Stefan Öberg, Vice-President, Skype for Business, provided his overview on “the future of modern business communications” at Interop last week. He started off by outlining his perspective on how consumer adoption of Skype is building business adoption from consumer experience; he feels this is driven by:

• • Economy: 43% percent of knowledge workers in US enterprises with 500 or more employees already use non-company-owned equipment on enterprise networks and systems.
  • Connectivity: We live in a world with an increasingly ubiquitous, pervasive and affordable communications infrastructure, which encourages new acquisition and delivery models, especially those using the web.
  • New technology: A combination of affordable devices, low-cost communications, widespread ownership means that access to and acceptance of new technologies is growing.
  • Employees: Employees bring their experiences and expectations from the ‘real world’ into the work environment – this is particularly relevant when considering an increasing population of digital natives in the workforce.

Recently Voice On The Web has reported on a couple of examples of this trend:

• Stealthing Skype into Larger Businesses
• Stealthing Skype into Healthcare: Consumer Experience Drives Practitioner Adoption

Stefan went on to provide some statistics coming out of user studies carried out last year:

• 20% of our users make Skype video calls for business purposes †
• 95% say they are saving money *
• 62% say they communicate better with customers using Skype *
• 70% say they are using it while traveling on business *
• 80% say they are seeing increased productivity *

* Source: Skype user study of 4,000 users in the US, UK and China conducted in March 2008
† Source: Results from a December 2008 online survey of 2452 active Skype users in the US and UK

Stefan makes some good points, supporting more quantitatively what we have suspected about perceptions of Skype use in business.

However, when he went on to talk about Skype’s expanding ecosystem via Skype for Asterisk and Skype for SIP for penetrating the business market, his brief mention of business infrastructure for Skype (including the Business Control Panel) neglected the services provided by several of Skype’s Software Partners on which Voice On The Web has reported in the past:

• OnState: Virtual Call Center and Virtual PBX
• Managed Collaboration:
  • InnerPass: Team building that Integrates Skype with business grade document management
  • Yugma: desktop sharing across Mac and Windows platforms
  • Lotus Live Unyte: the pioneer in business grade desktop sharing using Skype
  • HiDef Conferencing (now Citrix Online Audio Services Group): a high quality, managed conference calling service
• PamFax: converting your PC into a worldwide accessible fax machine
• Pamela: a comprehensive Skype utility for call management, conversation archiving, personalizing conversations and a bit of fun
• Skylook: combining Skype with Outlook to deliver effective, yet low cost, customer relationship management; turning Outlook into a conversation manager and archive
• Evoca: hosted voice recording for building audience engagement and participation across news services, television documentaries and websites or weblogs (a description and review of Evoca’s new Express services is in preparation).
• (and, if I have missed any Skype Software partner with a business application, add a comment and I’ll update)

Bottom line: While certainly Skype for Asterisk and Skype for SIP will expand the reach and promotion of Skype through their respective distribution channels (Digium/Asterisk ecosystem and PBX vendors), ongoing innovation is also occurring and being adopted in the Skype Software Partner ecosystem. The current economic conditions are accelerating adoption of these conversation management services as businesses, whether entrepreneurial SMB’s or business units of larger enterprises, search out ways to grow their business but at significantly lower costs. More examples of Skype Everywhere driving business model disruption.

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• Stealthing Skype into Larger Businesses (voiceontheweb.biz)
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• Business Long Distance: Death by 1,000,000 PBX’s (voiceontheweb.biz)
• Skype Opens Up To SIP, Finally Eyes Enterprise Customers The Way It Should (techcrunch.com)
• Skype For SIP: Big Money, Skypeless, Brand Destroyer (skypejournal.com)
• Skype targets businesses with new service (news.cnet.com)
• Skype For SIP: Sorting Through the Issues (voiceontheweb.biz)
• Skype Modifies Fair Usage Policy (voiceontheweb.biz)

A year ago August IBM‘s Lotus Sametime Division announced the acquisition of Skype Partner Webdialogs to obtain their widely respected Unyte Desktop Sharing collaboration technology. About four months later we learned, from Lou Guercia, Lotus SameTime’s Director of Operations and Strategy, more about Unyte’s integration into the Lotus SameTime offerings. In that post on Lou’s presentation I asked:

Question: with IBM pursuing excellence on a service that comprises voice, video, chat and file transfer in a secure, encrypted environment, and with the stated goals of “working with their partners”, would this not result in a situation where IBM would be licensing Skype technology to provide a comprehensive real time multi-media communications infrastructure?

With announcements this week, including some at IBM’s annual Lotusphere 2009 event in Orlando, FL, it seems like that question is starting to get some answers..

Yesterday IBM announced “A Strong Fourth Quarter, a rarity these days“. ZDNet’s Dennis Howlett, in Can IBM sustain its momentum, goes on the provide some background, pointing out that most of IBM’s growth is occuring in its software division. Certainly IBM sees its Lotus Sametime division as a key to sustaining their momentum. Except it appears that IBM has reorganized their SameTime collaborative services into “a cloud-based porfolio of social networking and collaboration services designed for business” under a new name: LotusLive.

In a press release this past Monday, in conjunction with the annual Lotusphere event, Skype announced:

…. it will integrate Skype™ functionality with LotusLive (www.lotuslive.com), IBM’s new cloud services which are designed to help individuals build communities to work smarter, more effectively and more efficiently across and beyond their own companies. Skype’s voice and video calling will add rich, real-time communications capabilities to LotusLive, making it even easier for enterprises to collaborate in the cloud.

At Lotusphere 2009, IBM demonstrated the new Skype integration into LotusLive Engage, “an integrated suite of tools that combines your network [of contacts] with Web conferencing and collaboration capabilities like file storing and sharing, instant messaging and chart creation.”

Today we interviewed Peter Kalmstrom, Skype’s Program Manager for Toolbars, who had been attending Lotusphere to assist with the demonstrations. Peter made several points:

• This announcement covers only the first step of what will be a series of Skype integrations into the LotusLive offerings.
• The integration into LotusLive Engage is targeted at “businesses looking to collaborate inside and outside the organization to easily expand their networks…” In other words for businesses that need to include, say, sub-contractors, third party consultants, suppliers and buyers within their business operation processes.
• Within a LotusLive Engage contact profile, “Skype” fields have been added such that when a user clicks on a a name to bring up a profile card, the user can launch a Skype conversation and transfer files with a single click.
• The only additional requirement for engaging in a Skype conversation is that the initiating user must have a Skype client open.
• In addition to Skype-to-Skype calls, SkypeOut calls can also be made.
• Where several contact profile cards have been opened, a user can launch a Skype multi-party call
• Due to the nature of LotusLive Engage’s web architecture, the resulting Skype access is cross-platform; it does NOT require that the user have a Skype web (FF or IE) toolbar installed.
• A session can then also launch a Lotus Web Meeting (also known as a Lotus SameTime Unyte meeting).

Sounds like the Lotusphere demonstrations got the brainstorming going between Skype and IBM. In a concluding statement Peter said:

“We are enthusiastic about the partnership with IBM and we see a lot of areas where we can collaborate and help each other improve our services. We met with a series of executives at IBM during Lotusphere and the general feeling was highly positive.”

At the same time IBM announced Salesforce.com and LinkedIn integration into their LotusLive services. Andy at VoIP Watch comments on the competitive “collaboration and communications” space where IBM LotusLive, Microsoft Office Live and Google Apps are the key players.

With the IBM offering, we are seeing one more example of “Skype Everywhere”, in this case, being embedded into an offering that is key to IBM’s future success in delivering cloud-based outsourced business services.

Phil will have some comments on the technical aspects of this integration along with where he feels there are “deeper” integration opportunities.

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