Yesterday Skype launched Skype 5.5 beta for Windows whose main feature is deeper Facebook integration. But there were some other changes as well:

• changed Call Bar and the call control icons
• improved video calling reliability
• Changed group conversations profile area design
• New login window design
• Added a ability to start video calls via URI
• addressed several bug fixes

On the download page Skype does remind us:

Over the past few hours I have done some exploring and have noted:

Facebook integration:

The most obvious change is the new Facebook tab in the Contacts (left) pane. Only the selected tab shows the full name, such as “Facebook”; in this case the left icon represents “All Contacts” while the right icon represents “Recent” … showing recent contacts going backwards in time.

What changes is what occurs when you start to type a name into the Search bar; the Search bar finds all the Skype and Facebook contacts. In this case the top Contact shown is the Skype contact, while the second one is the Facebook contact. And the tabs themselves only show the three icons. But what happens when you go to the Facebook Contact?

Whereas from the Skype Contact you can call the Contact’s Skype account and any PSTN phone numbers on the Contact’s Skype Profile (or that you have manually entered locally into the Contact’s information), from the Facebook Contact you can only call any PSTN phone numbers in the Contacts Facebook profile. However, there is no way to add people or share files during a call even though the greyed-out buttons show up at the top of the Conversation pane. But the ability to call a Facebook contact on a mobile or landline number is one approach to encourage SkypeOut usage … using either a Skype Calling Plan or Skype Credit.

Here’s where it gets confusing: when you send a chat message to the Facebook contact (which goes to the other party’s Facebook chat and, if s/he is also a Skype contact, Skype chat) you set up one “Contact” in the Recent tabs. Then send a chat message directly to his/her Skype account, another “Contact” is set up in the Recent tab. But there is no way to differentiate the two; this is an issue that Skype is addressing in a future release (whether beta or final).

Messages sent from the Facebook Contact go to both the Contact’s Facebook chat window and the recipient’s Facebook chat pane in Skype. But not to the Contact’s Skype chat conversation, as expected. Bottom line is that Facebook Chat sessions and Skype chat sessions are independent. However, this feature is sufficient to eliminate the need for my Contact here to use Pidgeon to follow both Skype and Facebook chat sessions … one less client to take up desktop real estate (and CPU cycles).

There is an option to disable the Facebook Contacts tab; simply go to “Contacts | Hide Facebook Contacts.

The Facebook Wall Tab

The other major Facebook feature is the Facebook Wall tab:

Skype for Windows 5.5 - The Facebook Wall

Highlighted are:

• Enter a message to post to both your Skype Mood Message and, optionally, your Facebook wall
• Select whether you wish to view only the News feed from All your Facebook friends or simply those who are also Skype Contacts. (Alerts brings up Skype alerts such as subscription confirmations)
• Scroll over a Contact’s name to bring up the Call button from which you can launch either a Skype call or a SkypeOut call to the Contact.
• The small heart and cartoon bubble icons allow Facebook “Like” and Facebook “Comment” activity.

It’s optional as to whether you want to use the Facebook features; you need to log in to Facebook and do the usual “Facebook Connect” approval to get started; it’s not a default setting in Skype. If you want to log out of the Facebook connection, hit that little blue gear at the extreme middle right on the Facebook Wall.

Skype for Windows 5.5 - The Facebook Login

As I have over 250 Facebook “Friends” and over 500 Skype Contacts it took several minutes after logging into Facebook for the information to be synchronized and the Facebook News feed to appear.

Hide Facebook Contacts in the Contact Pane

Bottom line: Will I continue to use this? That will depend on how critical it becomes to my overall core Skype activity.

• For those who may be using a multi-IM service for chatting with both Facebook and Skype contacts, it is probably a benefit as they need to only chat through their Skype client.
• If I can contact my Skype contacts through Skype, do I really need another set of “the same” contacts to make voice calls via their Facebook information? Only if they have not entered PSTN numbers available in their Facebook profile but not in their Skype profile.
• Does the Facebook activity slow down my Skype activity? Only some experience will tell.
• The option is there to Hide Facebook links or even log out of your Facebook account authentication, should you find the feature of minimal use.

Remember, it’s beta; the good news about Skype for Windows betas is that they usually continues to offer the standard Skype voice, video and chat features reliably. It’s really the new features for which Skype wants feedback on the user experience.

In the next post I’ll talk about the changes to the call bar and its “control” icons.

And meanwhile we wait to see if Skype for Mac 5.thenext can bring some consistency with the Skype for Windows User Interface.

Related articles

• New improved Facebook view in Skype for Windows (blogs.skype.com)
• Skype delivers deeper Facebook integration (news.cnet.com)
• Your Skype is now a Facebook Chat Client (labnol.org)
• Why Skype just added deeper Facebook integration (gigaom.com)

Yesterday Skype released Skype for Mac 5.0 Gold version, addressing many of the concerns raised in the beta version released three months ago. And, rest assured, Skype received lots of feedback about the new user interface experienced in the beta version and the disruption it caused to those long time fans of the previous version 2.8. While not addressing all the issues (such as my major one – see below) the 5.0 Gold release certainly has a more usable and less intrusive UI.

When I interviewed Skype’s Neil Stevens, Skype’s Vice President of Consumer Products, at CES three weeks ago he had given me a heads up that this release would be forthcoming shortly. But he also expressed two other goals for Skype’s Consumer Product development process:

• Work towards a more common User Interface across all the PC platforms: Windows, Mac and Linux
• Reduce the release cycle time between versions from  12 to 18 months down to two to three months to be more responsive to market needs and user feedback.

In my earlier post discussing the beta version I mentioned how Skype for Mac was moving in a similar direction towards the Skype for Windows 5.1 user interface. While not going all the way there, the Gold release does address some of the outstanding issues:

• the chat window can very easily be brought up at the bottom of the conversation pane and resized (addressing Dan York’s major issue with the beta)
• the Skype client window can be narrowed to take up less desktop real estate although it can almost get too narrow when the Contact Sidebar gradually disappears if narrowed down to the extreme
• reduction of white space in both the main conversation pane and sidebar (click on View | Compact Sidebar for the latter).
• more prominence to the Contact Monitor (View | Online Contacts – see below on left) where you can see who’s online by Group. (Although I’m still trying to figure out whether it’s viewable outside the Skype application.)
• restored full screen mode for video calls – probably the most requested feature restoration
• moved the dial pad up to the tool bar such that its availability becomes more readily apparent.
• on video calls, the caller’s window can not only be readily moved within the Conversation pane but also resized
• in the Call settings of preferences you can add a Skype watermark that is viewed when your cursor is not within the Conversation pane (actually it’s also faintly there behind the red “end call” button when the Call Status bar is visible).

Also Skype for Mac 5 includes support for Group Video calling for which there is a seven day trial available following which users must sign up for Skype Premium which also includes access to Live Chat support for Skype. (Note the discount for 3- and 12-month subscriptions.) Yes, it’s another potential revenue generator for Skype.

My initial observations – it’s all about the navigation and call management:

• At the bottom of the conversation window are four icons: toggle Contact Sidebar on/off, toggle chat session on/off, full screen video on/off and caller video window on/off. Very handy.
• The Call Status Bar at the top of the conversation screen still lacks the Call Quality Information feature of Skype for Windows 5.0. When I mentioned my previous recommendation about this to Neil he said to expect this feature to be incorporated into a future release. Once again, it is a most useful and handy tool for facilitating Skype calls in Skype for Windows.
• The floating Call Monitor bar, which appears when you are in an application other than Skype, remains a very useful feature. In this version double clicking on the “presence” icon returns you to the Skype client.
• While the DialPad has been moved to a more apparent position above the Conversation window, it also make more sense to have it appear on the Call Status Bar as well (as in Skype for Windows 5.x).
• One always wants to have “View | Compact Sidebar” set as I can see a Contact’s profile picture in the Conversation pane when I select the contact.
• There is more visibility, and therefor emphasis, for Groups due to their inclusion in the Contact Sidebar whereas accessing Groups in Skype for Windows requires an extra click from within the Contacts tab.
• Update Feb. 10, 2010. Support for H.264 is now included with Skype for Mac 5. This now allows calls between Skype for Mac and Skype for TV. There is still no support for the H.264 processor deployed on HD webcams and in Skype for TV clients. This also means one cannot make calls between Skype for Mac and any Skype for TV client as the latter requires H.264 support on the other party’s Skype client.

Bottom line: Skype for Mac 5.0 Gold certainly brings the Skype for Mac client closer to the Skype for Windows UI algorithm. It’s definitely easier to use than the beta. Also I have to admit my own bias in that I have come to the conclusion that the Skype for Windows algorithm is easier to manage and use than earlier versions of the Skype client. You basically have all your searchable conversation history for a contact in one “Conversation” window pane.

Whereas, unless someone was serious about providing beta feedback, I was not recommending that anyone upgrade to the beta, at this point I can readily recommend upgrading to Skype for Mac 5 Gold. There’s probably a bit of a navigation training exercise to go through but once you experience the algorithm, you’ll find it easier to manage and track your conversations. But also let’s hope we see a new version in 2 to 3 months addressing additional feature requests, such as the Call Quality Information feature.

And one Skype for Windows 5 feature that’s definitely missing: nary a sign of any Facebook integration.

Skype Journal’s Phil Wolff tracked “user sentiment” about the new version by following social networking and other feedback during launch day.

Finally, here’s the video from Skype for Mac Product Manager Krishna Panicker:

Related articles

• Skype for Mac Leave Beta, Adds Premium Group Video Calling (readwriteweb.com)
• Skype 5 for Mac out of beta, group video calling part of Premium subscription (tuaw.com)
• Skype for Mac 5 Improves on Beta – Still Far From Perfect (newsgrange.com)
• Download: Skype for Mac 5.0 Gold (skypejournal.com)
• Skype 5.0 for Mac Exits Beta, Group Calling No Longer Free [VIDEO] (mashable.com)
• Skype 5.0 out of Beta, Group Video Chat Now Premium Feature (pcworld.com)

This morning Skype released, for public feedback, Skype for Mac 5 Beta 1 with a range of new features and modifications of the legacy user interface. My first experiences with it over the past couple of days generate some interesting questions (that I’m sure many developers face when developing applications for both Windows and the Mac). Keep in mind that this is a beta and Skype is looking for user feedback; I’ve already reported a couple of minor bugs encountered in my normal use of the application.

First, what’s new? Many features from Skype for Windows 5 and then some:

Bringing it up to Skype for Windows 5 features:

• Multi-party video (beta with the 28 day free trial; no mention of charges)
  • Dan York: Skype 5.0 Beta for Mac OS X: A First Look at Group Video
  • Speaking caller’s name turns green (instead of a blue halo)
• Offline IM: so you can send and receive chat messages while the other party is offline
• Improved experience with network-compromised calls
• Recovery of dropped calls (A most useful feature in Skype for Windows 5)
• Scroll up the bottom of a conversation window to expose the chat window for the conversation
• Join an ongoing conference call
• Add phone numbers to a Contact’s Skype profile (been very handy in Skype for Windows 5)
• Integration with the native Mac Address Book (vs the native Outlook Address Book)

And here’s what’s different:

• A significantly different User Interface (which is supposed to be more Mac-like)
• A Call Control Bar that stays above any documents or other application window that you have open
• Maintain a set of Favorites in the Contact Sidebar for frequent Contacts
• Contact Profile also contains all recent conversations with the Contact
• A Contact Monitor that lets you see a list of Online Contacts (upper left corner of the above image)

Dan York has a second post that covers much of the above: Skype 5.0 Beta for Mac OS X: A First Look with Screenshots.

And here’s what’s missing:

• Call Status Bar from Skype for Mac 5 Beta 1

• Call Status Bar from Skype for Windows 5.0:

• I would really like to see the DialPad, Screen Share and Add to Call, as well as the Call Quality Information icons included in the one primary Call Status Bar as done in Skype for Windows 5.
  • at the moment they tend to be scattered around the conversation screen and not easy to find. For instance the Dial Pad is buried obscurely in the lower left corner of the call window.
• And, talking about the Call Quality Information, the new version of this in Skype for Windows 5 is a very handy tool for determining the status of hardware and network connections with a readily accessible single click:

This is one other “would-like-to-see” in Skype for Mac 5 as it has really helped with determining the cause of any call issues in real time.

The User Interface:

With the introduction of Skype for Windows 4.0 (and enhanced in Windows 5), we had to get accustomed to a new User Interface algorithm. Once I caught onto its separation of Navigation (Contacts, Conversations Directory) and Content (Chat content, call History, File transfer history, etc.) algorithm, it turns out to actually be very efficient for dealing with all my Skype conversation activity. I can easily find previous conversations, Search old chat sessions, check out Facebook New Feed, and find other content. (And if I don’t want to look at the FaceBook News Feed, I don’t have to.) Most significant is its use of Tabs to help maintain focus on the task at hand:

I still need to spend some time using the Skype for Mac 5 beta user interface; there’s something not quite so simplistic about it. There’s an attempt at separation of Navigation and Content but it’s not so obvious. Fundamentally Skype for Windows 5 has figured out how to use Tabs effectively; the lack of Tabs in Skype for Mac 5 beta is what I feel is hindering the ease of user operations. Whereas Skype for Windows 5 “hides” what you do not need, Skype for Mac 5 beta appears to be totally ‘in your face” and cluttered. I would strongly suggest having some discussions with the Skype for Windows 5 product management team along with an investigation of the use of Tabs.

In another post I ‘ll have more to say about Tabs in the Skype interface as they can be used to address another issue that is arising at this time as well (but not discussed here).

What do I like about Skype for Mac 5?

• Video call quality; in the few video conversations I have had, the video quality has been excellent
• Multi-party Calling and the way it is presented; very “Mac-Like” (acknowledgements to Dan York for the image on the right)
• The Floating Call Control Bar
• The Contact Monitor
• Mac Address Book integration
• Handling of Favorites

Finally, Dan York made a video this morning where he demonstrates many of the features of Skype for Mac 5 beta, including a multi-party Skype video call; an eight minute training video to learn about all the new features in action:

Bottom line: it’s a beta, there are a few minor bugs but it needs feedback from the general Skype user community. And I really think a usability review would be in order along the lines suggested in this post. On the other hand, finally Mac users can take advantage of many Skype for Windows 5 features; it’s definitely a step in the right direction.

P.S.: Did I mention that Dan holds a copyright on requesting upgrades for Skype for Mac?

Two posts from Skype:

• The Big Blog: Introducing the new Skype for Mac, now available in Beta
• Skype Garage Blog: Skype 5.0 Beta for Mac (including Release Notes)

Download it here.

Related articles

• Skype For Mac: The TNW Complete Review [TNW Apple] (thenextweb.com)
• Skype 5 Beta for Mac Now Available (macstories.net)
• Skype Group Video Calls Come To The Mac In Beta (techcrunch.com)
• With Facetime Looming, Skype Outs a Better Mac Client (gigaom.com)
• Skype 5.0 for Mac Beta is now available — includes group video chat (tuaw.com)
• Skype Group Video Calling Comes to Mac (mashable.com)
• Download: Skype for Mac 5 Beta (skypejournal.com)
• Skype 5.0 for Mac beta gets group video chat, redesign (macworld.com)
• Facetime for Mac: Adding Millions to the FaceTime User Base (voiceontheweb.biz)
• Skype 5.0 Beta for Mac Arrives…But Where’s Facebook? (readwriteweb.com)

Skype launches an Open Beta phase for its Skype for SIP service. Over 10,000 businesses worldwide have lined up to join the program.

Over the past eight months, Skype has been running a closed Skype for SIP beta program. A couple of PBX vendor agreements have been signed while Skype personnel have been having discussions with potential Skype for Business customers about their use of business communications processes.

Yetersday Skype has announced the launch of the Skype for SIP Open Beta program. According to Skype’s press release nearly ten thousand businesses around the world have applied to participate in this open beta phase. However, this phase is also open to any new applicants, whether PBX manufacturers, SIP gateway vendors or individual enterprises, who want to learn how they can take advantage of Skype for SIP in their business communications.

And why the interest? Skype for SIP:

• allows a business to provide inbound calling from a Skype client (whether on a PC or embedded in devices such as the RTX 3088 Dualphone), web-based click-to-call buttons or a Skype Online number through a SIP-enabled PBX or Unified Communications system.
• provisions outbound calling to landlines and mobile phones worldwide at SkypeOut rates
• has a monthly fee of $6.95/€4.95 per month per concurrent voice channel (which can handle either inbound or outbound calls)
• is managed from the Skype Business Control Panel:
  • to create and manage employees’ or outsourced resources’ Skype accounts
  • to subscribe to Skype Online numbers
  • to allocate SkypeOut credits to employees’ Skype accounts
• allows management of Skype calls via the existing PBX or UC features, such as call routing, conferencing, phone menus and voice mail
• can bring significant communication cost savings to enterprises, whether large, medium or small, especially if they are addressing continental or worldwide markets

From the Skype press release:

A company’s IT administrator just creates and registers a Skype Business Control Panel (BCP) for the organization and then follows the instructions to configure Skype for SIP to work with its existing SIP-enabled communications system. This Web-based tool allows a company to control its Skype usage from a single point and enables centralized billing, easy allocation of Skype Credit, subscriptions and online numbers to users, as well as reporting about both usage and spending. Furthermore, it gives companies the ability to manage internal employee accounts, including who uses Skype and who doesn’t and what features they can use.

As an example of the cost savings, Enterprise Business Development Manager Matthew Jordan described a company who would replace a T1 line with 23 lines at a cost of, say, $400 per month plus per minute toll charges, at up to,say, $0.03/minute, for both inbound and outbound calls. With Skype for SIP, the company would be looking at a cost of $161 per month for the 23 voice channels plus low SkypeOut rates for outbound calls to landlines and mobile phones anywhere worldwide and no charges for inbound calls.

From Skype’s perspective, a primary goal of this beta phase is to monitor usage to determine experience-based usage patterns. To facilitate this goal,  during this open beta Skype for SIP will have a 20% burstage allowances such that a company with 10 channels can actually use up to 12 channels as a means to optimize bursting levels required  based on real calling patterns. With over 10,000 Skype for SIP customers, they hope to gain statistically significant data as well as learn more about scalability and robustness issues.

The entire systems is designed to be global and scalable as numbers build. The required SIP gateways (at sip.skype.com) will be independent of SIP gateways used for legacy consumer SkypeOut calling.

Skype for SIP is a classic case of a transitional offering. Enterprises continue to use their legacy SIP-enabled PBX and then add Skype for SIP such that they can continue making calls but run them over Skype for SIP to reduce costs as they feel more and more comfortable with the advantages of the Skype for SIP exerience. It provides a low cost means of adding voice channels; it also allows a company to expand their calling into new countries at low SkypeOut rates with the only provisioning being the initial setup of Skype for SIP via the business control panel.

More information, including an introductory video, can be obtained and Business Control Panel accounts set up at the Skype for SIP beta website at sip.skype.com.

• Peter Parkes: Skype for Business Blog: Skype for SIP beta program opens up to all businesses.
• All Voice On The Web posts mentioning Skype for SIP.
• Andy Abramson talks about the “Skype Pipe”; he thinks “…. Skype just created a massive pipe into the corporate market.”

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• Christopher Dean, Skype CSO at VON 2009: Skype Becoming Disruptive About Business (voiceontheweb.biz)
• Skype for SIP: Getting Legitimization, Endorsement and Traction (voiceontheweb.biz)
• Skype for Asterisk Release Marries Skype Calling into Popular Asterisk PBX Platform (voiceontheweb.biz)
• Skype Taps ShoreTel for Enterprise Play (gigaom.com)
• Skype For SIP Interoperability With Cisco Gear Confirmed (techcrunchit.com)
• Skype Selects Acme Packet’s Session Border Controllers to Ease Interoperability with IP PBXes for Skype for SIP Beta Offering (skype.com)
• How Skype Plans to Dominate Business Telephony (gigaom.com)
• Barriers to using Skype for business fall away (infoworld.com)

Last week Skype announced Skype for Linux desktop 2.1 Beta, the first new release of Skype for Linux in over two years. As a result it’s a huge “catch-up” release bringing to Skype for Linux many features that have been introduced on Skype for Windows and Skype for Mac over the past two years:

• Incorporation of Skype’s SILK codec which not only improves call quality for Skype-to-Skype calls but minimizes bandwidth usage
• High Quality Video support: VGA-standard video calling at 30 frames-per-second over a broadband Internet connection (minimum upload speed 384 Kbps)
• SMS send support (requires Skype credits)
• Chat: incorporates typing notification, message editing and other features into chat so we no longer get those “this person does not have a Skype client compatible with chat” type of messages.
• Contact groups
• Other “catch-up” details and improvements as listed on the Skype for Linux 2.1 Beta announcement post (link above) and in the release notes (link below).

Note that this is still a Beta release; it still has several “known issues”. Check out the release notes for details including details of how to make video work on Logitech Quickcam Manager and features that may result in crashes, such as accepting screen sharing from a Mac or Windows client.

The one recently introduced Skype for Mac/Windows feature that appears to be missing: initiation of a screen sharing session. The release notes indicate you may be able to receive a screen sharing session but you may also encounter a crash.

Bottom line: Finally a much awaited Skype for Linux that has most of the features of the current versions of Skype for Mac and Skype for Windows. if you’re a Skype for Linux user and have tried the 2.1 beta, please comment below on your experience. (Of course, Skype also appreciates having all bug details reported to Jira.)

This week Skype has released final “Gold” versions of three of their software offerings: Skype for Windows Mobile 3.0; Skype for iPhone 1.1 and Skype for Windows 4.1, their primary client.

Skype for Windows Mobile 3.0 goes Gold: From Peter Parkes:

It includes two cool new features: SMS and file transfer. Sending SMSs using Skype is a great way to reach friends and family instantly anywhere in the world – Skype’s low rates mean that you won’t have to break the bank to do it. And file transfer lets you send files quickly when you’re on the move.

Download here. Check out the Release Notes.

Skype for iPhone 1.1. While available for the new iPhone 3G S and the iPhone 3G, most important is that this release requires that you have performed the OS 3.0 upgrade to the iPhone 3G (initially sold last July); it should be offered automatically when you next connect your iPhone to iTunes on a PC. This upgrade adds features such as Cut/Copy and Paste along with many other improvements.

As for the iPhone for Skype software, it adds voicemail and SMS features as well as some improvements to the user interface. It also adds support for several languages such that the language support comprises: Danish, Dutch, Finnish, French, German, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal), Russian, Simplified Chinese, Spanish, Swedish and Traditional Chinese as well as various English versions.

This one needs to be downloaded from the App Store via iTunes or as an upgrade on the device.

Canadians are still awaiting a resolution of a G729 patent issue before Skype for iPhone becomes legally available in Canada. Canadians have to be developing a syndrome about being left out of certain Skype offerings freely available in the rest of the world. And  now many of us early adopters would like to be able to take advantage of Rogers’ iPhone upgrade offer.

Skype 4.1 for Windows goes Gold. By far the most useful new feature of Skype 4.1 beta has been the screen sharing where I have easily shared spreadsheets, performed PowerPoint presentations and reviewed Word documents, as long as the sharing in only with one other Skype user. (Remember this screen sharing is done via the Skype for Video channel for which only one-to-one video calls are permitted.) It also includes sound and video quality improvements. (The screen sharing is a catch-up to a feature available on Skype for Mac 2.8 beta for several months.)

Bottom Line: incremental improvements that provide evolution, not revolution, of the feature sets. My biggest issue is a request to restore complete support for Public Chat sessions where enhanced marketing support of this feature would drive new adoptions (or is it that Skype cannot figure out a business model for Skype for Public Chat? – purely my speculations).

Other posts:

• Rogers steps for up iPhone 3G customers. Early adopters of the iPhone 3G have a significant upgrade offer until July 31, 2009. I am given to understand similar offers are available in several other countries.
• Dan York: Skype launches version 4.1… (yawn)… still only Windows… still a fragmented product strategy

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• Accessing Skype on the iPhone and BlackBerry (voiceontheweb.biz)
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• Skype on Mobile: What Would Be a Realistic Skype Announcement at CTIA Wireless Next Week? (voiceontheweb.biz)
• Skype Without a Personal Computer (voiceontheweb.biz)
• iPhone 3GS? Not Enough to Justify the Cost (and AT&T Sucks) (smarterware.org)
• Qik Brings Live Video To The iPhone 3GS. But You Still Won’t Find It In The App Store. (techcrunch.com)

Earlier this week Skype released Skype 4.1 Beta bringing back a few features lost in Skype 4.0 and introducing screen sharing (previously available with Skype for Mac 2.8 beta). From Raul Liive’s introduction post:

Skype 4.1 Beta for Windows brings to you long hours of work from our audio and video team. They have introduced screen sharing functionality into Skype for Windows and in addition to that they have also worked hard on audio and video quality and reliability.

In addition to the updates to the audio and video engines (incorporating the SILK codec) , Skype 4.1 restores birthday reminders (if you want to keep your birthday private, simply don’t enter it into your Skype profile) and exchanging Skype contacts. One other feature: it embeds Skype’s browser toolbars for Firefox and Internet Explorer.

But to put some more perspective on screen sharing (shown below is a screen shared from a MacBook using Skype for Mac 2.8 beta):

Desktop sharing is simply an additional communication mode that complements voice and chat conversation:

• It’s a complementary communications mode to chat and voice conversations
• It uses the Skype video stream; as a result you can either send video or display your screen but not both concurrently. Clicking on the video camera icon while sharing your screen will terminate the desktop sharing; click on the video icon again and video will commence.
• It allows either full screen sharing or a selected region (but not specific windows)
• The viewing party can see either a window view or a full screen view
• It is a one-to-one collaboration tool for one-to-one conversations; recall that video calling only supports one-to-one calls
• It provides an excellent way to enhance a conversation when editing documents, making a PowerPoint presentation or demonstrating a design or support issue.
• Updates are almost instantaneous and “snappy”
• It is the only screen sharing that allows sharing of full video activity such as showing a YouTube video. This capability results from its use of the Skype video channel which can handle up to 30 fps.
• It is NOT a moderator-managed conferencing collaboration service for multi-participant discussions and presentations.

Having been a beta tester for the browser toolbars, I’ll discuss them in a separate post.

Recall that this is beta software; you can find the Release Notes outlining features, improvements and bugfixes in Raul’s post. Take heed; there may still be bugs; I have already reported one. To quote Raul again:

which means that it might sometimes not follow your orders, but instead act on it’s own. In case this happens, please let us know by commenting on [his] blog [post], posting on the forum or reporting issues on our public issue tracker.

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Skype’s superwideband audio SILK codec is finally available for beta testing on Skype 2.8 for Mac Beta 2 released yesterday. I did a test call with Dan York yesterday where I was on a Windows PC with Skype for Windows 4.0 which supports SILK while Dan was using the new Skype for Mac 2.8 beta version. His subsequent Tweet, shown above on the right, says it all. I still cringe politely when not on a call with SILK support.

Otherwise the beta fixes a long list of bugs; the release notes document (Adobe Acrobat Reader required) outlines Known Issues as well as Fixed Issues. Two other changes:

• The My Account window is now embedded in the client itself (comes up for editing when you first install and log into the client)
• There is now a spectator window for screen sharing. Basically there is now an option to select a resizable portion of your Mac desktop to share as opposed to the entire desktop. (It still does not allow to you to select a specific window to share as is common with more fully featured web conferencing sharing¹.)

Desktop sharing (selection mode) as viewed on a Windows PC using Skype for Windows 4.0  sharing a selected portion of a MacBook desktop using Skype for Mac 2.8 beta 2. Note the SILK audio codec mentioned in the Technical Call Info.

Anxiously waiting to see Desktop Sharing as an additional communications mode in Skype for Windows… (along with full support for Skype Public Chat restored…)

Download Skype for Mac 2.8 beta 2 here. Full set of Release Notes.

¹ Recall that Skype’s desktop sharing is simply another conversation mode which can be activated across basic two party calls through the “Skype video” channel. It is not a full web conferencing service at all. Its one unique feature is the ability to handle share up to 640 x 480 video streams at 30 fps.

Yesterday’s announcement of the Skype for SIP beta created lots of commentary in the blogosphere; it remained the leading topic on Techmeme for several hours.

• Phil Wolff over at Skype Journal, in “Skype For SIP: Big Money, Skypeless, Brand Destroyer”, outlines some of the positioning with respect to Skype for Asterisk, channel schism issues and worries that it abandons Skype’s central tenants and could undermine the brand.
• Alec Saunders, in “Skype embraces SIP; announces beta service for business users”, talks about the impact on businesses using legacy PBX’s, the increased pressure on international long distance markets and a reminder that about 1/3 of all current Skype traffic is business related.
• Jason Goecke at Ahearsion, a Skype for Asterisk beta developer, worries about the impact on the market for Skype for Asterisk in “Skype for SIP = Skype for Asterisk DOA?”

But most interesting was the Voice On The Web Public Chat session that ensued. Being on a vacation I was away from my laptop for about seven hours (yes, it was a great day to be golfing) but when I returned I found a session that not only provided the flavor of the vibrant debate going on but also many answers. The key – Chris Moore, Skype’s Senior Product Manager responsible for Skype for SIP joined into the discussion to make several points:

• Most importantly – this is Skype for SIP beta; his team is looking for feedback from a range of beta testers, not only third party developers but also the IP PBX vendors themselves. To quote Chris:
  

  Yep, whole idea is to get feedback, see what people want/don’t want to help prioritize development of new features. Our group, Skype For Business, is getting a lot of focus and its a key strategic focal point for Skype now. We’ll never get it completely right at the start, but a start is still a start

• To qualify as a beta tester you need to have some experience with configuring IP PBX’s that are currently in the market. For instance, “you must have, and be able to configure, your own SIP Enabled PBX that supports G.729 codec.”
• Beta testers will need to create a temporary Skype name to use in the beta program; the issue of a separate SkypeID and how it was handled was hotly debated.
  One point to clarify:

  Skype for SIP actually can allow multiple Skype IDs to be mapped through to a single SIP identity. However, during the beta period, we are only supporting a 1 to 1 mapping due to the fact that Skype’s advanced Business Control Panel (BCP) configuration portal is not yet available at this time. If a company wishes to configure multiple Skype ID’s mapped to a SIP identity, we can accommodate this for a subset of the beta trial participants.

• The key connections made by Skype for SIP are:
  

  - PBX –> SkypeOut (PSTN)
  - SkypeIn/Online numbers (PSTN) –> PBX
  - Skype Clients –> PBX

• The business model, including pricing, has yet to be worked out. It will require Skype to determine a means to separate out business users from “consumer” users on both Skype for SIP and Skype for Asterisk. The principle here is that business benefits from the various features of these offerings; where such significant value-add exists there is a market for the services. But any pricing for either offering is yet to be determined, keeping in mind that both offerings’ desire to make significant market penetration will be a key moderator on pricing. Again quoting Chris:
  

  no new road is easy and enhancing our focus so Skype can support business users as a distinct group differently from consumers takes some work

• Differentiation from Skype for Asterisk will be an ongoing challenge. Initially Skype for Asterisk, which will be an Asterisk channel, includes handling SIP—>Skype calls, Skype-to-Skype calls and will incorporate presence information. (My comments on an ignored aspect differentiating these are below.)
• While SFS may incorporate some “Skype trunking” capability, SFS also offers the handling of inbound calling from Skype Online numbers.
• As for the current status of SFS, Chris says the focus at the moment is on getting voice connections right as this is the feature most demanded in the market:
  

  and this is baby steps for Skype, there are many more UC services to come, voice for SIP is the biggest ask from customers. Video/presence etc only make  sense when codecs are common between skype clients and SIP endpoints.Some work left there!

• Codecs are an issue. The initially supported G.729 codec requires licensing. The Skype for Business team is working on incorporation of G.711 within a few weeks but eventually hopes to assist with the adoption of the SILK codec across the industry by supporting SILK. But this also requires SILK support at the end points. Bottom line: codecs have both a technology and business issues to be resolved.
• Security is an issue that will probably provide one of the major challenges as Skype opens up access to its cloud from both Skype for Business offerings.

My own observations, not having been around for the discussion:

• Skype for SIP and Skype for Asterisk: the discussion yesterday centered on technical issues but totally ignored the market channel issues.
• Skype for SIP requires working with the various IP PBX vendors who have their own distribution channels; Skype for Asterisk is a partnering project with Digium who has its own unique distribution channels. These channels are both looking for innovation that keeps them in business. Yes, the common issue is that SFS and SFA both threaten the long distance market, but the VAR’s and System Integrators in these channels will need new offerings that meet this challenge.
• A significant challenge for both SFA and SFS will be the User Interface. How much will either of these products make the installation,  configuration and operational aspects so user friendly that outside support requirements are minimized or eliminated. This is a huge challenge in the SMB market as many small business owners will simply not want to be involved with such issues; they have their own business specialty to focus on. The value-add of VAR’s and SI’s serving any business market comes in making business communications low cost, seamless to the business operation and five 9’s uptime for their customers.
• There is not one solution that will meet the complete world of business needs. Currently in this SMB space we have several vendors: Cisco, Microsoft Response Point, Avaya, Siemens, etc. The world would be up in arms if there were only one offering for providing the disruptive innovation for which Skype can provide support to these channels.
• The issue of addressing consumer users vs business issues recalls the PC market twenty years ago when PC hardware vendors, initially Compaq, finally figured out how to differentiate and address these markets. This was a major issue I had to deal with in setting up a PC reseller network at the time. Today we see Dell addressing these various markets as soon as you launch into their website.

The Skype-enabled world is only healthy if there are alternative offerings and channels. Recall the theme of Skype President Josh Silverman’s reminder to the analysts last week: “Skype is a software company but we plan to be everywhere”. The Skype for Business group is focusing on making the software required to support these offerings; this software will leverage the IP PBX vendors and Digium distribution channels to drive adoption through into the various regional business market channels worldwide.

Update: While Om’s post, Skype Now Means Business, Friends the SIP World, demonstrates that he has not been following very closely the strategy being laid out by Skype’s new executive team over the past few months, the comment stream it triggered  is well worth reading. For instance, check out SFA developer Tim Panton’s comment about the opportunity for innovation he has found in SFA:

That aside, I’m a huge fan of S4A and our experience to date has been positive. We leverage the improved identity management (vs PSTN or SIP) and low costs of Skype to do some very cool integration with business processes and web applications by routing Skype calls through the extensible and scriptable platform of Asterisk. [author’s bold]

Next Post: Why Skype needs to get Skype Public Chat back into the latest release of Skype for Windows 4.0. The discussion referenced above demonstrates that this is the major failing of this version.

Update: Andy Abramson at VoIP Watch: Skype and SIP Equals A Takeaway of Toll Free

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• Skype Taps ShoreTel for Enterprise Play (gigaom.com)

Skype announces launch of a beta version of Skype for SIP, connecting IP-PBX’s to the Skype cloud.

Dan York, while a keen supporter of Skype, has been campaigning for a Skype to SIP interconnect on his Disruptive Telephony blog. In a post last fall, “Skype and SIP – the two sides of the issue raised by Michael Robertson”, he says:

We need to build the interconnect.

Yeah, there are a TON of issues out there that we still need to address to build that interconnect. There’s a whole host of security issues… there are billing issues… there are trust issues… there are network plumbing issues. Yes, there are all those issues. But if we are to succeed in ultimately bringing about the rich communication experience we want, we need to make this happen.

And for that, Skype’s walls need to come down…. at least a bit.

What we need is that Interconnect from Skype’s cloud out to the emerging IP infrastructure. Think about it… Skype right now has a two-way interconnect between Skype’s cloud and the cloud we know as the PSTN. It’s called “SkypeOut” and “SkypeIn” (or whatever marketing names they are being called now). If you dial my SkypeIn number, you can reach me on Skype wherever I am. From my Skype client, I can call anyone on the PSTN. The two-way interconnect is already there.

This morning Skype announced the launch of a beta version of Skype for SIP as a major initiative for further penetration into the business market. Basically Skype for SIP allows SIP PBX owners to access the Skype cloud as additional inbound lines , via Skype Online numbers, and outbound extensions to their existing PBX, via SkypeOut. From the press release:

Key Features

The beta version of Skype For SIP will enable business users to:

• Receive and manage inbound calls from Skype users worldwide on SIP-enabled PBX systems; connecting the company Web site to the PBX system via click-to-call
• Place calls with Skype to landlines and mobile phones worldwide from any connected SIP-enabled PBX; reducing costs with Skype’s low-cost global rates
• Purchase Skype’s online numbers, to receive calls to the corporate PBX from landlines or mobile phones
• Manage Skype calls using their existing hardware and system applications such as call routing, conferencing, phone menus and voicemail; no additional downloads or training are required.

In an interview with Skype Senior Product Manager Chris Moore, I learned:

• Skype’s’ goal will be to have a totally user friendly interface such that Skype for SIP is a seamless service
• Administration will be done through an extended Skype Business Control Panel interface which, amongst other activities will establish Skype for SIP account mapping, manage online numbers and perform appropriate configuration for the various PBX’s.
• Skype will be looking to work with the various SIP PBX and Unified Communications vendors, such as Cisco, Avaya, Nortel and Siemens. When I asked about Microsoft Response Point, which had been demonstrated to me the previous day, Chris confirmed, yes, they were another prospective vendor to be approached.
• during the beta, Skype will be used on a pay-as-you-go basis; pricing for the service once it is launched has yet to be determined
• Skype will be including security issues as one major consideration (I expect Dan York to have more to say on this issue)
• The service will be configured to take advantage of Skype’s royalty free SILK codec; if both endpoints of a call support SILK, then the SILK support will carry across the Skype for SIP interface.

This has to be a landmark announcement for the IP-based communications space. It effectively allows businesses to integrate the Skype cloud into existing infrastructure to handle all long distance and international calling. Some other initial observations:

• Does Skype for SIP impact the space currently served by Vosky’s PBX services?  It definitely leaves open for Vosky the analog PBX market; one question will be how does Vosky figure out a way to work Skype for SIP into their business activities and offerings during the six- to twelve-month beta?
• It’s currently a beta; applicants for beta participation can apply at www.skypeforsip.com. From the press release: “Applicants will need to be businesses, have an installed SIP based IP-PBX system, as well as a level of technical competency to configure their own SIP-enabled PBX. The initial beta is available to a limited number of participants.”
• Skype also expects to determine an appropriate distribution channel. While ease-of-use is a key goal, there will still be small business owners who will want third party expertise to manage their communications activities. So expect Skype to look to a VAR or Systems Integrator channel to support implementation.
• Skype for SIP broadens Skype’s penetration into the small-to-medium business market. Where Skype for Asterisk introduces a Skype feature-rich Asterisk channel to Asterisk PBX’s, Skype for SIP simply brings Skype cloud connectivity to a major subset of existing small business PBX installations.
• Along another feature axis we see hosted services vs on-premise implementations. Will widely geographically distributed small businesses favor a hosted service, such as OnState’s Virtual PBX, or one of these on-premise PBX offerings.

One sure call: the market for business long distance, especially international calling, is about to be radically disrupted as these services come into play. It brings about new business opportunities and, most significantly, makes any business a global business, if the will is there. With probably over one million IP PBX’s out there (Skype’s press release says over 438,000 were sold in 2008 along), Skype for SIP brings the slow but sure death of legacy international calling, one PBX at a time.

And, of course, Dan York brings his deep perspective, not only on how Skype for SIP works, but also on the security and codec issues surronding Skype for SIP: Skype tears down more walls with “Skype For SIP”.

Skype Blogger Peter Parkes has written about the Gold release of Skype for Windows 2.5. This version provides an improved user experience for Skype calling and chat messages. Click on the image to download.

But Skype is also previewing the first beta of Skype for Windows mobile 3.0, adding file transfer and SMS messaging, at Mobile World Congress in Barcelona this week.

Question: which of these versions will be supporting the Skype panel on the Sony Ericsson Xperia X1 announced today?

Update: Skype’s Andrew Brennan: A Quick Look at Skype 2.5 for Windows Mobile, including screenshots.

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• Skype previews pre-beta version of Skype 3.0 for Windows Mobile (downloadsquad.com)
• Microsoft announces Windows Mobile 6.5 features, new mobile services (Benjamin J. Romano/Microsoft Pri0) (techmeme.com)
• GearChat: Windows Mobile 6.5 Officially Unveiled (geardiary.com)

This morning Skype released a hotfix upgrade for Skype for Windows 4.0 beta 3 bringing in several new features but most significant is the introduction of a new “super wideband Audio codec; from the Skype Garage blog post linked above:

This is our second in-house built audio codec especially designed for calls over the internet with superb quality. The Super Wideband Audio codec will help you most on lousy network conditions and when you have lower bandwidth available, although it also improves quality in normal conditions too.

In the Skype 4.x Discussion Public Chat Raul Liive goes on to say: “it’s superior over SVOPC in every usage area, but it comes best out in the low bw or loose internet conenction cases”. However, the legacy SVOPC codec remains available to address backward compatibility requirements.

Other new features include;

• MySpaceIM with Skype (functionality carried over from 3.8)
• Option to disable uPnP and Nat-PMP
• eBay browser highlighter bundled
• Added Philips SPC 1330 NC as High Quality Video camera

along with an improvement in the Instant Messaging layout and numerous bug fixes listed in the release notes.

As I am at CES where my laptop still has the last released version 3.8 of Skype for Windows in order to access features such as Public Chat creation, I will not be able to try this hotfix out until I return home this weekend (where my desktop has the 4.0 beta 3). But if you have a PC running the beta version, it’s definitely worth checking out this hotfix. I am curious to see if they also fixed the “flashing technical call info” problem.

Obviously feedback about :”hidden mysteries” should go back to Skype’s forum for reporting issues; however, if you have experience with the new codec, tell us about it in the Comments.

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At MacWorld’s Showstoppers event this evening Skype announced Skype for Mac 2.8 beta, with two major new features as well as several minor ones.

Screen Sharing

The most impressive feature is a form of basic screen sharing. Either a segment of your screen or the full screen is converted into a virtual webcam such that the screen can be viewed in any Skype client via the Skype video channel. While only a Mac can currently be a source for this screen sharing it can be viewed on any Windows, Mac or Linux client as video.

Skype for Mac’s screen sharing feature is sufficient to support discussion issues as a complement to a voice and/or chat conversation; it is NOT by any means a replacement for fully featured desktop or application sharing offerings such as Yugma, Inner Pass or IBM’s Lotus Sametime Unyte. It’s “just” screen sharing. In fact, it is one of two options on the Skype for Mac’s “Share” button, the other being file sharing/transfer.

Below is an example of a full screen image of a shared MacBook screen as seen in a detached Skype video window on my Windows laptop.

Skype Access

The second major feature, Skype Access, provides WiFi access for your MacBook or MacBook Pro via any Boingo access point. While I’m told it has been tested at many of the over 100,000 Boingo hotspots worldwide, I could not get it to work at a local Canadian Starbucks listed as a Boingo hotspot location. But then, this is still beta (and the problem may be with Boingo’s interface with Bell Mobility). ([Update: on a March 19 visit to the same Starbucks, Skype Access worked with no problems.]

More importantly is to look at the “use case” for Skype Access. Cost for using Skype Access over Boingo is US$0.22/€0.16/C$0.23 per minute using Skype credits.

Within a user’s home country, Skype Access is probably more expensive than local alternatives; this is certainly the case in Canada. However, I can see the value if I am outside the home country and wanting to make Skype/SkypeOut calls, check email or do some web browsing at airports, restaurants, coffee shops and other Boingo hotspots as an alternative to much higher cost roaming wireless calls (for instance roaming U.S. to Canada on Rogers runs at $1.75 per minute) or $40 per day Internet access charges at some European hotels.

With unlimited use Boingo subscriptions at $21.95/month for North America or $59/month Global, Skype Access is more appropriate for the occasional traveler as opposed to the hardened road warrior.

It reminds me of the use case for PamFax where you can send faxes directly from, say, your hotel room for about $0.20 per page while avoiding a hotel’s much higher $1.00/page charge for faxing. One other common feature between Skype Access and PamFax: both use Skype credits as the primary currency.

Other features in Skype for Mac 2.8 beta:

• Skype for Mac 2.8 continues the use of a “drawer” attached to a Skype chat window; from the list of active chat sessions shown in the drawer you can select which session you want to view. But now there are three levels of prioritization available for those chat sessions. In addition chats can be sorted by name or date/time.
• The process for adding contacts to a chat session now simply involves clicking the “Add a Contact” button and entering the added contact’s name.
• Your Contacts’ Mood Messages can be tracked via a “Mood Message” chat session. While this can currently only be initiated on Skype for Mac 2.8, your mood message chat session will show up as a chat session on, say, a Windows client logged into the same account. Neat for keeping up-to-date on mood message changes, especially when a mood message provides location or reference URL information; it provides a Twitter-like experience.
• Add notes to contacts: when you go into a Contact’s profile there is a separate tab for entering personal notes about that contact.

Dan York, with a lot more Skype for Mac experience than I have had (I just acquired a MacBook ten days ago), has provided a much more detailed review of all the new features He has also produced an excellent You Tube video for his Emerging Tech Talk series:

Skype for Mac 2.8 beta can be downloaded here January 6. Full Release Notes

Skype Posts: Share Skype Blog, Skype Garage Blog

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We have just learned that Skype 4.0 Beta 3 is now available. Once we have had a chance to install and review it, there will be more  to say. But for now:

• Skype 4.0 Beta 3 Download.
• Release Notes
• Raul Liive’s Skype Blog Post

From the Release Notes (which also lists many bugfixes):

Check out and provide your feedback to Beta Feedback, Skype Forums or the Jira public issue tracker or in comments to this post below.

Earlier today we posted information about the availability of Skype for Windows Beta 2 along with a video as well as download and feedback links. This morning Product Manager Mike Bartlett put out a post where he provided more details about the information gathering process that contributed to the redesign:

Different types of users gave us very different feedback. For example, in the Skype forums, where some of our most experienced users hang out, we heard a lot more negativity, in particular around screen size. However, in our surveys we saw quite the opposite. When we collated all of the feedback together, we found that just over 70% of people who tried Beta 1 prefer using it to older versions of Skype.

We’re confident that this is quite reflective of the entire Skype user base. But 70% is not a number we’re happy with because we know that many of you out there would prefer a more familiar experience, and in particular an experience that allows you to work more easily whilst Skype is running in the background.

At 11:00 a.m. EDT (GMT-4) or 3 p.m.GMT Mike will be appearing as the guest on this morning’s Squawk Box.

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Wednesday, October 1, the second beta release of Skype 4.0 will become available for worldwide testing. Via a mix of feedback channels involving legacy users and new users, bug reporting and usability issue forums and direct surveys that resulted in over 45,000 participants’ responses and feedback, Skype learned:

• 70% were in favor of the new “large desktop” user interface; about 30% wanted to return to the traditional compact user interface.
• users were looking for improved means of organizing contacts by groups
• there exists a lack of awareness that Skype offered more conversation modes than simply free voice calls
• problems with how IM presented itself to the new user
• users were missing Instant messages and other events due to a lack of appropriate notification procedures

As a result Skype 4.0 beta 2 includes:

• user choice of a default “large desktop” view or a compact view
• organization of contacts by categories (the term “Groups” now refers to a multitude of users within a conversation such as in a Group Chat, Public chat or on a multi-party call); with several default categories)
• new drop down menu to select “Categories” from the “Contacts” tab
• new algorithms for message and missed call notification, with the initial notification coming via a tag on the Skype System Tray icon so as not to make the notification activity overwhelming
• a new way to display a selected Contact’s information when in a call or chat session
• several options for resizing the user information, the video images, the chat area of a conversation, etc.
• entry of PSTN phone numbers into a Contact’s information on your local PC for those Contacts who have not included these phone numbers in their Skype user profile: mobile, home, office, other.

Skype for Windows Product Manager Mike Bartlett has prepared a video to demonstrate some of the new features:

And you can download Skype 4.0 Beta 2 here.

Skype 4.0 Beta 2 has the same caveat as we issued for Skype 4.0 Beta 1: this is beta software, there will be bugs and may even be usability issues. This is your opportunity to provide feedback. It is still missing some features of Skype 3.8, the last officially released version of Skype, such as Call History and creation of Public Chats. Do not use it as your primary Skype interface, especially if you depend on Skype for business or professional communications. I am still running Skype 3.8 on my laptop; I run Skype 4.0 Beta on my desktop PC.

Phil will be posting tomorrow with more details on his experience.

Hint: to activate the Contact Categories feature, go to Contacts | Contact Categories | See All Contact Categories.

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This is the second in a series of posts resulting from in interview last Friday with Josh Silverman, Skype’s recently appointed President. In this post we talk about the key issues Josh found necessary to address and establishing a framework for employee motivation and empowerment.

Over the past couple of years I have written many posts lauding Skype, largely for its conversation infrastructure technology; I have also, from time-to-time written posts about the need for Skype to address the business infrastructure surrounding the deployment and use of the technology. With 300,000 new registrations daily, 30 to 50 million active users within a given day, and demand in the small-to-medium business market driven by its inherent cost advantages, Skype needs to right the ship when it comes to all aspects of turning Skype into a business that delivers customer satisfaction while sustaining profitable growth..

Some have thought that Phil and I are Skype Cheerleaders and, in their simplistic world, want instant solutions to problems. Doesn’t happen in a business that has become as large as Skype. To take maximum advantage of Skype’s technology, Skype needs leadership at the top that delivers a sense of mission, a set of inherent values and and a management structure suitable to a business that has grown as large and as rapidly as Skype. Business processes need to become readily scalable. Within such an environment, the Skype team needs to execute; employees need to know their responsibilities, to be held accountable for them, and, most importantly, to be empowered to act in their area of responsibility.

When we asked Josh Silverman, who took over as Skype’s President five months ago, as our first question, :”What has changed at Skype in the past year (since Niklas’ departure)?” he replied that he could only speak for the past five months. He then confirmed my suspicion: he has used this time to delve into all aspects of Skype – involving internal team and individual employee meetings, learning more about customers and their needs, examining market differences worldwide, reviewing both current and archived Skype forums and websites and even surveying media, all as input to determine what management structure and what cultural environment were needed to right the ship. What follows is a high level view of his action plan. (Note: where appropriate he has already discussed these moves with the Skype team, so there are no surprises here for them.)

1. Define a mission statement
2. Establish a set of values
3. Restructure for business success
4. Improve the user experience
5. Evolve the business model
6. Develop a technology roadmap.
7. Establish a framework for effective customer and partner relationships
8. Build market awareness

In building out on his response, Josh identified as issues to be addressed:

• clarify Skype’s mission and strategy going forward
  • be clear about what Skype is trying to accomplish
  • be clear about decision making
• maintain an ongoing sense of momentum around building great products
  • the Skype 4.0 beta program
• understand their customers and bring their voice into the company.
• a big issue: organize the company structure to clarify roles and accountability for people
• establishing employee accountability: define who owns what internally
• add people skills and resources consistent yet scalable with the level of customer growth
• grow internal talent while adding experienced management leadership
  • bet on the people who brought Skype to this point
  • bring in experienced outside help to scale

On the core subject of building employee responsibility and accountability Josh responded:

We need to clarify accountability and roles for employees … I’m a big believer that, if you take a small cross-functional team, give them a mission, a lot of room to innovate, they’re going to come out with fantastic products. So we’re moving our organization more in that direction.

Skype, I don’t think is different [from] a lot of hypergrowth companies, in that the business grows so fast that it is very hard for the organizational structure to keep up. What ends up happening is people just take on extra responsibility here and there as the needs come up. And pretty soon you find yourself in a place where it’s really not clear who owns “this” … there are some really important things that nobody owns and some things that two or three people all think they own it.

So we need to step back and say, ok, lets’ take a fresh look at this and make sure everyone is really clear about who owns what, what are you accountable for, and what resources do we have and then let them go forth and empower them. So that’s what we’re doing right now and I think in the coming months we’ll be in a much better place for everyone. … I’ve been very public with my team about it and they’re all very supportive …. and they’re quite excited for us to do that.

On building the right mix of people, skills, capabilities to execute:

I’m a big believer that, when a company is growing as fast as Skype, just keeping up with the scale and evolution of the company is a major promotion every year. So what we want to do is grow a lot of our internal talent and take bets. I’m also a big believer in taking bets on a lot of the people who have been with you from the beginning, who understand the business and culture. But I also believe in bringing experience from the outside … who have seen this before and had to scale this way before and can help us to figure out how, as we inevitably get a little bigger, to stay agile and, in fact, I think we can get even more agile as we get bigger, if we’re smart about it.

On getting employee empowerment right:

Everybody needs to know what their accountability is. I’m a believer that empowerment doesn’t mean everyone can do anything … because then everyone starts overlapping and, actually, you end up with a big mess. What empowerment means is everyone is really clear about what the company is trying to accomplish, everyone is really clear about what they’re accountable for and, within that accountability, they have the scope to make all decisions. It doesn’t mean they can make any decisions they want but they’re really clear about where their decision making begins and ends. If you do that everybody feels empowered and we grow much faster. By the way I also believe that the best decisions you make are almost always made at the level of the working team. So I aspire to a world where very few decisions flow up to the executive ranks other than “what are we trying to solve for?” and “how much resource are we investing in any given initiative?” and “do we have the right talent?”.

Next post: Managing the Skype team culture

About two weeks ago Skype launched a new type of beta … one that actually will end at some point in the reasonably near future but that is also a major effort to incorporate user feedback while trialing some new concepts. As mentioned in my previous posts about this beta, this is not a replacement for your current Skype 3.8 or earlier installation in mission critical situations but rather Skype wants to trial this version with a broader audience than simply their very dedicated set of designated outside beta testers worldwide.

On Monday Skype’s Product Manager for Windows, Mike Bartlett put out a post, 10 days later …, commenting on the first ten days of feedback from users. (I’m a little late on following up on this as I’m supposed to be on vacation this week.) To quote Mike:

We’ve had some very positive feedback from a lot of people on the new way of working, and that’s encouraging as it seems we’re starting to solve the problems that we set out to solve. However, it’s very understandable some of you used to using Skype on a regular basis have been a bit frustrated about not being able to work with Skype the way they are used to.

Key points:

1. In beta 2 they will introduce a “Compact” mode where users can access their main Skype activity through a a more traditionally sized window that does not take a large portion of the user’s desktop. From my own experience I like the ability to detach conversations into separate windows, if desired; however, the right side “pane” left over when there is no focus on a Conversation, is wasted desktop space. Perhaps a sliding window pane addition, much like the one that comes with the JWire Hotspot Finder, would be more appropriate. In this case when you focus on a Conversation listed under the Conversations tab but not already open in a detached window or initiate a new conversation with a Contact , the wider conversation pane would slide out and become detachable, if desired. And using this feature should be a user selected option. On the other hand I find the new Conversations tab feature in the left pane to be very useful (a concept apparently adopted from the current Skype for Mac) for readily accessing my conversations with individual contacts..
2. One of the primary issues Skype wants to address is how the video is displayed in a more user friendly, more obvious, yet flexible manner. Basically Mike describes ways to both detach and resize the video in the current beta but also mentions we can expect further enhancements in beta 2. From my own personal experience, Skype video looks best in a minimum 640 x 480 window (available with Skype 3.6 and later) due to its clarity and video quality but with Skype 4.0 beta, as a user, you can determine your own optimum video window size and detach a video session into a separate resizable video window.
3. And for all those frustrated Skype for Mac users out there, expect something later this summer that incorporates feedback from the Skype for Windows beta experience.

One question: does the appearance of the “Add people” button in the detached video window (see Mike’s post) foretell a future beta that incorporates multi-party video?

Yes, there are still many “details” being suggested; I’m sure Mike’s team is looking at them all and especially looking for commonality amongst the many users providing feedback. We have to give credit to Mike and his team for introducing as a trial such a radical UI change to try out with the wider user community. If nothing else, it has demonstrated the passion and enthusiasm of the Skype user community while providing an opportunity for receiving back their input.

As I have said repeatedly, this is a beta; it’s not for any of your mission critical Skype installations as it still lacks some features of the released Skype 3.8. But it’s certainly worthwhile installing it on a secondary PC, trying out the various features available and providing feedback.

Once again, this is a beta — it’s not the final released version — changes, incorporating where feasible and practical the consensus of Skype’s user base, will happen. On the other hand, as one who has administered software beta programs in the past when “beta” meant truly trying new concepts while getting user feedback over a limited time period, Skype is running a true beta program for Skype 4.0, not an “infinite” beta as seems to have become the norm for many web services providers these days. Apparently we can expect a second beta release towards the end of the summer, with the objective of a final release later this fall.

Hat tip to Andy at VoIP Watch, who is also supposed to be on vacation this week, for pointing out Mike’s post.

We reported earlier that Mike Bartlett, Skype for Windows Product Manager, would be the guest on Friday’s Squawk Box. With 15 fifteen participants, Mike answered questions ranging from features of the new Skype for Windows 4.0 Beta; plans and objectives for the beta program, the challenges of trying to launch concurrent (Windows, Mac, Linux) versions, interoperation with other services (such as iotum’s Free Conference Call service that hosted the call) and other issues related to the evolution of Skype.

Three key points:

• The Skype for Windows 4.0 beta program is unique in that they are seeking out user responses to the challenges of getting new users started readily while leaving the flexibility and scalability issues power users encounter. For instance, while the Beta 1 client takes up a full desktop — largely to get user reaction — there will probably end up being a way to “hide” the conversation content pane, leaving the left hand conversation management pane but they want feedback from all beta participants on the full desktop. As a result we will see several phases to this beta program with a final release date largely dependent on the beta program feedback (and they’re getting lots).
• New users are randomly being presented to with the beta to get the feedback from actual new users on how they adopt Skype. They want to improve on the adoption rate by new users; abandonment is an issue they are certainly conscious of. (Or does it help to answer the question as to, why, with over 300 million reported account registrations, are the ongoing usage rates in the range of 30 to 35 million “real users“?)
• Providing real time communications infrastructure is most efficiently handled when Skype can write in the native environment for each of the Windows, Mac and Linux platforms. As a result they do not want to compromise the performance through using a cross platform environment but rather want to provide user experiences that users of each environment are accustomed to. Yet this diversity approach to each platform allows the team for one platform to pick up features and experiences from other platforms. For instance the conversation management user interface of Skype for Window 4.0 beta was picked up from experience with the Skype for Mac user interface with its “slide-out” drawers.

There were many more issues discussed; go over to Saunderslog.com’s “Squawk Box June 20 – Skype 4.0″ and listen to the complete interview.

Once again, if you wish to participate in the Skype 4.0 for Windows beta program, read our earlier post for download information but also read the caveats.