Since its launch about two years ago, I have blogged several times about iotum’s CalliFlower Conference Calling service. More significantly I have used it for several conference calls of up to 25 people, including a couple that ran for over two hours. While permitting up to several hundred participants into a conference call, Calliflower’s primary unique feature is the “portal” created for each call along with the long term archiving of a call and its associated “portal”. Other features include:

• access via the PSTN in over 100 cities in 30 countries (using phone numbers supplied by Voxbone)
• ability to display (and share) documents supporting the conference call’s agenda
• a common chat window, often used to share URL’s, provide information complementary to the primary discussion or even ensure all participants have correct spellings of key words used in the discussion
• a complete service that supports the entire conference call process from initial invitations to the final archiving of the call
• an iPhone client for setting up and accessing a CalliFlower session
• sessions can be either private requiring invitations or public; the archived content of public sessions is searchable

Today iotum has announced the addition of Skype as a way to access Calliflower conference calls; from the press release:

Previously, participants could only dial into Calliflower conferences through PSTN access numbers, potentially incurring local charges.  In regions or countries where no such access numbers are available, customers would incur long-distance and even international charges, or use up Skype-out minutes calling access numbers overseas.  Now callers can access Calliflower through a Skype ID – CalliflowerSkype – or via a web button in the Calliflower UI, overcoming this disadvantage.

“We’ve had many requests from potential Calliflower customers who had no local access numbers, especially from  parts of Africa, India, China and the Middle East,” said Alec Saunders, iotum CEO. “Now, as long as they have Skype, that doesn’t matter anymore.”

In addition, users gain from the better audio quality they will enjoy through direct Skype access¹, as well as from all the visual information, documents and presentations that are shared through Calliflower’s interactive dashboard. These tools go a long way toward improving understanding on international conference calls.

Available on PC, Mac and iPhone, Calliflower makes organizing and participating in multi-party calls simple and engaging.  It allows participants to see the status of other callers and raise hands to request the floor, while also providing interactive chat, document sharing, intuitive conference controls, call recording, invitations and reminders, integration with calendars, and more.

On your initial access to a CalliFlower call you will need to add CalliFlowerSkype as a Skype Contact. But then recall that Skype allows you the option of using your Skype Online number or a designated mobile phone number as your caller ID for SkypeOut calls. When accessing a CalliFlower conference call on Skype, CalliFlower will look at your callerID in place of entering a PIN number to provide authentication for your access. iotum is looking at adding the ability to use your SkypeID as a participant identifier.

As with access in over 30 countries via the PSTN, Skype Access in CalliFlower is included in the monthly Premium service with a monthly charge of $50 for the first two moderators or organizers within a company and $25 per additional organizer.

Bottom line: Skype Access opens up lower cost access for participation in a CalliFlower conference call in every country where Skype is available. Incorporation of Skype access also fits into Skype’s “Skype Everywhere” goal. In this case calls can be accessed not only via Skype on a PC but also from any Skype offering on a mobile platform. This is enhanced for iPhone users where they will also find an iPhone client for setting up and managing a CalliFlower conference call.

¹I asked iotum CEO Alec Saunders to clarify the statement re improved auido quality; his response:

1. Better quality hardware. Skype users tend to be using better quality equipment than POTS callers.  In particular most PC headsets have a better microphone than the cheap microphones in telephone handsets.
2. 2. Fewer transcoding losses. Internally, Calliflower is VoIP.  When a user calls Calliflower from the PSTN, those calls transit a media gateway where the media is transcoded and presented as G.711.  Prior to the direct connection we’ve initiated, media coming from Skype would be transcoded at least twice – from Skype to the PSTN, and then PSTN to G.711.  The result was a noticeable degradation in quality.  Now Skype presents the media to us directly as G.711.

Other posts:

Check out Tom Keating’s post over at his VoIP and Gadgets blog on TMCNet where he interviews iotum CEO Alec Saunders about how CalliFlower implemented its Skype access via Skype for SIP, involving Skype for SIP’s addition of IP address authentication.

Full disclosure: the author has followed the evolution of CalliFlower over its three year development process, and was a frequent participant in iotum’s SquawkBox calls where not only did we discuss technology news of the day but also contributed ideas and suggestions for improvements and enhancements to the CalliFlower service. You can access the archive of the SquawkBox call discussing the FREETALK Everyman headset at the time of its launch here.

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Citrix Audio Services Group (formerly VAPPS, Inc.) has repackaged its “stand alone” HiDef Conferencing offerings to provide clearer, more predictable charges while relaunching its website to be more consistent with the Citrix Online brand. ASG is also about to become the preferred supplier of voice services for Citrix Online collaboration services such as GoToMeeting and GoToWebinar.

While Skype has always featured the ability to support multi-party voice calls, now with up to 25 participants provided one has a recent generation PC, it has never been a managed conferencing service, complete with moderator support and web-based call participant portals other than the Skype client itself. Hosting a Skype multi-party call also relies on the host’s PC resources (processor speed, audio hardware, Internet upload speed amongst others). However, two players have emerged to offer hosted and managed conferencing services over the past few years: VAPPS with its HiDef Conferencing service and iotum’s CalliFlower service.

Having developed over the past few years a unique conferencing server that could handle HD Voice where supported at any user’s endpoint, last fall VAPPS was acquired by Citrix, a veteran of remote computer services, and is emerging now as the Audio Services Group of its Citrix Online business unit. The two primary services for ASG are:

• HiDef Conferencing – moderator managed audio conferencing with flat rate packages for up to 150 participants
• HiDef Corporate – an enterprise grade, moderator managed audio conferencing service supporting meetings with up to 1000 participants

HiDef Conferencing can complement any collaboration service that incorporates desktop sharing. However, it is also becoming the preferred voice service that complements Citrix Online’s GoToMeeting and GoToWebinar online meeting services.

HiDef Conferencing is offered via four bundling plans that support 10, 25, 50 and 150 call participants. As in the past, HiDef Conferencing features include:

• Unlimited “local” or “Tolled” access via numbers in 14 countries
• Free unlimited access via Skype
• Toll –free calling minutes (500, 1000, 2000 and 3750 monthly minutes respectively)
  • Minutes shown are for all callers, both organizers and participants.
• High Definition Voice where end points support HD Voice; for instance Skype call participants will more clearly hear other Skype call participants due to Skype’s support of high bandwidth (8 KHz) audio
• Call recording
• Hand raising
• A Moderator call management portal, shown above, encompasses caller invitations, call recording activation, participant muting, call locking/unlocking (to allow or not allow additional participants) and caller disconnect.

Summarizing the relaunch:

• HiDef Conferencing’s value-add comes with it caller management services (including moderator panels), HD Voice support and packages that bundle a mélange of fixed cost call access options.
• By year end, HiDef Conferencing will be the sole recommended supplier of voice services for Citrix Online’s GoToMeeting and GoToWebinar meeting services that incorporate desktop sharing and some chat features. Bringing the higher voice quality of HD Voice to these meetings could actually shorten the meetings.
• HiDef Conferencing has brought its website into line with Citrix Online branding.

Bottom Line: Joining Citrix has brought to HiDef Conferencing the infrastructure and market reach it could never have hoped to have achieved so rapidly on its own. As a hosted service with HD Voice support, it sets a standard for enterprise grade voice conference calling. And with free calling for Skype participants, it will be interesting to see if this feature helps drive Skype adoption as one other high profile service within the Skype for Business ecosystem.

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So why would Skype announce support for, and In Store Solutions develop and launch, the FREETALK^® Everyman headset in a seemingly crowded market? Let’s step back a bit and look at some issues related to headsets:

• Skype’s research has found that a Skype user’s “end point” configuration is one of the main contributors to churn. A major component of the end user configuration is the PC’s audio chip; they have found evidence pointing to a lack of consistent audio quality across the various PC audio chip sets.
• The recent introduction of Skype’s “superwideband” SILK audio codec, supporting a 12KHz audio bandwidth, has set new bars for incorporating HD Voice performance into a headset – both the speakers and the mic.
• Headsets have always been an issue for road warriors trying to fit them into their briefcase or PC carrying case. Speakers that are at right angles to the main headband suddenly demand a space with about 3 to 5 inches of width. Breakage and loss are often the result. (Full disclosure: I have never found a headset that was suitable for easy insertion into my multiple PC carrying cases over the years.)
• Complementary to the PC has been the widespread adoption of (smartphone) media players such as iPod, iPhone and BlackBerry; standard earbuds are not capable of adequate overall audio quality, especially for bass tones.
• Cost: try to find a good quality headset for under $30 or $40. A “no brainer” impulse purchase is certainly assisted by keeping the cost low.
• Finally, in this age of online e-commerce, why do the devices that are shipped as a result of an online purchase need plastic clamshell packaging that goes straight to landfill (and generates emergency room visits when cutting the packaging open)? The sale has been completed; there’s no need for the packaging to be a “sell piece”.

Since late 2007 In Store Solutions’ wireless stereo headset has been a top seller on the Skype store. It has been my PC headset of choice ever since I received one in December 2007.

When Skype recognized the need for a headset that provided both consistent audio quality across all PC models (desktop and laptop) while also fully supporting the audio bandwidth demands of their SILK codec, they approached In Store Solutions about producing a new basic headset that addressed Skype’s audio quality concerns. But with In Store Solutions’ previous retail distribution and audio hardware experience they designed a product that also addressed the other issues outlined above.

The result of this partnership was the recently launched FREETALK Everyman Headset. It’s a USB headset incorporating an audio chip in the USB dongle. But on the headset side the USB dongle has a 3.5 mm speaker jack into which is plugged the removable speaker wire coming from the headset.

The physical headset itself comprises a unidirectional microphone to reduce background noise along with neodymium speakers supporting 20 Hz to 20 KHz stereo audio. Weighing in at 124g/4.3 oz, the headband and microphone are adjustable. (Hint: headset microphones work best when the microphone is positioned near a corner of your mouth.)

Compatible with both Windows 2000® / XP® / Vista™ and Mac OS 10.22 or later, the only other requirement is a USB port on the PC.

FREETALK^® Everyman incorporates:

• HD Voice support within the audio chip via its support for the SILK codec used in Skype for Windows 4.1 and Skype for Mac 2.8 (or later) and an overall 20Hz to 20KHz audio bandwidth.
• Plug & Play such that Skype immediately recognizes and acknowledges the headset as the default audio device for Skype (no need to go to Skype audio settings; no driver installation required)
• A flat fold-down design that compresses the entire headset to a thickness less than 3 cm or 1.25 inches; it readily fits into your PC carrying case.
• A removable speaker plug such that, when not using the headset with your PC, you can plug the speaker plug into any media player with a 3.5 mm audio jack, such as the iPod, iPhone (3G and 3G S) and BlackBerry.
• Eco-friendly “brown box” recycled cardboard packaging that not only eliminates sending plastic clamshells to landfill but also helps to reduce shipping costs.

And, to encourage “no-brainer” adoption, it’s available at the Skype Store at US$22.88/£19.88/€19.88 – including delivery (and VAT in Europe).

But the most important feature of any headset is the user experience. Several bloggers and columnists are currently reviewing the FREETALK Everyman; links to their posts will be incorporated into a forthcoming post summarizing the feedback as they become available. But two initial posts for more information and feedback:

• Skype’s Andrew Brennan: Skype Gear Road Test: The FREETALK Everyman Headset
• TMC’s Tom Keating: FREETALK Everyman Skype Headset Review where he concludes:

I made some test Skype calls and the audio quality was excellent. I also connected my iPhone using the 3.5mm jack and was able to play music using the iPod application on the iPhone. Slightly better bass response than my iPhone ear buds due to the larger speakers. All in all, a pretty good Skype headset.

Earlier today, Alec Saunders interviewed me on SquawkBox; with about twenty participants including both ISS’s Product Manager and Skype’s Hardware Product Manager contributing to the discussion. I’ll be adding a post covering this interview and incorporating a player for the recording shortly. (Update Aug. 25: you can now access the conference call recording on Saunderslog at SquawkBox August 13 – FREETALK Everyman.)

Hints (based on some initial user feedback): when you receive your FREETALK Everyman headset, ensure you plug the speaker plug into the speaker jack on the USB dongle for listening to your Skype calls or any multimedia playback from the PC. And to keep the cost down the volume control is carried out via the volume control slider in the Skype clients.

Bottom Line: Addressing the audio quality issue is only one aspect of the Skype user’s end point configuration that can affect the overall Skype call quality. The PC processor, active software programs, operating system (Windows or Mac) and user’s Internet connection can also contribute to the finalSkype call experience. However, the FREETALK Everyman headset optimizes the audio configuration of the PC and its associated audio hardware such that it consistently meet the standards required to support Skype’s SILK codec and its contribution to the overall calling experience.

Earlier posts related to Skype’s approach to call quality issues:

• At his talk to VON Canada in April 2006, Skype Goal: “Better than a phone”, Stefan Oberg outlined many user issues that Skype still needed to address at that time. During that talk Stefan mentioned Skype’s frustration with the fact “terrible user experience” when the user could not readily locate the audio jacks on the rear of (older) PC’s.
• In April 2007 Skype 3.2 was launched incorporating echo cancellation – which allowed users to use their basic PC mic and speaker for Skype calls without having to deal with echo feedback from the speakers back into the microphone.

Full disclosure: In Store Solutions has become a client of Denali InterConneXions, publisher of Voice On The Web, building on the author’s previous business development experience with establishing partnerships that can assist with the promotion of a primary vendor’s offerings. A more complete statement will follow shortly.

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Pamela, the original Skype Extra that provides a range of utilities to enhance your Skype conversations experience, recently introduced Pamela 4.5 with enhancements which provide new call management functionality.

Pamela’s feature set can be broadly summarized as including:

• Conversation management
  • notification management
  • voice mail (with optional email forwarding)
  • video messaging (caller can leave a video message)
  • call transfer (missing from Skype for Windows 4.0)
  • call scheduling (new)
  • conference call management (with new features)
  • launch an application (when a call is received)
• Conversation archiving
  • Call notes (personal text notepad while in a call)
  • Call recording
  • Chat session archiving
  • Video recording
  • Custom recording (for blogs or podcasts)
• Personalization
  • personalized chat auto-responses
  • birthdays
  • rich mood editor

The two key new features are probably of most benefit to business users who have repeated calling patterns to, say, customers and/or suppliers or those who have routinely scheduled (say, weekly) conference calls with a common set of participants, such as a sales or marketing team.

Call Scheduler, shown above, allows you to schedule Skype calls with notification and recurring calls features. When the call is made there are options to provide an audio notification prior to the call, record the calls and/or open a text notes window.

More interesting is the Auto Conference Group Editor  which provides the ability not only to create conference call groups but also to trigger a conference call with the “group” when either (i) a call is received from a designated Skype contact or (ii) an outbound Skype call is made to a designated Skype contact.

It’s a feature-limited conference call management feature; it’s not a full conference call service such as Calliflower or HiDefConferencing with full moderator management features.

As outlined above Pamela has a long list of features that I have used over time, there is one feature that still needs work on both its operational reliability and the user interface. The video recording feature requires download of DivX decoders (which have licensing issues otherwise). I also find that it only works with one of the DivX decoders (DivX 6.8.5 YV12) out of a list of decoders available in the drop down box for selection of a video decoder. Apparently there are some PC- and webcam-specific dependencies related to the decoder issue.

Pamela is traditionally associated with Skype call recording – the feature that made it become virally adopted over the years; however, this is only one feature out of many that can benefit Skype users. Its uniqueness arises from:

• archived content (call recordings, chat sessions) is stored on the local PC’s disk drive in a standalone “Pamela” folder (whereas, say, Skylook is tightly linked into Outlook stores this information in your Outlook folder or Evoca stores your Skype call recordings at a hosted location accessible from anywhere on the Internet).
• the comprehensive feature set of the utility allowing you to select the combination of conversation management, archiving and personalization that adapts best to your individual Skype-enabled conversation activities.

Both PamConsult and Skylook offer basic call recording utilities based on the more feature-rich “parent” utility. Pamela Call Recorder is a free utility for Skype calls up to 15 minutes long. Skylook’s Call Burner has free basic call recording of Skype-to-Skype calls where  both parties have CallBurner but requires their premium version for calls to non-CallBurner users and SkypeOut calls. Evoca offers a free 30-day trial of their hosted recording service.

You can download Pamela 4.5 here for a 30-day trial of Pamela Professional. Pamela comes in four different configurations (including a free Basic configuration) when it comes time to purchase. Updates for Pamela and Call Recorder released

Pamela Case Study: Radio Free Asia: A Skype Facilitated Broadcasting Service

Over the past eighteen months CalliFlower has evolved into a complete audio conference call service. While they still offer a basic free service, in January they launched a premium service that provides document sharing, local calling numbers in North America, Europe and Australia as well as a feature that allows administrators to set up, but not necessarily participate in, a conference call. The most important feature is “no per minute charges”; you get “unlimited calling with an unlimited number of participants”.

Last week, over at Web Worker Daily, I wrote a post “Search Transforms CalliFlower Sessions from Events to Social Media Elements” where CalliFlower had announced that they had made all public CalliFlower sessions searchable such that they become part of an ongoing social networking conversation. My conclusion:

If you are into social networking by engaging your customers through blogs, Twitter and/or Facebook, check out CalliFlower as one additional element for carrying on your ongoing public customer conversations.

Yesterday the CalliFlower team woke up to learn that their CalliFlower for iPhone had been added to the Apple App Store overnight. (Yes, apparently “it just happens”; Apple uploads new or upgraded applications with no notice.) The iPhone application provides access to all of CalliFlower’s features with the exception of document sharing (which requires Adobe Flash – an issue for all smartphones). Set up a call, see your upcoming calls, see who’s on the call, participate in the chat wall and, of course, call in from your iPhone – they’re all there providing a unique mobile smartphone conference call experience. iotum CEO Alec Saunders provides more details in his post “CalliFlower on iPhone releases“  where he states:

And Calliflower on iPhone – well, let me just say that you’re going to love it.  We’ve remained faithful to the Calliflower experience on the web, while taking full advantage of the iPhone experience giving you the hands down BEST mobile conferencing experience ever.  Here’s a few examples of what I mean.

Check out my Web Worker Daily post and Alec’s full description of CalliFlower for iPhone. Also note that CATA makes Calliflower available to 28,500 members. If you have not signed up for the service, give it a try. Or install on your iPhone via iTunes here.

Full disclosure: the author is a user of the service for a non-blogging related project with great success. I call in to CalliFlower calls via SkypeOut.

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While there has been lots of dismay about the discontinuation of Skypecasts (Skype’s blog posts: here and here), it had appeared for the past several months that the service just did not have the robustness to provide the reliability and quality of service that users would expect. Being a free service, it was obviously placing resource demands with zero revenue potential on Skype developer and support personnel that hopefully can be diverted to bringing feature equality to Skype’s basic service, whether on Windows, Mac or Linux.

There are alternatives; in fact, this decision provides a unique opportunity for two third party conference calling services:

1. Skype Multi-Party Calling:

For up to 25 participants on a call, Skype has recently expanded its multi-party calling capacity. The caveat here is that the host must use a multi-core Windows PC and a reliable broadband internet connection (preferably cable). Participants can be on any version of Skype or be accessed via SkypeOut. In this case the host must set up the call and call out to all the participants. More details here. A unique feature of Skype’s multi-party calling is its ability to show which participant is actually speaking at any given time. But keep in mind Skype really offers multi-party calling, not a full conferencing service.

2. iotum CalliFlower

iotum’s CalliFlower has the benefit of no charge other than whatever it costs to make the connection to one of their access points. I often participate in their daily SquawkBox call via my SkypeOut account; the recent availability of SkypeOut CallerID, displaying my mobile phone number when I make a SkypeOut call, has allowed me to participate in these calls within my SkypeOut subscription without even using the provided password for each call. In fact, there are four options for accessing these calls:

As an example of building communities, iotum has worked with Alan Hunkin to provide a weekly interview session, CalliFlower Communiques, with notable personalities such as William Shatner. Immediate future guests include Ken Blanchard, author of “Being a One Minute Entrepreneur” and actor Alan Alda discussions his recent memoir “Things I Overheard While Talking to Myself.” Recordings of previous sessions are available at the page linked above.

3. HiDef Conferencing

Vapps’ HiDef Conferencing (formerly HiSpeedConferencing) provides high definition (HD) voice quality calls for participants accessing via Skype. Their business grade service involves fixed rate monthly hosting subscriptions involving unlimited Skype access, dial-in to specific numbers in several countries and toll-free numbers. Obviously this involves some ongoing expense to the host but their infrastructure supports providing the best possible voice quality, depending on access mode. The host uses their web controls to set up calls, manage call participants as well as record and archive calls.

Looking at the options it appears the best conference experience comes when:

• hosts are able to setup and fully manage the calls, including an open access invitation;
• users can participate through a web-based experience not only via voice but also via chat.

The good news is that Skype provides either free or low cost unlimited access to any of these services. What will be most interesting is to see if iotum and/or Vapps rise to the opportunity here and and is able to provide encouragement to the many communities that were supported by Skypecasts.

Tags: Skype, Skypecast, iotum, CalliFlower, Hi Def Conferencing, CalliFlower Communique, Vapps, multi-party calling, Alan Hunkin

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When fellow blogger Dan York joined Voxeo Corporation last October, very few of us in the IP-based communications blogging space had heard of this rapidly growing service provider. Over the next few months, sometimes with Dan’s assistance, Voxeo has become a familiar name identified with a self-financed startup, a profitable business and a very large enterprise customer base focused on supporting voice applications through third party development activity. Revenue generation comes solely from their “cloud” hosting and VoIP/SIP communications server software business. Last week, in following up on a couple of press releases, I had the opportunity to interview Voxeo’s CEO, Jonathan Taylor, and to learn much more about their success story.

Fundamentally Voxeo provides hosting environments for telephony applications, whether hosted on their in-house server “cloud” or on a customer’s premise-based servers. Developers write applications to their Prophecy platform creating XML files and SIP connections that are understood by the Prophecy-enabled servers. The Prophecy 9 client used by developers to create and manage these applications is now available for Mac OS X and Linux in addition to their legacy availability for Windows. Originally Voxeo only offered a hosted service but two years ago, in response to customer demand, they also provided the capability to support customers’ premise-based servers. Key elements of their program that have led to their success (and profitability) include:

• No charge for downloading, and use of, their software
• A focus on ease of development and deployment
• Charging customers only when a service is launched and providing business value
• Option to use either Voxeo’s hosting “cloud” or customers’ premise-based servers (usually based on the overall business case for supporting the application)
• Licensing based on a “per port” or “per minute” business model, as appropriate
• Providing Prophecy as a suite of components for SIP implementations
• A platform based entirely on open standards
• Including solutions for supporting conferencing, voice mail, call recording, speech recognition and auto-attendant requirements
• A strong channel and developer focus recognizing the role of third party professional developers as their key to implementing their enterprise customers’ services
• Lowering their customer support requirements through innovation in their software.

Two recent press releases covered:

• Launch of Prophecy 9, providing support for OS X and Linux clients to their platform as well as a new management console that not only reduces the complexity of development and associated deployment costs but also provides increased scalability.
• Acquisition of Beijing, China-based Micromethod, not only complementing Voxeo’s Prophecy suite of modules with their SIP-focused products but also providing a base for expanding Voxeo into serving the Asia-Pacific markets..

When I asked Jonathan about representative applications beyond the flexible yet effective IVR applications they can support, the list of several thousand applications includes:

• Intelligent call routing (using their call control features)
• Voice mashups providing access to, say, email or Google Calendar
• Anonymous calling services
• Facilitating calling services for children’s websites such as Nickelodeon.

Jonathan summed up their application support as providing a “services innovation platform” that operates “at the edge”, bypassing any carrier dependence beyond acting as a pipeline for their services. A final key feature is their provision of a highly accurate billing infrastructure, critical to their ability to support both their own invoicing and receivables management as well as their customers’.

Last Wednesday Voxeo issued a third press release discussing some of their business success with revenue growth of 99.7% (no rounding allowed – who would believe 100%, they say), 18 successive profitable quarters and a very high customer retention rate. Not being a public company they do not need to release any detailed financials. But building and supporting a community of 31,000 developers probably says it all.

In conclusion, Voxeo’s business represents a practical, successful and profitable implementation of Alec Saunders Voice 2.0 Manifesto, emphasizing that the value-add for voice conversations going forward lies in the applications.

Note 1: Tomorrow morning (August 26) Voxeo CEO Jonathan Taylor will be the guest for Alec Saunders’ daily Squawkbox conference call. Dan York provides more details on how to participate. If you miss the call, you can hear the recording posted on SaundersLog.com.

Note: Voxeo’s hosted “cloud” also supports connectivity to Skype for inbound calls.

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CalliFlower: iotum rebrands its Free Conference Call service with a focus on a rich user experience not only for conference call moderators but also for participants.

Value-add in the Web 2.0 world comes primarily through the user interface. There’s a plethora of great technology innovation happening out there. But it’s becoming acknowledged that ease of installation, implementation and operation has been one reason for many services’ success to date, including Skype’s. Yet with only 30-35 million “Real users” out of 300 million registered accounts, Skype has embarked on a new beta program designed to improve on the user experience and ongoing adoption rate for both new users and power users. In the end it’s viral user adoption that builds a business.

Last fall iotum launched its Free Conference Call for Facebook service; over the intervening months, participants on iotum’s daily Squawk Box conference call, using their Free Conference Call service, have seen the evolution of a user interface that has set a standard for enriched conferencing services. While the host or moderator tools have established call recording, participant management and a comprehensive invitation process as basic requirements for any complete multi-party virtual meeting, it is the interactive participant interface that has made Free Conference Call popular with not only the regular attendees of Squawk Box but have also found Free Conference Call being used for other series of regular Special Interest Conference Call events.

But Free Conference Call initially required you to be a member of Facebook; later a separate web-based user interface, independent of Facebook, was introduced to allow participation and hosting outside Facebook. On the participant interface itself we started to see pictures of all the attendees if fewer than 20 participants are in a call; otherwise there is a text indicator. Hand raising, muting and a chat wall all made the calls a richer, more vibrant yet still manageably spontaneous experience. And the calls are stored in perpetuity for later recall. Oh, and, other than being an Unlimited Skype user, I have never paid a cent to attend these Squawk Box calls. (Seven years ago I was paying $200 for a five party, one hour conference call.) Conference calls are as much about organizing, moderating and archiving as they are about the actual call connection.

And, with over 200,000 registered users, iotum learned:

• the need to focus on the participant experience as much as on the moderator experience
• participants valued the rich user experience
• every participant is a potential organizer or moderator
• its most active users were small business entrepreneurs

Building on this feedback and introducing additional features, iotum took on a mission to reinvent business conversations. Today iotum launches the beta of its rebranded conference call service, Calliflower, with two user interfaces – one for the moderator and one for the participants – that deliver an even richer user experience. A interactive dashboard for call moderators, calendar integration, a selection of call-in options and an interactive chat wall all contribute to establishing a new benchmark for a complete conference call experience.

Calliflower is targeted for small businesses who wish to conduct a more interactive and complete conference call experience for both the moderator and the participants. Their longer term goal is to have “open access” via any social network or any device. Yesterday I saw a demonstration of the service running through the iPhone browser but they are still working on the adaptation to the iPhone format. Certainly Nokia and Blackberry smartphones are also in their sights, provided they have appropriate advanced browser support.

But most importantly, iotum has demonstrated that an engaging, interactive, yet simple user interface is key to mass adoption of Voice 2.0 services. It’s also a business fundamental being encountered by other service providers, such as Skype and the revamped SightSpeed for Business about which I’ll be posting in the next few days.

Try out a demonstration of CalliFlower here; or sign up and organize your own CalliFlower conference call here. If you have a Facebook account, you can use your Facebook login information. You can access CalliFlower conference calls via SkypeOut; if you have a Skype Unlimited plan that includes either North America or France, that connection comes at no additional charge..

This morning Squawk Box turned the tables. Adam Somer acted as a guest host and interviewed Alec Saunders and Howard Thaw of iotum about the new CalliFlower service and their experiences leading up to its launch. Alec is putting up a recording of the call here (awaiting posting); listen in for more information.

Tags: iotum, Free Conference Call, Calliflower, SkypeOut, Squawk Box, Facebook

OnState Communications hosts business communications services that facilitate customer relationship management and enterprise marketing activities. OnState Call Center for Skype allows even the smallest business to operate a call center with geographically disbursed agents. OnState Unified Communications provides complete business real time communications management by extending the call center back office functionality to include conversation recording and archiving as well as messaging activities such as email and voice mail.

Customer conversations, whether through Skype or the legacy PSTN, may be initiated from a website with click-to-call and click-to-chat buttons, toll free numbers or direct inward dialing (DID) numbers. All back office agent connectivity is handled via Skype to minimize costs.

OnState is a one-stop supplier whose services include setting up not only their own services but also complementary services such as management of Skype accounts and Skype hardware acquisition.

Summary from Supplier: OnState’s founding and management team have pioneered communications solutions that drive customer service and empower business users – so they are aptly named the call center guys. Through highly successful careers with industry giants such as Cisco Systems, GeoTel Communications, and Nortel, they hold scores of industry patents for applications that you may be using right now including: Automatic Call Distributors (ACD); Intelligent Call Routing; Network Call Routing; Computer Telephony Integration (CTI); Voice Response Units (VRU); Customer Relationship Management (CRM); and Quality Assurance and Employee Performance Management.

Always at the forefront of business communications tools that directly serve people, the OnState team is redefining the traditional call center paradigm. They deliver a solution that exploits the convergence of advanced Internet, voice and networking technologies to create value-driven collaborative environments – at the lowest cost possible anytime, anywhere.

Website: www.on-state.com

Products and Services:

• OnState Call Center for Skype
• OnState Unified Communications

OnState has been the pioneer in providing full service call center solutions that not only employ Skype’s various conversation modes but also use Zimbra to offer a complete multi-modal Unified Communications suite that incorporates conversation recording and archiving, email management and call back capabilities. Call center agents can be contacted via live chat, free inbound Skype calls, toll-free inbound lines as well as traditional PSTN lines and email.

As an initial target market, they have built a full service solution for technical support operations such as that operated by B4 Consulting, a SAP Channel Partner. B4 Consulting needs to provide 24/7 support as they are involved in SAP Business One installations across enterprises with worldwide operations. As a result they have implemented OnState’s Call Center for Skype to deliver real-time customer support. From the press release:

The OnState CallCenter for Skype™ is integral to B4 Consulting’s delivery of its global Application Management Services for the SAP Business One application, SAP’s affordable business management solution for growing businesses. B4 Consulting’s Web-integrated call center capitalizes on the full range of OnState’s multiple communications modes and customer contact options. This includes concurrent Skype chat and voice,Skype voicemail, dynamic call recording, and callbacks. Customers can initiate contact with agents via live chat, free inbound Skype calls, toll-free inbound lines, as well as non-Skype traditional landline and email. Additionally, the OnState CallCenter is integrated with B4 Consulting’s customer relationship management system.

It is interesting to note B4′s observation that “most customer conversations begin with voice and evolve to other communication modes, principally chat.” And once communications with their customers have commenced, live chat is the favored communications mode. All customer contact, conversations, email, and chat exchanges are easily recorded in B4 Consulting’s CRM system for historical reference.

Two quotes from the press release help to put this into perspective:

“To deliver technical support services on a global basis, B4 is leveraging nearly every feature within OnState’s portfolio of customer contact solutions,” said Pat Kelly, president and CEO of OnState. “And, they are using them in a completely integrated manner and sometimes simultaneously to deliver highly-responsive support services to their customers using SAP Business One.” Moreover, as call center and support portal functions are Skype-based and Web-enabled, support can be delivered from anywhere at anytime. Therefore, B4 Consulting’s support customers can rely on call center agents who are subject-matter experts in SAP Business One.

“When we launched our Application Management Services [AMS] for SAP Business One, we couldn’t afford the time and resources to establish a traditional call center – yet we wanted to provide premium, enterprise-level services on a global basis,” noted Frank Paetzold, vice president of delivery and AMS at B4 Consulting. “Establishing a sophisticated call center was quick, easy and affordable with OnState. The beauty of OnState, however, goes beyond affordability. Implementing OnState requires no server hardware or software and minimal agent-based client software installation. OnState eliminates barriers to communication, enabling us to give customers the freedom to decide how and when they want to communicate with us as well as the option for self-service through our online knowledge portal.”

OnState’s three executive team members each bring over 20 years’ experience with call center requirements. It is a prime example where, while Skype can provide the real-time conversation infrastructure, unique experience, knowledge and resources are required to deliver a full call center solution with both the connectivity infrastructure and back office functionality required to deliver a fully operational solution.

Tags: OnState, OnState Call Center, Unified Communications, Skype, B4 Consulting, SAP Business One, Pat Kelly, Frank Petzold, SAP, SAP Channel Partner

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Pamela, the pioneering third party Skype conversation management utility, has evolved since its launch in 2004 into the premier utility for assisting your Skype activities with features such as call recording, conversation archiving, personalization, call scheduling and enhanced voice mail management. Its Rich Mood Editor, Emoticons, PamCasting and Blogging Support are amongst Pamela’s additional features.

Summary from Supplier : To be supplied by the vendor.

Ideal for: All business persons who use Skype as a critical tool for their business communications.

Publisher’s Expertise and Background: The PamConsult team is the pioneer Skype partner, having done the initial German translation of Skype and having worked with the Skype API’s since they were first made available.

Contact Information:

• Website : http://www.pamela-systems.com
• Phone: Skype Dick Schiferli
• Email: Contact Form

Products and Services : Pamela has four versions:

• Skype Extras: Call Recorder, Rich Mood Editor (free)
• Basic, Standard and Professional:
• Business (recommended): One-time $36.95, includes priority support
• Multi-user licenses available

Requirements:

• Skype: Version 3.6 or later (to take advantage of Call Transfer and High Quality Video recording)
• Platforms: Windows

Product Acccess :

• Skype Extras [Tools | Do More | Get Extras];
• Download Pamela

Installation Comments: When installing you will be asked to agree with the license.

Product Review

Case Study

• Radio Free Asia: A Skype-Facilitated Broadcast Service

Offerings and Pricing:

Evoca provides the infrastructure required to record and playback user generated content on a website. Evoca Call Recorder provides hosted call recording of Skype conversations.

Summary from Supplier: Put Evoca to work on your website and keep visitors coming back. Offer your customers, audiences and supporters easy ways to record and play back user-generated content: comments, reviews, testimonials, and opinions online. Let them call your website from any phone – landline, mobile and Skype™. Post the audio recordings you choose into branded Flash players that bring any web page alive.

Main Website: http://www.evoca.com

Products and Services:

• Evoca Media Services: an API platform that integrates phone-to-Web features into your existing web applications
• Evoca Call Recorder: hosted recording and play back for Skype calls
  

Programming API Available : Yes

HTML Code Snippets Available : Yes

Skype has become a vital tool for not only keeping their reporters in touch but also for delivering high voice quality reports and more effective technical support.

Broadcasting in nine languages, via short wave radio (primarily), Internet and satellite feeds, to several southeast Asian countries where open sources of news and information are lacking, Radio Free Asia competes with Deutsche Welle and BBC for southeast Asian ears; from their website:

RFA is a private, nonprofit corporation that broadcasts news and information in nine native Asian languages to listeners who do not have access to full and free news media. The purpose of RFA is to provide a forum for a variety of opinions and voices from within these Asian countries.

I recently had the opportunity to interview Radio Free Asia’s Chief Technical Office, David Baden, to learn more about how RFA is dealing with their voice communications requirements.

RFA has recently incorporated Skype into their operation, largely for voice conversations. Initially they had been using Net2Phone for low cost voice communications but with ownership changes and other happenings at Net2Phone they had to find a new service. Interestingly enough the original trigger for using Skype was its ability to manage billing and accounting related to a VoIP service. They had found many of their ~100 reporters and stringers migrating to Skype on a personal basis; the Skype Business Control Panel provided a path to consolidate and manage all their voice communications amongst their many offices in southeast Asia, including an office in Hong Kong that is a legacy from the British colonial period.

Their primary goal for using Skype was initially to reduce voice communications costs amongst their own offices; however, this has expanded to call recording for interviews. For IM they had been using Jabber due to its interoperability amongst various IM platforms and did not change when introducing Skype. As their users get more experience with Skype and its features, they are expanding their use to include features such as conference calling and video calling.

We then moved into discussing the realm of call recording, With the invocation of Skype, reporters naturally started asking how they could record their interviews. In their research of recording options they had requirements such as the ability to easily record both sides of an interview conversation and to maintain the original conversation’s voice quality. First they found that Skype was the only voice service with the range of evolved “add-ons” required to provide a complete recording capability; then they had their technicians determine which applications to evaluate. Working with some of their field staff and producers, they elected to go ahead with Pamela (and their new version 4.0) for the following reasons:

• ability to record into WAV files (to maintain the original conversation’s quality)
• ease-of-use (they are working with reporter who require simplicity of operation)
• reliability and sound quality

WAV is important for use of interview segments as sound bytes. When doing a report they don’t want to lose voice fidelity (through recording to MP3 and back to WAV) as they edit sound bytes into a report that is done as a WAV file.

Ease-of-use includes the auto-start and auto-stop of recording as well as easily locating the resulting file on the reporter’s local PC. Once Pamela has been configured there’s not a lot of “real time” thinking required to save, name and recall a file. As a side benefit these logistics also contributes to avoiding accidental loss of an interview.

They are intending to use the Mega Emotion Sounds Player feature to incorporate sound bytes into their reports, viewing it as a tool for a live report. Repeatedly David mentioned the importance of the overall voice quality of Skype, providing a much better quality than standard phone lines. Overall he stated, “It beats the ‘old days’ where a reporter just holds a cassette recorder to the phone” to introduce a sound byte into a live report. They are looking forward to seeing what other features within Pamela they can use, such as voice mail, in the course of their normal operational processes.

Some other comments David had about Skype use:

• In addition to enhancing the services available to reporters, they are also using Skype for technical support calls, providing support out of Washington to their staff worldwide. And because the calls are either free or very low cost, they find their tech support is more effective since the people involved do not feel they are under a time constraint. For instance, they can wait while a user tries out a suggested fix rather than arranging a call-back.
• Again, as a result of no time constraint, reporters can do more “in-depth” interviews.
• Skype overcomes phone line limitations into various countries, independent of carrier relationships between various countries’ telecom service providers. No longer are they limited to whatever relationships and bandwidth AT&T, MCI and others have for services into, say, Hong Kong, Viet Nam or South Korea. They can actually count much more on making a call connection when using Skype.
• While, along with Skype Journal, access to their website is blocked¹ in countries such as China, Skype’s encrypted peer-to-peer technology provides a shield against blocking of Skype calls into some of the countries they target their broadcasts to. In fact, he views China as having all the characteristics of an enterprise’s intranet, including the ability to manage website and other traffic. But Skype knows something about traversing firewalls.

Lower calling costs, higher quality interviews and reporting, ease-of-use and more effective internal communications and support would sum up RFA’s experience with Skype.

¹ Appears that the Great Firewall of China test site is down until Feb. 1, 2008.

Tags: Skype, Radio Free Asia, Pamela, Skype call recording, Skype voice quality, Skype Business Control Panel

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Ever since eBay’s acquisition of Skype over two years ago, there has been speculation as to how eBay and Skype should be “integrated” to enhance the auction process. While not the world’s most active eBay participant, I have used it several times to acquire items not normally available in Canada and to sell (ironically) a “surplus” Nortel PBX a few years ago. But I have also had the opportunity to attend a couple of eBay Live events and gain some of the flavor of the extent of the Ebay domain and the enthusiasm of its resellers, especially the several hundred thousand who run a full time business through eBay.

During these eBay Live sessions I have noted two key facts:

• There is very little Skype awareness amongst the eBay reseller community.
• When one or two Skype training sessions are available over the three days of eBay Live, they are well attended with an eagerness to learn more about Skype

My primary question has always been, how would one maintain the integrity of the auction process while engaging in real time conversations. It appears there are several stages to the auction process:

• Setting up the individual item’s auction information
• Executing the auction, accepting bids and “Buy Now” requests
• Finalizing the payment transaction
• Delivering the item, and
• Exchanging buyer and seller feedback.

The key for the first two stages is to enhance the integrity of the auction itself by ensuring that information exchanged between seller and bidder is available to all potential bidders. Real time one-on-one Skype chat and voice conversations have the potential to violate the integrity sought. Yet, with Skype there are two solutions:

1. Establish a Skype Public Chat that can be joined by any bidder who is on Skype; the reseller can manage who remains on the chat to eliminate “spammers” and others wh go off-subject..
2. Establish an ongoing asynchronous voice conversation using Evoca’s hosted voice recording and playback services. This allows all (potential) bidders to have an asynchronous, ongoing conversation with the seller incorporating all the additional information disclosed as a result of bidder queries..

For the last three stages, standard Skype conversations (voice, IM chat and video) can be used to provide customer service and support, as appropriate to the individual auction. Should their business be ongoing with sufficient transaction volume, even OnState’s ACD Call Center solution can be invoked (at $38 per seat per month – no capital costs) to ensure calls are directed to an appropriate party.

But then there is a bigger challenge beyond simply installing Skype and creating Skype accounts: training eBay Resellers on how they can implement and use Skype to their business’s advantage. It is not sufficient simply to make Skype buttons available for eBay Resellers. The Skype ecosystem not only offers basic real time conversation support but also, through its Skype Developer Partners, call recording and conversation archiving as well as collaboration and conferencing tools which may be useful for certain categories of resellers. But they need training to realize the full potential of Skype.

And then there is the missed viral opportunity yet to be fulfilled.

Tags: Skype, eBay, Skype Developer Partners, Skype Public Chat, Evoca, OnState

Pioneer Skype Extra application Pamela has this week released version 4.0 with a new user interface:

and several new features:

More screenshots here. Download here. Pamela Basic is always free; other versions of Pamela have a 30-day trial. We’ll be doing a review, including a user case study, within the next ten days but in the meantime check out the free trial version.

Pamela Systems’ Pamela, “a personal digital assistant for Skype”, has been one of the more popular Skype Partner offerings with its wide range of Skype enhancement features. and over 350,000 downloads as of early April. Offered in four different editions (Basic, Standard, Premium, Business), Pamela’s latest Version 3.5 was launched a couple of weeks ago.

Pamela provides a long list of features that enrich Skype conversations. Its recording capabilities are used not only as an answering machine but also, combined with its podcast features, Pamela is used by many podcasters to digitally tape their interviews. Pamela’s personalization features allow you, for instance, to provide customized responses to chat messages by individual contacts when you are on a call or Away. It will also switch your Skype status to “Do Not Disturb” while you are in a Skype call.

In addition to bringing full compatibility with Windows Vista and enhancing some of its traditional features, Pamela 3.5 introduces three new features along with an additional one for the Business Edition:

• The most interesting one is the Rich Mood Editor which allows you to build formatted mood messages, incorporating hyperlinks if desired.
• Mega emotion sounds expands on the emotion sounds available in previous versions; however, you can now add your own sounds and catalog them within the emotion sounds window.
• Customized greetings for individual SkypeIn numbers.
• Outlook Toolbar (Pamela Business only) which provides the ability to start/stop recording from Outlook.

Pamela Call Recorder, which incorporates call recording, emotion sounds and chat auto reply , has been one of the most popular Skype Extras. Pamela Basic is offered on a shareware basis while the other three editions can be downloaded for a 14-day trial. And for a little history: why the name Pamela?

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Last weekend Netralia launched Version 2 of Skylook – a tool that links Skype to that ubiquitous contact management and email tool, Outlook 2000/XP/2003, and extends facets of the Skype experience to your mobile phone. In an interview with Jeremy Hague, Skylook’s CEO, I learned that Skylook is rapidly becoming a key business tool for that 30% of users who use Skype in business. Key points include:

• over 60% (and rising) of Skylook licenses are known to be for business use;
• its major appeal is to hard core Skype users
• its business users have as many as 15,000 contacts in Outlook
• its US$99.95 per year per user price tag includes a 12 months 24 hour response time support warranty as well as all updates during this period

While working with Outlook, Skylook 2 also introduces audio technology for several key features, incorporates enhanced SMS messaging into Skype’s Instant Messaging features and uses Skype’s API’s to forward voice and email messages to your mobile phone. In the image above I have “wrapped’ the toolbar to show all its features. Skylook 2 offers six key functions:

• Communicate with Outlook Contacts: for instance, you can even send an SMS message to any Outlook contact, including those who do not have a Skype account, provided they have a mobile phone
• Record Skype calls (with several new features in Skylook 2.0 – the subject of a separate post – ideal for creating podcasts using Skype)
• Alerts and Forwarding: a totally new feature that will be the subject of a separate post.
• Answering Machine provides full voice mail functionality
• Archiving and organizing all your communications: emails, IM sessions, SMS activity and voice mails.
• Synchronize your Outlook and Skype Contacts.

Skylook has a more detailed outline of its functions on its web site along with links to examples of how several features work.

Finally, Skylook will be a revenue generator for Skype itself; two examples:

• Normal Skype SMS charges apply when IM chat sessions are forwarded to your mobile phone (in addition to any charges that may be applied by your wireless service provider for receiving SMS messages)
• SkypeOut charges will apply in instances where voice-based messages, such as the reading of emails from designated senders, are involved.

While Skylook overlaps with some of the basic functionality of Skype Email Toolbar, features such as recording calls, answering machine and the Alerts and Forwarding take Skylook in a different direction. On the other hand Skype Email Toolbar (besides being free) can handle multi-party conferencing and file transfer. And PayPal payments! (Personally I have both products installed due to their different feature sets.)

This post is a brief introductory overview of Skylook 2. In two future posts I will discuss in more detail the Recording features, especially how they have been enhanced to facilitate recording podcasts and the Alerts and Forwarding feature.

In closing one should not overlook that Netralia, through its Skylook product, has successfully built a business by providing unique value-added features. Through them a significant number of business customers enhance their use of Skype and further augment their business productivity. And Skype itself has a supplementary revenue generator. A win-win-win for all three parties.

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