Since the initial announcement of Skype for SIP a year ago today, with the goal of integrating some elements of Skype’s infrastructure into legacy PBX systems that support SIP, Skype has been expanding its partner base as well as incorporating its deployment into the Skype for Business program.

To repeat: the purpose and goals of Skype for SIP are:

• to allow small-to-medium businesses to reduce their international calling cost to over 180 countries through use of Skype Out business subscriptions (without the need to negotiate and manage country-specific contracts with the telcos in each country)
• to provide a free, optionally international, click-to-call inbound calling capability through Skype Online numbers
• to allow integration of these elements of Skype into legacy PBX systems that support SIP

Recalling that Skype for SIP is still at a public open beta stage, Skype participated in four announcements yesterday that expand this ecosystem and the open beta activity with a “third party” Skype for SIP certification partner and three new PBX Gateway partners:

• Skype Selects tekVizion Labs to Manage Skype for SIP Interoperability Certification Program

tekVizion Labs has been introduced to the Skype partner community as the interoperability experts to help expedite Skype for SIP interoperability testing and certification. In addition to Skype for SIP interoperability testing, tekVizion Labs can provide consulting, integration and support services to Skype’s customers and partners and the systems integrators and value added resellers they work with.

• Grandstream Achieves Skype for SIP Interoperability Certification

Interoperability with Skype for SIP gives SMBs the ability to receive inbound calls through their Grandstream GXE IP PBX or related gateways from more than 521 million registered Skype users around the world at no additional cost to the Skype user when calling through Skype. Businesses can leverage the investment in their corporate website even further by enabling Skype users to simply click on a global click-to-call button on the website to place immediate calls to sales or support via Skype. Skype calls received through the Grandstream IP PBX are handled by the PBX in the same way as other inbound calls. For outbound calling, Grandstream customers can realize significant cost savings to landlines and mobile phones around the world using Skype’s low-cost calling rates.

• Skype for SIP now Interoperable with AudioCodes Mediant 1000 Multi-Service Business Gateways

By certifying the AudioCodes Multi-Service Business Gateways with Skype for SIP, customers can benefit from interoperability with hundreds of TDM PBXs, Key Systems, and IP-PBXs that have not been able to connect to Skype so far. In addition, if a company buys and associates an online Skype number with their AudioCodes Mediant 1000 Multi-Service Business Gateway solution, it can then receive inbound calls via Skype from business contacts and customers calling from landline and mobile phones.

• VoSKY’s New PBX Gateway Is [Amongst] Industry’s First to Achieve Skype for SIP Certification

The VoSKY SSG is available in two versions, supporting either 4 or 8 channels. It offers seamless integration with Skype for SIP Open Beta with any analog PBX or key system, connecting via a conventional (FXS) analog port. It allows businesses to take advantage of Skype’s cost savings and enhanced business features without restructuring their existing communications network and infrastructure.

As a result the Skype for SIP ecosystem grows beyond the initial partnerships announced with Shoretel, SIP Foundry and Cisco. Skype for SIP Certification ensures that Skype’s partners meet established standards not only for the technology behind the implicit interoperability required but also the user experience. And these partnerships allow Skype to leverage each vendor’s existing customer base to build awareness and revenues while disintermediating and disrupting legacy long distance business models.

Bottom line: With all the various Skype for Business activities coming this year, including the launch later this spring of the FREETALK Connect PBX incorporating both Skype for SIP and Skype for Asterisk (which also supports free Skype-to-Skype calling), small-to-medium businesses will have several options to both lower their communications cost, have customer calls directed to appropriate employees and/or end points, and expand their markets through low cost communications to new international markets.

Link to a list of all Voice On The Web posts discussing Skype for SIP.

Full disclosure: In Store Solutions, producer of the FreeTalk Connect PBX, has become a client of Denali InterConneXions, publisher of Voice On The Web, building on the author’s previous business development experience with establishing partnerships that can assist with the promotion of a primary vendor’s offerings. A more complete statement will follow shortly.

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• Grandstream Achieves Skype for SIP Interoperability Certification (eon.businesswire.com)
• Skype for SIP Now Interoperable with AudioCodes Mediant 1000 Multi-Service Business Gateways (eon.businesswire.com)
• Barriers to using Skype for business fall away (infoworld.com)
• FREETALK Connect, the worlds first Skype-enabled Unified Communications system. (saunderslog.com)
• Skype for SIP could save businesses big bucks (thenextweb.com)
• Skype Security: Is It Safe for Business? (computerworld.com)

Over the past two weeks we have started to see signs of a transition period for Skype’s developer support activities. Yes, Skype Extras is dead; however the current Skype API’s remain supported. Jonathan Christensen gave Michael Arrington at TechCrunch some hints of forthcoming developer support activity.  Skype for Asterisk was launched three weeks ago. All this builds on the “Skype Everywhere” theme announced last January at CES 2009.

And whither the Skype for SIP activity whose beta program was launched six months ago? Over the past two weeks we have seen a couple of Skype for SIP launch partner interoperability announcements incorporating Skype interoperability into their Unified Communications offerings:

• the initial announcement covered incorporation of Skype interoperability as a feature for Shoretel’s 11,000 enterprise customers using Shoretel’s IP Phone Systems.
• this was followed by an announcement of incorporation into the SIPfoundry’s open source enterprise IP PBX unified communications solution for organizations running a sipXecs IP PBX.

But today’s announcement of Skype for SIP interoperability with Cisco’s Unified Communications 500 Series for Small Business opens up significant new markets for Skype through Cisco’s extensive worldwide reseller channels. From the press release:

“Cisco is committed to delivering easy-to-use technology to small businesses to help them run their business better and gain a competitive advantage,” said Mark Monday, vice president and general manager, Small Business Solutions business unit, Cisco. “We are excited about Skype for SIP interoperability since it adds a very cost-effective choice to the many other options within the Cisco Unified Communications 500 Series.”

Note that Cisco VARS will be required to register for a new Skype Service Partner certification program covering configuration of the Cisco solution to support Skype for SIP. And that the Skype for SIP interoperability with the Cisco 500 Series goes through third party certification at tekVizion Labs, an independent interoperability testing facility in Richardson, Texas.

In all three cases Skype for SIP increases the enterprise’s or organization’s worldwide communications choices while reducing costs through:

• taking advantage of Skype’s interconnection to the PSTN that provides low cost (SkyepOut) calling to most countries worldwide
• receiving inbound calls from Skype users via a global click-to-call button on the enterprise’s or organization’s website
• receiving inbound calls via Skype Online numbers in 25 countries (previously SkypeIn)
• interoperation of these features with all the other features of the PBX offerings of  Shoretel, sipFoundry and Cisco’s 500 Series, such as call transfer, call forwarding, voicemail, etc.

For organizations and enterprises, the availability of Skype for SIP, Skype for Asterisk and the Skype API’s used by Skype’s other business communications partners, such as OnState and Scendix (PamFax), brings about significant overhead benefits. This offering:

• ensures that, with one service, the enterprise can achieve low cost calling to any country worldwide without the need to mange and use country- or region-specific calling plans offered by the legacy PSTN telcos.
• eliminates a layer of communications cost overhead through the value-add of making all Skype’s global termination agreements available through one source via the various Skype for Business partners’ distribution and reseller channels.

Bottom Line: These announcements all build on Skype’s “Skype Everywhere” strategy. The key point here is that, going forward, Skype’s developer and partner activities will focus on transitioning business markets into Skype services by Skype-enabling legacy communications services and platforms, complementing its prior focus on applications that bring about communications enhanced business processes.

As predicted last spring these announcements execute on Business Long Distance: Death by 1,000,000 PBX’s.

Dan York says “Congrats to Skype and Cisco on this announcement”.

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• Skype’s Stefan Öberg @ Interop: Stealthing Skype Into Business, But Cover the Entire Skype Ecosystem (voiceontheweb.biz)
• Skype Says Next Generation Platform Will Embrace Developers (techcrunch.com)
• The Future for 3rd Party Skype Developers: Bloggers Speak Out. (voiceontheweb.biz)
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