Since the demise of the Skype Extras program was first announced two years ago, several of the developers with third party applications worked to wean themselves off a dependence on the Skype Extras program for their survival. However, the products remained available via the fairly innocuous and plain Skype Extras page on the Skype Store.

Yesterday I learned that a new, unannounced, menu item had been slipped into the Tools menu of Skype for Windows 5.5 as shown on the right.

Click on the Get Apps… and you go to a new page on the Skype Store:

A couple of points:

• It’s called an App Directory, not an App Store. While there is a detailed description for each application , the “Get Now” Links go to an App Store or a file download; on installing the file, you will be led to the individual application developer’s “store” page.
• For instance, the link to Qik Video for Apple takes you to the iTunes preview page with a link for purchase on the Apple App Store.
• Currently listed products comprise previously available third party products or Skype utility products listed in the Apple or Android app stores.
• Applications are categorized by “genre” such as Business, Call Recording (audio and video), Call Recording  (audio only), Faxing, Desktop and Whiteboard Sharing, etc.

In a discussion with Ash Valeski, Skype’s Senior Account Manager for the Skype Store he pointed out:

• This is simple a starting point for building a third party applications distribution channel. The SkypeKit team wants to have a distribution channel that provides awareness of forthcoming applications while supporting publishers who currently have applications that use the legacy Skype API’s.
• Expect to see more features added to this page over time.
• They have reduced the available applications to those that are currently active and appropriately supported by the application publisher, including the availability of a shopping cart where payment is required.
• There is a carousel rotating through top downloads (free and paid) and top-rated offerings.
• The directory does provide an opportunity for ratings and short reviews (via Comments) for each application. (As a test I have submitted a comment on PamFax; note that, when you make a comment, you can sign in via Twitter, Facebook or other options.)

Bottom line: This App Directory is simply infrastructure for supporting the Skype developer program. The real challenge remains for the Skype Developer program to make SkypeKit an offering that can readily and widely be adopted by not only hardware developers but also software publishers. The initial feedback on the program has been provided in this post about a hardware partner whose offering will become available later this year.

In the meantime I still find these partners are using the legacy Skype API’s; for instance, Pamela just went through an upgrade based on the legacy Skype API’s. And, amongst the publishers listed in the App Directory, Pamela publisher Scendix is not alone in this regard. However, this launch is one small step that demonstrates that current management wants to get more proactive with both the Skype Store and the Skype Developer program.

Related articles

• Whither Skype Extras Today? Withered? (voiceontheweb.biz)
• Skype’s developer websites: an overview (blogs.skype.com)
• Skype Launches Third-Party App Directory (techcrunch.com)

On Friday PamConsult released PamFax for iPad, providing access to PamFax services from the most natural platform format for replacing a fax machine (or the fax feature of an All-in-One Printer).

In practice PamConsult, publisher of PamFax, actually released a new version of PamFax for iOS 4 with sensitivity to whether on an iPhone or iPad when displaying the user interface. The iPad version, which displays most completely in landscape mode, takes advantage of the iPad display size to present extra user guidance information on launching the application:

PamFax for iPad follows the usual five or six steps inherent to the PamFax sending process:

• selecting files (from the iPad – including photos, Dropbox, Google Docs or Box.net),
• entering a destination fax number (manual entry or from iPad Contacts),
• optionally selecting a cover page
• selecting fax progress and delivery notifications (via email, Skype Chat and/or SMS)
• checking for PamFax credits and
• submitting a fax for delivery.

In lieu of accessing the PamFax user portal, the Folders, Buy PamFax Credit and Settings buttons shown above take over the primary functions of the PamFax portal. For instance the Folders tab offers a menu for access to an Inbox, Outbox, Sent and Trash-bin folders.

Each of the folders provides almost instantaneous access to individual faxes and the ability to easily view them. In fact, I find this process easier than accessing them via the web-based PamFax user portal (although they are also available there).

It’s fast on delivery: On my test fax – with all steps handled on the iPad — (selected a file from a Dropbox folder, added a cover page, sent the file to my PamFax Inbound number and viewed the resulting file in PamFax Inbox – another Dropbox folder), the time between Sending the fax and Receiving it in the Inbox was somewhat less than a minute. This reflects recent “Summer Release 2011” to the PamFax “Back office” infrastructure that has significantly improved fax delivery speed. As is normal with any PamFax transmission, notifications can be sent via email, Skype chat and/or SMS messages.

Bottom Line: at this point I am cancelling my Bell Canada fax line and using my iPad as my primary fax “machine”. The only feature for which I need a PC are the scanner on my All-in-One multifunction scanner/printer for importing original document scans; in that case I can use PamFax on my PC or MacBook Pro for sending these faxes.

I am replacing a $15/month phone line with an all-inclusive $8.70 per month Professional Plan service, including 20 free faxes per month and ongoing archival fax storage, and low “per page” charges for sending additional fax pages (in lieu of using Bell Canada long distance for sending faxes internationally). A Basic Plan and Pay-As-You-Go On Demand service are also available.

Now if PamFax could just add a SkypeOut link to the “Remove this number from our Fax list” number at the bottom of every “spam” fax.

Voice On The Web’s Skype Reference Guide, under Hosted Services, provides a complete overview of PamFax: Obligation-Free Fax Worldwide On Demand.

Full disclosure: while the author has purchased a PamFax subscription (and cancelled a phone line for fax use), some links on this page lead to participation in the PamFax affiliate program.

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• Whither Skype Extras Today? Withered? (voiceontheweb.biz)

Two weeks ago in the post, Whither Skype Extras Today? Withered?, I asked for a clarification about the status of Skype Extras.

Today Skype announced a HotFix that effectively removes access to Skype Extras although it shows up, greyed out, in the Tools Menu. Go to Help | Check for Upgrades. In Windows Task Manager you’ll find that SkypePM.exe is no longer seen in the Processes tab.

As PamConsult’s Dick Schiferli points out in the comments below the Skype Extras do remain available in the Skype Store and are also available from the various publishers’ websites. However, the good news is that several publishers of Skype Extras have not withered away but rather have upgraded their products to remove their dependence on the Skype Extras program while introducing new features.

The Skype Extras Survivors

PamFax – winner of the 2007 Skype mashup competition, continues to grow; their recent infrastructure upgrade means that faxes are delivered within a minute of clicking on the Send Fax button. No ongoing obligations yet there are subscription programs that include a fax number in 27 countries. Send and received faxes to/from PC’s, iPhone/iPad/iPodTouch and Android. Fax Dropbox documents; receive faxes in DropBox. Click here for a complete update on PamFax,

InnerPass is releasing a new team collaboration product, Group Mix, that aggregates all their document management, persistent “rooms” and desktop sharing expertise into a web-based product with a great user interface that is easily accessed in any browser from, say, a bookmark. The first release includes voice connections in several countries via the PSTN; they will bring Skype back in shortly. More details will be forthcoming in a post early next week.

Pamela continues to upgrade and add more features to the longest running Skype Extra. Call recording, conversation archiving and many other nifty features that enhance the Skype user experience.

Netralia continues to offer its Skylook Outlook plugin that has done very well in the customer relationship management space. More recently they launched and have upgraded VodBurner, capable not only of recording Skype Video calls but also performing editing of the recording and direct upload to YouTube.

Evoca has been building their online audio recording and hosting business where you can call in from any phone, Skype or PC mic, record interviews and conference calls. From their website:

Dial any of our U.S. and international phone numbers or use the Evoca Skype Call Recorder — available for registered subscribers. Our 100% web service securely saves and stores your audio file in digital MP3 format in your online Evoca account. You can keep it private, share it with colleagues, or publish it online for the world to listen.

OnState continues to provide and grow its web-based, pay-as-you-go call center/PBX offering. In fact, in addition to its Skype integration, it now supports Google Talk and Salesforce.com amongst other features.

There may be others; I’ll be glad to add them. But these are the publishers who have managed to build on their user feedback and market acceptance. They have continued development to enhance their products which incorporate Skype integration but can operate independently of the Skype Extras infrastructure.

Bringing together over fifteen years’ experience as a user and follower of “voice” over Internet and other IP-based communications services, five years’ blogging experience, two years operating Voice On The Web – and meeting a great number of users and players in the Skype ecosystem – today marks the launch of the “New” Voice On The Web. My goals were simply:

• To make the site easier to follow and more readily navigable; bottom line, it’s a simpler layout.
• To continue to offer commentary, reviews and ongoing coverage of Skype, IP-based communications and the emerging smartphone and tablet markets
• To incorporate a larger role for social media with its opportunities to inform and engage readers.
• To update the Reference Guide (which had always been there but not easily discoverable) where I can have ready answers and responses to the many queries I get about using Skype.

I’ll be providing coverage not only of these developments but also interviewing Skype users to provide some perspective on how Skype is used in day-to-day life. I have certainly come across some interesting ones – such as how Skype video on an iPad 2 was used to have a “virtualized” father-of-the-bride escort his daughter down the aisle at her wedding when “Dad” had suffered a heart attack the evening before the wedding. My first interview video, to be published tomorrow, will report on another unique use of Skype video to keep a family with a road warrior father together and up-to-date.

So what’s behind this: first, there is a wealth of knowledge and experience gained over the years and it is of no benefit if I don’t share this with others. Skype and other services have helped to build a more communicative world, breaking down political, language and geographical barriers. I hope you can benefit from our coverage and information in some small way.

Second, I am continually encountering Skype users who are asking questions or don’t realize the full potential of Skype. The Voice On The Web Reference Guide gives a simple reference point that I can point to. Recently I became a participant in an Internet marketing mentoring forum that heavily uses Skype and realized that there is a significant lack of awareness of the potential of Skype and how it works out there.

Third, I have also gained extensive exposure to the use of Skype in small-medium business – especially when it comes to using Skype’s business services. To be frank, I am looking to monetize that aspect – more details will follow. Implementing Skype and other IP-based communications services, such as PamFax and InnerPass (Page coming), is wide open for both generating cost-savings and taking advantage of new business opportunities.

Finally, there is  now an opportunity to subscribe to Voice On The Web and its services. Fill out the Email Updates subscription form at the top of the sidebar and we’ll, as appropriate, send you information related to our coverage. Actually, within a few days, we’ll send you a “survey” asking how you would like to benefit from our subscriber list in terms of the information you wish to receive. We’re still learning the ropes with an email management system but you’ll eventually only get what you confirm that you want.

The site, especially the Reference Guide, is incomplete but you get an idea of where we are heading. We’ll get it fully operational over the next few weeks. Bear with us and thanks. My first order of business was to get the site design and navigation cleaned up; it’s there now.

I’ll get into details on the Acknowledgements page (to be updated) but I want to thank all those I have met over the past five years – especially the users and players in the Skype ecosystem and the encouragement of some of my closest acquaintances during this period. Without their support and interest there would be no Voice On The Web.

Finally I need to acknowledge my website developer, Boston Dell-Vandenberg, who brings many years experience as a website designer to the table. If you are looking for “Simple, effective web design and development”, have a look at Boston’s work and get in touch with him. (And that new Voice On The Web logo is a result of his work.)

Now to get on with the first post on the new site! (Yes, the previous 800 or so posts are still there….)

If Skype Extras is creating an issue with software bloat through its games partner, Easybits, why do I get a blank Skype Extras window from the Tools | Get Skype Extras menu in Skype for Windows 5.3?

In one of its previous lives, ca. 2006, Skype introduced a Partner program where they encouraged third party developers to innovate products around the use of Skype. These products arrived in the form of games, productivity tools, hosted business services and utilities that enhanced the Skype experience or incorporated Skype for its real time communications features. At the time Skype provided API tools that facilitated development of these products; they remain available even as Skype ramps up its SkypeKit developer platform. Products were made readily available to Skype for Windows users through the Tools | Skype Extras menu of the Skype client. One partner had over 3 million downloads between January 2009 and August 2010; a very significant number have become ongoing subscription-paying customers.

Original Skype Extras Window

During the summer of 2007 Skype held a Mashup Competition with regional and worldwide winners. PamFax, still in its infancy but sending faxes from a PamFax window, won the worldwide competition. (Watch Voice On The Web for a complete update on PamFax’s evolution to a one-stop multi-platform “Fax for business” solution in the next few days).

Some the Extras publishers were acquired; for instance IBM’s Lotus Sametime division acquired the popular desktop sharing utility, Unyte. Others went away due to either  a lack of market acceptance, a failed business model or impatient investors. And there were many issues with the level of support provided by the Skype Developer program at that time.

Skype announced the end of the Skype Extras program in late August 2009, pointing out that no new Extras would be accepted from that point forward and that Skype Extras would not be accessible from the Skype for Windows menu after August 31, 2010. However, while this menu is still available from the Skype for Windows 5.3 client, I get the blank window shown above. However they can still be found available on the Skype website: Skype Extras page and on the Skype Store.

So what puzzles me is the recent appearance of stories about an additional program, easybits.exe, being installed with Skype for Windows. Easybits provided the platform for the Skype Extras games; it seems that a recent update to Easybits inadvertently got into some users’ recent installations of Skype for Windows. Looking through my Task Manager, there are no traces of easybits.exe; the only item related to Skype Extras Manager is skypePM.exe and it’s not consuming much RAM. Phil Wolff, over at Skype Journal, has more to say on this, including Easybits response, in #Skype Extras partner EasyBits releases game uninstall tool.

Bottom Line: So my real question is, given the blank Skype Extras screen I receive as shown above (and have received for some time now), the lack of any trace of EasyBits software on my Skype for Windows 5.3 installation and the announcement that Skype Extras would go away last fall, what is the real status of Skype Extras today? Or is it just quietly withering away?

Skype’s statement: EasyBits Update for Skype Extras Manager

P.S. – many of the former Skype Extras publishers have continued to offer their software and even built additional products that use the Skype API’s. Within a few days I’ll provide an update on where you can find these products today and their evolution into even better offerings.

Related articles

• EasyBits releases removal tool for afflicted Skype users (zdnet.com)
• Skype pushes gaming software down users throats (go.theregister.com)
• How To Uninstall EasyBits GO (EasyBitsGo.exe) Completely (ghacks.net)

Since its version 1.0 launch in late 2007, PamFax has provided an easy-to-use web-based fax service, that allows you to send faxes worldwide without any hardware requirements. Initially a fax sending service, PamFax 2.0 introduced features such as a Windows print driver, support for Mac and Linux and inbound faxing to a local number in your area code in 25 countries.

Over the past week Scendix, producer of the cloud-based PamFax service launched PamFax 3.0 with a focus on improving delivery speed, scalability, robustness and access. But to meet these goals they had to start over from scratch, building a newly architected back end that also incorporated new hardware to meet the growing demand for the service.

New features include:

• Faster fax delivery – in my recent experience, the new service was delivering faxes in one to three minutes as opposed to 15 to 30 minutes under the previous setup
• More registration/login options: Facebook, Twitter, Google, LinkedIn and several others
• Two plans for fax-in numbers:
  • Basic: provides fax-in number for 12 months that allows you to receive an unlimited number of faxes
  • Professional: provides fax-in number for twelve months, 20 fax pages to Zone 1 recipients per month and 33% discount for additional pages, unlimited storage of send and received faxes and “My Company” PamFax Manager to sign up employees and delegate PamFax credits as well as report on company fax activities.
• Three free fax pages upon sign-up to check out the service
• Every new registrant will receive a free Basic Plan for three months, including a fax-in number
• Free faxing from PamFax to a PamFax fax-in number.
• PamFax API’s – allows you to fully embed the PamFax functionality easily and quickly into your application or device

PamFax continues to offer:

• A simple, straight forward five or six step process for sending a fax
• Fax from a Windows/Mac/Linux client or online via a web browser
• Operation from any web browser worldwide with no additional hardware requirement.
• A portal to manage your fax activity
• Fax status messages to e-mail, SMS and/or Skype chat
• No minimum commitments
• Support for over 100 file formats
• Payment either pay-as-you-go or via PamFax Credit packs
• No contracts or ongoing obligations

Often my posts on PamFax bring up the question of “who’s using faxes today”? With various alternatives for exchanging documents electronically, one would think that faxing is becoming passé. However, with billions of fax machines still attached to phone lines and the ongoing need for “recognized originals”, such as contract execution signatures, Scendix reports that their monthly page volumes continues to grow at a significant pace. And, were the market not still a significant one, Scendix would not have invested their resources since last summer in the  very extensive development of the PamFax 3.0 platform.

Yet, with PamFax, fax activity can become paperless and “totally green”. Sending documents involves simply attaching a document (in over 100 formats) during the fax set up process unless it is one that has to be scanned in. While there are options for printing received faxes, they can also simply be read on the user’s PamFax portal and printed only when absolutely necessary.

The Scendix team has prepared an “office drama” introductory video about how PamFax brings relief to the frustrations of faxing:

An introduction to PamFax from PamFax on Vimeo.

Voice On The Web posts about PamFax

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Skype has always been challenged with respect to making its growing feature set available on the most popular operating systems: Windows, Mac OS X and Linux. The major ongoing complaint from Skype users has been features on a new release for one OS that don’t appear on the other OS’s clients that may not be updated for up to a year later. With respect to Skype’s developer platform, a major complaint of third party developers has been the lack of any web services tools to embed Skype into web-based applications.

But maybe Scendix, publisher of PamFax and Pamela, is showing us how to make applications OS-agnostic such that all versions of an application get new features concurrently.

Since its launch in December 2007, although it was not obvious to the end users at the time, PamFax has been largely a web-based application, starting with PamFax for Windows. For the next sixteen months, the Scendix PamFax team worked not only to release PamFax 2.0 but also put resources into building a more robust back end, adding support of Fax-in numbers in 26 countries and extending their OS support to make available PamFax for Mac OS X. And subsequent upgrades have made it a more robust, lower cost and multi-lingual service.

Earlier this week Scendix announced the release of PamFax for Linux, bringing low cost, worldwide faxing to all those rabid Linux users who espouse the virtues of a very robust, yet open and feature rich operating system. In so doing, Scendix has, in practice, demonstrated how to make an application OS-agnostic, essentially by building a single website dedicated to the application.

So what did Scendix need to do to make their application run under Linux? After all, they had a core web-based engine supporting the entire feature set. Three steps:

• Build an installer package for each version of Linux supported
• test PamFax’s operation in each operating system environment, and
• perform integration with Skype for Linux (there is an option to send notifications to a Skype chat session)

But there was no need to build a new application or backend – as shown on the left, even the user interface is the same. Its web-services architecture simply needed the modifications described above. Bottom line: PamFax is basically an OS-agnostic “Software as a Service” (“SaaS”) application. And limited developer resources are required to migrate support between OS’s. Effectively the operating system becomes secondary to the more universal web browser.

As their next step, the experience of bringing PamFax to this level has led Scendix to start work on PamFax 3.0, due for release later this spring. The major change here will be to migrate the PamFax web-based infrastructure to an API-based architecture such that PamFax can be readily embedded into third party applications – for instance, a WordPress plug-in that puts a “Fax This” icon on a web page would be one such potential application.

Bottom line: As we await Skype’s new developer platform, PamFax serves as a proxy for demonstrating why a web-services architecture would be an ideal transformation into providing Skype client access not only from Skype-specific clients but also from Skype embedded into a third party’s offering that incorporates Skype access without the need for opening a separate Skype client. In other words, another key link towards building “Skype Everywhere”.

Note: Skype CEO Josh Silverman talks about this topic towards the end of the first half of our recent CES conversation.

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• Skype for Business: An Interview with Skype’s Matt Jordan (voiceontheweb.biz)
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It’s almost two years since the launch of PamFax as a fax sending service that allows anyone with a PC and an Internet connection to send faxes to any fax terminal worldwide at low per page rates. With a simple fax setup and no subscription requirements, PamFax has become a very popular and robust PC-based communications service delivering documents worldwide. They like to call it “no strings attached faxing”. Over time we have seen:

• addition of PamFax inbound numbers in 28 countries
• implementation of Mac support
• participation in McAfee Secure Sites program
• improvements to the PamFax portal that records and reports PamFax activity
• reduced pricing (as well as bringing several countries into the lowest level “Zone 1”)
• overall performance and stability improvements
• a distribution partnership with Fusion Network Services in Japan
• seamless integration of the PamFax portal into FaceBook and Salesforce.com

At the beginning of December PamFax introduced major upgrades to both the server and the thin client resulting in a significant improvement in both the responsiveness of the client and the speed with which faxes could be sent from the PamFax client. While some improvements are visible via the PamFax client, most of them are transparent to the user as they involve changes to the backend infrastructure critical to the PamFax operation.

However, as many businesses have adopted PamFax, a need has arisen for a Business Control  Panel to facilitate faxing within a business operation. Introduced with this latest upgrade, the PamFax Business Control Panel allows a business to use one central PamFax fax-in number company-wide by giving selected and/or all people in the BCP group access to the inbox. Effectively a company or business unit can replace its fax machine (and the associated overhead of ink and paper) with a “cloud-based” fax service that allows any employee to send and view faxes to/from anywhere worldwide.

In a world where one would think that faxes are dying off, the growth and acceptance of PamFax is demonstrating that (i) users want an easy way to send a fax and (ii) there are hard copy document exchange applications, such as in legal activities and real estate, where faxes are still critical to business operations. It is their ongoing increase in usage volumes that has driven Scendix, publishers of PamFax, to put additional resources into improving the overall user faxing experience. As an example, while currently available for Windows and Mac PC’s, expect to see a Linux client in the near future.

Previous Posts:

• PamFax Evolves: Building a World Class Service Offering
• PamFax 2.0: An Obligation-Free On Demand Fax Service on Your PC
• PamFax – Adding Click-to-Fax
• PamFax Receive Skype Certification, Grows Usage
• Mashup Champion PamFax Becomes a Full Fax Sending Solution

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On Friday the Skype Developer Blog posted a blog announcing the end of the Skype Extras program in what amounts to two stages:

1. Immediately: No new partner programs or upgrades will be placed into the Skype Extras
2. Going forward: Skype Extras will remain available via the Skype for Windows client until their certification expires (which may be up to a year).

Effectively, Skype has admitted that the Skype Extras program has not been a great success as a marketing tool. “Despite the incredible breadth of Extras developed for Skype, simply not enough people were using them to justify our continued support of the Extras programme.”

However, as indicated by a Skype Software Partner’s tweet above, Skype’s developer support will be continuing. Why?

In the same announcement, it was stated that the Skype Public API’s and their documentation remain available; more importantly, it was stated that “Skype will continue to support accessories via the Public API.”

But the uniformed media fallout has been attempting to put “doom and gloom” for Skype developer activities going forward. However, had Skype personnel worked with their PR agency who has been very adept at educating both mainstream media and bloggers with the background on Skype announcements, this “doom and gloom” cloud could have been avoided. (No press release was issued; so we have to assume Skype’s PR agency was not consulted.) Some of this “missing” information is in my recent post: “Skype Extras” Is Dead; Long Live the Skype API’s!.

Here are some of the myths that have resulted along with some of the facts that dispel them:

Myth: GigaOm: Skype kills its developer ecosystem: While it is true that “if you put your lot with Skype then you are on your own” for the marketing aspect of a software partner’s offering, the Skype API’s are not going away. And Skype is finally reviewing how it can work best with developers. Some considerations:

• Last fall, Skype announced the appointment of Daniel Berg as Chief Technology Officer. In the spring they announced the appointment of former Counterpath CTO Jason Fischl as Director of Developer Relations heading up the Skype Developer Program. Maybe their silence to date says something about their evaluation of the previous Skype developer activity and their need to take time to articulate an overall Skype platform within which the Skype SDK and Skype API’s will be playing a role. Most importantly, my network’s jungle drums say they are still very active within Skype.
• Check out this job opening for a Platform Release Manager that starts out with “You will be responsible for planning and releasing each new version of the Skype SDK used as part of the upcoming Platform strategy.”
• The Skype post itself ended with: “we still believe there are opportunities for third-party developers to enhance the Skype experience”.

As implied in the OnState tweet above, and confirmed by my own conversations with other Skype partners, we should be looking forward to new enhancements to the Skype Developer Program and the Skype SDK. But maybe Skype should have filled in media and bloggers with this information via their PR network instead of bluntly announcing the end of a support program with no offsetting information.

Myth: Skype is eating its software partners. Andy Abramson, VoIP Watch, Skype Shutting Down Extras Program: “Skype will begin offering more services that are labelled as Skype vs from third parties”. What this really should read  is:

Skype will begin offering more services expanding on its core “conversation” technology expertise and will be looking to third parties to complement their core services by incorporating Skype into offerings that leverage the individual partners’ unique expertise.

For instance:

• Skype for Asterisk (developed by Skype partner Digium) and Skype for SIP will be integrating Skype’s calling and presence functionality into “legacy” platforms as they evolve the Skype for Business program. Expect to hear more at Christopher Dean’s talk at Fall VON next week in Miami.
• As initially indentified by Phil, the Skype Jobs listings include some for a new “Skype Labs” location:
  

  Skype Labs is a new R&D center located in the Bay Area focused on next generation technologies for Skype which will be applicable over the next one to five years. The initial areas of work will include security, signaling and call control for audio, video and presence, p2p and collaboration.

• However, OnState brings decades of call center experience into their Call Center – an application for which Skype has neither the experience nor bandwidth to develop. (Full disclosure: the author is involved with a new small business that will be using OnState’s Call Center as a paying customer.)
• PamFax brings a simple five or six step process for sending faxes worldwide from any PC. Having followed the development of this service over the past two years, they have built a system that solves the basic faxing problem in a user friendly, yet highly secure, manner. Once again Skype has neither the expertise nor bandwidth to address this issue. (And Scendix, PamFax’s developer who was the only third party using Skype Credits to any extent, has already made plans for other payment services when they launched version 2.0 last spring).
• Looking at Skype Jobs, one finds the engineering jobs are focused on evolving Skype’s core functionality: video codecs, video QA engineer, audio components, director of mobile engineering, etc.
• The Product Manager – Applications job description includes responsibility for:
  • Extras like call recording and faxing. (Is Skype going to make an offer for veteran Skype software partner Scendix?)
  • Partner integrations with CRM, Security, Collaboration and similar applications (insert Call Center here).

Bottom line:

• Recent Skype successes include their High Quality Video (nobody has duplicated their ability to do VGA-standard video calling over standard broadband connections) and the SILK codec for higher quality Skype-to-Skype voice calling.
• Expect a multi-party video conferencing service, improved audio and video services and hardware (for instance, finding partners such as client In Store Solutions whose FREETALK Everyman headset addresses an identified end user issue with respect to call quality in a user-friendly way).
• Skype will continue to seek out partners, such as Scendix (Pamela and PamFax), Digium, Skylook (CRM), OnState and InnerPass (document management), who incorporate Skype into a range of business services where the partner has significant expertise that can complement Skype’s core conversation technologies via their API’s (both existing and future).
• Skype’s current Partners are seeing business success:
  • Unyte and VAPPS have been acquired by IBM’s Lotus Sametime Division and Citrix Online respectively
  • OnState is finding its Call Center offering stealthing into larger enterprises due to not only its feature set but also its cost saving
  • PamFax 2.0 has been a most successful launch; Pamela 4.6 was recently launched with video recording.
  • InnerPass has had over 1 million version 1.0 downloads since January. Watch this space for future announcements.
• Statements to the effect that “Skype is abandoning/axing its developer partners” are a myth; once more it’s a case of Skype’s managing their communications onto the blogger space. Memo to Skype: Work with your PR agency (who has done an excellent job over the past two years) and the complete message can get out.

Question: What should Skype really be doing for developer support programs going forward? A recent TechCrunch post by Michael Arrington, some of Andy’s other comments and some comments in Skype Journal’s Skype 5.x Public Chat (Phil’s rushing it – this was the Skype 4.x Public Chat until a week ago) provide some hints. A post will follow.

P.S. – Do you have communications technology and/or marketing experience? It seems like Skype is doing its part to stimulate the economy. Check out the Skype Job Vacancies page where, today, over 60 job openings are listed (some listings are actually for multiple hires).

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• Skype closes its Extras program for developers (infoworld.com)
• Skype Pulls Plug On Third-Party Extras Program (paidcontent.org)
• Skype retiring third-party Extras (download.cnet.com)
• Skype killing off Extras, developer program (downloadsquad.com)
• Skype retiring third-party Extras (news.cnet.com)
• Skype Shuts Down Extras and Its Developer Program (readwriteweb.com)
• Skype: No More Extras! (mashable.com)
• Skype’s Stefan Öberg @ Interop: Stealthing Skype Into Business, But Cover the Entire Skype Ecosystem (voiceontheweb.biz)
• Stealthing Skype into Larger Businesses (voiceontheweb.biz)
• Skype for Asterisk Release Marries Skype Calling into Popular Asterisk PBX Platform (voiceontheweb.biz)

PamFax adds a Japanese partner, lowers rates to 13 destination countries and enhances its infrastructure

Back in April Scendix launched PamFax 2.0 with many new features outlined in a post at that time. To address some reader feedback and summarize PamNews announcements, it’s appropriate to do an update summary of PamFax’s evolution.

First, and most important, is that the launch of PamFax 2.0 with its feature set has triggered accelerated user adoption. While not at liberty to reveal numbers, its acceptance says that, if you provide an  easy-to-use service, the customers will come. Adding Mac support and fax-in numbers brought instant credibility as a fully featured fax service.

A more robust, stable service: With user experience PamFax has required some infrastructure improvements. Issues involving the individual fax-in numbers were resolved during the first week of this new service. Fax-in numbers for Mexico have been added; as result fax-in numbers are available in 22 countries. And as their fax volume grows, the PamFax servers have required improvements to increase the stability and reliability of the service. Probably sounds “boring” but servicing PamFax’s “back office” infrastructure is probably more critical to sustainable reliability at this point than any modifications to the user interface.

Adding a Japanese version: But the PamFax team has not stopped with simply technology improvements. Earlier this week they announced a strategic partnership with Fusion Network Services in Japan who are  offering a Japanese version of the service:

We have jointly worked hard to prepare the launch by localizing the entire PamFax system in Japanese. Fusion is also a Skype partner and provide Skype with the local Skype-In numbers in Japan.

Fusion plan several marketing activities over the next months to introduce the PamFax solution to the market.

Reducing costs: While there were significant price reductions with the launch of PamFax 2.0, there were still some challenges out there. Recently I was going to send a four-page fax to Estonia but when I found out there was a $0.89 per page charge via PamFax, I scanned the document to a pdf file and sent it as an email attachment. However, as of this week, Estonia has been moved to the PamFax Zone 1 list of countries served with a base rate of €0,09/$0.12 per page (or €0,06/$0.08 for PamFax Pro subscribers). In total, thirteen fax destination countries were moved to the lowest Zone 1 rates: Singapore, Israel, Aland Islands, Malaysia, Finland, Chile, China, Czech Republic, Hungary, Venezuela, Cyprus, Argentina, Estonia. (As a side benefit it now becomes a reasonable cost to use PamFax to send faxes to Skype’s developer team in Tallinn.)

Bottom line: Launching any service has its hiccups, but the PamFax team is there for the long run. If you encounter difficulties they have a support program where you can seek assistance and/or voice your issues for a response. The PamFax team wants to ensure a sustainable, reliable, seamless service and is listening.

Most amazing has been the response in terms of user adoption; while certainly email and other Internet services provide the means to send/receive documents, there’s still a large market for sending hard copy fax to all those dedicated fax terminals and “All-in-One” printers still sitting in offices worldwide. Offering a secure, low cost, yet easy-to-use, worldwide service was really the key to unlocking this business opportunity.

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• Calliflower expands: Flat Rate International Conference Calls now available from 30 Countries. (saunderslog.com)
• PamFax updates, adds FaxIn, distances from Skype (skypejournal.com)

Stefan Öberg, Vice-President, Skype for Business, provided his overview on “the future of modern business communications” at Interop last week. He started off by outlining his perspective on how consumer adoption of Skype is building business adoption from consumer experience; he feels this is driven by:

• • Economy: 43% percent of knowledge workers in US enterprises with 500 or more employees already use non-company-owned equipment on enterprise networks and systems.
  • Connectivity: We live in a world with an increasingly ubiquitous, pervasive and affordable communications infrastructure, which encourages new acquisition and delivery models, especially those using the web.
  • New technology: A combination of affordable devices, low-cost communications, widespread ownership means that access to and acceptance of new technologies is growing.
  • Employees: Employees bring their experiences and expectations from the ‘real world’ into the work environment – this is particularly relevant when considering an increasing population of digital natives in the workforce.

Recently Voice On The Web has reported on a couple of examples of this trend:

• Stealthing Skype into Larger Businesses
• Stealthing Skype into Healthcare: Consumer Experience Drives Practitioner Adoption

Stefan went on to provide some statistics coming out of user studies carried out last year:

• 20% of our users make Skype video calls for business purposes †
• 95% say they are saving money *
• 62% say they communicate better with customers using Skype *
• 70% say they are using it while traveling on business *
• 80% say they are seeing increased productivity *

* Source: Skype user study of 4,000 users in the US, UK and China conducted in March 2008
† Source: Results from a December 2008 online survey of 2452 active Skype users in the US and UK

Stefan makes some good points, supporting more quantitatively what we have suspected about perceptions of Skype use in business.

However, when he went on to talk about Skype’s expanding ecosystem via Skype for Asterisk and Skype for SIP for penetrating the business market, his brief mention of business infrastructure for Skype (including the Business Control Panel) neglected the services provided by several of Skype’s Software Partners on which Voice On The Web has reported in the past:

• OnState: Virtual Call Center and Virtual PBX
• Managed Collaboration:
  • InnerPass: Team building that Integrates Skype with business grade document management
  • Yugma: desktop sharing across Mac and Windows platforms
  • Lotus Live Unyte: the pioneer in business grade desktop sharing using Skype
  • HiDef Conferencing (now Citrix Online Audio Services Group): a high quality, managed conference calling service
• PamFax: converting your PC into a worldwide accessible fax machine
• Pamela: a comprehensive Skype utility for call management, conversation archiving, personalizing conversations and a bit of fun
• Skylook: combining Skype with Outlook to deliver effective, yet low cost, customer relationship management; turning Outlook into a conversation manager and archive
• Evoca: hosted voice recording for building audience engagement and participation across news services, television documentaries and websites or weblogs (a description and review of Evoca’s new Express services is in preparation).
• (and, if I have missed any Skype Software partner with a business application, add a comment and I’ll update)

Bottom line: While certainly Skype for Asterisk and Skype for SIP will expand the reach and promotion of Skype through their respective distribution channels (Digium/Asterisk ecosystem and PBX vendors), ongoing innovation is also occurring and being adopted in the Skype Software Partner ecosystem. The current economic conditions are accelerating adoption of these conversation management services as businesses, whether entrepreneurial SMB’s or business units of larger enterprises, search out ways to grow their business but at significantly lower costs. More examples of Skype Everywhere driving business model disruption.

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• Skype Modifies Fair Usage Policy (voiceontheweb.biz)

When attempting to “trash” a service via Comments to a post, make sure (i) you have made appropriate attempts to contact a service’s support operations and (ii) give them a chance to respond. A recent attempt to “trash” PamFax in a Comment turned out to be the result of the user attempting to fax to a number that was “not in service”.

I am starting to receive an occasional comment harshly complaining about a service whose offering has been reported in Voice On The Web. When I receive such a Comment I will forward it to the relevant vendor for a response prior to publishing the comment in all fairness to the vendor. Upon receiving a response from the vendor, I will publish the relevant story in order that all the facts are on the table.

In the next few days I will be publishing the editorial policy for Voice On The Web establishing some ground rules. But one of those is that before reporting on an offering, I will, if possible, test out the offering to make sure it works as described. There are a few vendors whose stories are currently on hold pending getting their offering to work properly.

Prior to reporting recently on the PamFax 2.0 launch I tested out the service on a laptop PC (Windows XP), a desktop PC (Windows XP) and a MacBook. In all three cases I was able to make some suggestions for minor modifications (usually text or navigation) but I did successfully send three different faxes to my All-In-One printer.

PamFax 2.0 did experience some teething problems during their first week; they were monitoring the situation via their internal dashboards and making changes to the back office servers. In addition they have released a client update which is automatically installed when a user next opens PamFax (done it on all three of my PC’s here). And then I demonstrated to InnerPass personnel how they could use PamFax as a Windows printer to send a stored document from their document management service.

A couple of days ago I received a comment (I’ll save embarrassing the sender) that, amongst other statements, claimed PamFax was “Inconsistent, poor software”. He had attempted to send a fax – three times unsuccessfully – (including his one time “Free” test fax). He concluded with:

Now I have credit with them I never wanted to give, and a useless piece of software that also takes you[r] skype user and pas[s]word. the software is a POS. I found plenty [of] other experiences online to substantiate this. Do not waste your money. The claimed repeated use in the article is the clincher. I now probably am in that category since after the useless trial page was blown by them, my two further tries would be registered as a repeat customer. Trashy, scam type software, skype certified or not, I promise if you have Vista you will be subject to frustration. [typo corrections by author]

I forwarded the comment to Dick Schiferli at PamConsult, publisher of PamFax, who investigated the user’s attempts to send a fax; I received the following response:

I’ve attached the transactions summary and the fax summary to this email. As you can see the three fax jobs originally failed with “Line hung up”. There were line costs as a connection was made and that is why a partial refund was issued. This is also clearly communicated by the system to you.

The reason is because this number is no longer in service. I called it and got a voice answer saying this number is out of service or disconnected. So, the PamFax error message is correct and also the fact that there were line costs resulting in a partial refund is correct.

This user tried to send faxes to a disconnected number. He apparently found out after three tries that he had the wrong number and then sent to the right one (see attached history).

I personally called the number where three times the user got a message “The line was hung up” and confirmed that this number is “no longer in service”.

Bottom Line #1: PamConsult personnel are monitoring their service to ensure that it delivers as promised. They have the back office systems, including call detail records, that allow them to investigate any customer service issues that may arise. PamFax also has a Help Desk system, including a knowledge base, for reporting such issues.

Bottom Line #2: Make sure you have the correct fax destination number! While “The number was properly input, +1 showed up with a US flag and the 10 digit number including area code was there” is true, if  issues you call a number that is not in service, yes there may be a small termination charge – since the call was answered by a phone system robot – but, really, get the number right!

Bottom Line #3: Don’t attempt to “trash” a service without first contacting the service’s technical support. In this case a service request had been sent in; it was investigated but such investigations are not instantaneous. Better to take time to get an appropriate response than to rush a partial or inappropriate response that only creates further antagonism and frustration.

Full disclosure: For over four years the author supervised a technical support operation for a software product where over half the support calls related to the software’s feature set reporting on either faulty (third party) PC application software or faulty PC hardware. It is important to hear both sides of the story before allowing comments that are effectively a “blasting off” rant.

PamNews, May 6, 2009: PamFax update published – Upgrade to PamFax; backend server addressed for improved performance.

PamConsult launches PamFax 2.0 as an obligation-free hosted fax service that supports sending and receiving faxes worldwide with no capital expenses, no usage contract requirements and lower “per page” costs.

The process of sending and receiving faxes involves:

• a document source: whether physical or a computer file
• physical document scanning
• a cover page
• transmission of the fax (originally over a phone line)
  • often at expensive long distance rates and/or hotel service charges
• receipt of the fax (over a phone line)
• printing the received document
• logging the transmission and archiving the document

In the early 80’s the original fax machines were huge (at least the size of a bulky floor model photocopier), expensive and rare. However, a former medical practitioner customer was impressed that he could fax electrocardiograms to obtain diagnosis assistance with, say, a remote cardiology specialist, providing an initial level of value in time-critical circumstances.

As we moved through the 80’s fax devices became less expensive, more pervasive and somewhat smaller such that they fit on a table top; the biggest issue was finding or installing a nearby fax-dedicated phone line. In 1985 GammaLink introduced the first Fax PC board; a fax modem became common in PC’s throughout the subsequent 15 years. In the early 90’s there were various attempts to develop fax software for PC’s; the most widely remembered program was WinFax, which was sold to Symantec in 1995 and discontinued by Symantec at the end of 2006. But, while WinFax certainly could send and receive faxes, it did not exactly provide the simplest user experience for sending and managing faxes. Over this period several Internet-hosted fax services became available and contributed to the demise of WinFax.

Certainly, with Internet email and various file transfer services the volume of faxes has dropped off. However, they are still essential for (i) convenience of sending and receiving faxes via a dedicated device and (ii) exchanging executed legal documents, real estate papers and other business requirements which are suited to having a hard copy.

In many circumstances recipients still simply like to have a piece of hardcopy paper in their hands. As a result the real challenge for any new service is to offer a simple, easy-to-understand and easy-to-use fax services experience at lower costs yet that take advantage of the Internet’s cloud infrastructure and worldwide accessibility.

Fast forward to late 2007 when Ethernet ports had replaced modems on PC’s; PamConsult launched PamFax 1.0, a fax sending service that significantly simplified sending a fax from your desktop or laptop PC to any fax number worldwide. PamFax 1.0 was solely a Windows application that featured:

• sourcing documents from either a computer file or a scanned image
  • compatible with all recent scanners, including multi-function printers
• five or six steps to send a document:
  • select the document source
  • (optionally) scan in a paper document
  • enter the destination recipient and fax number
  • (optionally) add a cover page
  • pay via Skype Credits or PayPal
  • send the document
• integration with Skype for fax confirmation notification and payment using Skype Credits
• an infrastructure that handled the payment transaction and sent the fax to any destination worldwide
• a Windows printer driver capability
• a minimum cost of ~$0.20/€0.14 per page
• a web-based PamFax portal to report on usage and archive sent faxes

But PamFax 1.0 lacked the ability to receive faxes and was not available for Mac PC’s. Yet PamFax usage has grown constantly; this past weekend PamFax 1.0 downloads passed the 200,000 mark, confirming the demand for easy-to-use fax services available wherever one finds a PC and Internet connection. It sure came in handy when on the road in a hotel room – at a much lower cost and no need to go to the front desk to send a fax.

According to PamConsult CEO Dick Schiferli, 58% of PamFax 1.0 downloads resulted in at least one additional paid page being sent; the average paying customer sends 6.5 pages. Overall month-to-month volume growth is currently running at 10% per month.

Today PamConsult is launching PamFax 2.0, elevating PamFax to a complete send/receive fax service on both Windows and Mac PC’s at lower costs. PamFax 2.0 features:

• Support for both Windows and Mac OSX
• Fax-in numbers available in 27 countries
• A complete redesign incorporating new user interface
• “Per page” pricing reduced by ~40% to $0.12/€0.09 page for on-demand service and $0.08/€0.06 page for volume subscriptions
• Several additional destination countries moved into the lowest cost zone 1.
• No requirement for Skype although Skype integration adds notification and payment options
• Ongoing support for Facebook and Salesforce.com integration
• A Vista sidebar widget

Much like Calliflower which takes a user through the entire conference call business process from invitations to archiving, PamFax 2.0 is a complete service that takes you through the entire fax generation and transmission process from the initial document sourcing requirement through to logging and archiving your fax activity.

The ground rules for pricing include:

• On Demand/Pay-as-You-Go or Prepaid?
• destination country (seven zones covering the world)?
• Fax-in number required?
• currency (select from 15 options)?

While PamFax can be used as an obligation-free “On Demand” service for sending faxes (at €0.09/£0.085/US$0.125 per page to Zone 1 countries) , PamConsult is offering volume bundles that reduce per page costs even further. For receiving faxes a monthly or annual subscription is required for the associated fax-in number.

PamFax Professional, a monthly or annual subscription, includes:

• Fax-in number for the subscription period (select one of 27 countries)
• Unlimited fax reception
• 33% discount on “per page” prices, starting at €0.06/£0.06/US$0.08 to Zone 1 countries
• Monthly: €3,95/£3.75/US$5.50 (subject to fluctuation with exchange rates)
• Annual: €47,40/£45.00/US$66.00 (subject to fluctuation with exchange rates)

PamFax Credit Packs add credits to your account at the €10, €30, €50 (with 5% bonus credit), €100 (10% bonus credit) and higher levels with increasing bonus credits.]

PamFax also offers a “business control panel” from which a business’s administrator can create a group account, assign and manage PamFax credit and track employee fax activity.

I have used PamFax 1.0 successfully on many occasions over the past 18 months and have tested PamFax 2.0 with success on both a MacBook and a Dell Inspiron laptop.

As a next step, address book integration and scheduled sending would be useful features to incorporate into future releases of PamFax.

Bottom line: PamFax 2.0 is another disruptive service within the Skype ecosystem as it eliminates several costs associated with faxing documents:

• country and international long distance charges
• hotel and airport kiosk fax service charges
• charges associated with having a fax-dedicated physical phone line
• cost and overhead of a dedicated fax machine

and results in turning your desktop or laptop PC into a fully featured fax machine. Laptop users have the convenience of being able to take their PamFax-enabled “fax machine” anywhere they may travel and find Internet access. Basically PamFax 2.0 allows you to disconnect your fax-dedicated phone line and to throw away your dedicated fax machine while having fax services available not only at the home office but also on the road.

Give it a try and report on your experience in the Comments.

Update: Alec Saunders: PamFax – no strings attached PC FAX

Previous PamFax posts:

• PamFax: Sending Faxes via Skype
• The Dawn of the Mashup World II: And the European Mashup Competition Winner Is…
• Mashup Champion PamFax Becomes a Full Fax Sending Solution
• PamFax Receive Skype Certification, Grows Usage
• PamFax – Adding Click-to-Fax
• PamFax Update: Lower Rates, Volume Plans and Improved Perfomance

Software developer and publisher PamConsult pioneered third party software development for Skype, having provided the initial German translation of Skype and then launching the first Skype Extra, Pamela in 2005. Two weeks ago PamConsult released Pamela 4.5 for which a review is forthcoming. Their PamFax offering won accolades as the 2007 Skype Partner mashup competition.

But the PamConsult team has also been busy developing software that interfaces home TV sets with Internet-based services. A recent announcement provides a window into how consumers will interact with these services simply through their TV’s remote control.

Just a little over two years ago, the Pamela team linked up with Scendix, publisher of “digital home” software for Windows Media Centre, to form PamConsult. For instance, mceAuction allows you to bring eBay onto your TV screen via Windows Media Centre; mcePhone for Skype provides easy access to Skype from your TV. More recently Scendix released Jaast for Wii, leveraging their mceAuction technology into the Nintendo Wii console. Scendix also developed an eBay Skype Tab used in German and French versions of the Skype for Windows client. While attending CeBit in Hannover two years ago I had the opportunity to experience these offerings first hand; the simplicity of their user interfaces via a TV remote control opens up new opportunities for consumer access to eBay and Skype.

Last Thursday, Philips announced a new line of LCD TV’s which will include a new feature, called Net TV, that will deliver Internet-based services and modules to the viewer’s screen via the remote control. From the Philips press release:

The Net TV feature will be available on all Philips televisions in Europe in the 8000 series, 9000 series and Cinema 21:9 from Spring 2009 onwards. Through Net TV, Internet content is tailored for the best possible viewing experience on the TV screen, and is easily accessed through the TV’s remote control, without the need for extra set top boxes or service subscriptions, or for starting up a laptop.

PamConsult, leveraging their Scendix experience and technology, yesterday announced that they will be providing the eBay channel for Net TV, designated as “eBay, Powered by Jaast”:

Internet with remote control on TV/Media Center/Wii are things we have been working on for years and thus we are proud to say that eBay and Philips have selected us to provide an eBay channel on the new sets.

Based on our mceAuction technology we have adapted the eBay content to work seamlessly on the new Philips systems.We will provide the channel via our Jaast brand.

eBay navigation on the TV is very simple, the same intuitive way of browsing eBay as with mceAuction on Microsoft Media Center and Jaast on Wii.

Given Scendix’s experience with Skype, how long will it be before their mcePhone for Skype technology could be showing up on Philips’ offerings? More importantly does this provide a path for Skype to deliver “Skype Everywhere” through TV as Skype announced at their CES 2009 press conference?

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• PamConsult Has a “Fantastic Year” (voiceontheweb.biz)
• World’s largest Windows Media Center remote control (istartedsomething.com)

Amidst all the macro economic turmoil of 2008, there are businesses that have stuck to their knitting and had a quite successful year. Pioneer Skype Partner PamConsult recently reported on their 2008 achievements where they have both built out their product line and provided consulting services that have resulted in a stronger development team and enhanced product offerings.

PamConsult comprises two business divisions: Scendix for software product offerings, such as their widely accepted Pamela utility for Skype (the first Skype Extra going back to 2005) and PamFax, and PamConsult for development consulting where, for instance, they developed Skype for Salesforce.com under a contract with Skype. Some highlights:

• A major accomplishment has been the ongoing growth of PamFax. During the year they built out the infrastructure to provide the robustness and scalability such that PamFax now supports over 130,000 registered users. They have announced plans for a fax-in service as well as Mac support in 2009.
• Pamela has now had over 5 million downloads; early in 2009 they expect to release version 4.5; mcePhone, their Skype integration tool for Windows Media Center, will soon see version 3.
• Finally, PamConsult continues to provide eBay offerings, including the eBay Skype tabs licensed to eBay Germany, eBay France and eBay UK. At last year’s eBay Live event, PamConsult won an eBay Star Developer award for their Jaast for Wii, which brings eBay to your TV via Nintendo’s Wii console.

It will be interesting to see how PamConsult’s Skype partnership evolves in 2009 as the new executive team introduces a comprehensive technology roadmap and revamped partnering programs.

Other posts:

• Radio Free Asia: A Skype Facilitated Broadcasting Service
• PamFax: Adding Click-to-Fax

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Send faxes via PamFax for €0.14 (a 17% reduction) or, if on a PamFax Professional or PrePaid Pack plan, as low as €0.09.

Since last summer Skype Journal has been reporting on the evolution of PamFax, which allows Skype users to send faxes anywhere worldwide from your laptop in as few as five mouse clicks. Source documents can be locally scanned hard copy or electronic documents in any of 100 file formats, including Office and PDF documents. PamFax can also act as a Windows printer. This weekend last summer’s Skype Mashup Contest winner has added several new features:

• An interface for both Facebook and Salesforce.com. The Facebook interface provides your PamFax history and has a link to launch PamFax to send another fax. If you have activated a “still-in-beta” version of the Skype Toolbar for Firefox, the PamFax “Click-to-Fax” icon becomes activated. If you’re a Facebook member, you can add the Facebook interface here.

In Salesforce.com, the integration goes much further: You not only have the fax history embedded in Salesforce, but you also have the ability to start a fax from any Contact, Account, User or Lead! So no more copy&paste to send a fax to one of your contacts, as PamFax starts with name and fax number prefilled and you only have to select what you want to fax and then send the fax.

• Improved startup and performance speeds. PamConsult has invested heavily in infrastructure that accelerates the startup time (probably the major feedback complaint) and also makes the entire faxing process much more responsive. To take advantage of this feature you will need to upgrade to PamFax 1.0.0.34 client, either manually from the PamFax Home page or, after next weekend once Skype has released a new version of the Skype Extras Gallery, an automatic upgrade when you launch PamFax.
• The most significant announcement this weekend is a price reduction for Pay-As-You-Go users and Premium Packs for frequent or high volume users. Highlights:
  • Pay-As-You-Go: has been reduced from €0.17 to €0.14 (~US$0.22¹) for Zone 1 faxes with reductions to other destination zones as well.
  • PamFax Professional Plan: €2.95 (~US$4.70) per month provides a 35% discount of standard page pricing, starting at €0.09 for Zone 1.
  • Prepaid Packs: buy a pack and get a “per fax” discount. Starts at 10% for a €30 Pack to 40% for a €1000 Pack.

Having grown from 25,000 registered users back in April to over 52,000 users today, primarily in the U.S., U.K., Australia, Italy, Germany, Russia and France, PamFax is definitely filling a user need, especially for both the road warrior who needs to send a fax from any Internet connection and situations where hard copy needs to be exchanged instantly in a trackable manner. About 40% of users are paying via Skype credits while others are paying via PayPal or Amazon Payments.

Previous PamFax Posts:

• PamFax Receives Skype Certification, Grows Usage
• PamFax to the Rescue
• Mashup Champion PamFax Becomes a Full Fax Sending Solution
• PamFax: Sending Faxes via Skype

¹US$ conversions based on current rates (€1.00 = US$1.585) and are subject to currency market changes.

Tags: PamFax, PamConsult, Skype, PayPal, Amazon Payment, Fax Service, Fax

Single click access to PamConsult’s PamFax to be integrated into Skype’s Toolbars for Firefox and Internet Explorer.

I have previously blogged about Skype’s Toolbars for Firefox and Internet Explorer. At this point, these toolbars create a click-to-call from any number identified on a web page; they are optional with an installation of the Skype for Windows client. I use them quite often in my daily activities; simply click on the created Skype button, confirm that you are making a SkypeOut call and launch the call.

I have also previously blogged about PamFax, which effectively creates a Windows printer for sending documents (whether scanned in or in one of several Windows document formats) to any fax machine worldwide. Five or six clicks to send a fax.

Today I learned that PamConsult and the Skype Toolbar team have been working together to develop a click-to-fax extension to the Skype browser toolbars. While still in beta, you can download either of them here. For Firefox it becomes another plug-in that is an extension of the Skype Toolbar for Firefox.

Simply click on the link and, if you have previously installed PamFax, it launches with the fax number “pre-inserted”. You can then scan in, or select, a document for faxing to the destination fax machine. Eventually this feature will be an option during installation of the Skype for Windows client. If you have not previously installed PamFax you will be taken to the PamFax download site.

PamConsult has also performed some service upgrades and announced a new referral-to-a-friend incentive program as outlined on this PamNews blog post.

Tags: PamFax, Skype, Skype Toolbar for Firefox, Skype Toolbar for Internet Explorer, Skype for Windows

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Becomes an Extra Premium; implements major server upgrade.

While email and VoIP technology have changed our communications patterns, it seems that faxing still has its place as a communications mode. The growth of PamFax as a worldwide fax service using Skype’s underlying Skype Extras infrastructure is demonstrable proof.

A key advantage of PamFax is that it works from a Windows-based PC on any Internet connection worldwide and can readily send a fax to any fax terminal worldwide in about five or six simple steps. Amongst its features PamFax can serve as a Windows printer. It can accept input directly from an Office document or scanner. It’s available to use any time that you may need it; there are no upfront payments, subscriptions or registration required.

Since its launch last summer (with a major feature upgrade in late December) this winner of last summer’s Skype Mashup competition has steadily increased its usage to a point that proves that sending faxes is still a robust, widely acceptable, widely used communications tool. In January I had occasion to use it to recover tickets forgotten for an event. Dick Schiferli, CEO at PamFax publisher PamConsult, has provided some interesting numbers that demonstrate the ongoing viability of fax services:

• almost 25,000 users have installed PamFax with over 1,000 new installations per week
• average fax is 1.57 pages
• 58% of users who take advantage of the initial free page offer come back to send at least one more revenue generating fax
• paid faxes are averaging 6.5 pages
• for progress notification, 88% of all faxes use Skype chat while 25% use email (both options can be selected)

Christoph Buenger, CTO at PamConsult and lead developer of PamFax, reports recently in their blog that PamFax has received the “Skype Certified” designation. “:

Now you can be sure that this add-on for Skype does what we promise and is of high quality. The certification-team at Skype did some very intense tests of PamFax and also helped us improving the add-on.

And over the past few days, PamConsult has upgraded the PamFax infrastructure and architecture such that:

• A much larger number of formats (>100) are supported
• Independent clusters are running in both Europe and North America
• Fax processing speed and server availability are improved (the 2-page PamFax referenced in the chat session above was sent out at about 8:35 a.m.)

In a PamNews.com blog post Dick states:

We are coming up to 25.000 PamFax users now and have made some decisions how to further improve the platform. In the past 9 months we have seen some issues we don’t like and which impact performance and/or system flexibility. Users have also been providing excellent and valuable feedback.

In sending the fax referenced in the chat session above to ensure the new setup is working I noticed that PamFax needs to add a time stamp to the date information associated with the fax. This would be necessary for any use by the legal profession or anyone involved in time sensitive transactions.

Much like Skype provides real time communications worldwide agnostic to service providers, HiDef Conferencing from VAPPS provides high quality audio conferencing capabilities worldwide agnostic to service providers, PamFax is growing in its provision of fax services worldwide agnostic to service providers.

PamFax is a Skype Extra that lets you quickly and easily scan and fax a hard copy document or fax a PC-based document to any fax number worldwide.

Not only helpful for the home or small business office but also ideal for road warriors who need to fax documents while traveling from their hotel, an airport lounge or at a coffee shop with Internet access. In fact, it can be used as a road warrior’s printer by “printing” a document to your local hotel’s fax number.

PamFax has three modes of sourcing a document for faxing:

• scan a hard copy document from almost any scanner;
• select a stored document on your PC or
• print a document from within a Windows application with PamFax being the Windows printer.

Costs start at €0.17 (~$0.25) per page and vary by destination country.

Summary from Supplier :

Looking for a simple and inexpensive solution to send your faxes? PamFax has it all:

• Simple to use:
  • Fully integrated with Skype
  • User friendly wizard makes sending a fax a breeze
  • Send faxes from Word/Excel 2003/2007
  • Send faxes from any application by printing to PamFax printer
  • Easy payment with your Skype Credit
  • No upfront payments, no subscriptions, no additional cost, no registration
  • No advertizing on faxes
• SSL secure
• Status notification via Skype Chat, E-Mail and/or SMS
• Many supported file types
• Scanner support. Scan and fax a paper document. Supports multi-feed
• Send a fax to multiple recipients at once
• User portal with fax history and settings
• Download sent faxes as PDF
• Add an optional cover page (several choices)
• Reserve credit for faxing so you can one-click send your fax
• Preview your fax
• See recipient’s location in

Ideal for: Home, Home Office, Small Business, Road Warriors

Publisher’s Expertise and Background: PamConsult has a long history of developing third party applications using the Skype infrastructure.

Contact Information:

• Website : http://www.pamfax.biz
• Phone: n/a
• Forum: PamFax Forum
• Email: Enquiry Form

Products and Services amFax will send faxes from three sources

• A PC-based scanner
• Browse to select a document
• As a Windows printer directly from a Windows application

Requirements:

• Skype: Version 3.x or later
• Platforms: Windows XP/Vista

Product Acccess :

• Skype Extras [Tools | Do More | Get Extras];
• Download

Installation Comments: When installing you will be asked to agree with the license.

Product Description

Pricing: Rates by Destination Zone

Last weekend I traveled to Eire, PA to attend a recognition event involving the Eire Otters junior hockey team; this is a development league for players who eventually end up playing professionally in the National Hockey League. I had ordered my tickets through Ticketmaster last fall when I first learned of the event.

But I drove down only to realize I had left the tickets at home; it’s a three hour drive plus time clearing US entry (not excessively long this trip). I did, however, take along my laptop. So, after checking into my hotel, I searched for the confirming email (with help from Windows Desktop Search), looked up my hotel’s fax number and then “printed” :it to PamFax. Two minutes later I picked up a printed copy of the email, with all the details of my ticket purchase, at the front desk of my hotel.

It was an enjoyable evening for all, especially my neighbor’s son, whose leadership of the team when they won a championship six years ago was the reason for the recognition. Thank you, PamFax! (and the Skype Extras infrastructure that made it possible).

Tags: PamFax, Skype Extras, Erie Otters

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