)
  • Voicemail retrieval
  • Call Forwarding: (new in version 1.2) when the Skype for iPhone is not open on the iPhone, calls will be forwarded to the iPhone’s mobile number under the same terms as calls to landline or mobile phones.
  • SMS outbound messaging (new in version 1.2)

How useful is Skype for iPhone? when I was at a business meeting in Spain in early July, I found two North Americans using their Skype for iPhone as a “walkie-talkie” to communicate with each other while on the hotel property using its WiFi connection. Neat actually. With the rapid spread of WiFi access points as an alternative to using wireless carriers iPhone users should find many public and private (home, office) locations where they can use Skype for iPhone.

Rogers is ready to run Skype for iPhone’s voice calling over their 3G network whenever Apple removes their licensing restriction on VoIP applications employing 3G protocols. (But AT&T in the U.S. is probably nowhere near being able to handle the data traffic load that would result from lifting this restriction.)

Skype for iPhone suffers from one limitation of the iPhone: the lack of background processing. You must have the application open, not only to send and receive voice calls, but also to follow chat sessions. Hopefully the previously announced Skype for BlackBerry will address this issue where the BlackBerry supports background processing.

Bottom line: with Skype chat as over 80% of my Skype activity I look forward to being able to track chat sessions while riding buses and commuter trains (but not while driving a vehicle – text messaging while driving becomes illegal in Ontario this month). And making Skype voice calls from my home as well as hotels, restaurants and other myriad of locations with a WiFi access point.

P.S. – Is it coincidence that Skype for iPhone became legally available to Canadians so soon after the announcement that 17 million Canadians will have a shareholder interest in Skype? Probably not.

• Globe and Mail: Canadians, rejoice: Skype for iPhone is here
• CBC.ca: Skype finally hits iPhones in Canada includes a more detailed discussion about the licensing issue.

Related articles by Zemanta

• iPhone Users Share Download Behavior With Android Users, But Buy More Apps (techcrunch.com)
• AT&T: One step closer to Skype calls over 3G (share.skype.com)

Skype today published data from a recent Zobgy survey that, aside from demonstrating smartphone users’ desire to control their own phone configuration, demonstrates that a significant majority of users in the four countries surveyed (U.S., U.K., Japan and Spain) simply are still not perceiving the potential for a mobile phone handset to be considered as having additional use beyond simply making voice calls.

While I am receiving feedback from acquaintances who are saying their BlackBerry Bold or 8900 Curve has become their mobile computer (reinforcing my own experience) the survey results conclude:

• over 62% of the survey respondents do not perceive their mobile device as an extension of their computer.
• Over 70% have never downloaded an application to their mobile phone.

What this survey really says is that awareness of the smartphone as a mobile computing device is still quite weak amongst the general public, especially in North America. Secondary to this finding are the results showing:

• Only 23% feel that they have more or the same level of control over their mobile device as they have over their computer.
• 67% want to be able to choose their mobile applications for themselves, rather than have their carriers choose for them.

Of course consumers want choice; the real issue here becomes the legacy microcomputer user issue of balancing:

• how much guidance does a vendor (carrier, PC manufacturer, smartphone vendor) provide driving users to “supported” or “authorized” applications against
• how aware is the consumer that they can actually have “freedom to choose” when it comes to not only smartphone applications but also personal computing applications.

The major difference from the early Windows 95 days of wanting to be on the Windows desktop and wanting to be immediately available on a smartphone is that the carrier, not the operating system developer, approves the user interface and smartphone configuration that is available on purchase of the computing device.

We have since seen the disappearance of “pre-configured” Windows desktop applications (how many PC’s have I installed over the past 15 years where I removed the AOL application?) with more practices such as the Dell Vostro line of business PC’s providing a minimal number of pre-installed desktop applications supporting use of the PC itself and no third party applications. It has become the responsibility of  the individual third party developers to generate market awareness and adoption on a PC platform.

The Apple iPhone started this trend within the smartphone consumer market. A basic iPhone has the necessary applications to use the phone for voice calls and text messaging along with a minimal number of third party applications such as Google Maps and Facebook. From this starting point, the user can then use the iPhone App store to choose applications that find the nearest Starbucks, tell you when the next TTC streetcar is coming, deliver the Toronto Globe and Mail or turn your iPhone into a musical instrument. No carrier control, no carrier revenue; over 20,000 applications available.

When looking at the BlackBerry, one again finds that it comes with a set of basic applications that support communications, either voice or text (including several IM applications). Users have long been able to add applications either via stores such as Handango with 1800 applications for the Bold, Crackberry App Store or a wide range of enterprise-specific applications. Today my BlackBerry can follow Twitter and Facebook via SocialScope, deliver my cable TV service to the device anywhere worldwide, make Skype calls via iSkoot or IM+ for Skype, follow the news on NY Times, Wall Street Journal or CNN (Globe and Mail, where are you?), stream video to the Internet (Qik) and use any Google service (Maps, News, Reader, Search, Sync, etc.).

The ability to download user-selected applications is here (certainly on my Rogers Wireless service). The real issue is that North Americans need to be made more aware of the potential of a smartphone to deliver value-added services and information. Only at that point will there be sufficient pent-up consumer demand to “free up the smartphone” from today’s level of carrier control.

According to the report the Spanish and Japanese “get it”; probably other European countries where the level of  carrier control of applications is much less than in North America also get it. The survey found almost twice as many Spanish have downloaded applications and perceive their mobile devices as an extension of their computing experience. When the awareness is there, the demand for user freedom to choose their applications and smartphone configuration will arise.

The bottom line:

• General awareness of mobile smartphones as more than a voice calling device still needs to be promoted heavily by both application developers and smartphone vendors
• Users perceive that they would want to have control over their smartphone applications if they know there is an huge range of non-telephony applications available.
• the younger generation will drive adoption through their personal social networks, in turn, making older generations aware of what can be done with a smartphone.
• Developers still need to market their applications, emphasizing the user experience, beyond simply having them available on the iPhone App Store or BlackBerry App World.

All it takes is for an individual to find one Starbucks, watch one television program remotely, see a live video of the grandchildren, read one time sensitive news report, have one business success story or make a free international Skype call via iSkoot or other Skype-enabled application to drive awareness amongst a broader public. In the end it’s all about demonstrating the satisfaction that results from an engaging user experience to build the necessary awareness.

Om Malik says “As Mobile Data Grows, People Want Wireless Carriers To Buzz Off”.

Related articles by Zemanta

• Unauthorized iPhone app stores emerging (buddymob.blogspot.com)
• Why Facebook’s Future Is Mobile (gigaom.com)
• BlackBerry App Store Clone Pushes $3 Minimum (iphonesavior.com)