In previous posts I have mentioned how the iPad is an ideal form factor for a “Desktop phone” experience, whether using CounterPath’s Bria, as a business phone extension, or Skype for iPad, targeted largely to the consumer and small business market. This is especially true for video calling where the 10” screen combined with the iPad’s portability is an ideal format.

Today at DEMO Fall 2011, a new player, but with lots of veteran IP-communications experience, announced their forthcoming entry into the fray with an offering targeted at the small-to-medium business and enterprise market. Hookflash has been designed from scratch to take full advantage of the iPad’s display format and touch screen features to provide a unique business class video calling experience.

According to Trent Johnsen, Hookflash’s CEO and co-Founder, in a press release today:

“With Hookflash, millions of iPad users will immediately have access to the powerful communication capabilities previously limited to expensive corporate telephone and video conferencing systems.  Leveraging the iPad’s size, touch-based controls and connectivity allowed us to create an integrated experience that will dramatically improve how people work.”

In addition, Hookflash will offer a docking station which hold the iPad but also provide a familiar phone handset for picking up the voice channel of a call. When away from the office, the iPad (say, with a mounting case) remains a convenient form factor for handling video calls.

Hookflash does not simply provide voice, video and chat support with a heavy focus on collaboration, including group video calling, but also leverages social networking tools to provide unique “participant profiles automatically created from information extracted from business and social networks — all seamlessly integrated within an intuitive interface.”

The touch screen user interface allows swipes to be use for activities such as exiting and entering a group video call without killing the conversation. There is also a feature where two video calls can be brought together.

Other features include:

• One-on-one and group video, voice and chat;
• View all active conversations in one place;
• Merge together or divide active group text, voice and video conversations, with a simple swipe of the finger;
• View real-time social and business profiles right inside Hookflash;
• Transfer calls at the click of a button;
• Record and share previously captured conversations–voice, video and chat.

In effect Hookflash proposes to offer a social media-enhanced business video calling experience where participant background, through social networking services and contact information, is available by simply by touching on a participant’s picture. Hookflash’s key value-add appears to be the comprehensive user interface and its ability to quickly show participant information, merge calls, make call transfers, peer into the cloud for background information, and manage other aspects of the call, including recording for later recall.

But what are its chances for market adoption?

• Do business users want the level of information being offered? Can it become distracting to the call’s primary agenda?
• How will it build up a user base? Being targeted to the business and enterprise market requires management endorsement and support.
• What is the level of interoperability? Can multi-party call participants be brought in from, say, the PSTN or other platforms such as PC’s and smartphones?
• How quickly can it become available on other platforms? While certainly the iPad has had huge adoption, how soon will it be supported on other platforms that may be more convenient to some users?
• What are the demands on the network connection? Especially when it comes to considering 3G/LTE data plans and roaming charge issues?

While Hookflash looks to be an alternative to Skype here are some issues they need to address:

• the network effect. How will Hookflash build a user base or will it be restricted to participants within an individual business’s ecosystem?
• platforms: at the moment it requires all participants to have an iPad. While expansion to support iPhone is fairly obvious, what about PC’s, Android devices, TV’s?
• what will the Microsoft acquisition of Skype bring to the table in terms of offerings for the small-to-medium business and enterprise market? Not to mention that Microsoft has already built up a significant business and enterprise customer base.

And finally, where is the revenue model? According to their Home Page “Hookflash for iPad is a free communications app that makes working together easy.” In the long term “free” does not pay the bills.

From reviewing their website, which appears to be incomplete at this point (the video and trial “sign up” is not available for instance), Hookflash overlays social networking for contextual information about participants, end-to-end call management (set up –> call with management –> archiving) and integration with other key services (Outlook Calendar, YouTube, Plancast) onto an open source peer-to-peer voice, video and text chat communications platform. It really remains to see it in action to determine its ease of use, level of market adoption and potential for revenue generation.

Bottom line: based on the limited information available Hookflash layers significant user interface features onto voice, video and text conversations. However, given Skype’s network effect and broad platform support, I can see Hookflash being considered as an acquisition by a post-Microsoft acquisition Skype business unit to provide a richer video calling experience.

Related articles

• Demo: Hookflash aims to make phone calls at work more productive (venturebeat.com)

Since the launch of Skype for iPhone over WiFi connections more than two years ago, Skype has evolved its mobile offerings to add support for calling over 3G and video calling. They have added to the mobile platforms with Skype for Android and Skype for iPad. However, Skype is also recognizing that, while the basic Skype algorithm for text, voice and video conversations certainly has a significant role in mobile communications, users also want to go beyond that basic algorithm with supporting and managing persistent video messaging and group communications.

Skype’s acquisition of Qik and the subsequent offerings on iPhone and Android was the first step in this direction offering not simply live communications but also video messaging and archiving for later recall. Yesterday Skype recognized the potential role of persistent group communications with its acquisition of GroupMe, providing managed and hosted group messaging services on iPhone, Android, BlackBerry and Windows 7 platforms. According to Skype CEO Tony Bates:

The GroupMe team has created an incredibly sticky group messaging experience that works across mobile devices and platforms, making it a perfect addition to our voice, video and text products. We’re excited about introducing their disruptive product to our global user base.

There has been a plethora of text messaging services emerging over the past year or so. Kik Messenger, Beluga and TextMe are three platforms where I installed the application, signed up but have never used it. Why? While initially they are widely praised for their algorithms, the bottom line is the number of users who are actually using it. RIM continues to build a lot of its appeal around BlackBerry Messenger; they have over 40 million accounts.

With Skype’s acquisition, GroupMe will soon have access to over 170 million users (they need to transition from their Twilio backend). Only then will we see if this has become a significant acquisition for Skype.

Other questions:

• Can and, if yes, how will Skype monetize the service?
• How will GroupMe be positioned with respect to any Microsoft offerings such as Live Messenger?

As with Qik, Skype intends to continue GroupMe as a separate branded service with integration into other products and services as appropriate.

The challenges for GroupMe now becomes one of integrating the Skype technology into its backend and then building user experiences that encourage viral adoption and sustained usage across Skype’s 170 million users. The challenge for Skype is one of positioning and promoting GroupMe such that it contributes to Microsoft’s justification for its pending $8.5B acquisition of Skype.

Other posts:

• Skype Journal: Skype to buy GroupMe texting service.
• GigaOm: Why Skype bought GroupMe and why it isn’t enough
• TechCrunch: Skype To Acquire Year-old Group Messaging Service GroupMe
• VoIP Watch: Skype Buys GroupMe

Ever wonder how those “free” conferencing services work? Why did Magic Jack offer such a low price compared to legacy landline service providers? And why did this only work in the U.S.? Yet, how can Skype and other IP-based communications service providers continue to offer “free”?

Seem like the U.S. had developed subsidy programs, of which the Universal Service Fund (“USF”) was the main culprit. Idealistic politicians wanted to ensure universal access to a variety of constituencies including “High Cost” rural markets such that small service providers could offer conventional phone services at rates comparable to urban rates. So they came up with this Universal Service Fund whereby the “large” carriers would collect an additional fee (or tax) which was then paid out to the hundreds of smaller service providers in “rural” states such as Iowa and Minnesota.

But then some smart people in Iowa caught onto something. The 150+ small carriers in Iowa formed a co-operative that applied for and obtained $80MM of USF monies to set up one of the most powerful fibre networks in the U.S. Of course this meant Iowa had significant extra capacity for terminating calls.

But there was another catch.

The North American numbering system means that a minimum of 10,000 numbers had to be tied up with each “exchange” or central office (the first three digits of the local telephone number). But some of these rural service providers, each of which was assigned an “exchange”, may have had a very low number of actual customers (as low as 150) and certainly many fewer than 10,000. So they ended up with a huge surplus of unused numbers that could, however, be used to collect revenue through access charges and they had the call load capacity due to the fibre installation.

Basically if a caller made long distance calls into these “excess” numbers, the local “rural” service provider could collect, from the larger carriers, termination fees (access charges) which they, in turn, supposedly would collect from the call participants. However, the larger carriers had invoked fixed price, unlimited minutes North American calling plans; this limited their additional customer revenue while driving up their costs. Not a great business scenario.

Once the “local” providers received their funds, they would pay a portion to the conferencing service providers. Effectively it was these access charges that would generate revenues for the “Free” conferencing services. There was one major problem; suddenly larger carriers such as AT&T were getting bills for several million dollars per month; they objected and took their case to the FCC.

And the gravy train has run off the tracks … largely at the behest of the FCC according, in one case, to the Telecom Law Monitor. Two stories corroborate this:

Calliflower, a conferencing service which I have covered often, has eliminated their free calling option. According to a recent post:

There’s an old saying that you have to break an egg to make an omelette.  Today I have some sad news as well,  which is that that we are eliminating our free conference calling offering on March 25th. Eliminating the free offering has been a tough decision, and one that we’ve given a lot of thought. We’re doing it because it is simply impossible for us to continue to offer that service reliably in the face of continued opposition at the FCC in Washington DC from larger, incumbent carriers.

You’re probably asking “what do these carriers have to do with anything?” A lot, it turns out. We were able to offer Calliflower at no charge by sharing a portion of the long distance fee you paid to your carrier in order to access the conference service. Those carriers don’t want to pay anymore. In fact, we haven’t been paid by them in two years. Unfortunately, we can’t operate the service any longer without any ability to recover our costs. That’s the reason we made this very difficult decision.

And this past Monday it came out that Magic Jack is in a position to lose its “Magic” because their parent was providing services not listed in their tariffs filed with the FCC. To quote Andy:

Basically  YMAX, the CLEC, was planning to make money on access charge compensation. AT&T said, we’re not paying the rates you want to charge. Well it seems the FCC agreed. That means that MagicJack’s model of cheap no longer means, almost free or at breakeven to them, and brings to light the fact that they may now see the possibility of losing money on every call without their sister company making a profit on the access charges which subsidized what they have been doing.

Read the posts for more details. But the bottom line is that, if you want to host a conference call, you’ll pay. However, even at the rates charged today – and most are at fixed monthly rates — conference calls are orders of magnitude less expensive than ten to fifteen years ago when the telcos would charge $0.50 to >$1.00 per participant per minute.

Nobody in his right mind is going to start a service today that relies on these “subsidies”. The dilemma for Magic Jack and their parent is that they have effectively offered one year contracts to their customers and must deliver on them or otherwise compensate their customer base. It will be interesting to see how this plays out.

And how can Skype continue to offer free Skype-to-Skype calling? Because at the most basic level Skype calls are peer-to-peer between or amongst participating PC’s (or other Skype-enabled devices) with no intermediary beyond a directory service to establish the initial connection – and no termination charges. The “carrier” is essentially your Internet connections which see voice “packets”, prioritized but on a peer level with the data packets that deliver web pages or your email. But then they add in – at no cost to the user – chat and multi-party voice calling along with other services such as one-to-one video calling and file transfer. And it’s all encrypted. The user’s real costs are your local PC or other terminating device hardware cost and having a broadband or faster Internet connection. Other than for directory servers and, as a result of a recent Skype outage, super node servers, Skype has very little capital costs associated with these services.

Bottom line: even at today’s rates hosted and managed conferencing services are a bargain compared to a decade ago or earlier. But, without the cost drivers, it appears that Skype can continue to offer all its services with the only costs being for connections to the PSTN and multi-party video calling.

So where does Skype gets its revenues? Check out the most read Voice On The Web blog post (even after two years): Skype Business Model Revealed at eBay Analyst Event.

Related articles

• FCC Finds MagicJack Can’t Collect Access Charges From AT&T (blogs.forbes.com)
• Update: MagicJack Responds To FCC Ruling In AT&T Case (blogs.forbes.com)
• MagicJack trips on tariff ruling (calliflower.com)
• NetTALK positions against MagicJack and Skype (skypejournal.com)

Skype has always had a multi-party conference call feature (for up to 25 participants) but it was always a little difficult to set it up. Select “Conversation”, select “Add people …”, scroll through the Contact list and select the participants you want in the call. Tedious and time consuming, to say the least, especially if you have a large number of contacts (say, >20). One alternative: in Pamela you can create conference call “Groups” that then require a single click to launch the call.

It turns out that Skype for Windows 5 and Skype for Mac 5 have an “Easter Egg” experimental feature whereby one can very simply set up an ad hoc conference call from a simple “/” instruction in a group chat session. The instruction generates a link from which all those in the chat session, who wish to, can join an audio (or, if there is a Group Video Calling subscription available, video) call.

Skype’s Raul Liive has provided detailed instructions in his post: Easily host big conference calls in Skype:

We have developed an experimental feature to allow you to host big group conference calls in an easier way, with no need to rely on people picking up the call when you start.

All you have to do is distribute one easy link to all participants – for participants, it’s just one click to join the call.

By default, an audio conference call will be created, but if any of the participants has a Premium subscription for Group Video Calls then you can easily turn on video at any point in the call.

Over at Disruptive Telephony, Dan York has expanded on the feature in Skype 5.0 Easter Egg: Super Simple Way To Launch Conference Calls! where he points out that, using one simply created link, one can pass along a URL to anyone via Skype chat, email or Twitter as an invitation to join the call. (The only caveat is that the invitee must have a Skype account with an open Skype client in order to join the call.) He goes on to point out two ways to create a URL and provides some examples of how the call appears in the Skype client.

Dan goes on to list three use cases for this feature:

• Internal Collaboration where it may become obvious that a chat session should be escalated to a voice conference call.
• External Collaboration where one can easily bring outside parties into the call, and
• Public Calls where one may wish to announce a call via email, Twitter and/or Skype chat that would be activated at a specific time.

Along those lines, I could see someone giving this out as a URL for a “support line” or something like that.

What I like is the merging of the connections within Skype and also outside of Skype, i.e. you can pass the link in Twitter and have people join in.

Dan finishes with two caveats: the need for a host to be using Skype for Windows 5 or Skype for Mac 5 (although call participants can be on several other versions of Skype) and recognition that the Host’s PC will needs to have the processing capacity to support a multi-party call:

For this reason, it’s important that the host of the call have:

• a good Internet pipe into their location
• a decent computer, without a zillion apps running on it
• preferably a wired connection versus wireless

Check out Raul’s and Dan’s posts and give it a try. It’s has the potential to create ad hoc conference calls when required in the context of a conversation. It eliminates the need to “add” individuals tediously to a conference call while providing an externally accessible “Single click” URL to participate in a conference call.  I’m given to understand this may become a more obvious feature in future versions of Skype.

Related articles

• Skype for Mac 5.0 Goes Gold: Incorporating Beta Feedback and More (voiceontheweb.biz)
• Skype for Mac 5, Skype for iPhone 3.0.1 – Upgrade Wednesday (voiceontheweb.biz)

Transcribing medical image (X-ray, CT scans, ultrasound) dictations by radiologists and other specialists is a critical pivot point in diagnosing patience conditions and outcomes. Just as important, for both medical and billing purposes, is the coding of the processes involved in taking an image as well as getting the resulting information into patient records. Suffice it to say that one of my previous clients was heavily involved in this area from the medical side; I’ve seen the ongoing demands in this area covering regulatory compliance, patient case management integrity and insurance claim issues.

Enter Oak Horizons, an industry leader in medical transcription training, education, and curriculum development. Simply put they have leveraged Internet communications technology to make their programs available to healthcare facilities across the U.S., not only for the new medical imaging technician or transcriptionist but also ongoing training programs for experienced professionals who need to keep abreast of new developments within their field.

They found that they needed a collaboration resource where they could readily and persistently store lessons and complementary background information, lead training sessions in virtual meeting rooms, and activate tutorial sessions on demand. Enter InnerPass whose combination of online document management, desktop sharing and Skype communications provides an appropriate communications infrastructure that meets these needs. From the press release:

“When students first start their program, be it medical transcription, coding or billing, the course content tends to be very overwhelming,” says Kathryn Martin, owner and instructor at OAK Horizons. “The real-time introduction is very important and helpful, since the course content tends to overwhelm everyone at first. We set up an InnerPass meeting room and walk our students through the first lesson in real-time, and then throughout the semester hold check-in and help sessions. I think it really helps us to set the right tone with our students; that they’ll be learning the material through directed study, but there is real-time help and instruction if they need it,” says Martin.

As OAK Horizons looks to expand its roster of partnership and client organizations, Kathryn Martin realized she needed to set the organization apart from a growing field of competitors. She adopted InnerPass and leveraged the technology to implement a system that facilitates real-time collaboration, content sharing and tutorials between teachers and students. Instructors can invite students to small-group tutorials with a live-participation component, for those students who request extra time with an instructor.

InnerPass provides easy-to-use tools, including screen-sharing and “persistent” meeting rooms, which reduce the cost of online instruction, expand access to education and training opportunities, and bring client organizations to the leading edge of educational and training technology.

Bottom line: For an activity where medical practitioners can lose up to 20% of their potential income due to faulty insurance claims, InnerPass’s aggregation of document sharing and communications allows Oak Horizons’s clients to increase not only patient case integrity but also simplify the revenue recovery process from healthcare insurance companies.

Previous InnerPass posts.

Related articles by Zemanta

• InnerPass Enables Global Education and Training with Distance Learning Technology (eon.businesswire.com)

This week I am attending the fourth Emerging Communications Conference, or eComm America 2010, with the byline “What’s Next in Telecom, Mobile and Internet Communications”. The first morning was probably one of the best overall sessions for providing an update of where several major players are taking their offerings and how they are contributing to bring more value add into real time communications experiences.

For example:

Erik Winkler, CEO of Bit Torrent, whose  peer-to-peer file transfer service gets caught up in the Net Neutrality debate since their service has the potential to take over all the traffic to an end user during a download, talked about management of congestion and differentiated it as an issue that is independent of management of content issues. Offering a solution that represented a win for consumers, the communications industry and publishers, he talked about taking a “congestion control approach” to address the problem with recommendations that leave management of content out of the issue:

• manage for congestion
• manage in a protocol agnostic manner
• meter fairly
• re-think download caps since they have no obvious link to congestion
• incent network friendly behavior

Next up was Craig Walker, Group Product Manager, Google Voice who talked about moving communications into the cloud. (As a hint to Google’s overall tactics, I had attended a Mobile Monday event in Toronto two weeks ago; the feature presentation talked about “moving communications into the cloud” from a mobile device perspective.) Craig started out with the economic arguments for this shift, eliminating server hardware and oversight resources from a business’s communications costs. As a result a startup can generate interesting communications applications without having to deal with the capital cost overhead of a traditional telco. And he concluded with an overview of Google Voice and how it can provide a person with a “Find Me, Follow Me” single number to reach the person at any of multiple end point devices, while at the same time managing the voice mail that can arise from having multiple “numbers” to reach those end points.

Next we learned some insight into the U.S. National Broadband plan from Carlos Kirjner, Senior Advisor to the Chairman of the U.S. Federal Communications Commission. His three major discussion points: “Why the Plan?”, “The ‘Aha’ Moments” and “How to Make It Better”:

Why: Congress mandated it but there’s really a fundamental revolution, at a level similar to the introduction of the printing press and electricity, taking place that will impact the U.S. economy

The Aha’s: The need to consider the entire ecosystem that brings together a national broadband infrastructure: not simply connectivity but also devices, applications, network, consumer issues, regulatory issues and legal constraints. He went on to define what FCC sees as the role of government including competition policy that will drive and foster innovation, assets to be managed such as spectrum allocation, universal service mechanisms and, not to be overlooked, laws, rules and standards for key sectors.

With respect to competition he emphasized the importance of tracking and benchmarking actual behavior, lowering barriers to entry, device competition, application innovation and empowering consumers. In closing his third major point was to ask for feedback while noting that real data beats analyses which, in turn, beats out opinions when it comes to setting policies.

After the morning break, we heard from Jonathan Rosenberg, Skype’s Chief Technology Strategist, whose presentation on Social Sharing 2.0 and the role of Real Time Communications will be the subject of a separate post.

Jonathan was followed by one of his former Cisco colleagues, Cullen Jennings, a Distinguised Engineer in the CTO office at Cisco, on the subject of Identity for Global Communications and that least common denominator of voice calling identity, the phone number. Cisco’s proposed ViPR technology combines a Distributed Hash Table, the PSTN and SIP to provide “Blue Sky Computing” that can validate that a number being called is actually reaching the party whom one really wants to communicate with for privacy or security reasons. It’s a peer-to-peer solution that has implications for communications business models.

The morning session concluded with two product announcements; both designed to provide intelligent business communications solutions that facilitate PBX-type functionality for managing calls to the appropriate end point within a business’s ecosystem: Ringio (a startup launched yesterday) and CounterPath’s new Nomadic PBX. Both could be represented as solutions for a mobile Call Center with different approaches to the issue and target markets.

Bottom Line: Overall I came out this session with a lot to absorb but impressed with not simply the thinking behind these offerings but also the execution that is taking place to make these solutions a reality.

Note re photos: Photo by James Duncan Davidson, the show photographer.

Related articles by Zemanta

• Skype to FCC: Keep Internet Open & Neutral (gigaom.com)
• New Voyces in the communication industry. (saunderslog.com)
• Comcast Didn’t Kill Net Neutrality Last Week (gigaom.com)

Last fall Phil Wolff at Skype Journal mused on the topic of “Why Collaboration is Strategic for Skype”. His conclusion – collaboration is a competitive edge:

Skype could advance the best collaboration practices and technology. And with Skype’s distribution (one billion accounts by 2013), could easily become the tool of choice for producing results, enjoying your job, and building economic security.

While I am not holding out any hope for the full collaboration amongst Skype, Facebook, MySpace and other social networking platforms that many would like to see, I have long seen the potential for a product that supports Skype voice, chat and video conversations, presence, persistent file transfer and document management along with desktop or screen sharing – all managed from a single client. Of course with any collaboration a degree of enhanced Contact management also helps simplify a worker’s daily activities.

My original exposure to online collaboration goes back to my Quarterdeck days when they had developed VoIP software and whiteboarding services. (The latter later became the foundation technology for Webex.) In the early 2000’s I did some work with a desktop sharing service; more recently, over my four years of covering Skype, I have seen a few collaboration services come and go. Unyte has become integrated into IBM’s LotusLive while a couple of Skype-enabled offerings have gone out of business (not for lack of support from Skype). Citrix “Go To” services (Go To Meeting, Go To Assist) have become popular collaboration services at $49.95 per month per host (in fact, last year Citrix Online acquired HiDef Conferencing to have a consistent audio component for these services).

Yet, business’s appetites for collaboration services continues to grow, probably accelerated by not only the cost of travel but also the security issues surrounding air travel today. And they are certainly looking at cost versus value-add in the feature set as one component of their decision making.

A year ago January InnerPass launched their collaboration offering that integrated Skype with basic business-class hosted document management services targeted at business and work teams. In one sense InnerPass could be considered a persistent version of Skype’s file transfer feature; recipient users do not have to be present when files are added, modified or downloaded. They can readily be accessed at any time by any of the designated participants in a Room. The service provides more value-add through the ability to manage multi-party team calls via Skype and/or the PSTN complemented by the ready availability of the team’s documents during the call.

The recently launched InnerPass 2.1 expanded on these services with:

• a new user interface that improves navigation, especially when it comes to working with document “rooms”, their associated user groups and screen sharing
• contact import integration with Skype, Outlook and 50 other services such as GMail, Hotmail, LinkedIn and MySpace.
• call scheduling and management, incorporating the ability to access a multi-party conference call via Skype or a conference bridge

But the launch of InnerPass 2.0 last fall appears to have accelerated growth of the user base; last week InnerPass passed above the 2 million downloads mark, about one year after launching their service. While initially attracting many downloads via the Skype Extras program, viral adoption as users invite participants into rooms and meetings now has taken over as the leading source of new users.

While there is a free “Personal” service, any serious user will easily pass its 2 room, 5 guests per room limit; this service basically serves as a trial offering. In fact, I purchased a $4.95 per month Professional plan some time ago and quickly ran my usage up to its limits. As result any serious user should expect to quickly get to the $14.95 per month Business plan where business teams have more flexibility for both managing and operating both their dynamic and ongoing collaboration activities.

Bottom line: InnerPass provides a low cost collaboration service for work teams who need to be persistently in contact across team members via shared documents, text chat and voice. Definitely a tool to consider when it comes to increasing team productivity while keeping sharing costs under control.

Click here to download InnerPass for either Windows or Mac.

Since its launch about two years ago, I have blogged several times about iotum’s CalliFlower Conference Calling service. More significantly I have used it for several conference calls of up to 25 people, including a couple that ran for over two hours. While permitting up to several hundred participants into a conference call, Calliflower’s primary unique feature is the “portal” created for each call along with the long term archiving of a call and its associated “portal”. Other features include:

• access via the PSTN in over 100 cities in 30 countries (using phone numbers supplied by Voxbone)
• ability to display (and share) documents supporting the conference call’s agenda
• a common chat window, often used to share URL’s, provide information complementary to the primary discussion or even ensure all participants have correct spellings of key words used in the discussion
• a complete service that supports the entire conference call process from initial invitations to the final archiving of the call
• an iPhone client for setting up and accessing a CalliFlower session
• sessions can be either private requiring invitations or public; the archived content of public sessions is searchable

Today iotum has announced the addition of Skype as a way to access Calliflower conference calls; from the press release:

Previously, participants could only dial into Calliflower conferences through PSTN access numbers, potentially incurring local charges.  In regions or countries where no such access numbers are available, customers would incur long-distance and even international charges, or use up Skype-out minutes calling access numbers overseas.  Now callers can access Calliflower through a Skype ID – CalliflowerSkype – or via a web button in the Calliflower UI, overcoming this disadvantage.

“We’ve had many requests from potential Calliflower customers who had no local access numbers, especially from  parts of Africa, India, China and the Middle East,” said Alec Saunders, iotum CEO. “Now, as long as they have Skype, that doesn’t matter anymore.”

In addition, users gain from the better audio quality they will enjoy through direct Skype access¹, as well as from all the visual information, documents and presentations that are shared through Calliflower’s interactive dashboard. These tools go a long way toward improving understanding on international conference calls.

Available on PC, Mac and iPhone, Calliflower makes organizing and participating in multi-party calls simple and engaging.  It allows participants to see the status of other callers and raise hands to request the floor, while also providing interactive chat, document sharing, intuitive conference controls, call recording, invitations and reminders, integration with calendars, and more.

On your initial access to a CalliFlower call you will need to add CalliFlowerSkype as a Skype Contact. But then recall that Skype allows you the option of using your Skype Online number or a designated mobile phone number as your caller ID for SkypeOut calls. When accessing a CalliFlower conference call on Skype, CalliFlower will look at your callerID in place of entering a PIN number to provide authentication for your access. iotum is looking at adding the ability to use your SkypeID as a participant identifier.

As with access in over 30 countries via the PSTN, Skype Access in CalliFlower is included in the monthly Premium service with a monthly charge of $50 for the first two moderators or organizers within a company and $25 per additional organizer.

Bottom line: Skype Access opens up lower cost access for participation in a CalliFlower conference call in every country where Skype is available. Incorporation of Skype access also fits into Skype’s “Skype Everywhere” goal. In this case calls can be accessed not only via Skype on a PC but also from any Skype offering on a mobile platform. This is enhanced for iPhone users where they will also find an iPhone client for setting up and managing a CalliFlower conference call.

¹I asked iotum CEO Alec Saunders to clarify the statement re improved auido quality; his response:

1. Better quality hardware. Skype users tend to be using better quality equipment than POTS callers.  In particular most PC headsets have a better microphone than the cheap microphones in telephone handsets.
2. 2. Fewer transcoding losses. Internally, Calliflower is VoIP.  When a user calls Calliflower from the PSTN, those calls transit a media gateway where the media is transcoded and presented as G.711.  Prior to the direct connection we’ve initiated, media coming from Skype would be transcoded at least twice – from Skype to the PSTN, and then PSTN to G.711.  The result was a noticeable degradation in quality.  Now Skype presents the media to us directly as G.711.

Other posts:

Check out Tom Keating’s post over at his VoIP and Gadgets blog on TMCNet where he interviews iotum CEO Alec Saunders about how CalliFlower implemented its Skype access via Skype for SIP, involving Skype for SIP’s addition of IP address authentication.

Full disclosure: the author has followed the evolution of CalliFlower over its three year development process, and was a frequent participant in iotum’s SquawkBox calls where not only did we discuss technology news of the day but also contributed ideas and suggestions for improvements and enhancements to the CalliFlower service. You can access the archive of the SquawkBox call discussing the FREETALK Everyman headset at the time of its launch here.

Related articles by Zemanta

• Skype – not just for computers! (en.onsoftware.com)
• Is WiFi Becoming the Unregulated Stealth Carrier of the Future? (voiceontheweb.biz)
• HiDef Conferencing Relaunches as a Service of Citrix Online’s Audio Services Group (voiceontheweb.biz)

Skype launches an Open Beta phase for its Skype for SIP service. Over 10,000 businesses worldwide have lined up to join the program.

Over the past eight months, Skype has been running a closed Skype for SIP beta program. A couple of PBX vendor agreements have been signed while Skype personnel have been having discussions with potential Skype for Business customers about their use of business communications processes.

Yetersday Skype has announced the launch of the Skype for SIP Open Beta program. According to Skype’s press release nearly ten thousand businesses around the world have applied to participate in this open beta phase. However, this phase is also open to any new applicants, whether PBX manufacturers, SIP gateway vendors or individual enterprises, who want to learn how they can take advantage of Skype for SIP in their business communications.

And why the interest? Skype for SIP:

• allows a business to provide inbound calling from a Skype client (whether on a PC or embedded in devices such as the RTX 3088 Dualphone), web-based click-to-call buttons or a Skype Online number through a SIP-enabled PBX or Unified Communications system.
• provisions outbound calling to landlines and mobile phones worldwide at SkypeOut rates
• has a monthly fee of $6.95/€4.95 per month per concurrent voice channel (which can handle either inbound or outbound calls)
• is managed from the Skype Business Control Panel:
  • to create and manage employees’ or outsourced resources’ Skype accounts
  • to subscribe to Skype Online numbers
  • to allocate SkypeOut credits to employees’ Skype accounts
• allows management of Skype calls via the existing PBX or UC features, such as call routing, conferencing, phone menus and voice mail
• can bring significant communication cost savings to enterprises, whether large, medium or small, especially if they are addressing continental or worldwide markets

From the Skype press release:

A company’s IT administrator just creates and registers a Skype Business Control Panel (BCP) for the organization and then follows the instructions to configure Skype for SIP to work with its existing SIP-enabled communications system. This Web-based tool allows a company to control its Skype usage from a single point and enables centralized billing, easy allocation of Skype Credit, subscriptions and online numbers to users, as well as reporting about both usage and spending. Furthermore, it gives companies the ability to manage internal employee accounts, including who uses Skype and who doesn’t and what features they can use.

As an example of the cost savings, Enterprise Business Development Manager Matthew Jordan described a company who would replace a T1 line with 23 lines at a cost of, say, $400 per month plus per minute toll charges, at up to,say, $0.03/minute, for both inbound and outbound calls. With Skype for SIP, the company would be looking at a cost of $161 per month for the 23 voice channels plus low SkypeOut rates for outbound calls to landlines and mobile phones anywhere worldwide and no charges for inbound calls.

From Skype’s perspective, a primary goal of this beta phase is to monitor usage to determine experience-based usage patterns. To facilitate this goal,  during this open beta Skype for SIP will have a 20% burstage allowances such that a company with 10 channels can actually use up to 12 channels as a means to optimize bursting levels required  based on real calling patterns. With over 10,000 Skype for SIP customers, they hope to gain statistically significant data as well as learn more about scalability and robustness issues.

The entire systems is designed to be global and scalable as numbers build. The required SIP gateways (at sip.skype.com) will be independent of SIP gateways used for legacy consumer SkypeOut calling.

Skype for SIP is a classic case of a transitional offering. Enterprises continue to use their legacy SIP-enabled PBX and then add Skype for SIP such that they can continue making calls but run them over Skype for SIP to reduce costs as they feel more and more comfortable with the advantages of the Skype for SIP exerience. It provides a low cost means of adding voice channels; it also allows a company to expand their calling into new countries at low SkypeOut rates with the only provisioning being the initial setup of Skype for SIP via the business control panel.

More information, including an introductory video, can be obtained and Business Control Panel accounts set up at the Skype for SIP beta website at sip.skype.com.

• Peter Parkes: Skype for Business Blog: Skype for SIP beta program opens up to all businesses.
• All Voice On The Web posts mentioning Skype for SIP.
• Andy Abramson talks about the “Skype Pipe”; he thinks “…. Skype just created a massive pipe into the corporate market.”

Related articles by Zemanta

• Christopher Dean, Skype CSO at VON 2009: Skype Becoming Disruptive About Business (voiceontheweb.biz)
• Skype for SIP: Getting Legitimization, Endorsement and Traction (voiceontheweb.biz)
• Skype for Asterisk Release Marries Skype Calling into Popular Asterisk PBX Platform (voiceontheweb.biz)
• Skype Taps ShoreTel for Enterprise Play (gigaom.com)
• Skype For SIP Interoperability With Cisco Gear Confirmed (techcrunchit.com)
• Skype Selects Acme Packet’s Session Border Controllers to Ease Interoperability with IP PBXes for Skype for SIP Beta Offering (skype.com)
• How Skype Plans to Dominate Business Telephony (gigaom.com)
• Barriers to using Skype for business fall away (infoworld.com)

Yamaha launches their PSG-01S Microphone Speaker for Skype to be sold via the In Store Solutions shop on the Skype Store.

During my recent European trip I had my first ever encounter, after several decades of traveling on Air Canada, with their baggage scales and new weight limits: 23 kg per checked luggage piece and 10 kg per carry-on item. As a result my wife and I had to reorganize our luggage at the airport to comply with these limits. Given that I would also be on RyanAir for a couple of trips while in Europe – with 15 kg checked baggage and 10 kg carry-on limits, it made me much more conscious of what I would be carrying in my laptop briefcase. Out went the spare battery (Air Canada has laptop power outlets at the seats); I was also reduced to carrying one book along with my laptop. If I want a printer while traveling I can simply fax a document to the hotel fax using PamFax. So when it comes to adding complementary devices for a laptop, such as a device to support audio, I look at not only the feature set but also the weight and “bulk”.

Prior to my trip on RyanAir to eComm Europe in Amsterdam I was given a Yamaha SoundGadget USB Microphone Speaker to determine where I could find user experiences that facilitated my business travel; in addition I arranged to have several units sent out to bloggers for their feedback over the past couple of weeks.

So why would one want this audio device in a market that has many speakerphone offerings?

It’s the combination of size and feature set. It’s not “just a speakerphone”. At about 200 grams in a very portable 12 cm x 4 cm x 5 cm package, the recently released Yamaha USB Microphone Speaker is a personal microphone/speakerphone combination that allows one to combine Skype calling, wideband audio recording and music or podcast listening into a compact, yet feature rich, device. Some of the other features on which feedback came:

• Sound quality: supporting a 300 Hz to 20KHz audio bandwidth for both local (voice and music) recording and listening, the sound quality in such a small size package was the first feature always commented on. While it’s definitely not the boom box that one would have at home, the consensus appears to be that, for its size, sound quality is excellent for voice calls and listening to music or podcasts in a hotel room or small office environment.
• Skype calling: With its Skype client that supports all three of Windows XP/Vista/7, one can use the buttons on the device to answer and end calls as well as manage the speakerphone volume. To date it appears to be the only Skype speakerphone that has the appropriate client for all three versions of Windows and, in particular, Windows 7. (And yes, while the Mac will recognize it as an audio device for Skype calls, a request has been made to Yamaha for a Mac client that would achieve full integration with Skype.)
  • Note, for audio quality purposes, that the microphone supports Skype calling up to 7Khz – sufficient to take advantage of Skype’s wideband SILK codec feature; however, this limitation is removed for “local” voice or music recording.
• 360 degree “around-the-table” pickup: unique in a Microphone Speaker is its four microphone array on the top complemented by the internal echo cancellation and background noise reduction firmware. As a result several people can be positioned, say, around a small office table and all parties heard equally well instead of having everyone facing the device from one side.
• Tilt for (stereo) listening: while vertical it supports Skype calling and recording in mono mode; tilt it to a horizontal position and the two speakers go into a stereo mode for listening. Not much physical separation but then I see a lot of iPod devices out there where the two speakers are combined into one unit.

My experience: it came in very handy during my trip, for instance, my wife and I could participate in calls back home together while sitting across a table; in one case, it was beneficial where a person in the room only spoke Spanish but I had a translator as the called party. When horizontal, it came in handy in my lodging as a speaker for the iTunes media player on my laptop – much better audio quality than the embedded laptop speakers.

As a result, it appears to be the ideal complement to the laptop for road warriors and for use in a personal office. And it could be considered as a holiday gift for the laptop addict amongst your family members or colleagues.

However, as outlined in the full disclosure below, I am probably considered to be a bit biased, although I did a fair bit of research on speakerphones in coming up with this post. I will either add to the end of this post or, in a couple of weeks, put up a post pointing to blogger and Twitter feedback. Update: as I wrote this, the first blogger feedback has appeared from Jonathan Jensen on “The Really Mobile Project”.

But the real test comes if users have a chance to experience it and use it for themselves; perceived audio quality tends to be a very personal experience. So here’s the deal: Normally priced at US$219/£199/€199 – including delivery and VAT/Sales taxes, until December 31, 2009 pricing has been reduced to US$199.90/£179.90/€179.90 – including delivery and VAT/sales taxes. It’s available at any of the Skype Stores that Yamaha has shown on their website for this product. And where’s the value-add? Being able to take advantage of the inherent audio enhancement feature set while traveling, but not paying those €20 per kilogram overweight charges on RyanAir or €5 per kg on Lufthansa.

But you also need assurance that you will have a positive and satisfying personal experience with it. Should you buy the Yamaha SoundGadget USB Microphone Speaker during this promotional period and then decide – for any reason, “no questions asked” – that this device does not meet your expectations, simply return it to In Store Solutions, shipping prepaid, by January 31 and a full credit will be issued. The timing on this return policy is such that you can gift it to a family member, friend or business colleague during this holiday season and still give them enough time to decide if they like it.

Full disclosure: In Store Solutions has become a client of Denali InterConneXions, publisher of Voice On The Web, building on the author’s previous business development experience with establishing partnerships that can assist with the promotion of a primary vendor’s offerings. A more complete statement will follow shortly.

Related articles by Zemanta

• In Store Solutions: Building Worldwide Distribution for Skype Hardware (voiceontheweb.biz)
• eComm Europe 2009: Taking You to the Bleeding Edge (voiceontheweb.biz)
• Geeky Podcasting Mike Avidly Absorbs Audio (wired.com)
• B&W announces headphones, computer speakers (macworld.com)

Citrix Audio Services Group (formerly VAPPS, Inc.) has repackaged its “stand alone” HiDef Conferencing offerings to provide clearer, more predictable charges while relaunching its website to be more consistent with the Citrix Online brand. ASG is also about to become the preferred supplier of voice services for Citrix Online collaboration services such as GoToMeeting and GoToWebinar.

While Skype has always featured the ability to support multi-party voice calls, now with up to 25 participants provided one has a recent generation PC, it has never been a managed conferencing service, complete with moderator support and web-based call participant portals other than the Skype client itself. Hosting a Skype multi-party call also relies on the host’s PC resources (processor speed, audio hardware, Internet upload speed amongst others). However, two players have emerged to offer hosted and managed conferencing services over the past few years: VAPPS with its HiDef Conferencing service and iotum’s CalliFlower service.

Having developed over the past few years a unique conferencing server that could handle HD Voice where supported at any user’s endpoint, last fall VAPPS was acquired by Citrix, a veteran of remote computer services, and is emerging now as the Audio Services Group of its Citrix Online business unit. The two primary services for ASG are:

• HiDef Conferencing – moderator managed audio conferencing with flat rate packages for up to 150 participants
• HiDef Corporate – an enterprise grade, moderator managed audio conferencing service supporting meetings with up to 1000 participants

HiDef Conferencing can complement any collaboration service that incorporates desktop sharing. However, it is also becoming the preferred voice service that complements Citrix Online’s GoToMeeting and GoToWebinar online meeting services.

HiDef Conferencing is offered via four bundling plans that support 10, 25, 50 and 150 call participants. As in the past, HiDef Conferencing features include:

• Unlimited “local” or “Tolled” access via numbers in 14 countries
• Free unlimited access via Skype
• Toll –free calling minutes (500, 1000, 2000 and 3750 monthly minutes respectively)
  • Minutes shown are for all callers, both organizers and participants.
• High Definition Voice where end points support HD Voice; for instance Skype call participants will more clearly hear other Skype call participants due to Skype’s support of high bandwidth (8 KHz) audio
• Call recording
• Hand raising
• A Moderator call management portal, shown above, encompasses caller invitations, call recording activation, participant muting, call locking/unlocking (to allow or not allow additional participants) and caller disconnect.

Summarizing the relaunch:

• HiDef Conferencing’s value-add comes with it caller management services (including moderator panels), HD Voice support and packages that bundle a mélange of fixed cost call access options.
• By year end, HiDef Conferencing will be the sole recommended supplier of voice services for Citrix Online’s GoToMeeting and GoToWebinar meeting services that incorporate desktop sharing and some chat features. Bringing the higher voice quality of HD Voice to these meetings could actually shorten the meetings.
• HiDef Conferencing has brought its website into line with Citrix Online branding.

Bottom Line: Joining Citrix has brought to HiDef Conferencing the infrastructure and market reach it could never have hoped to have achieved so rapidly on its own. As a hosted service with HD Voice support, it sets a standard for enterprise grade voice conference calling. And with free calling for Skype participants, it will be interesting to see if this feature helps drive Skype adoption as one other high profile service within the Skype for Business ecosystem.

Related articles by Zemanta

• Ben Lilienthal on HiDef Audio, Skype, and conferencing (skypejournal.com)
• Skype’s Stefan Öberg @ Interop: Stealthing Skype Into Business, But Cover the Entire Skype Ecosystem (voiceontheweb.biz)
• Yuuguu Offers Skype Users Cross Network Instant Messaging, Screen Sharing And Real Time Collaboration (sociableblog.com)
• Skype for Asterisk Release Marries Skype Calling into Popular Asterisk PBX Platform (voiceontheweb.biz)

Over the past eighteen months I have often reported on iotum’s Calliflower voice conferencing service as it has evolved and matured. For the first time in a few months I had occasion to use it once again yesterday evening. Connecting  11 participants in the Montreal-Ottawa-Toronto triangle, New York and Virginia, I can report on an excellent quality, two hour and ten minute call with no interruptions where everyone was clearly understood. (Even the dogs co-operated by not barking in the background although someone’s cell phone did ring at one point.) And it’s archived for access by all members of the group, including those who could not participate in the call.

However, not only has the overall consistency of call quality improved but calls hosted by a Premium Service subscriber ($50/month for two organizers, unlimited calling and participants) can now be accessed “locally” from over 100 cities in 30 countries:

Calliflower flat-rate conferencing services are now available in Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Bulgaria, Canada, Chile, the Czech Republic, Denmark, Finland, France, Hungary, Ireland, Israel, Italy, Japan, Mexico, the Netherlands, Norway, Pakistan, Poland, Romania, Singapore, Spain, Sweden, Switzerland, the United Kingdom, and the United States.

If there was one improvement that could be made it would be to make it more obvious on the invitation emails that a participant should RSVP whether they will/may/will not attend. As demonstrated with recent enhancements to Tungle, the meeting scheduling service, invitation emails must clearly explain all the steps to be taken to respond to the invitation appropriately. In my case yesterday, I was sending invitation emails to “newbies” unfamiliar with the service; some did not know how to respond. As a result I had to send separate emails to non-responding participants to ensure they knew how to access the service.  The issue has been reported to iotum personnel who now have this issue as a “ToDo” item on their action list.

And how much of a value is this service? Ten years ago, using Bell Canada conferencing service, the 11-party call I mentioned in the introduction would have cost $787.00 with additional minutes at a cost of $0.55 per minute per participant just for the voice service. How business models change! But with Calliflower you can also see who is on the call, manage participation through muting and hand raising, share documents, augment the conversation through a chat window and record/archive the call.

Bottom line: with a rewording of their email invitations, Calliflower certainly delivers on its offering of unlimited calling from over 100 cities worldwide along with tools that enhance the conversation. During last night’s call, Calliflower went into the background and was transparent to the discussion; we accomplished our meeting agenda and objectives uninterrupted by the technology.

Overlooked: Calliflower conference calls can also be scheduled, accessed and moderated via their iPhone application.

Click here for more details about the Calliflower service

Related articles by Zemanta

• Calliflower expands: Flat Rate International Conference Calls now available from 30 Countries. (saunderslog.com)

In a recent post, I provided some examples where Skype is being used by small businesses to build relationships with a worldwide supplier and customer base. In the same post I provided a couple of examples where current economic conditions are helping to stealth Skype into enterprises in the medium to large business category. Skype itself claims that about 30% of its use is by businesses. At a blogging for business workshop a week ago and a local WordCamp this past weekend I again encountered several entrepreneurs for whom Skype was a key tool for conversations.

It seems that Skype wants to build up a repository of case studies involving business use of Skype. Last week Skype asked businesses to share their experiences with Skype as a business tool.

We’re looking for businesses like yours to share their experiences with us at Skype. We’re looking for creativity and originality – companies which use Skype in innovative ways around the world to save time, save money or stay ahead, and preferably a combination of the three.

The contest will be judged with three prizes to be  awarded involving Skype credits using Skype’s Business Control Panel along with Skype certified hardware products. More details are available at Peter Parkes post announcing the competition.

While the application form encourages the use of photos and video to support entries, it would also be useful to learn about how Skype not only reduces costs but also how Skype’s services impact business processes, customer/supplier relationships and team building across a geographically disbursed operation. And it’s not simply about voice conversations but are you using Skype chat for virtual water cooler conversations and Skype video to enhance conversations? Or do your activities involve one or more of Skype’s partner’s products for conferencing sessions, call center operations or document management?

Do you have a story to share?

Related articles by Zemanta

• Multiple Business Control Panels Per Company: A Thing I Really Want from Skype for Business (skypejournal.com)

I first met iotum CEO Alec Saunders as a competitor in the Canadian PC software market back in 1994. I was Canadian Country Manager for Quarterdeck whose QEMM-386 memory manager had been the tops-selling utility for DOS-based PC’s; Alec was Microsoft’s Canada’s Product Manager for DOS where they were introducing some memory management techniques into DOS 5 and DOS 6. (All to deal with the violation of the Bill Gates’-attributed memory maximum statement “640K is more memory than anyone will ever need.”)

But Quarterdeck’s development team kept coming up with ingenious ways to move drivers and other small utility programs outside the “640K” limit. QEMM-386 allowed users to, say, connect to networks while running multiple programs in this memory constrained environment using Quarterdeck’s DESQview. With the introduction of DOS 5 in 1991 and DOS 6 in 1993, QEMM-386 sales actually increased as awareness of memory management as a resource issue increased. Of course the introduction of Window 95 in August 1995 killed the need for a memory management utility altogether. But the point here is that Alec and I participated in a competitive environment that was actually mutually beneficial to us both; thus defining “co-opetition”.

We both moved on – Alec to Microsoft headquarters to become the original Internet Explorer Product Manager, myself to Los Angeles to work with a restructuring team at Quarterdeck. We would meet at conventions (usually Comdex) and occasionally exchange emails and phone calls for whatever business reasons. Alec returned to Ottawa in 2001 to take up product management and marketing positions with a couple of startups.

In April, 2004 I received a phone call from Howard Thaw, another acquaintance from my days involved with distribution of PC hardware and software in Canada, asking me to have a coffee with him during one of my trips to Ottawa on another project. He presented me with documents supporting his and Alec’s proposal to start up a new venture involving “applications that take advantage of the opportunities opened up by the emerging IP-based communications space”. The philosophy behind this goal is summed up in Alec’s Voice 2.0 Manifesto, pointing out that the value-add going forward in the communications space will be the applications.

After several iterations and developing some unique software, as well as winning a DEMO God award in 2006 iotum launched in the fall 2o07, initially as a Facebook application, Free Conference Call, a multi-party conference calling service which evolved over time into supporting the complete conference call process; the outcome then relaunched as CalliFlower in June, 2008. Through all this time I have also been privy to many of the financing trials and tribulations Alec and Howard have encountered as a startup.

Fast forward to the fall of 2008. iotum had decided there was an business opportunity in making an iPhone application for participants in CalliFlower conference calls.

Update, April 22, 2009: The posts previously linked here related to an issue that has subsequently been resolved satisfactorily with the developer who was the subject of the posts; the posts have been removed. However, I leave the remaining content in this post as it does make a point about how any outsourced service or outside contractor needs to be viewed as a team member even though they don’t have full “employee” status.

However, Alec sums up the situation very succinctly in the third post:

The lesson to be learned here is pretty simple.  When you bring a contractor into your organization you’re adding that person, albeit temporarily, to your team.  You expect to be able to work with them, through good and bad. To do that demands a certain generosity of spirit from all members of the team.

All across America, businesses are waking up to the reality that in this economic environment, team work is the key to getting through this crisis.  Whether it’s GM and their unions, the banks and their mortgagees, or the tech start-ups in Silicon Valley, businesses are learning that accommodation, flexibility, and sacrifice, not egos, are the formula for success.

When [a contract developer] failed on his first deliverable as part of our team, we simply worked through it with him.  But when we asked him to return the favour, he refused.   That’s why, in my opinion, he [was] not [at the time] much of a team player.

And that’s the reason I couldn’t [at the time] recommend [developer name] to my friend.

We had a similar experience at Quarterdeck when developing a Voice Over IP application called WebTalk in 1995. We needed additional resources beyond our internal development team, including a developer company to develop the codecs. Part way through the project, they tried an “extortionist” play. They quickly learned that, if you take on a development contract, it’s not about just delivering code; it’s also about demonstrating that you have the business smarts to realize that, even when you’re not an employee, you – as a contracted developer – better be prepared to play as a member of the team contracting your development expertise. And, as a team member, you work through the problems, including the financial issues, with from the perspective of being a team member.

There are many opportunities arising for developers in today’s communications markets, not only in the smartphone app store space (Apple, BlackBerry,etc.) but also with other platforms such as Skype and WordPress. If you’re a contract developer with this expertise, ensure you are comfortable, not only with the thrill of technical development but also the ride of working with startups who may be otherwise resource challenged, including financially – especially in today’s economic environment. You never know when your co-operation may result in having been a participant in that breakthrough “brass ring” opportunity.

In my thirteen years of running a consulting business, my clients have occasionally been challenged financially. Yet, in all circumstances, they brought their issues to me, we worked out a payment or compensation plan and I eventually was paid. (Some careers died in the process where a management change was involved.) But without that flexibility, I would never have received in one case, about two years later, funds that I needed to help my oldest son complete his medical degree at Stanford.

In today’s environment, rife with both opportunities yet significant economic challenges and barriers, it’s about building relationships for the long term, not burning bridges for short term gain.

When Skype’s Unlimited Calling Plans were modified last May, the only “Fair Usage” limitation was 10,000 minutes per month on any of the plans. Recently my attention was drawn to a modified Fair Usage policy. Primarily it would appear that the new Fair Usage policy would apply to businesses using SkypeOut for customer service and customer acquisition activities.

The new policy adds:

• calling to a maximum of 50 numbers per day
• maximum six (6) hours of SkypeOut calling per day
• each subscription is to be used by one person only and not to be shared with any other user (whether by a PBX, call center, computer or any other means).

On considering these further:

• a user can make repeated calls to a single number without impacting the “50 numbers per day” limitation
• each employee using call center or PBX services, such as OnState’s Call Center or Virtual PBX requires a separate Skype calling plan subscription for outbound calling
• the six hour per day limitation could build up quickly on a Skype multi-party call with multiple participants connected via SkypeOut
• these limitations only impact Skype services where third party termination charges are involved – all Skype-to-Skype calling remains free
• they would not appear to affect services such as Skype Trunking via a Vosky Exchange where they talk only about “call Skype users for free” and “low cost SkypeOut rates as low as 2.2 cents per minute to most landlines worldwide”

Upon exceeding any of these limits, normal SkypeOut rates and connection fees will apply for additional minutes, Of course this requires that you have Skype credits available; otherwise you may find a call cut off in the middle of a heavy conversation.

Two observations:

• When business is generating revenue or providing support via Skype’s outbound services, one should expect some cost. Skype continues to provide competitive rates for reliable, robust business calling.
• New Skype management is obviously reviewing all its business activities with a view to ensuring that consumer users can continue to benefit from the low cost of services available via Skype Calling Plans while those who are incurring heavy termination fees (and other costs) will support the cost of such usage levels.

Hat tip to participants in the Skype 4.x Discussion Public Chat for bringing this to my attention.

Update: UberOverLord developer Don Kennedy has published “Subscription Monitor for Skype” to track your Skype subscription usage in real time.

Related articles by Zemanta

• Skype’s P2P architecture supports freemium (skypejournal.com)
• SquawkBox November 21: OnState Communications (saunderslog.com)

Over the past eighteen months CalliFlower has evolved into a complete audio conference call service. While they still offer a basic free service, in January they launched a premium service that provides document sharing, local calling numbers in North America, Europe and Australia as well as a feature that allows administrators to set up, but not necessarily participate in, a conference call. The most important feature is “no per minute charges”; you get “unlimited calling with an unlimited number of participants”.

Last week, over at Web Worker Daily, I wrote a post “Search Transforms CalliFlower Sessions from Events to Social Media Elements” where CalliFlower had announced that they had made all public CalliFlower sessions searchable such that they become part of an ongoing social networking conversation. My conclusion:

If you are into social networking by engaging your customers through blogs, Twitter and/or Facebook, check out CalliFlower as one additional element for carrying on your ongoing public customer conversations.

Yesterday the CalliFlower team woke up to learn that their CalliFlower for iPhone had been added to the Apple App Store overnight. (Yes, apparently “it just happens”; Apple uploads new or upgraded applications with no notice.) The iPhone application provides access to all of CalliFlower’s features with the exception of document sharing (which requires Adobe Flash – an issue for all smartphones). Set up a call, see your upcoming calls, see who’s on the call, participate in the chat wall and, of course, call in from your iPhone – they’re all there providing a unique mobile smartphone conference call experience. iotum CEO Alec Saunders provides more details in his post “CalliFlower on iPhone releases“  where he states:

And Calliflower on iPhone – well, let me just say that you’re going to love it.  We’ve remained faithful to the Calliflower experience on the web, while taking full advantage of the iPhone experience giving you the hands down BEST mobile conferencing experience ever.  Here’s a few examples of what I mean.

Check out my Web Worker Daily post and Alec’s full description of CalliFlower for iPhone. Also note that CATA makes Calliflower available to 28,500 members. If you have not signed up for the service, give it a try. Or install on your iPhone via iTunes here.

Full disclosure: the author is a user of the service for a non-blogging related project with great success. I call in to CalliFlower calls via SkypeOut.

Powered by Qumana

Screen sharing is a feature, not a collaboration service. Skype has left the door open for all its developer partners to continue to build their businesses with Skype embedded into their offering, especially when it comes to fully featured collaboration services.

When you come from a technical background it’s easy to confuse features with a complete business offering. For instance, “screen sharing” or “desktop sharing” is a feature appearing in many Web 2.0 offerings. But a full collaboration offering for a business environment involves bringing together several features that bring a significant ROI to the customers.

Just to recall my own career history, working with Quarterdeck we did have some “utility” products that initially generated revenues of  up to $50MM per year. But eventually they became features within a larger business offering – in this case the operating system itself. Memory management and multi-tasking were not always easy sells but had a market at the time. Today these features are hidden within Windows. It took Microsoft about six versions of Windows to get multi-tasking and memory management right. We also had the same experience developing a web browser; Microsoft eventually incorporate web browsing into the operating system as a feature.

I have also been close to the collaboration market for many years. In fact Webex is an outgrowth of a whiteboarding service that Quarterdeck had acquired. When Quarterdeck evaporated (was sold to Symantec for remnants of software intellectual property), the team with whiteboarding experience went on to found Webex. Recently acquired by Cisco, Webex is now a major player in large enterprise collaboration activities, including desktop or screen sharing. It requires an entirely different underlying robust and scalable infrastructure to meet large and medium enterprise collaboration needs

Yesterday Skype added a screen sharing feature to Skype for Mac. We can expect it to show up in Skype for Windows in the near future. But, as I mentioned in my post about Skype for Mac, it is a feature, not a full collaboration environment. There are several Skype Partners who offer a full business collaboration environment; they are not threatened by Skype’s screen sharing feature. In fact, they may make Skype users more aware of desktop sharing and start looking for a more complete collaboration environment.

What is in a fully featured collaboration environment?

• A common feature for all is that they support real time collaboration sessions for as many as 500 participants. That’s not going to happen in any basic Skype client.
• Secondly Skype for Mac’s screen sharing involves turning the user’s desktop into a virtual webcam that goes through the Skype video channel. In other words you can do screen sharing or Skype video calling but not both concurrently. With the offerings mentioned below, the desktop sharing and other collaboration activity is via TCP/IP channels that are independent of the Skype video channel.
• Take the recently launched InnerPass Skype Extra “Share and Collaborate, Communicate“. Here is an enterprise document management company that has found a way to add Skype features that ride on top of their document management infrastructure. That infrastructure supports engineering drawings, FDA records, and business contracts amongst other document-intensive, mission critical documentation. As a result they have developed a Skype Extra that creates persistent “document rooms” which business teams may access for real time conferencing sessions. But the documents rooms can be accessed by individual team members between these team conferencing sessions. Version tracking is an important feature here. (A more detailed post on InnerPass’s offering is coming soon.)
• Yugma provides the ability to collaborate across Windows, Mac and Linux platforms. There are session moderator features to switch presenter, start and stop recording, manage participants’ role as active or passive, etc. It’s a complete collaboration environment where the voice channel could be Skype’s multi-party calling or, for more robust voice conferencing, use HiDef Conferencing.
• Lotus Sametime Unyte has been the poster child for an entrepreneurial Skype partner. Now within the IBM fold, it is being targeted to IBM’s enterprise customers within a larger role of collaboration that was pioneered by Lotus Notes.

No, Skype is not going after Webex or Yugma’s or InnerPass’s or the Lotus Sametime markets. Skype’s screen sharing is another feature that’s a peer with file sharing, video calling, IM/chat or SMS messaging. It’s a person-to-person calling complement; it’s not for highly robust, readily scalable business grade collaboration services.

Phil, I’m sorry but Skype for Mac’s screen sharing, to which I had access about a week before yesterday’s announcement, is a feature not a collaboration service. Let my repeat my statement in my initial post on Skype for Mac:

Skype for Mac’s screen sharing feature is sufficient to support discussion issues as a complement to a voice and/or chat conversation; it is NOT by any means a replacement for fully featured desktop or application sharing offerings such as Yugma, Inner Pass or IBM’s Lotus Sametime Unyte. It’s “just” screen sharing. In fact, it is one of two options on the Skype for Mac’s “Share” button, the other being file sharing/transfer.

Bottom line: There are lots of opportunities for independent developers who want to develop a complete offering that makes an independent business.

Update: Alec Saunders, who as Microsoft’s original Internet Explorer product manager, led the effort to make MSIE a feature within the operating system – and effectively killed Quarterdeck’s web browser, has his comments on this situation. Bottom line here is that Inner Pass and IBM are embedding Skype into other services they already offer.

We have often reported on HiDef Conferencing as a leader in high quality voice conferencing. It’s a service built around servers that specialize in connecting up to 500 conferencing participants from either the PSTN or Skype, and managing the call participants’ level of participation. Should a participant be connected by Skype, they will hear all other Skype participants across their HD Audio service with all its benefits for providing better voice clarity (thus, the name HiDef Conferencing).

But HiDef Conferencing’s owner, VAPPS Inc. has not let their success depend solely on Skype activity; they have been wholesaling their conferencing service to other conferencing and collaboration service providers. As one example, I often participate in (but do not host) conference call and desktop sharing sessions involving Citrix’s GoToMeeting service and recently noticed that these calls were using the VAPPS service for provisioning the audio component of the calls.

Friday evening New York Times blogger Claire Miller reported that VAPPS venture capital partner, Azure Capital Partners, had concluded a deal to sell VAPPS to Citrix for $26.6 million plus $4.4 million in bonuses, provided founders Ben Lilienthal and Jerry Norton and their team meet certain goals. For Azure Capital Partners this provides a 3.6 times return on an 18-month investment. From Claire’s post:

Azure first looked at Vapps in 2006, but did not invest until the spring of 2007. First, they asked the company to change their business model. It used to focus on selling equipment. Instead, Azure wanted it to charge by the number of minutes people used the equipment to talk because they knew that number would grow exponentially, Mr. Weinstein said. At the time, people talked using Vapps’ technology only a few million minutes a year and now pay for half a billion minutes a year.

Acquisition is becoming the primary exit route for today’s start-ups. Build a business and service that can readily complement another service that has capital for acquisitions and you may find yourself being acquired. At least this is one service that is not going to Google or Microsoft. On the other hand Citrix has been a leader in developing virtualization and collaboration technologies along with related services for over 15 years.

Congratulations to Ben, Jerry and the entire VAPPS team on this achievement. It has been a pleasure to watch, and to report on, the evolution of their service over the past couple of years.

For Andy Abramson’s Comunicano Internet marketing agency this represents a third client acquisition over the past fifteen months; previous ones being IBM Lotus Software Group’s acquisition of Unyte and Logitech’s recent acquisition of SightSpeed.

Related posts:

• Fierce VoIP’s Doug Mohney also comments.
• HiDef Conferencing Aids Business During Credit Crunch

Full disclosure; in 2004 the author provided business development and general management services for Citrix partner Runaware, whose Test Drive service, built on a Citrix virtualization platform, powers many online software evaluation programs, including Microsoft Office.

When Skypecast was shut down at the end of August, I suggested three alternatives that can be considered as cost effective replacements for those serious about multi-party discussions.

iotum CalliFlower serves as the host for the daily SquawkBox conference call discussing communications news of the day as well as featured guest interviews. (Full disclosure: I usually participate.) But it also is building a user base who hosts a wide range of audio conference calls for business meetings, interviews with prominent personalities, training and enhanced social networking amongst other audio conferencing requirements. CalliFlower’s key feature, aside from the “Free” aspect, is its rich web interactive interface that supports the call through a “chat wall”, seeing who’s on the call and hand raising.

However, sometimes users get stumped in setting it up. Monitoring “CalliFlower” on Twitter via either Tweetdeck or TweetBeeps, iotum CEO Alec Saunders encountered one of those frustrated users, Steve Pohlit – a blogging for business consultant, and made contact with him. In Alec’s subsequent post, A little twitter karma, he comments:

The lesson here is pretty simple. In today’s world of social media, news travels near instantaneously. And in the world of twitter, an idea can propagate and mutate at unbelievable rates. Steve wasn’t asking for help, but by offering it I turned what was a bad experience for him into a very positive experience. He rewarded that effort with something special.

And what was that “something special”? Steve has produced three instructional videos on how to use CalliFlower.

SkypeOut subscribers can readily call into CalliFlower calls; in fact, if you have setup your mobile number as your Skype callerID and registered that same number with CalliFlower, you bypass the need to enter a PIN number. This became very useful last week when my broadband Internet service was down. From my Blackberry I called into SquawkBox via iSkoot, which cannot currently pass through DTMF tones. But since my SkypeOut callerID is my mobile number CalliFlower immediately admitted me into the call. In this case, since I had to hold the Blackberry to my ear (and had no broadband Internet connection), I accessed the call’s web page for the call via my iPhone. Is this convergence or divergence?

While there has been lots of dismay about the discontinuation of Skypecasts (Skype’s blog posts: here and here), it had appeared for the past several months that the service just did not have the robustness to provide the reliability and quality of service that users would expect. Being a free service, it was obviously placing resource demands with zero revenue potential on Skype developer and support personnel that hopefully can be diverted to bringing feature equality to Skype’s basic service, whether on Windows, Mac or Linux.

There are alternatives; in fact, this decision provides a unique opportunity for two third party conference calling services:

1. Skype Multi-Party Calling:

For up to 25 participants on a call, Skype has recently expanded its multi-party calling capacity. The caveat here is that the host must use a multi-core Windows PC and a reliable broadband internet connection (preferably cable). Participants can be on any version of Skype or be accessed via SkypeOut. In this case the host must set up the call and call out to all the participants. More details here. A unique feature of Skype’s multi-party calling is its ability to show which participant is actually speaking at any given time. But keep in mind Skype really offers multi-party calling, not a full conferencing service.

2. iotum CalliFlower

iotum’s CalliFlower has the benefit of no charge other than whatever it costs to make the connection to one of their access points. I often participate in their daily SquawkBox call via my SkypeOut account; the recent availability of SkypeOut CallerID, displaying my mobile phone number when I make a SkypeOut call, has allowed me to participate in these calls within my SkypeOut subscription without even using the provided password for each call. In fact, there are four options for accessing these calls:

As an example of building communities, iotum has worked with Alan Hunkin to provide a weekly interview session, CalliFlower Communiques, with notable personalities such as William Shatner. Immediate future guests include Ken Blanchard, author of “Being a One Minute Entrepreneur” and actor Alan Alda discussions his recent memoir “Things I Overheard While Talking to Myself.” Recordings of previous sessions are available at the page linked above.

3. HiDef Conferencing

Vapps’ HiDef Conferencing (formerly HiSpeedConferencing) provides high definition (HD) voice quality calls for participants accessing via Skype. Their business grade service involves fixed rate monthly hosting subscriptions involving unlimited Skype access, dial-in to specific numbers in several countries and toll-free numbers. Obviously this involves some ongoing expense to the host but their infrastructure supports providing the best possible voice quality, depending on access mode. The host uses their web controls to set up calls, manage call participants as well as record and archive calls.

Looking at the options it appears the best conference experience comes when:

• hosts are able to setup and fully manage the calls, including an open access invitation;
• users can participate through a web-based experience not only via voice but also via chat.

The good news is that Skype provides either free or low cost unlimited access to any of these services. What will be most interesting is to see if iotum and/or Vapps rise to the opportunity here and and is able to provide encouragement to the many communities that were supported by Skypecasts.

Tags: Skype, Skypecast, iotum, CalliFlower, Hi Def Conferencing, CalliFlower Communique, Vapps, multi-party calling, Alan Hunkin

Powered by Qumana