Skype today published data from a recent Zobgy survey that, aside from demonstrating smartphone users’ desire to control their own phone configuration, demonstrates that a significant majority of users in the four countries surveyed (U.S., U.K., Japan and Spain) simply are still not perceiving the potential for a mobile phone handset to be considered as having additional use beyond simply making voice calls.

While I am receiving feedback from acquaintances who are saying their BlackBerry Bold or 8900 Curve has become their mobile computer (reinforcing my own experience) the survey results conclude:

• over 62% of the survey respondents do not perceive their mobile device as an extension of their computer.
• Over 70% have never downloaded an application to their mobile phone.

What this survey really says is that awareness of the smartphone as a mobile computing device is still quite weak amongst the general public, especially in North America. Secondary to this finding are the results showing:

• Only 23% feel that they have more or the same level of control over their mobile device as they have over their computer.
• 67% want to be able to choose their mobile applications for themselves, rather than have their carriers choose for them.

Of course consumers want choice; the real issue here becomes the legacy microcomputer user issue of balancing:

• how much guidance does a vendor (carrier, PC manufacturer, smartphone vendor) provide driving users to “supported” or “authorized” applications against
• how aware is the consumer that they can actually have “freedom to choose” when it comes to not only smartphone applications but also personal computing applications.

The major difference from the early Windows 95 days of wanting to be on the Windows desktop and wanting to be immediately available on a smartphone is that the carrier, not the operating system developer, approves the user interface and smartphone configuration that is available on purchase of the computing device.

We have since seen the disappearance of “pre-configured” Windows desktop applications (how many PC’s have I installed over the past 15 years where I removed the AOL application?) with more practices such as the Dell Vostro line of business PC’s providing a minimal number of pre-installed desktop applications supporting use of the PC itself and no third party applications. It has become the responsibility of  the individual third party developers to generate market awareness and adoption on a PC platform.

The Apple iPhone started this trend within the smartphone consumer market. A basic iPhone has the necessary applications to use the phone for voice calls and text messaging along with a minimal number of third party applications such as Google Maps and Facebook. From this starting point, the user can then use the iPhone App store to choose applications that find the nearest Starbucks, tell you when the next TTC streetcar is coming, deliver the Toronto Globe and Mail or turn your iPhone into a musical instrument. No carrier control, no carrier revenue; over 20,000 applications available.

When looking at the BlackBerry, one again finds that it comes with a set of basic applications that support communications, either voice or text (including several IM applications). Users have long been able to add applications either via stores such as Handango with 1800 applications for the Bold, Crackberry App Store or a wide range of enterprise-specific applications. Today my BlackBerry can follow Twitter and Facebook via SocialScope, deliver my cable TV service to the device anywhere worldwide, make Skype calls via iSkoot or IM+ for Skype, follow the news on NY Times, Wall Street Journal or CNN (Globe and Mail, where are you?), stream video to the Internet (Qik) and use any Google service (Maps, News, Reader, Search, Sync, etc.).

The ability to download user-selected applications is here (certainly on my Rogers Wireless service). The real issue is that North Americans need to be made more aware of the potential of a smartphone to deliver value-added services and information. Only at that point will there be sufficient pent-up consumer demand to “free up the smartphone” from today’s level of carrier control.

According to the report the Spanish and Japanese “get it”; probably other European countries where the level of  carrier control of applications is much less than in North America also get it. The survey found almost twice as many Spanish have downloaded applications and perceive their mobile devices as an extension of their computing experience. When the awareness is there, the demand for user freedom to choose their applications and smartphone configuration will arise.

The bottom line:

• General awareness of mobile smartphones as more than a voice calling device still needs to be promoted heavily by both application developers and smartphone vendors
• Users perceive that they would want to have control over their smartphone applications if they know there is an huge range of non-telephony applications available.
• the younger generation will drive adoption through their personal social networks, in turn, making older generations aware of what can be done with a smartphone.
• Developers still need to market their applications, emphasizing the user experience, beyond simply having them available on the iPhone App Store or BlackBerry App World.

All it takes is for an individual to find one Starbucks, watch one television program remotely, see a live video of the grandchildren, read one time sensitive news report, have one business success story or make a free international Skype call via iSkoot or other Skype-enabled application to drive awareness amongst a broader public. In the end it’s all about demonstrating the satisfaction that results from an engaging user experience to build the necessary awareness.

Om Malik says “As Mobile Data Grows, People Want Wireless Carriers To Buzz Off”.

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… your partner fails to provide an obvious path to download and install your software.

In early July last year I wrote about the launch of Dell Video Chat, based on a newly announced agreement between Dell and SightSpeed to use SightSpeed’s video services. The bottom line was that Dell Video Chat would become available on an expanding range of Dell PC’s.What follows is a story about what turns users away from Windows PC’s and why Apple is doing so well with its iMac’s and MacBooks these days.But it also has to be an embarrassment to Dell.

As background I should say that recently I have watched as two non-tech persons have started up their MacBooks for the first time. Turn it on, asks for your name and contact information, upgrades the software, takes your photograph with the built-in webcam, finds the WiFi, connects to the Internet (and finds other PC’s on your LAN). In about 20 to 30 minutes you’re up and running. No hassles, no new software to install; it just happens!. And subsequently these people do not come back to me for technical support, especially on security, operating system upgrade and new software installation issues.

This weekend I am helping an acquaintance getting transitioned to a new Dell Vostro 220 desktop PC. Due to one critical business application that only supports a Windows installation this person could not change to a Mac. In the course of starting it up I found there was a webcam embedded onto the monitor and installed the appropriate webcam software. (No, Dell did not pre-install it even though a monitor with embedded webcam was included in the initial order.) Ran a client called Dell Webcam Central. You could take photos or record video while seated in front of the monitor.

Then I noticed in the upper right hand corner an option to “Switch to video chat”. Recalling that I had written about Dell Video Chat last summer I clicked on the link. And got a dialogue box stating: “You have not installed the video chat application ‘Dell Video Chat’. Do you want to download now?” Clicked on the “Yes” button.

This took me to a Dell web page that asked for my Dell Service Tag. Entered it and ended up on  the standard page of driver downloads for the Vostro PC. Looked through the various categories (after identifying my OS as Windows XP) and could not find Dell Video Chat software anywhere. No application downloads. Nothing about it listed in a sidebar on the same page. Nada, Did a search. No luck.

So, at this point, not being sure if I had installed Dell’s webcam software properly I installed Skype on this PC and found it recognized my webcam, including its associated microphone, with no problem. Dell had failed to provide any means (let alone a user-friendly means) to download and install the Dell Video Chat software.

Sort of defeats the purpose of having this SightSpeed-Dell agreement and the associated easy access to the relevant software somehow. It actually turned out to be easier for me to download and install Skype (and have ready access to voice and/or chat conversations with the huge Skype user base).

A couple of points made in posts since my initial one about the arrangement between Dell and SightSpeed have happened since last summer:

• Skype hired Scott Durchslag as COO. In a post about CxO’s and their persoanl business networks I pointed out that both Scott and Ron Garriques, now Dell’s President of Global Consumer Group, had worked together at Motorola.
• Logitech announced it would acquire SightSpeed in late October.

Aside from Dell’s obvious quality assurance problem described above, the sceptic in me might ask:

• Did Logitech’s acquisition of SightSpeed somehow sour the Dell relationship with SightSpeed?
• If it’s all but impossible for a somewhat technically savvy person to find and install Dell Video Chat, is there any Dell Video Chat user registered out there with whom a user could have a conversation?
• Has SightSpeed been tracking any metrics on Dell Video Chat adoption?
• Is there an opportunity here for Skype to leverage a Skype executive’s previous relationship with a current Dell executive to initiate discussions about having Dell provide Skype with all its PC’s?
• Will “Skype Everywhere” include Dell PC users when they want to hold voice, chat and video conversations simply by default? “No biz dev required.”

Just wondering …..Where’s the value in a Dell partnership? It’s all about execution!

In spite of being a 14-year purchaser of Dell PC’s, it’s one more nail in the Dell/Microsoft coffin as I contemplate a transition to a MacBook for my next laptop purchase.

And, in case anyone was wondering about what Steve Jobs brought to the table at Apple: a discipline within Apple’s corporate culture that focuses on a friction-free and overwhelmingly successful user experience. In spite of Steve’s current absence that corporate culture is not going away anytime soon.

Phil’s Observations:

• Two More Reasons why SightSpeed is good for Logitech
• Why Did Skype lose the Dell account to Logitech

SightSpeed’s CEO Peter Csathy:

• Speculation About SightSpeed’s Partnership Success — “How Did They Do It?”

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