The past Monday/Tuesday/Wednesday I attended my first Canadian Telecom Summit – where Canadian telecom carrier and vendor executives have an opportunity to provide an overview of their goals and directions encompassing both recent accomplishments and future plans. Overall many of the speakers succeeded; however, there are still a few telecom executives who want to preach motherhood. The audience comprised a mix of participants in the Canadian telecom ecosystem including both national  and  independent carrier management personnel, telecom business consultants, regulatory body staff, financial analysts and service providers amongst others.

Some highlights:

Building out a national broadband infrastructure (wireless and wireline). While the country can be considered “covered” with broadband and 3G wireless access, there are a multitude of private companies who have invested several billion dollars to build this infrastructure. Bell Canada, Rogers, Telus and MTS Allstream are the major carrier players but there are several regional or local private operations providing backbone to vertical or regional markets, (Atria Networks, Hydro One Telecom and Internetworking-Atlantic are some examples.)

But doing the interconnect between these players, especially at the wholesale/retail interface, is governed by CRTC regulation. A “regulatory blockbuster” forum, encompassing the heads of government relations for four major carriers and a public policy advocate, brought out several of the issues and conflicts from the participants’ perspective. Multi-billions of dollars are being spent this year to build out fiber and wireless infrastructure. Shareholders want to see return on investment; business and consumer customers simply want value for their charges independent of how the connection is routed. CRTC personnel were in the audience but there was no indication as to whether they heard anything new.

Customer Expectations: Simply put, several of the presenters focused on the customer as the primary consideration and marketing target when it comes to developing services. Lots of talk about how the user experience is changing and will change with the range of new services available via mobile data/Internet. However, execution is the challenge.

From comments by various Rogers personnel related to Net Neutrality (separate post) through to the demonstration of user-friendly interfaces that aggregate local and cloud-based personalization of a mobile device the conference covered a range of end user issues. Both the Palm Pre and Comverse demonstrations provided specific examples of how such aggregation can work to the user’s benefit. Microsoft’s “Surface” table demonstration was pretty amazing but it can only become a consumer experience with a significant price drop from the stated $12,000.

It’s about bringing broadband speeds to mobile services: One common theme across most of the presentations was the exponential growth of user demand for mobile services across the data networks. RIM co-CEO Mike Lazardis used physics as the basis of his talk about the future need for more wireless data network capacity through not only additional spectrum but also scalable applications and, based on an inherent strength of BlackBerry devices since their introduction ten years ago, effective wireless data compression to reduce bandwidth demand.

Rogers Chief Strategy Officer Mike Lee pointed out that current investment in wireless and fiber infrastructure dwarfs all other investment in Canadian ICT combined. Four outcomes that I have experienced this year as a result of these investments: launch of their 7.2 Mbps HSPA wireless service reaching 75% of the Canadian population; fiber-to-the-node installed to my neighborhood cable head, 3G service to two central Canada resort areas which I frequent and, most importantly, a robust, stable 3G service compared to my AT&T 3G roaming experience.

The disconnect: However, I also felt a major disconnect with the emerging communications opportunities being discussed at conferences such as Lee Dryburgh’s eComm Conferences and Jeff Pulver’s recently launched HD Communications Summit. Innovative applications, communications enhanced business processes and the productivity benefits of HD Voice were amongst the subjects NOT discussed at Canadian Telecom Summit. Innovative yet profitably successful services such as Voxeo and Jaduka ride over the carrier networks. Yet the Canadian Telecom Summit was an opportunity missed; it had the audience that needs to hear these stories and to build awareness of the services required to facilitate sustainable revenue streams at the carrier level.

Friend Thomas Howe, CEO of Jaduka and more commonly known as Mr. Mashup, puts it succinctly in a recent post, The Sophomore Slump, concludes with:

My suggestion is simple: instead of putting out another solo album, today’s operators need to team up with other musicians. They need push out of their current ecosystem and into others, showing how voice and communications can make other applications better.

…….

The challenge? Operators need to step back from the spotlight, and give somebody else a turn at the microphone. Operators need to admit that they are not expert at anything other than real time communication. The most rational path is for the carriers to partner with others companies that bring other talents and values to the table, [rather] than to use what operators do best to extend their partner’s offerings.

Bottom line: Canada continues to lead the world in delivering communications over a large geography but with relatively small pockets of population. But, instead of hearing oft-stated platitudes about the need for increased business communications, let’s hear about specific examples where enhanced communications applications and services can deliver true productivity enhancements to the both enterprise operations and the end user while bringing significant benefits to our social communications.

Suggested reading: Thomas Howe’s various posts on The Jaduka Exchange – a primer on new telecom services in action. Especially relevant: Unified Communications? No, CEBP.

Related articles by Zemanta

• Bell, MTS at odds in separate appeals of CRTC rulings (cbc.ca)
• Rogers defends wireless pricing (thestar.com)

Over the past three days there has been a continuous stream of presentations that provide insight into a wide range of issues, opportunities and perspectives in the IP-based communications space going forward. While there will be more posts covering individual presentations, it’s worth taking time to mention a few highlights:

• Most innovative, outside-the-box, presentation: Ge Wang of SMULE (Sonic Mule) and his presentation including recordings of the Stanford Mobile Phone Orchestra (MoPhO). Become your own iPhone musician by breathing gently into the iPhone’s mic using their Ocarina iPhone application (warning: small fee $0.99).
• Most outstanding announcements: three offerings that open up new user experience opportunities in a Voice 2.0 world (Yes, I already blogged about these but they still stand out as winners for both the service providers and end users.)
  • Voxeo: Tropo.com opens up the Voxeo platform,  previously limited to the small population of voice developers, to hundreds of thousands of web developers.
  • Skype: making the superwideband SILK codec available royalty-free to any relevant hardware or software vendor that wants to bring new user experiences to voice calling.
  • Jaduka: the appointment of Thomas Howe as CEO will accelerate the adoption of voice into existing business processes, eliminating the error-prone mundane while opening up new standards for applications such as healthcare procedures, customer satisfaction and service deployment.
• Other presentations of note:
  • Martin Geddes, Head of Strategy, BT: there is value in addressing issues of efficiency and effectiveness inherent to business processes. Martin proposes that the key business model is to satisfy the needs of parties who want to interact with customers; for instance, improve the productivity of call center employees
  • Shai Berger, Fonolo, whose deep dialing service has now mapped out the IVR trees of over 500 companies and presents new opportunities for customer service operations.
  • Mobivox, expanding their voice-activated mobile services platform with their CRM for Voice business tools.
  • iNum, announcing support for IM and presence, initially with Google Talk
  • Alan Duric continues to see ongoing profitability and success at Norwegian service provider Telio. Why? a continuous stream of innovation and new value-added services.
• Some themes and issues across multiple presentations:
  • Spectrum 2.0: several presentations and a panel covering issues related to (the lack of) spectrum management and “white space”. In major markets over 90% of available spectrum remains unutilized.
  • Regulatory issues: the challenge of creating and executing a user-oriented regulatory framework under “the first technology administration”. Network neutrality: is it more a “buzz phrase” than a real issue? Seeding the policy makers with players who understand regulatory issues from both an innovation and business opportunity orientation as opposed to supporting monopolies or duopolies. Aligning regulation with the application potential of emerging communications technology.
  • API’s: several presentations from vendors who provide free API’s that support third party developers in writing applications that are then hosted by the vendor: IfByPhone, Voxeo, Jaduka, Ribbit, Adhearsion (whose Jay Phillips, right, provided a tutorial incorporating programming to Skype for Asterisk),

One note: there were a lot of innovators and forward thinking people amongst both the speakers and the audience. Most interesting was that there were at least six attendees from carriers who were asking the questions about how carriers can adapt to this emerging communications world: SaskTel (2), T-Mobile US, Rogers, NTT. eComm’s biggest challenge for next year will be to attract a larger audience of carrier personnel. In personal conversations I learned a lot about their issues that may work its way into future commentary.

Overall, eComm 2009 once again provided a primer in a wide range of aspects of the emerging communications space. With Thomas Howe leading Jaduka’s CEBP charge into larger enterprises, Voxeo addressing a huge community of web developers, Skype offering new levels of call quality to the entire communications hardware and software community, Fonolo solving that PITA known as punching your way through company IVR systems and Calliflower offering new user experiences in conference calls, the next few months will prove most interesting. Most challenging to observe will be how these technologies and services assist business and personal issues in times of a most challenging overall economy.

Timothy Hay, Wall Street Journal wrote up Jon Arnold’s panel on “New Ways to Monetize Voice” : VoIP Start-Ups Scramble To Find Niche (subscription may be required)

Alec Saunders: eComm – strong stuff

Thomas Howe has long been noted for his expertise in developing “Communications Enhanced Business Processes” (“CEBP”). Fundamentally this involves embedding communications facilitation into a legacy business process such as to reduce operating overheads and/or increase employee productivity. From many of the examples I have seen, I would call it eliminating the “intrinsically mundane” from any requirements for human intervention or participation at a given stage in a business process.

Enriched with his unique sense of humor Thomas has spent the past three years evangelizing CEBP through consulting contracts, speaking at seminars and forums and his personal weblog. Today, Jaduka, a provider of business process optimization through “blending real-time communications into critical workflows”, announced that Thomas has been appointed as CEO of Jaduka. Through this appointment Thomas gets to execute on his passion by seeing his vision implemented across a wide range of enterprises of all sizes.

In a Calliflower conference call this morning Thomas provided more details about where he sees Jaduka heading:

“My focus will be on helping our enterprise software partners and customers employ communications to improve efficiency, employee productivity and customer experience. With an API accessed by companies a million times daily and a platform with 1 billion user accounts, Jaduka is well positioned to serve both the $250 billion BPO and $350 billion Telco 2.0 marketplaces.”

• Jaduka is focused on embedding voice into existing enterprise applications; they are NOT a provider of voice applications (see Voxeo for these)
• the Jaduka API is already called upon over one million times per day demonstrating that it is a solid, tested, robust service
• Jaduka has solved the problem of scalability; this is perhaps Jaduka’s leading differentiation from any competitors
• Jaduka is looking to launch a new service that will make it radically easy to integrate voice into current enterprise applications
• Jaduka focuses its marketing efforts on enterprise developers (and not telephony or voice developers); they look to partner opportunities with enterprise software vendors such as Oracle and SAP as well as system integrators.

Thomas was another of Andy Abramson’s “draft picks” for leading change in the conversation and communications space. From my own personal experience interacting with Thomas over the past eighteen months, Jaduka has a winner at the top who can now deliver cost savings and productivity enhancements to many, many enterprises in these economically challenging times.

Related articles by Zemanta

• Howe goes to Jaduka (saunderslog.com)