Since its version 1.0 launch in late 2007, PamFax has provided an easy-to-use web-based fax service, that allows you to send faxes worldwide without any hardware requirements. Initially a fax sending service, PamFax 2.0 introduced features such as a Windows print driver, support for Mac and Linux and inbound faxing to a local number in your area code in 25 countries.

Over the past week Scendix, producer of the cloud-based PamFax service launched PamFax 3.0 with a focus on improving delivery speed, scalability, robustness and access. But to meet these goals they had to start over from scratch, building a newly architected back end that also incorporated new hardware to meet the growing demand for the service.

New features include:

• Faster fax delivery – in my recent experience, the new service was delivering faxes in one to three minutes as opposed to 15 to 30 minutes under the previous setup
• More registration/login options: Facebook, Twitter, Google, LinkedIn and several others
• Two plans for fax-in numbers:
  • Basic: provides fax-in number for 12 months that allows you to receive an unlimited number of faxes
  • Professional: provides fax-in number for twelve months, 20 fax pages to Zone 1 recipients per month and 33% discount for additional pages, unlimited storage of send and received faxes and “My Company” PamFax Manager to sign up employees and delegate PamFax credits as well as report on company fax activities.
• Three free fax pages upon sign-up to check out the service
• Every new registrant will receive a free Basic Plan for three months, including a fax-in number
• Free faxing from PamFax to a PamFax fax-in number.
• PamFax API’s – allows you to fully embed the PamFax functionality easily and quickly into your application or device

PamFax continues to offer:

• A simple, straight forward five or six step process for sending a fax
• Fax from a Windows/Mac/Linux client or online via a web browser
• Operation from any web browser worldwide with no additional hardware requirement.
• A portal to manage your fax activity
• Fax status messages to e-mail, SMS and/or Skype chat
• No minimum commitments
• Support for over 100 file formats
• Payment either pay-as-you-go or via PamFax Credit packs
• No contracts or ongoing obligations

Often my posts on PamFax bring up the question of “who’s using faxes today”? With various alternatives for exchanging documents electronically, one would think that faxing is becoming passé. However, with billions of fax machines still attached to phone lines and the ongoing need for “recognized originals”, such as contract execution signatures, Scendix reports that their monthly page volumes continues to grow at a significant pace. And, were the market not still a significant one, Scendix would not have invested their resources since last summer in the  very extensive development of the PamFax 3.0 platform.

Yet, with PamFax, fax activity can become paperless and “totally green”. Sending documents involves simply attaching a document (in over 100 formats) during the fax set up process unless it is one that has to be scanned in. While there are options for printing received faxes, they can also simply be read on the user’s PamFax portal and printed only when absolutely necessary.

The Scendix team has prepared an “office drama” introductory video about how PamFax brings relief to the frustrations of faxing:

An introduction to PamFax from PamFax on Vimeo.

Voice On The Web posts about PamFax

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Skype has always been challenged with respect to making its growing feature set available on the most popular operating systems: Windows, Mac OS X and Linux. The major ongoing complaint from Skype users has been features on a new release for one OS that don’t appear on the other OS’s clients that may not be updated for up to a year later. With respect to Skype’s developer platform, a major complaint of third party developers has been the lack of any web services tools to embed Skype into web-based applications.

But maybe Scendix, publisher of PamFax and Pamela, is showing us how to make applications OS-agnostic such that all versions of an application get new features concurrently.

Since its launch in December 2007, although it was not obvious to the end users at the time, PamFax has been largely a web-based application, starting with PamFax for Windows. For the next sixteen months, the Scendix PamFax team worked not only to release PamFax 2.0 but also put resources into building a more robust back end, adding support of Fax-in numbers in 26 countries and extending their OS support to make available PamFax for Mac OS X. And subsequent upgrades have made it a more robust, lower cost and multi-lingual service.

Earlier this week Scendix announced the release of PamFax for Linux, bringing low cost, worldwide faxing to all those rabid Linux users who espouse the virtues of a very robust, yet open and feature rich operating system. In so doing, Scendix has, in practice, demonstrated how to make an application OS-agnostic, essentially by building a single website dedicated to the application.

So what did Scendix need to do to make their application run under Linux? After all, they had a core web-based engine supporting the entire feature set. Three steps:

• Build an installer package for each version of Linux supported
• test PamFax’s operation in each operating system environment, and
• perform integration with Skype for Linux (there is an option to send notifications to a Skype chat session)

But there was no need to build a new application or backend – as shown on the left, even the user interface is the same. Its web-services architecture simply needed the modifications described above. Bottom line: PamFax is basically an OS-agnostic “Software as a Service” (“SaaS”) application. And limited developer resources are required to migrate support between OS’s. Effectively the operating system becomes secondary to the more universal web browser.

As their next step, the experience of bringing PamFax to this level has led Scendix to start work on PamFax 3.0, due for release later this spring. The major change here will be to migrate the PamFax web-based infrastructure to an API-based architecture such that PamFax can be readily embedded into third party applications – for instance, a WordPress plug-in that puts a “Fax This” icon on a web page would be one such potential application.

Bottom line: As we await Skype’s new developer platform, PamFax serves as a proxy for demonstrating why a web-services architecture would be an ideal transformation into providing Skype client access not only from Skype-specific clients but also from Skype embedded into a third party’s offering that incorporates Skype access without the need for opening a separate Skype client. In other words, another key link towards building “Skype Everywhere”.

Note: Skype CEO Josh Silverman talks about this topic towards the end of the first half of our recent CES conversation.

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It’s almost two years since the launch of PamFax as a fax sending service that allows anyone with a PC and an Internet connection to send faxes to any fax terminal worldwide at low per page rates. With a simple fax setup and no subscription requirements, PamFax has become a very popular and robust PC-based communications service delivering documents worldwide. They like to call it “no strings attached faxing”. Over time we have seen:

• addition of PamFax inbound numbers in 28 countries
• implementation of Mac support
• participation in McAfee Secure Sites program
• improvements to the PamFax portal that records and reports PamFax activity
• reduced pricing (as well as bringing several countries into the lowest level “Zone 1”)
• overall performance and stability improvements
• a distribution partnership with Fusion Network Services in Japan
• seamless integration of the PamFax portal into FaceBook and Salesforce.com

At the beginning of December PamFax introduced major upgrades to both the server and the thin client resulting in a significant improvement in both the responsiveness of the client and the speed with which faxes could be sent from the PamFax client. While some improvements are visible via the PamFax client, most of them are transparent to the user as they involve changes to the backend infrastructure critical to the PamFax operation.

However, as many businesses have adopted PamFax, a need has arisen for a Business Control  Panel to facilitate faxing within a business operation. Introduced with this latest upgrade, the PamFax Business Control Panel allows a business to use one central PamFax fax-in number company-wide by giving selected and/or all people in the BCP group access to the inbox. Effectively a company or business unit can replace its fax machine (and the associated overhead of ink and paper) with a “cloud-based” fax service that allows any employee to send and view faxes to/from anywhere worldwide.

In a world where one would think that faxes are dying off, the growth and acceptance of PamFax is demonstrating that (i) users want an easy way to send a fax and (ii) there are hard copy document exchange applications, such as in legal activities and real estate, where faxes are still critical to business operations. It is their ongoing increase in usage volumes that has driven Scendix, publishers of PamFax, to put additional resources into improving the overall user faxing experience. As an example, while currently available for Windows and Mac PC’s, expect to see a Linux client in the near future.

Previous Posts:

• PamFax Evolves: Building a World Class Service Offering
• PamFax 2.0: An Obligation-Free On Demand Fax Service on Your PC
• PamFax – Adding Click-to-Fax
• PamFax Receive Skype Certification, Grows Usage
• Mashup Champion PamFax Becomes a Full Fax Sending Solution

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Over the past two weeks we have started to see signs of a transition period for Skype’s developer support activities. Yes, Skype Extras is dead; however the current Skype API’s remain supported. Jonathan Christensen gave Michael Arrington at TechCrunch some hints of forthcoming developer support activity.  Skype for Asterisk was launched three weeks ago. All this builds on the “Skype Everywhere” theme announced last January at CES 2009.

And whither the Skype for SIP activity whose beta program was launched six months ago? Over the past two weeks we have seen a couple of Skype for SIP launch partner interoperability announcements incorporating Skype interoperability into their Unified Communications offerings:

• the initial announcement covered incorporation of Skype interoperability as a feature for Shoretel’s 11,000 enterprise customers using Shoretel’s IP Phone Systems.
• this was followed by an announcement of incorporation into the SIPfoundry’s open source enterprise IP PBX unified communications solution for organizations running a sipXecs IP PBX.

But today’s announcement of Skype for SIP interoperability with Cisco’s Unified Communications 500 Series for Small Business opens up significant new markets for Skype through Cisco’s extensive worldwide reseller channels. From the press release:

“Cisco is committed to delivering easy-to-use technology to small businesses to help them run their business better and gain a competitive advantage,” said Mark Monday, vice president and general manager, Small Business Solutions business unit, Cisco. “We are excited about Skype for SIP interoperability since it adds a very cost-effective choice to the many other options within the Cisco Unified Communications 500 Series.”

Note that Cisco VARS will be required to register for a new Skype Service Partner certification program covering configuration of the Cisco solution to support Skype for SIP. And that the Skype for SIP interoperability with the Cisco 500 Series goes through third party certification at tekVizion Labs, an independent interoperability testing facility in Richardson, Texas.

In all three cases Skype for SIP increases the enterprise’s or organization’s worldwide communications choices while reducing costs through:

• taking advantage of Skype’s interconnection to the PSTN that provides low cost (SkyepOut) calling to most countries worldwide
• receiving inbound calls from Skype users via a global click-to-call button on the enterprise’s or organization’s website
• receiving inbound calls via Skype Online numbers in 25 countries (previously SkypeIn)
• interoperation of these features with all the other features of the PBX offerings of  Shoretel, sipFoundry and Cisco’s 500 Series, such as call transfer, call forwarding, voicemail, etc.

For organizations and enterprises, the availability of Skype for SIP, Skype for Asterisk and the Skype API’s used by Skype’s other business communications partners, such as OnState and Scendix (PamFax), brings about significant overhead benefits. This offering:

• ensures that, with one service, the enterprise can achieve low cost calling to any country worldwide without the need to mange and use country- or region-specific calling plans offered by the legacy PSTN telcos.
• eliminates a layer of communications cost overhead through the value-add of making all Skype’s global termination agreements available through one source via the various Skype for Business partners’ distribution and reseller channels.

Bottom Line: These announcements all build on Skype’s “Skype Everywhere” strategy. The key point here is that, going forward, Skype’s developer and partner activities will focus on transitioning business markets into Skype services by Skype-enabling legacy communications services and platforms, complementing its prior focus on applications that bring about communications enhanced business processes.

As predicted last spring these announcements execute on Business Long Distance: Death by 1,000,000 PBX’s.

Dan York says “Congrats to Skype and Cisco on this announcement”.

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The recent announcement of Skype’s decision to drop its Skype Extras (marketing) program initially caused much anguish across the blogosphere; however, more sober commentary has been appearing in the past few days. To recall the announcement:

1. Immediately: No new partner programs or upgrades will be placed into the Skype Extras
2. Going forward: Skype Extras will remain available via the Skype for Windows client until their certification expires (which may be up to a year).

Alec Saunders whose developer program experience crosses many platforms, in What Next, Skype?, reviews the “swift and brutal” reaction around the blogosphere, puts a perspective on the characteristics of good ecosystem programs and then measures up where Skype stands today. He concludes with:

17 points out of a possible 30. Even so, the only real killer flaw in the Skype developer program is co-marketing.  Since Skype owns the customer, they are the only cost effective channel by which a developer reaches the customer.

Without addressing these flaws, especially the co-marketing issue, Skype’s developer ecosystem will die.  It may take time, but developers will leave and go elsewhere.

Skype knows all of this, however.  The smart money is on Skype developing a new program, and judging by the recent spate of announcements around Skype in business, and the beefed up Skype for Business team, it certainly looks as if they’re going that way. It’s no coincidence that that’s where the money is too. [Author’s italics]

In No Skype Extras Anymore, Scendix CTO Christoph Buenger, a veteran at developing applications for both the Skype and eBay ecosystems, outlines in a PamNews blog post  why their products are not impacted by the shutdown of Skype Extras:

So how does this affect Scendix/PamConsult products? The simple answer is: not very much.

He goes on to review how Pamela only uses the Skype API’s; how the new upgrade of PamFax to Version 2.0 made the product totally independent of the Skype Extras system (they were the only developer who had incorporated Skype Credits into a product but they also use other payment services) and their “standalone” version of Pamela Call Recorder. He concludes with:

We believe that some changes are always a good chance to make something much better than it was before. For us, this means finding more ways to market our software and the opportunity to change the pay-as-you-go payment process in PamFax will be a great step forward in making our products even better.

So: R.I.P. Skype Extras System. Let’s find something better out there!

In Skype Says Next Generation Platform Will Embrace Developers Michael Arrington reports on a couple of weekend conversations with Jonathan Christensen:

Christensen says that the Extras announcement is not about Skype backing away from a robust developer platform. Rather, he says, Skype is focusing on a next generation platform that will hopefully address the deficiencies of the old program and open many more opportunities for developers to build on Skype services.

They went on to discuss third party applications that can make Skype calls directly and future web applications “leveraging Skype as a service”. But there are two reasons Skype has to continue to run on a client today:

• Maintaining high quality calls via their current audio/video encoding
• Skype’s p2p architecture which not only impacts latency issues but is also the major cost factor allowing free Skype-to-Skype conversations.

Read the post to see why Michael feels we’’ll first see desktop applications integrate Skype as a service first and how “the real win is when you can initiate Skype voice and video calls via web applications”. He concludes with:

Anyway, we’re looking a ways into the future with all of this. But one thing seems clear – Skype, which is happily soon to be under new management, will someday open its doors widely to developers.

Bottom line: Support for Skype developer activities is not dead; it’s evolving. No software partner’s business has been significantly impacted by the closure of the Skype Extras [marketing] program. Lots of suggestions about how Skype developer support should be executed going forward but it’s probably going to be an evolution rather than a “revolution”.

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On Friday the Skype Developer Blog posted a blog announcing the end of the Skype Extras program in what amounts to two stages:

1. Immediately: No new partner programs or upgrades will be placed into the Skype Extras
2. Going forward: Skype Extras will remain available via the Skype for Windows client until their certification expires (which may be up to a year).

Effectively, Skype has admitted that the Skype Extras program has not been a great success as a marketing tool. “Despite the incredible breadth of Extras developed for Skype, simply not enough people were using them to justify our continued support of the Extras programme.”

However, as indicated by a Skype Software Partner’s tweet above, Skype’s developer support will be continuing. Why?

In the same announcement, it was stated that the Skype Public API’s and their documentation remain available; more importantly, it was stated that “Skype will continue to support accessories via the Public API.”

But the uniformed media fallout has been attempting to put “doom and gloom” for Skype developer activities going forward. However, had Skype personnel worked with their PR agency who has been very adept at educating both mainstream media and bloggers with the background on Skype announcements, this “doom and gloom” cloud could have been avoided. (No press release was issued; so we have to assume Skype’s PR agency was not consulted.) Some of this “missing” information is in my recent post: “Skype Extras” Is Dead; Long Live the Skype API’s!.

Here are some of the myths that have resulted along with some of the facts that dispel them:

Myth: GigaOm: Skype kills its developer ecosystem: While it is true that “if you put your lot with Skype then you are on your own” for the marketing aspect of a software partner’s offering, the Skype API’s are not going away. And Skype is finally reviewing how it can work best with developers. Some considerations:

• Last fall, Skype announced the appointment of Daniel Berg as Chief Technology Officer. In the spring they announced the appointment of former Counterpath CTO Jason Fischl as Director of Developer Relations heading up the Skype Developer Program. Maybe their silence to date says something about their evaluation of the previous Skype developer activity and their need to take time to articulate an overall Skype platform within which the Skype SDK and Skype API’s will be playing a role. Most importantly, my network’s jungle drums say they are still very active within Skype.
• Check out this job opening for a Platform Release Manager that starts out with “You will be responsible for planning and releasing each new version of the Skype SDK used as part of the upcoming Platform strategy.”
• The Skype post itself ended with: “we still believe there are opportunities for third-party developers to enhance the Skype experience”.

As implied in the OnState tweet above, and confirmed by my own conversations with other Skype partners, we should be looking forward to new enhancements to the Skype Developer Program and the Skype SDK. But maybe Skype should have filled in media and bloggers with this information via their PR network instead of bluntly announcing the end of a support program with no offsetting information.

Myth: Skype is eating its software partners. Andy Abramson, VoIP Watch, Skype Shutting Down Extras Program: “Skype will begin offering more services that are labelled as Skype vs from third parties”. What this really should read  is:

Skype will begin offering more services expanding on its core “conversation” technology expertise and will be looking to third parties to complement their core services by incorporating Skype into offerings that leverage the individual partners’ unique expertise.

For instance:

• Skype for Asterisk (developed by Skype partner Digium) and Skype for SIP will be integrating Skype’s calling and presence functionality into “legacy” platforms as they evolve the Skype for Business program. Expect to hear more at Christopher Dean’s talk at Fall VON next week in Miami.
• As initially indentified by Phil, the Skype Jobs listings include some for a new “Skype Labs” location:
  

  Skype Labs is a new R&D center located in the Bay Area focused on next generation technologies for Skype which will be applicable over the next one to five years. The initial areas of work will include security, signaling and call control for audio, video and presence, p2p and collaboration.

• However, OnState brings decades of call center experience into their Call Center – an application for which Skype has neither the experience nor bandwidth to develop. (Full disclosure: the author is involved with a new small business that will be using OnState’s Call Center as a paying customer.)
• PamFax brings a simple five or six step process for sending faxes worldwide from any PC. Having followed the development of this service over the past two years, they have built a system that solves the basic faxing problem in a user friendly, yet highly secure, manner. Once again Skype has neither the expertise nor bandwidth to address this issue. (And Scendix, PamFax’s developer who was the only third party using Skype Credits to any extent, has already made plans for other payment services when they launched version 2.0 last spring).
• Looking at Skype Jobs, one finds the engineering jobs are focused on evolving Skype’s core functionality: video codecs, video QA engineer, audio components, director of mobile engineering, etc.
• The Product Manager – Applications job description includes responsibility for:
  • Extras like call recording and faxing. (Is Skype going to make an offer for veteran Skype software partner Scendix?)
  • Partner integrations with CRM, Security, Collaboration and similar applications (insert Call Center here).

Bottom line:

• Recent Skype successes include their High Quality Video (nobody has duplicated their ability to do VGA-standard video calling over standard broadband connections) and the SILK codec for higher quality Skype-to-Skype voice calling.
• Expect a multi-party video conferencing service, improved audio and video services and hardware (for instance, finding partners such as client In Store Solutions whose FREETALK Everyman headset addresses an identified end user issue with respect to call quality in a user-friendly way).
• Skype will continue to seek out partners, such as Scendix (Pamela and PamFax), Digium, Skylook (CRM), OnState and InnerPass (document management), who incorporate Skype into a range of business services where the partner has significant expertise that can complement Skype’s core conversation technologies via their API’s (both existing and future).
• Skype’s current Partners are seeing business success:
  • Unyte and VAPPS have been acquired by IBM’s Lotus Sametime Division and Citrix Online respectively
  • OnState is finding its Call Center offering stealthing into larger enterprises due to not only its feature set but also its cost saving
  • PamFax 2.0 has been a most successful launch; Pamela 4.6 was recently launched with video recording.
  • InnerPass has had over 1 million version 1.0 downloads since January. Watch this space for future announcements.
• Statements to the effect that “Skype is abandoning/axing its developer partners” are a myth; once more it’s a case of Skype’s managing their communications onto the blogger space. Memo to Skype: Work with your PR agency (who has done an excellent job over the past two years) and the complete message can get out.

Question: What should Skype really be doing for developer support programs going forward? A recent TechCrunch post by Michael Arrington, some of Andy’s other comments and some comments in Skype Journal’s Skype 5.x Public Chat (Phil’s rushing it – this was the Skype 4.x Public Chat until a week ago) provide some hints. A post will follow.

P.S. – Do you have communications technology and/or marketing experience? It seems like Skype is doing its part to stimulate the economy. Check out the Skype Job Vacancies page where, today, over 60 job openings are listed (some listings are actually for multiple hires).

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A Skype Developer blog post today, The future of Skype Extras, has created confusion and havoc amongst the blogging community that follows Skype (see, for example, the Zemanta links below). Having followed the Skype Developer Program over the past three years (and currently being a commercial user of some of the developers’ offerings) let me put this in some perspective:

1. Over the past four years Skype has developed a set of API’s that allow third party developers to create their own offerings that make use of, or incorporate as a conversation tool, Skype.
2. One of the first utilities was Pamela, which provides call recording (now audio and video), call archiving, call management and other features that enhance the Skype user experience. Others that came along include Skylook, OnState Call Center, HiDef Conferencing and Evoca.
3. Late in 2006 Skype developed a marketing engine for these partner offerings and called the resulting marketing program “Skype Extras”. It was an attempt at an App Store that became part of the standard Skype for Windows client download. In the Skype for Windows 4.1, a user can go to “Tools | Skype Extras” and see a menu of these software partners’ programs.
4. The Skype Extras backend, called Skype Publishing Studio, included an engine where developers could establish licensing terms (including allowing trials and periodic subscription renewals) and incorporate a transaction engine for payments via Skype Credits. Only one partner ever used the transaction engine: Scendix, for their PamFax offering. In fact, it was their use of all the features of the Skype Extras engine that contributed to their award as the winner of Skype’s Mashup competition held in the summer of 2007.
5. In the fall of 2007, Niklas Zenstromm resigned as CEO of Skype and the Skype Extras program effectively languished. A long promised road map never materialized. During the interregnum I put my thoughts down in A Primer for Skype’s Direction – Skype’s Extras Gallery and Developer Partner Program.
6. Two popular Skype Software Partners, Unyte and VAPPS (HiDef Conferencing) have been acquired by IBM Lotus Sametime Division and Citrix respectively.
7. Software Partners, such as Scendix (Pamela, PamFax), OnState (Call Center and Virtual PBX), Skylook, InnerPass and Evoca have continued to develop and mature their offerings. However, there was one noticeable trend – they also reduced their dependence on Skype, either by adding other voice and IM services to into their offerings or, in the case of PamFax 2.0, adding new payment mechanisms such as PayPal, Moneybookers and WorldPay.
8. Most of these vendors have effectively found other ways to promote their offerings through other channels. Certainly OnState and Scendix are seeing record levels of activity and revenues.

So to clarify today’s announcement:

• Skype Extras as a marketing program is coming to an end over the next year. No new software or upgrades will be certified for, or included in, the Skype Extras offering.
• Current Skype Extras will continue to be available via the Skype for Windows client “until they expire” (expiration may take up to a year). And those software programs that include a “check for update” feature will be able to provide a path to their latest offering.
• Skype will continue to support their software partners via the Public API’s; documentation will be maintained. (Developers had often lauded Skype’s level of support in this regard.) In other words, developers can count on having the technology resources required to continue development and support of their offerings.
• The Skype Shop will continue to feature currently listed Skype Extras.
• In an email to developers Skype also mentioned that they’ll have three months (until December 11) to continue using Skype Credits. As noted above, Scendix, whose PamFax was the only program using Skype Credits, has already built in alternative payment mechanisms.

In summary it’s approaching the end of a marketing program, but definitely not developer support. As an app store, the Skype Extras program was not exactly a success story; however, the underlying API’s and support for them are not going away. The smart developer partners have evolved their offerings in a way that certainly reduces or eliminates their dependence on the Skype Extras marketing program while experiencing new levels of market success.

Speaking this afternoon with InnerPass CEO Steve Parsloe, whose Skype-enabled document sharing program has certainly become successful via its marketing on Skype Extras, he stated, “I’m confident that Skype is looking at new marketing solutions that will continue to benefit not only its developer partners but also its end users, especially the business users.”

It does leave questions about where Skype is going in terms of supporting their partners’ through some form of a new or revamped Software Developer Program. Skype is taking significant steps to approach the Skype for Business market. In a post later this weekend, I’ll point to some signals as to what could be coming in the future.

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PamFax adds a Japanese partner, lowers rates to 13 destination countries and enhances its infrastructure

Back in April Scendix launched PamFax 2.0 with many new features outlined in a post at that time. To address some reader feedback and summarize PamNews announcements, it’s appropriate to do an update summary of PamFax’s evolution.

First, and most important, is that the launch of PamFax 2.0 with its feature set has triggered accelerated user adoption. While not at liberty to reveal numbers, its acceptance says that, if you provide an  easy-to-use service, the customers will come. Adding Mac support and fax-in numbers brought instant credibility as a fully featured fax service.

A more robust, stable service: With user experience PamFax has required some infrastructure improvements. Issues involving the individual fax-in numbers were resolved during the first week of this new service. Fax-in numbers for Mexico have been added; as result fax-in numbers are available in 22 countries. And as their fax volume grows, the PamFax servers have required improvements to increase the stability and reliability of the service. Probably sounds “boring” but servicing PamFax’s “back office” infrastructure is probably more critical to sustainable reliability at this point than any modifications to the user interface.

Adding a Japanese version: But the PamFax team has not stopped with simply technology improvements. Earlier this week they announced a strategic partnership with Fusion Network Services in Japan who are  offering a Japanese version of the service:

We have jointly worked hard to prepare the launch by localizing the entire PamFax system in Japanese. Fusion is also a Skype partner and provide Skype with the local Skype-In numbers in Japan.

Fusion plan several marketing activities over the next months to introduce the PamFax solution to the market.

Reducing costs: While there were significant price reductions with the launch of PamFax 2.0, there were still some challenges out there. Recently I was going to send a four-page fax to Estonia but when I found out there was a $0.89 per page charge via PamFax, I scanned the document to a pdf file and sent it as an email attachment. However, as of this week, Estonia has been moved to the PamFax Zone 1 list of countries served with a base rate of €0,09/$0.12 per page (or €0,06/$0.08 for PamFax Pro subscribers). In total, thirteen fax destination countries were moved to the lowest Zone 1 rates: Singapore, Israel, Aland Islands, Malaysia, Finland, Chile, China, Czech Republic, Hungary, Venezuela, Cyprus, Argentina, Estonia. (As a side benefit it now becomes a reasonable cost to use PamFax to send faxes to Skype’s developer team in Tallinn.)

Bottom line: Launching any service has its hiccups, but the PamFax team is there for the long run. If you encounter difficulties they have a support program where you can seek assistance and/or voice your issues for a response. The PamFax team wants to ensure a sustainable, reliable, seamless service and is listening.

Most amazing has been the response in terms of user adoption; while certainly email and other Internet services provide the means to send/receive documents, there’s still a large market for sending hard copy fax to all those dedicated fax terminals and “All-in-One” printers still sitting in offices worldwide. Offering a secure, low cost, yet easy-to-use, worldwide service was really the key to unlocking this business opportunity.

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Software developer and publisher PamConsult pioneered third party software development for Skype, having provided the initial German translation of Skype and then launching the first Skype Extra, Pamela in 2005. Two weeks ago PamConsult released Pamela 4.5 for which a review is forthcoming. Their PamFax offering won accolades as the 2007 Skype Partner mashup competition.

But the PamConsult team has also been busy developing software that interfaces home TV sets with Internet-based services. A recent announcement provides a window into how consumers will interact with these services simply through their TV’s remote control.

Just a little over two years ago, the Pamela team linked up with Scendix, publisher of “digital home” software for Windows Media Centre, to form PamConsult. For instance, mceAuction allows you to bring eBay onto your TV screen via Windows Media Centre; mcePhone for Skype provides easy access to Skype from your TV. More recently Scendix released Jaast for Wii, leveraging their mceAuction technology into the Nintendo Wii console. Scendix also developed an eBay Skype Tab used in German and French versions of the Skype for Windows client. While attending CeBit in Hannover two years ago I had the opportunity to experience these offerings first hand; the simplicity of their user interfaces via a TV remote control opens up new opportunities for consumer access to eBay and Skype.

Last Thursday, Philips announced a new line of LCD TV’s which will include a new feature, called Net TV, that will deliver Internet-based services and modules to the viewer’s screen via the remote control. From the Philips press release:

The Net TV feature will be available on all Philips televisions in Europe in the 8000 series, 9000 series and Cinema 21:9 from Spring 2009 onwards. Through Net TV, Internet content is tailored for the best possible viewing experience on the TV screen, and is easily accessed through the TV’s remote control, without the need for extra set top boxes or service subscriptions, or for starting up a laptop.

PamConsult, leveraging their Scendix experience and technology, yesterday announced that they will be providing the eBay channel for Net TV, designated as “eBay, Powered by Jaast”:

Internet with remote control on TV/Media Center/Wii are things we have been working on for years and thus we are proud to say that eBay and Philips have selected us to provide an eBay channel on the new sets.

Based on our mceAuction technology we have adapted the eBay content to work seamlessly on the new Philips systems.We will provide the channel via our Jaast brand.

eBay navigation on the TV is very simple, the same intuitive way of browsing eBay as with mceAuction on Microsoft Media Center and Jaast on Wii.

Given Scendix’s experience with Skype, how long will it be before their mcePhone for Skype technology could be showing up on Philips’ offerings? More importantly does this provide a path for Skype to deliver “Skype Everywhere” through TV as Skype announced at their CES 2009 press conference?

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