Picked up the three Toronto newspapers Monday morning; each had the front page headline about the executive changes at Research in Motion that were made public late Sunday night, (I was caught up watching the 49’ers – Giants NFC Conference overtime final that ran rather late and had taken time off from the Internet.)

It’s been some time since I wrote a post about RIM and Blackberry. In fact, the last one was about the announcement of the appointment of long-time acquaintance Alec Saunders as Vice President, Developer Relations. Alec has certainly made an impression with developers as shown on Twitter; the comment on the right showed up yesterday morning.

Yes, I caught up with Alec at CES where I was not only able to check out the Playbook OS 2.0 but also got to have a look at the Porsche equipped with QNX firmware and three Playbooks. But more importantly was how attending CES – not at the booth but in discussions as I walked around the show – reinforced my conclusions after watching RIM’s quarterly report last fall, when they announced delays of the launch of the new OS 2.0 for Playbook. At the same time I was reading the Steve Jobs bio and how he made sure that product showed up on time. I also have had a chance to check out the current Playbook – great hardware but lacking in applications that make it a “must have” to carry around. And there’s my own experience over the years not only observing technology business restructurings but also participating at a senior management level in a NASDAQ-listed company restructuring with all the associated performance pressures. The technology may change but the business management issues don’t. The bottom line was that RIM had significant internal operations problems showing up publicly as an inability to execute. It only got further reinforced by the December announcement of delays in the launch of a QNX-based Blackberry.

Here’s my viewpoint:

1. As became really obvious after announcing the delays not only of OS 2.0 for Playbook but also Blackberry phones , the number one priority for RIM is to fix the internal processes for managing execution to deadlines. Reading the Steve Jobs bio at the time of this announcement (and having had my own experience working under a “driven” CEO) brought this point home. Steve simply would not let a deadline be changed; he may have been a bit off the deep end and erratic at times but he ensured that Apple had the execution leadership and team required to meet deadlines.  The first benchmark for the “new” RIM will be the launch of OS 2.0 for Playbook in February; certainly the demos at CES looked promising. And the recent price reduction on Playbook simply became a way to seed 800,000 units in preparation for the upgrade (aside from getting this hardware off the inventory line of RIM’s balance sheet). Those 800,000 users are now positioned to provide their own feedback.
2. The second benchmark was reinforced by the new CEO’s comment made in 2005 while at Siemens about the future of smartphones: “The end user is not concerned with the technology behind the service, they’re concerned with the applications they can get.”  About the same time over six years ago Alec Saunders wrote his “Voice 2.0 Manifesto” where he emphasized that “applications are the value creators”. And I have to say that my experience with the Playbook 1.0 was underwhelming. While it possesses great hardware and there have been some interesting applications, it lacks not only the number of applications but, even more importantly, some critical applications. So my second benchmark relates to application development:
   1. We need to see some critical common applications, starting with Skype which badly needs a mobile platform that supports true multitasking and battery management. Dropbox and Kindle for the Playbook are two others that should easily be able to take full advantage of QNX’s inherent multitasking and multiprocessor functionality. Yes, you can access some of these, such as Dropbox, via a web browser but it’s not the simplest user experience. Skype would make it possible to converse with any of their over 200 million active users on any platform. In today’s communications and social networking world Skype is critical to any communications platform.
   2. We need to see an evolving base of third party applications. As Alec pointed out in his presentation at RIM’s North America developer conference last fall, RIM’s developer program for Blackberry phones has been actually the second most successful smartphone in terms of revenue generated for developers. Other developer conferences in Singapore last fall and Amsterdam next month are indicators of developer enthusiasm; certainly attendance at Singapore demonstrated significant attention in the southeast Asia market – and the Amsterdam developer conference is sold out. But there are several issues that need to be addressed to facilitate developer interest including legal ones (make the agreement short and simple) and having a sufficient tool set in a decent time frame that encourages developers to participate in new product launches. (Alec did acknowledge some of these issues at his presentation last fall.)
   3. BlackBerry App World needs significant improvements. Yes new versions have been coming out but… Having to reboot the device when installing certain new programs or upgrades does not cut the mustard. It must also be able to handle multiple upgrades on a single action. iOS certainly sets the benchmark here in terms of the user experience.
3. Thirdly  there is the expectation that there is some “Messianic” Steve Jobs out there who can solve RIM’s problems as CEO. It ain’t goin’ to happen; there was only one Steve Jobs. Recently we have seen examples at, say, Yahoo and HP, where bringing in “experienced” CEO’s has been a failure. Appointing someone with internal experience also brings along an exposure to RIM’s processes and personnel that allows more rapid implementation of internally required changes (such as execution). Tony Bates at Skype has also demonstrated that it helps to bring along a combination of both technology expertise and running high tech business operations to make things happen; again his focus has been on execution. A priority on appointing the right Chief Marketing Officer will hopefully bring in significant outside experience beyond simply marketing to a key vacuum currently existing at RIM. At the same time, let’s hope the board can recruit a couple of significant “technology company” directors from, say, Silicon Valley to contribute to the experience spectrum and strategic executive networking.
4. Then there’s one other key role for a CEO: Establishing and rebuilding key business relationships is one additional benchmark for measuring the new CEO’s success. One responsibility for any CEO is to build and maintain credibility, especially when it comes to dealing with key business partners, not only major software vendors, carriers and suppliers but also with business customers – all at a CxO level.  While they certainly built a major player in the wireless industry, with all the recent turmoil it became apparent that Mike and Jim had burned themselves out. As shown at Microsoft with Bill Gates becoming Chief Software Architect (in the years prior to his retirement), it is necessary to keep on board the founding visionary in a consultative role for at least a couple of years. Mike Lazaradis can continue to bring technology experience and vision that can benefit the company as long as he remains a reference resource and not an impact on operations.
5. Finally on the issue of break-up. It’s not an option; a breakup would destroy the company. As mentioned when the Playbook was first launched, RIM has a significant portfolio of wireless and handheld device assets. It also has services such as its network operations centres that ensure both security and minimum wireless spectrum overhead. But history shows that one needs to control the entire ecosystem to have a successful product line – need I mention Apple? On the other hand RIM’s technology, especially with QNX and its user base, opens doors for unique applications (as shown with the Porsche demonstration). It’s the integrated options available that can create the true value. The challenge here is to find the “killer” apps or set of apps that can uniquely distinguish Playbook and BlackBerry as real time communications devices and not simply a content delivery device. Thorsten explains it quite well in this video:

http://www.youtube.com/watch?v=6cQyZKukGQ8

Bottom LIne: RIM is turning out to be an interesting business case study. Here’s a company that has over $20B in annual sales, $1.5B in cash, 75,000,000 users, no debt and so far has remained profitable. It has a major patent portfolio and unparalled wireless expertise in areas such as security and efficient data delivery. Without QNX we would not even be having this discussion and RIM would really be struggling – their old OS had outgrown its viability. In  some ways RIM is in a position most “startups” would be envious to be in.

Yet there’s the declining market share in its major market where it can only offer its current product line for another six to nine months; however, it’s still a major market leader in many other markets (U.K., Indonesia, etc.) Yet, by its new CEO’s admission it’s still got “traces of a startup”. RIM is certainly in a reboot stage but … can it re-establish itself with the combination of new market positioning, internal restructuring and a culture change to more disciplined operations? The real focus needs to be on fixing the internal operations as much as on external marketing. Unfortunately this was only buried in one CEO video from RIM whereas the media and analysts wanted to feed on sound bites about “no need to change the overall strategy”.

The only way to really measure performance of a new CEO is to set benchmarks. Presented here are five major ones that must be addressed in the next six to nine months if RIM is to succeed. As mentioned in this interview with a local Kitchener-Waterloo radio station, Thorsten needs time to demonstrate he can provide the team leadership required to pull this off.

Here’s a Financial Post story about a change that’s been in play for the past few months: Ottawa taking centre stage in RIM’s future.

(The Tweet above appeared as i was writing this paragraph. “Porter terminal” is the downtown Toronto airport; Bay St. is the Canadian equivalent of Wall Street.)

Full disclosure: My first interest is in seeing over 8,000 Canadian jobs (not to overlook all those in other countries) preserved but while meeting a market need. But this video also demonstrates the impact of RIM on the Kitchener-Waterloo community.

I have an iPad (and had an iPhone until it was lost recently – yes, I’ll replace it), a BlackBerry Torch 9800 and a Playbook. Having them all is necessary to fully understand the dynamics of the market. (I’ve had some exposure to Android devices and many acquaintances with them.) Apple’s record quarterly performance results announced yesterday certainly reinforce the need for RIM to find a unique market niche; even Tim Cook at Apple recognized that the Amazon Fire is first and foremost an e-reader and not a tablet competitor to iPad.

While in the past I have held RIM shares (since 1998) at the moment my holding is minimal.  I have never worked at RIM nor had RIM as a client. I have frequently visited Waterloo and its university for over thirty years and have attended most of their annual meetings during that time.

My only other bias probably arises from the fact that I also hold advanced degrees in Physics and Business; the combination of a physicist and experienced technology business person can be brutal when it comes to seeking success. You learn to pay attention to details, delegate, set goals and yet understand where opportunities can arise. (And I once worked for 18 months in Germany as a physicist in a business environment.)

Related articles

• Interview with Alec Saunders, VP of Developer Relations and Ecosystem Development (blogs.blackberry.com)
• QNX: RIM’s last hope? (business.financialpost.com)
• RIM CEO: QNX to Be BlackBerry’s Foundation for a Decade (phonescoop.com)
• CES 2012: RIM Pins Hopes on PlayBook 2 Software (forbes.com)

When I made those initial Skype for iPhone calls last weekend, not only did I gain a quick appreciation of the voice quality but I also realized that the forthcoming multi-tasking feature of iPhone OS4 could offer new possibilities. Yes, multi-tasking would facilitate Skype’s Instant Messaging in an “always-on” mode but there could also be an even richer experience for business users.  Having attended eComm 2010 a couple of months ago, I recalled that Ringio, who introduced their offering at that event, may have that business-savvy application.

Basically think of Ringio as providing a “lite” customer relationship manager for businesses relying heavily on mobile communications. When you either call a contact or receive a call from a “known” contact, Ringio can bring up contextual information that provides background information that may assist both your conversation and team productivity. In fact, they recently demonstrated this concept with their announcement of Ringio Mobile PBX for Android. Fellow Voyces.com blogger Larry Lisser positions Ringio in All hail the Mobile PBX. Ringio calls it like it is:

To be clear, Ringio’s not expecting you to have desk phone. The focus of their innovation is to drive context into phone conversations, leveraging the information we already store about a given inbound caller (ie. when they called last, who they spoke to, what they bought last, when they were last served, and so on). Ringio is one amongst many moving quickly to bring far more context, than simply Caller ID, to a phone call.

With its aggregation of background notes, conversation outcomes, voice mail messages, online presence status and call logs, Ringio appears to bring elements of enterprise level computer-telephone integration to the small business entrepreneur. While only launched six weeks ago, according to a recent interview with Ringio CEO Sam Aparicio, they are already gaining traction with consultants as well as small business sales and tech support teams. Joining Google Market Place, with integration into Google Contacts and GMail, certainly assists in building awareness.

Sam went on to explain that Ringio can bring a unique form of team building and collaboration for a small business. When job descriptions and responsibilities can have a lot of gray areas as the business builds its revenues and customer base and any team member could be answering the phones, with Ringio any member answering a contact’s call can readily be aware of previous conversations with other team members.

While they have delivered an application for Android, Ringio needs to consider offering not only an iPhone application, potentially supporting Skype for iPhone (and iPad?), but also a BlackBerry Super App to support the largest North American business smartphone vendor today.

Here’s the other challenge for these applications – whether it’s the iPhone, BlackBerry or one of many Android offerings, holding the phone up to the ear of course makes it impossible to see this information during a voice conversation. Aside from using the speakerphone mode, would this be an ideal application for having a full headset (mic plus speakers) for the various smartphones?

Bottom line: Ringio should provide a good gage on how readily the Voice 2.0 Manifesto, with its focus on “applications as the value creators”, will be implemented into the mobile smartphone market space. Where generating awareness can be a larger challenge than delivering the appropriate technology, users in the broad small business market space need to see user interfaces and to have user experiences that encourage adoption. Calling a product a mobile PBX and actually delivering with a broadly accepted solution is the execution challenge for Ringio.

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• Skype for iPhone 2.0 Released: 3G Skype-to-Skype Calling to Require a Fee (voiceontheweb.biz)
• Skype for iPhone 2.0: The Commentary and The Reality (voiceontheweb.biz)
• Voice and Chat over iPad: Skype and Truphone Fill the Gap (voiceontheweb.biz)
• FREETALK Connect: Liberating Small Business from the Telco Oligopoly (voiceontheweb.biz)
• Skype on 3G mobile impresses (saunderslog.com)
• Skype iPhone app hits five million downloads (v3.co.uk)

Skype today published data from a recent Zobgy survey that, aside from demonstrating smartphone users’ desire to control their own phone configuration, demonstrates that a significant majority of users in the four countries surveyed (U.S., U.K., Japan and Spain) simply are still not perceiving the potential for a mobile phone handset to be considered as having additional use beyond simply making voice calls.

While I am receiving feedback from acquaintances who are saying their BlackBerry Bold or 8900 Curve has become their mobile computer (reinforcing my own experience) the survey results conclude:

• over 62% of the survey respondents do not perceive their mobile device as an extension of their computer.
• Over 70% have never downloaded an application to their mobile phone.

What this survey really says is that awareness of the smartphone as a mobile computing device is still quite weak amongst the general public, especially in North America. Secondary to this finding are the results showing:

• Only 23% feel that they have more or the same level of control over their mobile device as they have over their computer.
• 67% want to be able to choose their mobile applications for themselves, rather than have their carriers choose for them.

Of course consumers want choice; the real issue here becomes the legacy microcomputer user issue of balancing:

• how much guidance does a vendor (carrier, PC manufacturer, smartphone vendor) provide driving users to “supported” or “authorized” applications against
• how aware is the consumer that they can actually have “freedom to choose” when it comes to not only smartphone applications but also personal computing applications.

The major difference from the early Windows 95 days of wanting to be on the Windows desktop and wanting to be immediately available on a smartphone is that the carrier, not the operating system developer, approves the user interface and smartphone configuration that is available on purchase of the computing device.

We have since seen the disappearance of “pre-configured” Windows desktop applications (how many PC’s have I installed over the past 15 years where I removed the AOL application?) with more practices such as the Dell Vostro line of business PC’s providing a minimal number of pre-installed desktop applications supporting use of the PC itself and no third party applications. It has become the responsibility of  the individual third party developers to generate market awareness and adoption on a PC platform.

The Apple iPhone started this trend within the smartphone consumer market. A basic iPhone has the necessary applications to use the phone for voice calls and text messaging along with a minimal number of third party applications such as Google Maps and Facebook. From this starting point, the user can then use the iPhone App store to choose applications that find the nearest Starbucks, tell you when the next TTC streetcar is coming, deliver the Toronto Globe and Mail or turn your iPhone into a musical instrument. No carrier control, no carrier revenue; over 20,000 applications available.

When looking at the BlackBerry, one again finds that it comes with a set of basic applications that support communications, either voice or text (including several IM applications). Users have long been able to add applications either via stores such as Handango with 1800 applications for the Bold, Crackberry App Store or a wide range of enterprise-specific applications. Today my BlackBerry can follow Twitter and Facebook via SocialScope, deliver my cable TV service to the device anywhere worldwide, make Skype calls via iSkoot or IM+ for Skype, follow the news on NY Times, Wall Street Journal or CNN (Globe and Mail, where are you?), stream video to the Internet (Qik) and use any Google service (Maps, News, Reader, Search, Sync, etc.).

The ability to download user-selected applications is here (certainly on my Rogers Wireless service). The real issue is that North Americans need to be made more aware of the potential of a smartphone to deliver value-added services and information. Only at that point will there be sufficient pent-up consumer demand to “free up the smartphone” from today’s level of carrier control.

According to the report the Spanish and Japanese “get it”; probably other European countries where the level of  carrier control of applications is much less than in North America also get it. The survey found almost twice as many Spanish have downloaded applications and perceive their mobile devices as an extension of their computing experience. When the awareness is there, the demand for user freedom to choose their applications and smartphone configuration will arise.

The bottom line:

• General awareness of mobile smartphones as more than a voice calling device still needs to be promoted heavily by both application developers and smartphone vendors
• Users perceive that they would want to have control over their smartphone applications if they know there is an huge range of non-telephony applications available.
• the younger generation will drive adoption through their personal social networks, in turn, making older generations aware of what can be done with a smartphone.
• Developers still need to market their applications, emphasizing the user experience, beyond simply having them available on the iPhone App Store or BlackBerry App World.

All it takes is for an individual to find one Starbucks, watch one television program remotely, see a live video of the grandchildren, read one time sensitive news report, have one business success story or make a free international Skype call via iSkoot or other Skype-enabled application to drive awareness amongst a broader public. In the end it’s all about demonstrating the satisfaction that results from an engaging user experience to build the necessary awareness.

Om Malik says “As Mobile Data Grows, People Want Wireless Carriers To Buzz Off”.

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At the BlackBerry  Developer Conference last fall, RIM announced that they would be launching their BlackBerry applications store in March, 2009. While it’s early in March, RIM last night provided significant details leading up to the launch of BlackBerry App World later this month. Rather than doing a launch at some big event, in these times where all costs are under surveillance, they had given several weblogs a “heads up” about a URL which readers could visit after 10 p.m. EST to learn about “an exciting BlackBerry announcement”.

So what did the announcement contain? Links to:

• register as a user at BlackBerry App World (to find the requested IMEI number go to Options |Status on your BlackBerry; this is NOT the more familiar PIN number)
• signup for a PayPal account, should you not have one. Since PayPal is a “trusted” payment system that readily and easily handles multiple currency issues, it will be the sole App World payment channel initially
• get the latest version of BlackBerry firmware (BlackBerry OS 4.2 or later required, note that carrier-specific BlackBerry OS 4.5 upgrades are now available for all 8xx0 BlackBerry Pearl, Curve and 88×0).
• learn more about the BlackBerry App World application submission process

On reviewing the revised Developer FAQ and reading other blog postings, Alec Saunders points out two new details:

• Pricing Tiers: while Tier 1 represents Free applications, Tier 2 starts at $2.99. Obviously RIM expects applications to be of appropriate value in order to start charging.
• Potential for additional RIM revenues related to transaction-based activities within an application: Is RIM putting out market feelers on this subject?

Alec says, “Both are smart moves”. Stop by his post his observations.

The real market action starts once we get to download and install some applications. At eComm 2009 yesterday, we witnessed a very innovative application for the iPhone. Smule’s Orcarina establishes a benchmark, not for the application itself, but for how far developers can bring “out-of-the-box” thinking into taking smartphones to a new level of entertainment and business acumen.

James Kendrick, jkontherun: BlackBerry paid apps to start at $2.99, require PayPal

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