Since its launch about two years ago, I have blogged several times about iotum’s CalliFlower Conference Calling service. More significantly I have used it for several conference calls of up to 25 people, including a couple that ran for over two hours. While permitting up to several hundred participants into a conference call, Calliflower’s primary unique feature is the “portal” created for each call along with the long term archiving of a call and its associated “portal”. Other features include:

• access via the PSTN in over 100 cities in 30 countries (using phone numbers supplied by Voxbone)
• ability to display (and share) documents supporting the conference call’s agenda
• a common chat window, often used to share URL’s, provide information complementary to the primary discussion or even ensure all participants have correct spellings of key words used in the discussion
• a complete service that supports the entire conference call process from initial invitations to the final archiving of the call
• an iPhone client for setting up and accessing a CalliFlower session
• sessions can be either private requiring invitations or public; the archived content of public sessions is searchable

Today iotum has announced the addition of Skype as a way to access Calliflower conference calls; from the press release:

Previously, participants could only dial into Calliflower conferences through PSTN access numbers, potentially incurring local charges.  In regions or countries where no such access numbers are available, customers would incur long-distance and even international charges, or use up Skype-out minutes calling access numbers overseas.  Now callers can access Calliflower through a Skype ID – CalliflowerSkype – or via a web button in the Calliflower UI, overcoming this disadvantage.

“We’ve had many requests from potential Calliflower customers who had no local access numbers, especially from  parts of Africa, India, China and the Middle East,” said Alec Saunders, iotum CEO. “Now, as long as they have Skype, that doesn’t matter anymore.”

In addition, users gain from the better audio quality they will enjoy through direct Skype access¹, as well as from all the visual information, documents and presentations that are shared through Calliflower’s interactive dashboard. These tools go a long way toward improving understanding on international conference calls.

Available on PC, Mac and iPhone, Calliflower makes organizing and participating in multi-party calls simple and engaging.  It allows participants to see the status of other callers and raise hands to request the floor, while also providing interactive chat, document sharing, intuitive conference controls, call recording, invitations and reminders, integration with calendars, and more.

On your initial access to a CalliFlower call you will need to add CalliFlowerSkype as a Skype Contact. But then recall that Skype allows you the option of using your Skype Online number or a designated mobile phone number as your caller ID for SkypeOut calls. When accessing a CalliFlower conference call on Skype, CalliFlower will look at your callerID in place of entering a PIN number to provide authentication for your access. iotum is looking at adding the ability to use your SkypeID as a participant identifier.

As with access in over 30 countries via the PSTN, Skype Access in CalliFlower is included in the monthly Premium service with a monthly charge of $50 for the first two moderators or organizers within a company and $25 per additional organizer.

Bottom line: Skype Access opens up lower cost access for participation in a CalliFlower conference call in every country where Skype is available. Incorporation of Skype access also fits into Skype’s “Skype Everywhere” goal. In this case calls can be accessed not only via Skype on a PC but also from any Skype offering on a mobile platform. This is enhanced for iPhone users where they will also find an iPhone client for setting up and managing a CalliFlower conference call.

¹I asked iotum CEO Alec Saunders to clarify the statement re improved auido quality; his response:

1. Better quality hardware. Skype users tend to be using better quality equipment than POTS callers.  In particular most PC headsets have a better microphone than the cheap microphones in telephone handsets.
2. 2. Fewer transcoding losses. Internally, Calliflower is VoIP.  When a user calls Calliflower from the PSTN, those calls transit a media gateway where the media is transcoded and presented as G.711.  Prior to the direct connection we’ve initiated, media coming from Skype would be transcoded at least twice – from Skype to the PSTN, and then PSTN to G.711.  The result was a noticeable degradation in quality.  Now Skype presents the media to us directly as G.711.

Other posts:

Check out Tom Keating’s post over at his VoIP and Gadgets blog on TMCNet where he interviews iotum CEO Alec Saunders about how CalliFlower implemented its Skype access via Skype for SIP, involving Skype for SIP’s addition of IP address authentication.

Full disclosure: the author has followed the evolution of CalliFlower over its three year development process, and was a frequent participant in iotum’s SquawkBox calls where not only did we discuss technology news of the day but also contributed ideas and suggestions for improvements and enhancements to the CalliFlower service. You can access the archive of the SquawkBox call discussing the FREETALK Everyman headset at the time of its launch here.

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• Skype – not just for computers! (en.onsoftware.com)
• Is WiFi Becoming the Unregulated Stealth Carrier of the Future? (voiceontheweb.biz)
• HiDef Conferencing Relaunches as a Service of Citrix Online’s Audio Services Group (voiceontheweb.biz)

Citrix Audio Services Group (formerly VAPPS, Inc.) has repackaged its “stand alone” HiDef Conferencing offerings to provide clearer, more predictable charges while relaunching its website to be more consistent with the Citrix Online brand. ASG is also about to become the preferred supplier of voice services for Citrix Online collaboration services such as GoToMeeting and GoToWebinar.

While Skype has always featured the ability to support multi-party voice calls, now with up to 25 participants provided one has a recent generation PC, it has never been a managed conferencing service, complete with moderator support and web-based call participant portals other than the Skype client itself. Hosting a Skype multi-party call also relies on the host’s PC resources (processor speed, audio hardware, Internet upload speed amongst others). However, two players have emerged to offer hosted and managed conferencing services over the past few years: VAPPS with its HiDef Conferencing service and iotum’s CalliFlower service.

Having developed over the past few years a unique conferencing server that could handle HD Voice where supported at any user’s endpoint, last fall VAPPS was acquired by Citrix, a veteran of remote computer services, and is emerging now as the Audio Services Group of its Citrix Online business unit. The two primary services for ASG are:

• HiDef Conferencing – moderator managed audio conferencing with flat rate packages for up to 150 participants
• HiDef Corporate – an enterprise grade, moderator managed audio conferencing service supporting meetings with up to 1000 participants

HiDef Conferencing can complement any collaboration service that incorporates desktop sharing. However, it is also becoming the preferred voice service that complements Citrix Online’s GoToMeeting and GoToWebinar online meeting services.

HiDef Conferencing is offered via four bundling plans that support 10, 25, 50 and 150 call participants. As in the past, HiDef Conferencing features include:

• Unlimited “local” or “Tolled” access via numbers in 14 countries
• Free unlimited access via Skype
• Toll –free calling minutes (500, 1000, 2000 and 3750 monthly minutes respectively)
  • Minutes shown are for all callers, both organizers and participants.
• High Definition Voice where end points support HD Voice; for instance Skype call participants will more clearly hear other Skype call participants due to Skype’s support of high bandwidth (8 KHz) audio
• Call recording
• Hand raising
• A Moderator call management portal, shown above, encompasses caller invitations, call recording activation, participant muting, call locking/unlocking (to allow or not allow additional participants) and caller disconnect.

Summarizing the relaunch:

• HiDef Conferencing’s value-add comes with it caller management services (including moderator panels), HD Voice support and packages that bundle a mélange of fixed cost call access options.
• By year end, HiDef Conferencing will be the sole recommended supplier of voice services for Citrix Online’s GoToMeeting and GoToWebinar meeting services that incorporate desktop sharing and some chat features. Bringing the higher voice quality of HD Voice to these meetings could actually shorten the meetings.
• HiDef Conferencing has brought its website into line with Citrix Online branding.

Bottom Line: Joining Citrix has brought to HiDef Conferencing the infrastructure and market reach it could never have hoped to have achieved so rapidly on its own. As a hosted service with HD Voice support, it sets a standard for enterprise grade voice conference calling. And with free calling for Skype participants, it will be interesting to see if this feature helps drive Skype adoption as one other high profile service within the Skype for Business ecosystem.

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• Yuuguu Offers Skype Users Cross Network Instant Messaging, Screen Sharing And Real Time Collaboration (sociableblog.com)
• Skype for Asterisk Release Marries Skype Calling into Popular Asterisk PBX Platform (voiceontheweb.biz)

Over the past eighteen months I have often reported on iotum’s Calliflower voice conferencing service as it has evolved and matured. For the first time in a few months I had occasion to use it once again yesterday evening. Connecting  11 participants in the Montreal-Ottawa-Toronto triangle, New York and Virginia, I can report on an excellent quality, two hour and ten minute call with no interruptions where everyone was clearly understood. (Even the dogs co-operated by not barking in the background although someone’s cell phone did ring at one point.) And it’s archived for access by all members of the group, including those who could not participate in the call.

However, not only has the overall consistency of call quality improved but calls hosted by a Premium Service subscriber ($50/month for two organizers, unlimited calling and participants) can now be accessed “locally” from over 100 cities in 30 countries:

Calliflower flat-rate conferencing services are now available in Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Bulgaria, Canada, Chile, the Czech Republic, Denmark, Finland, France, Hungary, Ireland, Israel, Italy, Japan, Mexico, the Netherlands, Norway, Pakistan, Poland, Romania, Singapore, Spain, Sweden, Switzerland, the United Kingdom, and the United States.

If there was one improvement that could be made it would be to make it more obvious on the invitation emails that a participant should RSVP whether they will/may/will not attend. As demonstrated with recent enhancements to Tungle, the meeting scheduling service, invitation emails must clearly explain all the steps to be taken to respond to the invitation appropriately. In my case yesterday, I was sending invitation emails to “newbies” unfamiliar with the service; some did not know how to respond. As a result I had to send separate emails to non-responding participants to ensure they knew how to access the service.  The issue has been reported to iotum personnel who now have this issue as a “ToDo” item on their action list.

And how much of a value is this service? Ten years ago, using Bell Canada conferencing service, the 11-party call I mentioned in the introduction would have cost $787.00 with additional minutes at a cost of $0.55 per minute per participant just for the voice service. How business models change! But with Calliflower you can also see who is on the call, manage participation through muting and hand raising, share documents, augment the conversation through a chat window and record/archive the call.

Bottom line: with a rewording of their email invitations, Calliflower certainly delivers on its offering of unlimited calling from over 100 cities worldwide along with tools that enhance the conversation. During last night’s call, Calliflower went into the background and was transparent to the discussion; we accomplished our meeting agenda and objectives uninterrupted by the technology.

Overlooked: Calliflower conference calls can also be scheduled, accessed and moderated via their iPhone application.

Click here for more details about the Calliflower service

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• Calliflower expands: Flat Rate International Conference Calls now available from 30 Countries. (saunderslog.com)

Over the past eighteen months CalliFlower has evolved into a complete audio conference call service. While they still offer a basic free service, in January they launched a premium service that provides document sharing, local calling numbers in North America, Europe and Australia as well as a feature that allows administrators to set up, but not necessarily participate in, a conference call. The most important feature is “no per minute charges”; you get “unlimited calling with an unlimited number of participants”.

Last week, over at Web Worker Daily, I wrote a post “Search Transforms CalliFlower Sessions from Events to Social Media Elements” where CalliFlower had announced that they had made all public CalliFlower sessions searchable such that they become part of an ongoing social networking conversation. My conclusion:

If you are into social networking by engaging your customers through blogs, Twitter and/or Facebook, check out CalliFlower as one additional element for carrying on your ongoing public customer conversations.

Yesterday the CalliFlower team woke up to learn that their CalliFlower for iPhone had been added to the Apple App Store overnight. (Yes, apparently “it just happens”; Apple uploads new or upgraded applications with no notice.) The iPhone application provides access to all of CalliFlower’s features with the exception of document sharing (which requires Adobe Flash – an issue for all smartphones). Set up a call, see your upcoming calls, see who’s on the call, participate in the chat wall and, of course, call in from your iPhone – they’re all there providing a unique mobile smartphone conference call experience. iotum CEO Alec Saunders provides more details in his post “CalliFlower on iPhone releases“  where he states:

And Calliflower on iPhone – well, let me just say that you’re going to love it.  We’ve remained faithful to the Calliflower experience on the web, while taking full advantage of the iPhone experience giving you the hands down BEST mobile conferencing experience ever.  Here’s a few examples of what I mean.

Check out my Web Worker Daily post and Alec’s full description of CalliFlower for iPhone. Also note that CATA makes Calliflower available to 28,500 members. If you have not signed up for the service, give it a try. Or install on your iPhone via iTunes here.

Full disclosure: the author is a user of the service for a non-blogging related project with great success. I call in to CalliFlower calls via SkypeOut.

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When I started using Skype more intensively about three years ago, I had been a heavy user of Microsoft’s MSN Messenger for several years. But about 18 months ago, I stopped logging into MSN Messenger; none of my contacts were there – or, if they were, they were also on Skype. As for GTalk, well I added a couple of contacts two weeks ago to test out GMail’s new voice and video chat feature, so now I’m up to ten contacts on GTalk – and they are also all on Skype. One person still persists in trying to reach me on GTalk these days … and my BlackBerry catches that – in background.

But when long time acquaintance, well respected blogger and former Microsoft employee Alec Saunders puts up a tweet as shown above, it has to be the ultimate complement to Skype’s pervasive worldwide presence.

When you have 370 million accounts (yes, I know there are only 30 to 50 million using Skype over the course of a month), one would suspect that market presence and user base size wins out over any technical disadvantage, such as the lack of XMPP compliance. Sort of places XMPP right up there with SIP – an excellent protocol for interop but it’s sort of like the tree falling in the forest – who hears it -at the end user level? And, both SIP and XMPP require business agreements between the linking service providers covering every connection, whether there’s revenue or not.

In the IM world, it’s a matter of who’s available for a conversation? Which service has the highest probability of being able to determine a contact’s availability and start a chat, voice call, share a file, send an SMS message or even do a (High Quality) video call? Which service has eight ways of seamlessly carrying out a file transfer?

Alec’s one problem in keeping current? He’ll have to go back to his BlackBerry to receive Skype IM messages via iSkoot. BlackBerry’s background processing capability becomes a very distinct advantage here in the smartphone market. When attending an event in downtown Toronto last night I received an important “good news” Skype chat message on my BlackBerry Bold, while looking up a website the speaker was referencing and following the Twitter feed of one of the organizers.

A more significant challenge for Skype is to generate the marketing that will attract all those of a younger generation (such as my daughter) whose “social networks” are immersed into MSN Messenger as their IM client.

In closing have a look at some of Alec’s followup Tweets:

In closing I should also mention that I like to use BlackBerry Messenger for its ability to bypass the Internet for messages that “just have to get there now!” via BlackBerry’s unique method for PIN messaging.

Update: An oversight on my part: of course Skype IM also has the hooks to allow Skype chat sessions to proxy as a client for other services. For a classic example check out Twitter4Skype.

Full disclosure: Alec Saunders is author of the Voice 2.0 Manifeso, which is proving itself out in today’s dynamic mashup environment – especially when it comes to Communications Enhanced Business Processes. He is CEO of iotum, whose Calliflower Conference Call service is currently being launched. And, much earlier in his career, he was DOS product manger at Microsoft Canada at a time when DOS’s memory management feature tried to compete with Quarterdeck’s QEMM and the author managed Quarterdeck Canada.

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With both VoiceCon and Under The Radar events in the Bay Area last week, there were lots of announcements in the Voice 2.0 communications space; I wrote up some GigaOm and Web Worker Daily Posts to cover a few of them:

On Tuesday Voxbone announced the launch of their iNum Service. Basically it provides a means to have a universal worldwide “local” number that can be accessed through the recently accredited (by the ITU) +883 country code. Last Tuesday I hosted a SquawkBox conference call with Voxbone CEO Rod Ullens; a post on GigaOm with more details talks about Geography Is Dead – Thank VoIP. Two other excellent “Voxeo Talks” posts from Dan York on this topic (Voxeo is a Voxbone iNum Service Provider Partner):

• How to get an iNum – a “global phone number”
• iNum and “global phone numbers: a video interview with Voxbone CEO Rod Ullens.

A heads up on using iNum; access from Skype to a +883 number is considered a SkypeOut call requiring SkypeOut credits.It’s not a “country” covered under Skype’s Universal Calling Plans; check out the various alternative means to access iNum numbers here.

The following day iotum announced the official launch of their Calliflower conference call service incorporating premium options for businesses that see its benefits for more interactive voice conferencing through the Calliflower call portal. Document sharing and a much wider range of access points, including iNum access were amongst the new features. And they announced an iPhone application for accessing Calliflower calls. More details can be found in my Web Worker Daily Post: Calliflower: A Complete Conference Calling Service.

Finally, in doing some checking out of a new service, I encountered an Automated Attendant that wanted me to enter a person’s last name in order to locate that person in the host business’s extension directory. But that presents a bit of a problem when you have a BlackBerry QWERTY keyboard and you want to generate the tones where 2–> “A, B or C”, etc. But the RIM people think of everything; there is a relatively simple solution. Find out the answer over at Web Worker Daily in “Entering ‘Last Name’ From a BlackBerry”.

Tags: Voxbone, iNum, iotum, Calliflower, Research in Motion, BlackBerry, Dan York, Voxeo

When Skypecast was shut down at the end of August, I suggested three alternatives that can be considered as cost effective replacements for those serious about multi-party discussions.

iotum CalliFlower serves as the host for the daily SquawkBox conference call discussing communications news of the day as well as featured guest interviews. (Full disclosure: I usually participate.) But it also is building a user base who hosts a wide range of audio conference calls for business meetings, interviews with prominent personalities, training and enhanced social networking amongst other audio conferencing requirements. CalliFlower’s key feature, aside from the “Free” aspect, is its rich web interactive interface that supports the call through a “chat wall”, seeing who’s on the call and hand raising.

However, sometimes users get stumped in setting it up. Monitoring “CalliFlower” on Twitter via either Tweetdeck or TweetBeeps, iotum CEO Alec Saunders encountered one of those frustrated users, Steve Pohlit – a blogging for business consultant, and made contact with him. In Alec’s subsequent post, A little twitter karma, he comments:

The lesson here is pretty simple. In today’s world of social media, news travels near instantaneously. And in the world of twitter, an idea can propagate and mutate at unbelievable rates. Steve wasn’t asking for help, but by offering it I turned what was a bad experience for him into a very positive experience. He rewarded that effort with something special.

And what was that “something special”? Steve has produced three instructional videos on how to use CalliFlower.

SkypeOut subscribers can readily call into CalliFlower calls; in fact, if you have setup your mobile number as your Skype callerID and registered that same number with CalliFlower, you bypass the need to enter a PIN number. This became very useful last week when my broadband Internet service was down. From my Blackberry I called into SquawkBox via iSkoot, which cannot currently pass through DTMF tones. But since my SkypeOut callerID is my mobile number CalliFlower immediately admitted me into the call. In this case, since I had to hold the Blackberry to my ear (and had no broadband Internet connection), I accessed the call’s web page for the call via my iPhone. Is this convergence or divergence?

Over the past few months I have been a frequent participant on Alec Saunders’ daily SquawkBox conference call where several of those involved in following today’s communications and web developments will discuss topics of the day. Subjects for yesterday’s call were the impact of the Internet on this years U.S. President campaign and Skype’s fifth anniversary today. Participants included Dan York of Voxeo, James Body of Truphone, William Volk of MyNumo (one of the more successful iPhone Apps developers) and Jonathan Jensen amongst others. The Saunderslog post is here.

The Skype discussion commences about half-way through the call. The one universal agreement was that Skype has succeeded because of the user experience. You can build all the communications technology you want but unless people can get all the way through the setup and readily make a call, people will not use it routinely. And the discussion highlights the importance of getting the Skype 4.0 user interface right but starting with some experimentation that challenges all of us to think through how to set up and manage a multi-modal conversation experience.. Some comments from the SquawkBox discussion:

• James Body: participating in a discussion at a smoke-filled bar in London with Nicklas just after Skype launched: “this proprietary thing will never work because it does not use SIP”. James then goes on to point out that if Skype had not had the success it has achieved, Truphone may never have been funded to the level they have obtained.
• Alec Saunders: basically it was the first VoIP-based service that “just worked”.
• I then discussed my memories of watching the Quarterdeck team develop WebTalk back in 1995 – and how our CEO of the day drove the engineers to make it work on 50MHz (not 50 GHz – a slip of the tongue) Pentium PC’s and over 14.4 kbps modems. But the overall infrastructure was just not there to let it become viable as a consumer in the 1996 time frame.Yes, having widely deployed broadband was one major contributor to the timing element that helped achieve Skype’s immediate success. (I did have WebTalk running over a 56kbps modem on a 100MHz Pentium but it was challenging to carry on a conversation. Yet a few small businesses did adopt it.)
• William Volk talked about the importance of usability. “Just because it – VoIP – works is not enough. Users are fickle. You will lose a significant number of users at each step where the process of installing and completing a call may fail. The user experience is everything.”
• Dan York the security expert amongst us, got into a discussion of how Skype worked when offerings such as NetMeeting and CU CMe just did not get significant traction. Firewall traversal across NAT – a major failing of SIP, the first true high quality wideband codec, and Skype’s inherent security are all features that impressed Dan.

But listen to the recording via the link/player on the Saunderslog post to get the full story, especially helpful for Skype employees involved in the Skype 4.0 beta.

And Happy Fifth Anniversary to Skype from all of us on the call! There are many challenges ahead as Skype liquifies communications – we look forward to the next generation of Skype under its new executive team. And thanks to the iotum team and SquawkBox producer Alec Saunders for making such a conversation feasible.

While there has been lots of dismay about the discontinuation of Skypecasts (Skype’s blog posts: here and here), it had appeared for the past several months that the service just did not have the robustness to provide the reliability and quality of service that users would expect. Being a free service, it was obviously placing resource demands with zero revenue potential on Skype developer and support personnel that hopefully can be diverted to bringing feature equality to Skype’s basic service, whether on Windows, Mac or Linux.

There are alternatives; in fact, this decision provides a unique opportunity for two third party conference calling services:

1. Skype Multi-Party Calling:

For up to 25 participants on a call, Skype has recently expanded its multi-party calling capacity. The caveat here is that the host must use a multi-core Windows PC and a reliable broadband internet connection (preferably cable). Participants can be on any version of Skype or be accessed via SkypeOut. In this case the host must set up the call and call out to all the participants. More details here. A unique feature of Skype’s multi-party calling is its ability to show which participant is actually speaking at any given time. But keep in mind Skype really offers multi-party calling, not a full conferencing service.

2. iotum CalliFlower

iotum’s CalliFlower has the benefit of no charge other than whatever it costs to make the connection to one of their access points. I often participate in their daily SquawkBox call via my SkypeOut account; the recent availability of SkypeOut CallerID, displaying my mobile phone number when I make a SkypeOut call, has allowed me to participate in these calls within my SkypeOut subscription without even using the provided password for each call. In fact, there are four options for accessing these calls:

As an example of building communities, iotum has worked with Alan Hunkin to provide a weekly interview session, CalliFlower Communiques, with notable personalities such as William Shatner. Immediate future guests include Ken Blanchard, author of “Being a One Minute Entrepreneur” and actor Alan Alda discussions his recent memoir “Things I Overheard While Talking to Myself.” Recordings of previous sessions are available at the page linked above.

3. HiDef Conferencing

Vapps’ HiDef Conferencing (formerly HiSpeedConferencing) provides high definition (HD) voice quality calls for participants accessing via Skype. Their business grade service involves fixed rate monthly hosting subscriptions involving unlimited Skype access, dial-in to specific numbers in several countries and toll-free numbers. Obviously this involves some ongoing expense to the host but their infrastructure supports providing the best possible voice quality, depending on access mode. The host uses their web controls to set up calls, manage call participants as well as record and archive calls.

Looking at the options it appears the best conference experience comes when:

• hosts are able to setup and fully manage the calls, including an open access invitation;
• users can participate through a web-based experience not only via voice but also via chat.

The good news is that Skype provides either free or low cost unlimited access to any of these services. What will be most interesting is to see if iotum and/or Vapps rise to the opportunity here and and is able to provide encouragement to the many communities that were supported by Skypecasts.

Tags: Skype, Skypecast, iotum, CalliFlower, Hi Def Conferencing, CalliFlower Communique, Vapps, multi-party calling, Alan Hunkin

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Over the past few months there have been a few Skype Journal posts about iSkoot and how they provide mobile device access to Skype’s services. Of course, iSkoot also provides the software behind the Skypephone on the 3 network in nine countries. Recently iSkoot has been getting some accolades from third parties:

Nokia named iSkoot for Skype as a featured Application of the Week earlier this month on both the Nokia site and the S60 site.

iSkoot loads your Skype contact list right onto your S60 device display screen, and with just a quick click of a button, you can call your contacts. With Skype online status information, you get the benefit of Skype’s awareness of user presence. You can see who is available to call or chat, and also change your own online status to let others know that you are free to interact with them. iSkoot allows you to talk to anyone around the world from your S60 device and offers network service in over 40 countries. Calling is as easy as just clicking on a contact on your S60 device.

Two weeks ago, John Halamka – Chief Information Officer at Harvard Medical School and the CareGroup Health System (to name a few)– named iSkoot for Skype as his “Cool Technology of the Week.” Using his Blackberry Curve 8320 he has also figured out how to use “local” pay-as-you-go: SIM cards to reduce or eliminate roaming charges while traveling abroad.

The iSkoot client places a regular local phone call to an iSkoot gateway server, then the gateway server places a Skype call, bypassing all long distance charges. While connected to the iSkoot gateway, the iSkoot client enables you to

* See who is signed in and view their online status
* Manage your own online status
* Click to call a contact
* Click to chat with a contact
* Make low-cost calls to any phone number, anywhere in the world using SkypeOut
* Receive calls from Skype users
* Add or remove friends from your contact list
* Refresh your contact list automatically or on demand

And finally, Alec Saunders of iotum where, amongst other titles he is Chief SquawkBox Officer, recently spent three weeks in Europe traveling with his family. Having been supplied with a 3 Skypephone, he came home saying that he found the 3 Skypephone was the most consistent means for him to maintain the limited degree of connectivity he required while on a family vacation.

Previous iSkoot posts:

• Skype on Mobile: North American Carriers’ Backhaul is the Ultimate Bottleneck
• What VoIP on Mobile Can Learn from SS7
• iSkoot – Providing Carrier Friendly Access for Skype Calls.
• eComm 2008: iSkoot Presentation
• Mobile VoIP Services — The Ergonomics of Making a Call Counts…
• Skypephone 2 at 3 August 18?

Hat tip to the iSkoot blog for pointing us to these recognitions.

Tags: iSkoot, Skype, John Halamka, Nokia, S60, Alec Saunders, SquawkBox, iotum

CalliFlower: iotum rebrands its Free Conference Call service with a focus on a rich user experience not only for conference call moderators but also for participants.

Value-add in the Web 2.0 world comes primarily through the user interface. There’s a plethora of great technology innovation happening out there. But it’s becoming acknowledged that ease of installation, implementation and operation has been one reason for many services’ success to date, including Skype’s. Yet with only 30-35 million “Real users” out of 300 million registered accounts, Skype has embarked on a new beta program designed to improve on the user experience and ongoing adoption rate for both new users and power users. In the end it’s viral user adoption that builds a business.

Last fall iotum launched its Free Conference Call for Facebook service; over the intervening months, participants on iotum’s daily Squawk Box conference call, using their Free Conference Call service, have seen the evolution of a user interface that has set a standard for enriched conferencing services. While the host or moderator tools have established call recording, participant management and a comprehensive invitation process as basic requirements for any complete multi-party virtual meeting, it is the interactive participant interface that has made Free Conference Call popular with not only the regular attendees of Squawk Box but have also found Free Conference Call being used for other series of regular Special Interest Conference Call events.

But Free Conference Call initially required you to be a member of Facebook; later a separate web-based user interface, independent of Facebook, was introduced to allow participation and hosting outside Facebook. On the participant interface itself we started to see pictures of all the attendees if fewer than 20 participants are in a call; otherwise there is a text indicator. Hand raising, muting and a chat wall all made the calls a richer, more vibrant yet still manageably spontaneous experience. And the calls are stored in perpetuity for later recall. Oh, and, other than being an Unlimited Skype user, I have never paid a cent to attend these Squawk Box calls. (Seven years ago I was paying $200 for a five party, one hour conference call.) Conference calls are as much about organizing, moderating and archiving as they are about the actual call connection.

And, with over 200,000 registered users, iotum learned:

• the need to focus on the participant experience as much as on the moderator experience
• participants valued the rich user experience
• every participant is a potential organizer or moderator
• its most active users were small business entrepreneurs

Building on this feedback and introducing additional features, iotum took on a mission to reinvent business conversations. Today iotum launches the beta of its rebranded conference call service, Calliflower, with two user interfaces – one for the moderator and one for the participants – that deliver an even richer user experience. A interactive dashboard for call moderators, calendar integration, a selection of call-in options and an interactive chat wall all contribute to establishing a new benchmark for a complete conference call experience.

Calliflower is targeted for small businesses who wish to conduct a more interactive and complete conference call experience for both the moderator and the participants. Their longer term goal is to have “open access” via any social network or any device. Yesterday I saw a demonstration of the service running through the iPhone browser but they are still working on the adaptation to the iPhone format. Certainly Nokia and Blackberry smartphones are also in their sights, provided they have appropriate advanced browser support.

But most importantly, iotum has demonstrated that an engaging, interactive, yet simple user interface is key to mass adoption of Voice 2.0 services. It’s also a business fundamental being encountered by other service providers, such as Skype and the revamped SightSpeed for Business about which I’ll be posting in the next few days.

Try out a demonstration of CalliFlower here; or sign up and organize your own CalliFlower conference call here. If you have a Facebook account, you can use your Facebook login information. You can access CalliFlower conference calls via SkypeOut; if you have a Skype Unlimited plan that includes either North America or France, that connection comes at no additional charge..

This morning Squawk Box turned the tables. Adam Somer acted as a guest host and interviewed Alec Saunders and Howard Thaw of iotum about the new CalliFlower service and their experiences leading up to its launch. Alec is putting up a recording of the call here (awaiting posting); listen in for more information.

Tags: iotum, Free Conference Call, Calliflower, SkypeOut, Squawk Box, Facebook

Use SkypeOut with Talkster to make SkypeOut calls to “Caller Pays” mobile phones at your “local” SkypeOut rates (= free, if on a Skype Unlimited plan).

A couple of weeks ago I reported on how North Americans can make calls on SkypeOut and send their mobile phone number as their SkypeOut callerID. This has had significant unanticipated implications for a couple of services that use your mobile callerID for immediate identification and access to their service.

iotum’s Free Conference Call: I noticed that, over the past couple of weeks since making my mobile number my SkypeOut CallerID, I did not have to enter the PIN codes supplied for each of the Squawk Box calls I register for. When I initially registered for Free Conference Call last fall I had to supply a mobile phone number with which I would associate my FCC account. If I called into a call from my mobile phone I was immediately identified using my mobile CallerID and put into the call. But since I usually called in via SkypeOut, where the callerID had been “000123446″ I had to enter a PIN code to access the call. However, now that SkypeOut sends my mobile callerID, I am immediately put into the Squawk Box call as if I called in from my mobile phone.

Then last week, speaking with Talkster CEO James Wanless, he pointed out that the availability of mobile phone numbers as the CallerID (CLI) for SkypeOut calls makes it feasible to make SkypeOut calls to mobile phones in “Caller Pays” countries at “local” wireless phone charges using Talkster’s Free World Dialing service.

Prior to discussing Talkster’s service, a reminder: for calls originating from any carrier or VoIP service, the charges for calling mobile phones in “Caller Pays” countries are approximately an order of magnitude higher than charges to landlines in these countries. Basically call termination rates are established by the various mobile carriers in these countries; the originating carrier or service has little control over this differential. For this reason Skype’s various Unlimited plans do not include calls to mobile phones in “Carrier Pays” countries; the same general principal applies to calls from, say, Truphone or other VoIP-based services. Skype’s Unlimited plans, where relevant, will include calls to mobile phones in U.S./Canada since it is the mobile phone owner who pays for the mobile connection.

Here’s how Talkster’s Free World Dialing to Skype works:

1. First ensure you have set your Skype CallerID¹ to be your mobile number, preferably, but not necessarily, a mobile number you have entered into your Skype profile.
2. Talkster asks you to create individual “pairings” with each friend’s mobile phone number in the remote country.
3. You “register” your mobile phone number and your friend’s mobile phone number in, say, Germany or U.K. as a pairing.
4. Talkster then gives you “local” phone numbers for this pairing — for instance I get a “416″ or “647″ Toronto number; I am also given a “local” German or U.K. number for my German or U.K. friend to use.
5. SMS messages containing these numbers are sent to both yourself and to your friend. On my Blackberry there was an opportunity to add the phone number to my address book.
6. I then use SkypeOut to call the “416″ or “647″ number in Toronto; Talkster detects my mobile callerID at this number and automatically calls my German or U.K. friend on his/her mobile phone.
7. We then have ten seconds to confirm we want to talk; I stay on the connection. There is no charge for this confirmation step.
8. My German or U.K. friend hangs up and then dials back to his/her assigned “local” German or U.K. number and is immediately connected back into my initial call.

And the resulting costs:

• Wireless carrier charges: Each of us is paying “local” wireless calling rates (i.e. I use up “local” minutes from my monthly Rogers subscription, and my remote friend pays according to his/her mobile subscription arrangements for local calls in his/her country) for the wireless connection at each end.
• The call originator pays whatever SkypeOut rates apply for to the “local” Talkster number. Since I am on a Skype Unlimited plan there is no charge for calling the “416″ or “647″ number assigned to me by Talkster.

The end result is that nobody is paying those high “Caller Pays” rates for calls to a German or U.K. mobile phone (~ US$0.25 per minute according to Skype’s rate schedule). It is not a traditional “Call Back” service in that I never hang up but rather stay on the connection while awaiting a call back from my remote friend to initiate the call. Effectively I am given a Toronto number for connecting to my friend in Germany or U.K.

Using SkypeOut with a Skype Unlimited plan for local access, Talkster’s Free World Dialing now makes calls to mobile phones in “Caller Pays” countries at no additional cost, provided my remote friends are willing to make a “local” call back into the call.

Talkster is different from the Skype To Go service in that, on Skype To Go, the caller is still be paying those “Caller Pays” charges on a call to a “Caller Pays” mobile phone service and you may end up paying a connection fee. On the other hand the called party does not have to make a call back. (Not being in a Skype To Go country, I have not experienced this service but James understood the algorithm.). Whereas Skype To Go works in eleven countries, Talkster is available for 34 countries.

A few comments from my interview with James:

• The setup connection call becomes a form of presence indication in that the called party needs to answer to indicate that s/he can participate in a call.
• They do not use SMS for notification of a call since SMS delivery does not have sufficient reliability to send a message in a timely manner; also SMS does not necessarily indicate that the called party is available to take a call.
• An individual can set up separate pairings for each remote contact whom you call frequently. Talkster allows up to 15 pairings for Canadians, 20 pairings for U.S. users. However, their experience is that most users will only set up a maximum of five or six pairings. Pairings can be between numbers in 34 countries.
• With this calling algorithm, it’s a “Friends and Family” service for your frequently called numbers but not one for generally making calls to these countries.
• While this service is driven by the cost saving for calls to mobile phones, it can also be used to make calls to remote landline phones in the available countries.
• Talkster is developing business relationships with online communities as a key target market where they would have access to (user permitted) demographics to target advertising more effectively. James has commented on this aspect in his recent post “Using the Social Graph for Targeting Ads“. Rather than being “just another call back service”, Talkster expects to monetize through advertising during the ten second period when making the initial setup call. They may also have a means to send out coupons via SMS.
• There are no termination charges associated with this algorithm.
• According to James, because there are two inbound calls connected, apparently this enhances the call quality. Confirmation would only come through experience.
• Whereas Skype Unlimited Mexico provides unlimited calling to three cities in Mexico (with significant discounts to other regions), Talkster recently announced free calling to 14 regions of Mexico.

A classic example where this lower cost service became available to Skype users simply by Skype’s making CallerID available; there was no additional work required by either Skype or Talkster to make the service work.

Skype CallerID will only accept mobile phone numbers or your SkypeIn (online) number.

Tags: Talkster, Skype, Free World Dialing, Skype To Go, Skype Unlimited, iotum, Free Conference Call, Skype callerID, SkypeOut

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Over the past few months I have had reason to host, or participate in, voice calls involving more than two parties. Product demonstrations, daily Squawk Box sessions and weekly “broadcast” calls involving 200 or more participants have become part of my routine. But each is a different type of multi-party call.

Yesterday, along with several of my Contacts, I was involved in a test, initiated by Borderless Communicator’s Hudson Barton, of several of these services:

• Skype’s “Conference Call”: hosted through the Skype Windows/Mac/Linux client where a Skype user can host a Multi-Party call but use of the term “Conference” call is a misnomer. Free for Skype participants; SkypeOut charges apply to participants on the PSTN. Up to 25 participants
• HiDef Conferencing: hosting business grade conference calls with a user management interface operated by the call’s “moderator” or “host”. Monthly subscription required to host; unlimited free access for Skype participants; toll charges may apply for participants calling in via the PSTN. Up to 500 participants
• iotum Calliflower: again hosting a multi-party calls that can be managed by a “moderator” or “host” party. “Free” participation; however, participant responsible for any toll charges to reach Free Conference Call server, and
• Skypecast: a Skype service for hosting public “voice chat” rooms where participants can discuss a topic of interest. Public access; free but only accessed as a Skype user; no PSTN participation. Up to 100 participants. Popular use: learning English at Kantalk.

I can see four types of multi-party.calls:

• Ad hoc multi-party calls, such as what is misnamed Skype Conference Call. Informal, host can easily add/remove participants, but no other participant management features. All participants are active; no agenda (think the “UNconference” call)
• Conference calls which are often scheduled, usually have an agenda and where participants are all active but can be managed by the host (and/or other designated participants).
• Broadcast calls, such as training presentations, news and analyst conferences, large audience sales presentations, etc. where there is a call administrator and usually one or two active participants who will make a presentation to an audience of several hundred or even a thousand passive participants.
• Public voice chats, such as Skypecasts where any Skype user can join provided they find the link (either by email or text chat invitation or from a directory of Skypecasts).

While all these types of calls use technology that merges the various voice streams to be heard by all participants, the user interface and degree of active participation are the key differentiators:

• Ad hoc multi-party calls: you can host a multi-party call simply by selecting multiple Skype and/or SkypeOut contacts and starting what is labeled as a Skype Conference call. If you see a need to add another participant, either add a Skype/SkypeOut Contact or call up an additional SkypeOut number. The host can also remove participants from the call at will. In yesterday’s call we had excellent HD Voice quality, we could see who was speaking (see halos around Dan and Hudson, only is Skype for Windows) but individual participants manage features such as muting their own microphone. You can definitely detect who is on a SkypeOut connection due to the more limited audio bandwidth of a SkypeOut connection. Since the host is operating the call through his/her local PC, these quality of these calls can also be subject to variables such as the host’s CPU power and Internet connection (especially the upload speed). Good enough for consumers and internal business calls but definitely not business grade. In a different graphic format, .Skype for Mac lets you see who is talking, including individual volume levels. Requires third party product, such as Pamela or Skylook, to record a call.

Free Conference Call Participant View (pre-Calliflower)

• A true Conference Call is one where an administrator or host effectively “chairs” the call, has the option to schedule the call and provide an agenda, can manage each user’s level of active participation (mute/unmute, hand raising) and provide a hosted recording capability. Also these business grade calls are server-hosted to provide a consistent and manageable level of robustness and reliability as well as overall voice quality. Both HiDef Conferencing and iotum’s Free Conference Call have these capabilities.
  • While HiDef Conferencing provides excellent HD Voice quality for all participants connected via Skype and has a Host user interface to manage the call, it could use a web-based interface for participants to see who is on a call, who is speaking and provide a common chat “wall”. At one point during the test call, one participant went over to a PSTN connection and there was a very noticeable deterioration in his voice quality while on that connection.
  • iotum’s Free Conference call has the above-noted participant user interface features but is difficult to enter (while not a requirement, having a Facebook account makes it easier to access). Limited by its architecture to the legacy PSTN audio bandwidth, call quality is acceptable but not HD Voice. It had a significant call quality issue for one participant and needs a “Leave Call” button on the participant user interface. On the other hand iotum’s Free Conference Call has been shown to be robust and reliable enough to handle their daily Squawk Box conference call with relative ease; the ability to see who is participating and a chat “wall” are major benefits.
• In a Broadcast Call there are usually one or a few presenters while an audience passively listens unless they “raise a hand” to ask questions or make a point. When HiDef Conferencing calls get to the 100 participant level, it has usually become a Broadcast call. (In fact, VAPPS hosts the voice component of several other conferencing and meeting services, such as InstantTeleseminar)
• Our experience with the Skypecast trial today was one where there were significant difficulties joining the Skypecast (only four of our seven participants successfully got in) but where there was excellent voice quality. Limited participant management by host who can mute/unmite and eject a participant. Requires third party product, such as Pamela or Skylook, to record a call.

Some conclusions:

• Skype should rename their basic “Conference Call” to “Multi-Party Call”. Its service is effectively a multi-party scaling of my former Bell Canada “3-party call” service. The initiator of the call hosts the call on his/her PC and does not always have complete control over call quality and robustness of the call.
• Conference calls are hosted calls with “moderated” participant management. The key differentiator here is the user interface for both the host and the participants as well as the ease of call access by the participants. While the ability to link the voice streams of all the participants is common to all these services, overall call quality itself can be another differentiator.
• Hudson measured some call parameters during each call. Basically all services were in the same ball park for jitter and packet loss (none to <1%) – most participants connected to the calls via either Skype or SkypeOut; on the Skype Conference Multi-Party Call latencies were definitely related to the distance of the participant from my hosting connection.

Tags: Skype, Conference Call, Skype Conference Call, HiDef Conferencing, iotum, Free Conference Call, Skypecast, Borderless Communicator, Hudson Barton, VAPPS Inc., Instant Teleseminar

Just over a month ago a two-day Skype outage caused great consternation with predictions of gloom and doom for Skype. Early yesterday here in California (around 1600GMT) I noticed almost 9.7 million users online — back to about the same number as peak loads immediately prior to the outage. Somebody out there is continuing to use it; for someone Skype is offering value-add.

Meanwhile Andy Abramson over at VoIP Watch wants Yahoo executives to admit “Yahoo isn’t talking.” And whither AOL’s AIM Phone Line? Om reports on Vonage: How Low Can You Go? And Matt Asay, over at CNet, writes: Swapping Vonage for Skype: One man’s search for VoIP that actually works where he starts out with:

Yes, you read the headline right. I have long been a critic of Skype, suggesting that eBay was foolish to buy the VoIP toy and generally ridiculing it as a serious business tool.

Today I’m eating crow, and it tastes great. Why? Because Vonage has been complete rubbish for me, whereas Skype is increasingly approaching perfection. I dropped my traditional phone service for Vonage. I’m now about to drop my traditionally awful Vonage for Skype.

Read Matt’s full story about how deterioration of service levels is driving away Vonage customers. (Hat tip to Andy for pointing out this story.) This morning Alec Saunders writes Walks like a telco, talks like a telco…. must be a telco where he discusses why many VoIP companies are dying when they simple try to offer lower cost versions of traditional legacy telco services. And he concludes with (my bold emphasis):

To get to free phone calls requires a fundamental change in architecture which Vonage et al have not embraced. It requires pushing the core calling functionality to the edge of the network, which implies turning off the “minute meter”. Voice, in this scenario, is nothing more than an undifferentiated stream of bits, charged at the bandwidth rate of the network operator. The profits must be made from the services surrounding the call – before and after – not during.

The SIP standard anticipates this model by allowing for both peer-to-peer calling models, and calling models which pass through a centralized proxy. While no VoIP “operator” has ever embraced the peer SIP model, Skype has delivered peer calling on their proprietary protocol. Skype understands that the money isn’t in transporting the bits, but rather [is] in all of the ancillary pieces that can be offered around that bit transport — ring tones, voice mail, phone numbers, and protocol licensing to third parties who wish to attach equipment to the Skype peer network. Similarly, by embedding conference calling in Facebook, at iotum we’re trying to create a better experience before and after the call, rather than during simply focusing on the cost of the call (although free is pretty compelling, I would argue…)

That’s the fundamental difference between the success of Skype and the failure of Vonage and SunRocket. Skype doesn’t look like a telco. Vonage, however, walks like a telco and talks like a telco…. without a telco’s deep pockets.

Not only does Skype offer an unequaled range of real time conversations services — chat, presence, video, 10-party conference calls, voice mail, SMS messaging, call transfer and file transfer; but we are also now witnessing the emergence of Skype’s Developer Partner program fully demonstrate the value of having service-oriented, ancillary offerings. Offerings that embed Skype into (business) processes such as call centers, collaboration tools, audio hosting tools, faxing, conversation archiving and CRM tools. To recall my post Skype Partners Answer Jeff’s Call for Innovation in Voice Services:

In the Skype ecosystem we can see the recipe for a foundation for innovative IP-based services.

• Start with a full real time conversation platform that combines voice, presence and text messaging.
• Start with a real time conversation platform that is enhanced with video, call transfer, call forwarding, voice messaging and file transfer.
• Start with an IP-based ecosystem that has a set of API’s to facilitate application development and mashups
• Start with a platform for which hardware has been developed to take advantage of many features of the platform.
• Start with a platform that can be accessed via not only Windows, Mac and Linux PC’s but also USB phones, PC-free phone sets, mobile phones, Blackberries (here and here) and the Nokia N800 Internet tablets.

The post goes on to list some of these Partner-generated services. And as Skype’s Partner program holds its various Developer events this month, we are seeing the beginnings of the evolution of Alec’s Voice 2.0 Manifesto. Over the past two years as Skype’s Partner services have evolved we have witnessed a withering of voice services at Yahoo, AOL and others. We have not see others recruit over 200 million account registrations (or disclose how many users are online in real time). Yet the Skype ecosystem is emerging from its cocoon, ready to fly as a major contributor to low cost worldwide real time communications services.

And the telcos don’t have the strategic horsepower to compete with Skype; their most valid strategy for competing with Skype is to partner with Skype for the services and just ship the bits.

Now if we could just figure out what’s going to evolve for Skype from the Google-eBay agreement announced just over a year ago that included this statement: “The companies will also explore interoperability between Skype and Google Talk via open standards to enable text chat and online presence.”

Tags: Skype, Yahoo, AOL AIM Phone Line, Alec Saunders, GigaOm, CNET, Matt Asay, Andy Abramson, VoIP Watch, Voice 2.0 Manifesto, Google, eBay, Skype Developer Partners

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Two of the Release Note items for Skype 3.2 beta piqued my curiosity:

• feature: Multi-Device presence

• feature: Call Quality feedback in client

Yesterday I spoke with Mike Bartlett, Product Manager of Skype for Windows, to obtain more details behind these features..

The need for Multi-Device Presence has arisen with the arrival of PC Free phones such as the Skype WiFi phones and the “Embedded” Skype Cordless Dual Phones. In this case a user could be logged in on his/her desktop/laptop PC and then log in on the PC Free phone, creating potential for conflict of the user’s presence status as broadcast to his/her Contacts (and you never know from which device). This is complicated by the fact that Skype can “auto change” status to “Away” or “Not Available” if there is no keyboard activity on the desktop/laptop for a pre-configured time period (default 10 to 20 min.)

Also it means that chat messages sent to the user may end up on different but not all logged-in platforms. Or the message may not get there at all if an attempt is made to send it to a PC Free phone that does not support chat — recall those times you send a chat message and get the response that the recipient is “not on a device that supports chat”.

A team at Skype has been reviewing a variety of use cases related to this problem and developed an algorithm to have a truer reflection of a user’s Skype presence status. As a result Skype is launching “Multi-Device Presence” as a feature that ensures all “logged-in” instances of a user’s account (on up to five devices) are synchronized back to the most recently logged in device’s status. While introduced initially with the Skype 3.2 for Windows beta client, it is a feature that must also be migrated to the various hardware platforms’ firmware and to Skype for Mac to be fully effective. If you have a PC Free phone, keep checking (in the Settings menu) for firmware updates.

One more challenge as this process evolves: ensuring that “Multi-Device Presence” co-operates with Skype’s Partners’ software such as Pamela Personal Assistant for Skype that has the ability to automatically change your Skype status while on a call.

A logical extension of this activity would be to have Skype presence managed in context via iotum’s Relevance Engine to provide a more complete and thorough method for both presence and interruption management. Such a feature would assist both the Skype user and the called party, especially as users transition to using multiple Skype “end point” devices. More in a future post when I report on the Cordless PC Free phones currently being evaluated.

In previous versions of Skype, upon completion of a SkypeOut call, you may have noticed that, once every 10 or so SkypeOut calls, a browser window popped up asking about the quality of your calling experience. With “Call Quality feedback in client” this feature has been moved into the Skype client such that you may get a query once every seven calls. It will pop up as a blue tooltip in a Call window just above the line for entering phone numbers/Skype Names where you also find the ability to change Sound Device settings, warnings that your microphone has not detected any sound, etc. However, a major difference is that, being embedded in the client, your responses are also accompanied by technical information about your call to facilitate issue and problem tracking (such as the information you see if you have set the “Display technical call info during calls” feature in Tools | Options | Advanced).

One irritation about the previous feature was that it would usually only come up when I had good call experiences (which is my case over 95% of the time). Skype is looking for a way to allow the user to activate this feature whenever s/he wants to report a poor call experience.

Seemingly small features but atttention to this type of detail will lead to a smoother, more productive and effective Skype calling experience.

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In a previous post I presented an Interruptions 2.0 Manifesto, outlining issues that need to be considered in the course of real time communications activity in an AlwaysOn world which, in turn, exposes us as users to being Always Available. And it’s not simply a matter of exchanging bits and bytes to manage interruptions; higher level consideration needs to be given to incorporating workflow paradigms, social etiquette, and management policies in building a sustainable business model.

Specifically I wrote about the need for a protocol to make it possible to know when it is appropriate to make a (ad hoc) communications connection and how one can deliver intelligent availability in a real time context to facilitate more effective and more productive real time ad hoc interpersonal communications. iotum’s Alec Saunders calls this New Presence:

New Presence is a user-centric view of presence. Instead of merely reflecting the crude, device specific “availability awareness” of today, New Presence systems understand our context, relationships, wants and desires. The New Presence model reflects the integrated conversation web we live in today.

iotum’s Talk-Now application for the Blackberry is a technology preview platform which has provided an opportunity to work with the New Presence concept in practice. Talk-Now is built around iotum’s Relevance Engine technology which understands the user’s preferences and behavior to change the way people communicate. To give a practical example:

A recent study done at Cap Gemini points out that 82% of all phone calls end up in voice mail. Lots of wasted time leaving voice mail messages; lots of lost productivity as two parties attempt to make an initial voice contact. With Talk-Now I can simply look at my Talk-Now client and see who is currently available to take a Call; based on preview user feedback a future build will also allow me to set a flag to notify me when an currently unavailable contact becomes available. And I avoid making the average 3.15 calls prior to establishing real time voice communication with my contacts. Definitely a productivity enhancer.

Sounds simplistic but behind Talk-Now’s availability status lies iotum’s Relevance Engine that computes your availability based not on a single preset status but on your previously designated contact preferences (VIP, family, friend, customer, etc.), your previous communications with that party, your current Calendar activity and even your future calendared activity. In other words your New Presence is delivered in the context of what you have done (your history), your relationship with each individual contact, what you are currently doing and what you intend to do. Conversely your various contacts’ New Presence reflects their individual uniqueness when combining his/her history, relationship and current/future activity. The following logic diagram, provided at a recent briefing by iotum executives Alec Saunders and Howard Thaw, puts iotum’s implementation of New Presence in perspective:

Talk-Now’s real value is delivered through its ability to help me make contact in real time — without voice mail or any other “third party” proxy call redirector. Talk-Now provides insight into how we may go down the path of bringing back control of your real time communications in an AlwaysOn world.

Its value is enhanced through its email notification process that sends a Blackberry-originated email to a currently unavailable contact not only indicating that your desire to talk to the contact but also when you are available for a call. And this process works not only with your Talk-Now contacts but also with any of your Blackberry contacts. In a subtle way this feature drives Talk-Now adoption virally.

The challenge for Talk-Now (or any other service purporting to deliver New Presence) is to (i) to refine the service to reflect a readily acceptable etiquette and user-intuitive protocol for establishing a voice connection and (ii) to extend its capability beyond voice to include other forms of real time communication such as text chat, SMS messaging and, with the introduction of GPS on mobile platforms, location-based services. For instance, while I may want to follow several chat sessions concurrently on a mobile device, I may only want to be notified of activity for those sessions with designated “mission critical” contacts.

If you want to experience Talk-Now and provide your own feedback go to iotum’s sign-up site. It does require that you have a Blackberry Pearl, 870x or, as of today, 8800 or are running Blackberry OS 4.1 or later..Or, for a preview of the Talk-Now experience, watch Alec’s demonstration video.

In my upcoming post on experience with the Skype PC-Free phones I will mention why a variation on Talk Now but still using the iotum Relevance Engine is needed to manage the multiple accounts that will be needed to manage, say, the Skype account duality required to keep “home” Skype calls separated from “business” Skype calls. Just as in the legacy phone world, one Skype account will no longer suffice.

{Note for those wishing to produce their own demo videos: check out Alec’s experience producing and mounting this video here and here.)

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Taking back control of your real time communications in the AlwaysOn world.

(While this post was published originally  inFebruary 2007, it still has even more relevance in a very active Social Networking world; see the Update note at the end of the post).

When reporting on my visit last summer to an Alexander Graham Bell museum near his summer home, I discovered an interesting facet to his lifestyle:

In all his homes he had a separate office/laboratory room where he could be a night owl geek writing, experimenting and thinking. But he never had a telephone installed in any of his offices/labs.

Dr. Bell did not want his experimentation activities interrupted during his time in his home offices. Local folklore (I live less than an hour from RIM’s headquarters) has it that when Jim Balsillie, CEO of Blackberry manufacturer Research In Motion, enters his home, his family has asked him to leave his Blackberry at the door. And for years we have been searching for solutions to the dinner-time interruptions of those persistent telemarketers. In the Skype world we have those who seem to think a simple “Hi” in a chat window is sufficient introduction to start a conversation with a total stranger from the other side of the world. The potential for interruptions has become prolific with the introduction of each new technology and/or service, especially those that are “AlwaysOn”. In turn these AlwaysOn services expose us, as users, to being “Always Available”.

Yet we build our lives around communication with friends, lifestyle service providers and business colleagues who need to communicate at an appropriate time and in an appropriate manner. In today’s AlwaysOn world, made possible through both broadband Internet connectivity and mobile phones, there has arisen a crying need to manage our interruptions based on our interpersonal relationships and the real time context of our current activities. We want to ensure our communications efforts and time are spent more effectively with friends and family and spent more productively with the lifestyle service providers, business colleagues and clientele with whom we need to converse to carry on both our personal life and business activities. But such a demand requires a more intelligent algorithm for providing presence and availability information.

Over the past few weeks I have had the opportunity to evaluate many real time communications modes on new platforms such as the Blackberry 8700, Nokia N80i (selected since it runs on both WiFi and all four GSM bands) and a couple of models of the newly released “PC-Free” Skype phones. As a result I have had the opportunity to experience many modes of interruption of my activities and many modes of generating interruptions of my Contacts’ activities. They all have an element of providing basic presence information prior to making a phone call and, in some cases, also provide an ability to Chat through an IM client. And through these devices we also have new modes of real time communication: SMS messaging, email, and, with the arrival of embedded GPS, location-based services. More AlwaysOn services that simply increase the potential to be “Always Available”.

• While at CES, I used Blackberry Messenger to communicate directly (PIN to PIN) with key business contacts as I toured the exhibition floor and as we approached the time for key meetings. This “direct” channel was instantaneous and improved our “conference” productivity in a very crowded and noisy environment where voice communications was not only relatively expensive but also almost physically impossible due to background noise. Through its “Open Conversation” mode, one has an element of presence (Available/Not Available//Online/Offline) of user-designated remote contacts.
• Truphone on the N80i allows me to make calls from any WiFi hotspot (provided I have or can readily obtain authentication) but has no ability to tell me if my remote contact is readily available for a real time conversation.
• Fring (also on the Nokia N80i) provides both traditional presence and chat capability with my Skype, Gmail and/or MSN Messenger contacts but its “fringing ringing” with every chat session entry becomes overbearing and very annoying, especially once when I was in five concurrent chat sessions.
• “PC-Free” Skype phones provide Skype’s basic presence but no chat capability. So one cannot invoke the standard VoIM protocol of texting a Contact to enquire if s/he is available to take a Skype call.
• My Blackberry email messages are restricted, via a web-based service from my Service Provider, such that only those email addresses I have designated will find their emails forwarded from my legacy email to my Blackberry.
• Over the past several weeks I have been participating in the technology preview of iotum’s Talk-Now for Blackberry.This testing has provided plenty of opportunity to think about (i) when I want to be interrupted for a real time conversation and (ii) when I want simply to to be able to access presence or availability information in the context of not only my Contacts’ current “status” but also his/her current work activity and even previous communications activity.

Concurrent with managing interruptions I also need the intelligence to manage multiple phone connections (and, potentially, multiple IM connections). For instance,

• “PC-Free” Skype phones potentially put the user in the position of effectively having two phones, especially if one wants to continue to use Skype for business via a legacy PC Skype interface but the “PC-Free” phone is to be used in conjunction with, say, a home phone line. This creates the need to sign up for an additional Skype account for the “PC Free” phone. (More in a separate post.)
• My Fring installation is on a separate device which is the only one that supports both WiFi and GSM connectivity.

Bottom line is that I want to manage my availability for real time communications taking into account:

• Whom I want to be interrupted by in real time? whether the communications mode is chat, voice, SMS, video calls, etc.
• How do I triage my incoming calls to determine if I need to answer immediately or should wait until time permits a callback.
• What is the context of the interruption? Am I in a meeting? Is the caller someone whom I will be meeting later in the day and may want to discuss arrangements for that meeting?
• What is the relationship between me and the Contact? Is s/he a customer, a work colleague, a friend or a family member?
• What hours am I available for business activities? for personal activities?
• What is the context of the Contact’s current situation? Is s/he occupied by a meeting or willing to accept business calls at this time? What are her/his personal/business hours?
• How do we avoid voice mail tag? A recent study of calls placed at CAP Gemini showed that 82% of all calls end up in voice mail and it takes 3.15 attempts to make a voice connection.
• How do I ensure that I don’t miss either business or personal opportunities through ad hoc calls?
• How do I want to be notified of an interruption: a loud ringing phone? a silent vibrating phone?, a ring tone in my Bluetooth headset?
• What is important enough in context to trigger a notification (and therefore an interruption)?
• On what device (or service) do I want to be interrupted at any given point in time and physical location?
• How can my real time communications activity make my day more productive?

What are the implications for the developers and providers of new services?

• While the ability to open the same Skype account on several platforms can be convenient, it raises issues of currency of presence information on any device, including which platform should be considered the “primary” platform for, say, chat messages? How does one keep all the open clients in sync, especially with respect to presence information?
• How can I share my real time availability information with my critical business colleagues to ensure ad hoc access while reducing voice mail’s “running interference” and/or inappropriate interruptions?
• How does a service provide maximum end user flexibility with respect to issues such notification method, desired device at the time, hour of the day, designating Contacts’ relationships, etc.
• How can a service maintain an element of personal privacy in this era where identity theft and aberrant personal exposure can change your life forever?
• How does a service prejudice my interruption management towards those whom the user really wants to communicate with, yet not miss personal and business opportunities that arise from new introductions?

At this point in time there is no single answer. But through technology preview platforms such as Talk-Now, Fring, Truphone and new types of products, such as the “PC-Free” embedded Skype phones, we are getting a chance to experience in practice when, where and how we want to be interrupted. Hopefully these experiences will build the etiquette and protocols for implementing what Alec Saunders at iotum has labeled “New Presence” – delivering intelligent availability in a real time context to facilitate ad hoc interpersonal communications.

Bottom line: I want to be able to participate in the conversations essential to my lifestyle and my business operations – when, where and how I choose. And the service(s) of choice will only rise above the noise (and become a revenue generator) when I can take back control of my life – through a focus on restoring my privacy and my prejudices to my communications activity.

Update April 12, 2011: While iotum’s Talk Now service has gone away and iotum now offers their CallifFlower Conferencing service, the concepts of this Interruption Manifesto actually apply more deeply given all the approaches available in a Social Networking world.

AOL has a long history of innovation. Initially launched as a proprietary pre-Internet personal communications platform building up to several million users via dialup connections, AOL has evolved its integration into the Internet to the point where it recently broke down its “closed garden” business model and opened up the majority of its content and services to anyone visiting their site. It has certainly gone down a bumpy road with its history of balancing the conflicting needs of innovation against the needs of an operation bureaucracy looking for a profitable business model. At one point it was the poster child for the Bubble 1.0 bust as the business world tried to work out business models to provide a profitable combination of both infrastructure services and (syndicated) content. Breaking down the walled garden is but one example of the direction it is going under new leadership.

Last week there were several posts (Aswath, GigaOm) about the closure of AOL’s TotalTalk, where AOL effectively recognized there is little to gain by playing in the pure legacy telephone replacement game and has decided to abandon it. Earlier this week there were several posts (Jon Arnold, Andy Abramson, Mark Evans) discussing Vonage’s latest quarterly results; the common theme is that Vonage is spending such enormous sums on customer recruitment that there is little hope of profitability in the foreseeable future. Cablecos and legacy telcos offering DSL services have a leg up as they already have a customer base to whom they can market. But Andy at VoIP Watch sums it up best when talking about the demise of AOL Total Talk in his Requiem for the Future of VoIP:

Rather than look at it as a failure, my take on this is AOL really has seen the future sooner than others. Much like the BT announcement earlier this week about their softclient, and like their other online portal player competitors including Yahoo, Google and MSN, AOL’s Voice Team has seen the future of telephony and is moving in that direction with AIM PhoneLine, and the burgeoning ecosystem that already has started to bubble earlier this month at the VoIP Developer’s Conference, and will likely have a big boost at VON in Boston next month.

But unlike Yahoo and MSN who have so many internal battles to fight, AOL as part of Time Warner has leadership that is smart enough to not fight a marketer (Time Warner Cable) who wants to sell a phone 1.0 replacement, and instead is focusing on Phone 2.0 and where it can be.

Today AOL issued a press release outlining their execution on the Voice 2.0 Manifesto through building an ecosystem around their AIM Triton IM client and its AIM PhoneLine service called the Open AIM PhoneLine initiative. AOL will introduce three API’s this fall that will give developers and hardware partners the ability to:

• Personalize the AIM Phoneline service by adding ringback tones and unique ring tones for frequent callers.
• Enable a wide variety of USB devices such as speakerphones and phone adapters that will allow standard cordless phones to initiate and receive calls with the AIM Phoneline service.
• Build new call management functionality into the AIM Phoneline service such as context and relevance-based call handling that could treat each call on the basis of rules that use Caller ID, online presence, calendar activities and more.

AIM PhoneLine provides free inbound numbers and, for a $9.95 per month charge, provides calling out both within North America and internationally on their Unlimited Plan. This is all tied into AIM’s Triton client to provide presence and chat functionality. Using the Open AIM PhoneLine API’s, AOL will be providing demonstrations next week of:

• MyNuMo, an online content community demonstrating ringtones that allow personalization by caller, and
• MVox Technologies, demonstrating their versatile speakerphone technology linked into AIM PhoneLine
• Iotum’s Voice 2.0 call management service using the iotum Relevance Engine

By combining the AOL PhoneLine API’s with iotum’s Relevance Engine, inbound AOL PhoneLine calls can be directed to voice mail or AIM’s Triton client or, if the user has the Unlimited Plan, to the user’s wireless phone. Potential applications include using the service as a second line to home-based businesses to triage incoming calls such that the existing customer base gets priority attention.

This is a break through for iotum in that

1. it becomes their first platform that makes their Relevance Engine available to a broad consumer audience, namely, AIM’s 43 million registered users.
2. they can focus on their core expertise and incorporate it into AOL’s platform that manages the infrastructure issues such as providing phone numbers, call termination and switching.
3. For iotum, it is the first agreement where users can simply extend their current setup to incorporate and experience their Relevance Engine. There is no need to purchase additional equipment, subscribe to an additional service and/or write interfacing software (such as with their PhoneGnome or Asterisk implementations).
4. AOL will promote its partners’ applications and devices at an on online store that users can access by simply clicking the “Shop” link off of the AIM Phoneline dashboard.

In an interview with Alec Saunders, iotum’s CEO and author of the Voice 2.0 Manifesto, he made the following points:

• AOL wants to create a community of innovation by opening up appropriate API’s to developers. For instance, opening up API”s to PhoneLine’s switching infrastructure allows iotum to handle call transfers. This is a feature that Skype has said will only be available in Q1 of 2007.
• Development of call transfer functionality requires not simply creation of an appropriate API but iterative co-operation between the platform vendor (AOL in this case) and the technology team at the partner (iotum) to develop an API specification such that the logistics of call transfer functionality operate in a user friendly manner while meeting the general business process rules for handling call transfer.. In this case iotum worked over the past few months with an AOL developer team in Halifax, Nova Scotia to come up with the relevant API. How this happened will be the subject of a separate post.
• The demonstrations at Fall VON next week are the launch of a startup phase with the final service becoming available by year end.
• While details of a launch marketing plan still need to be worked out, users will be able to subscribe to the service via AOL’s store front; the business model involves revenue sharing with AOL as the conduit responsible for recruiting customers..
• The AOL PhoneLine team has been “a superb partner to work with; they have been responsive; they provide promotional opportunities and they’ve delivered”.

At Fall VON next week I will be looking for examples of execution on the Voice 2.0 Manifesto as it provides the route to sustainable and growing profitability for Telco 2.0. The demonstration of iotum running on AOL Phone Line is certainly one stop I will be making and reporting on.

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