At last month’s CES I had the opportunity to meet with Skype CEO Josh Silverman and discuss various Skype issues that have arisen over the past year as well as where Skype is headed as a privately owned company. At the time I thought this would result in a normal text-based blog post outlining some of our discussion.

However, when I arrived for the interview I realized it would also be a good occasion to try out the HD video recording feature of a relatively new Canon SD980 camera. Over the past week I have been using a new MacBook’s iMovie and found I could edit it down to a fairly succinct outcome, having eliminated much of my own nervous glitches, personal comments and humming and hawing. Most importantly, Josh makes a much better presenter of Skype’s case than I could ever hope to do in reporting on the interview. The result follows.

In this first portion we talk about

• Skype operating as an independent, private company and the role the new board members can play,
• the Canada Pension Plan Investment Board’s participation as an investor (full disclosure – about 17 million employed or formerly employed Canadians have an interest in CPPIB investments),
• what performance numbers can we expect to see going forward
• the prospects for an IPO
• what’s on the CEO’s radar as priorities for Skype
• what’s going to be available for developer partners

(My apologies to fellow Canadians for not asking about Skype Online numbers in Canada but, given there are regulatory issues involved, I’d probably get the standard “we’d love to do it but…” response. For mention of a Skype service that is being expanded into Canada, see the second portion of the interview with Skype for Mobile VP & GM Russ Shaw.)

In the second portion of the conversation we covered issues such as

• the growth of the Skype developer team
• Skype’s evolving mobile presence, including Skype for BlackBerry and video calling on mobile devices
• the launch of a formal Skype for Business program
• Skype’s video calling as a new pop culture
• Skype and the broadcast television market

Complementary to the “pop culture” discussion here, at Josh’s keynote presentation to the CES Innovation Leaders dinner, he spoke about how Skype video calling has brought to consumers the most effective realization of AT&T’s 1964 World’s Fair video calling vision where they introduced a very primitive video calling setup.

Bottom line: what can we expect to see from Skype in 2010?

• a revitalized developer program built around a more comprehensive platform from which developers can, amongst other features, embed Skype into their applications
• Skype access on many more mobile platforms as well as taking advantage of wireless carriers’ recognition of Skype as a mainstream telecommunications environment
• expansion of video calling services, including a strong role in the introduction of Internet services as a feature on a new generation of television sets;
• launch of a formal comprehensive Skype for Business program targeted at small-to-medium businesses
• many more Skype video interviews on broadcast media – for example, Skype video (and voice) calling has been used quite extensively by several networks to facilitate communications with Haiti following the earthquake

This is the third of three Skype executive interviews that took place at CES 2010; the others:

• Skype for Mobile: An Interview with Skype’s Russ Shaw
• Skype for Business: An Interview with Skype’s Matt Jordan

Other relevant posts:

• FREETALK Connect: Liberating Small Business from the Telco Oligopoly
• FREETALK’s New Webcam Product Line: Delivering 720p HD to Skype Video Calling
• Skype Video Calling on Your TV? Maybe, Maybe Not: It’s Your Call

Full disclosure: In Store Solutions, producer of the FREETALK line of hardware for Skype, has become a client of Denali InterConneXions, publisher of Voice On The Web, building on the author’s previous business development experience with establishing partnerships that can assist with the promotion of a primary vendor’s offerings. A more complete statement will follow shortly.

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There  was lots of lament and thrashing when Skype announced the forthcoming end to the Skype Extras program for distributing Skype software partners offerings. By the end of August, 2010 the Skype Extras item in the Skype for Windows client will go away. But does that mean the end for developing products and services that use the Skype API’s? Certainly three of Skype’s software partners do not think so; they each have recently launched either an upgrade or a new offering:

Scendix has released Pamela version 4.6, continuing the enhancement of its popular utility for managing, archiving and recording Skype calls. Pamela also lets you have some fun with its Rich Mood Message editor and Emotions player. But most importantly Version 4.6 provides the long sought recording of Skype video calls.

InnerPass last week launched version 2.0 of its Skype-enhanced document management offering. A new client, which, in addition to incorporating traditional document management features such as version management, also allows you to manage all your Skype activities – web collaboration with conference calling that also includes multi-party desktop sharing.

And yesterday, Netralia, whose Skylook and Call Burner offerings have built significant user bases since their 2005 and 2007 launches respectively, have just announced the forthcoming launch of Vodburner, “the first product on the market to create video podcasts”.

Netralia CEO Jeremy Hague, in the press release linked above, has nicely summarized the reality behind what is currently available to support development of applications that incorporate Skype:

“We are proud to announce the upcoming launch of VodBurner today, which comes at an interesting time for the Skype Developer community, given the recent announcement regarding the Extras programme.”

“I think Skype’s announcement has caught a lot of people off guard, and there may have been some overreaction in some of the media comments.   It is important to remember that the programme is only being closed in its current form.  This does not mean Skype is removing support for developer apps.”

“Skype has supported developers since 2004, with the release of the Skype Public API.  This support is continuing.”

“Extras Manager, a separate initiative, was introduced in early 2007.  The idea was great – provide new and existing apps with an advertising platform inside the Skype client, and a payment platform integrated with Skype Credits.”

“However, the implementation was lacking.  As you can’t make a silk purse from a sow’s ear, we believe Skype has made the right choice to curtail this programme.  We are hopeful that Skype will find another way to execute on the promise of some of the great ideas of the Extras Manager dept, but providers of Skype apps do not need to rely on this.”

“What we are about is providing great applications that make use of Skype’s technology to benefit people, who will hopefully go on to be our customers.  This was our approach before Extras Manager was first thought of, and will continue to be our approach regardless of the approach Skype takes in the future.”

The important point at this time is to emphasize that developers, who make the effort to use the API’s, can be successful and continue to dedicate resources to the development of new or upgraded products.

• They have all built significant user bases; InnerPass has has over 1.5 million downloads since its version 1.0 launch in January 2009.
• They have found new ways to work with Skype as a conversation tool.
• They have all developed products which contribute to making Skype disruptive about business.

Two previous posts on this subject:

• “Skype Extras” Is Dead; Long Live the Skype API’s!
• Demythifying the Skype Developer Story

And Scendix comments on the end of Skype Extras in their PamNews blog:

• No Skype Extras System anymore

Summaries and reviews of these new offerings will follow over the next two weeks.

Question: will we learn any more about Skype’s developer and/or business programs at next week’s eComm Europe? Nobody’s saying but … there is a keynote speaker from Skype, eComm Europe’s headline sponsor.