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		<title>Only on BlackBerry Bold: Take it for a Walk, Watch Your Favorite TV Program</title>
		<link>http://www.voiceontheweb.biz/mobile-root/mobile-applications-mobile-root/only-on-blackberry-bold-take-it-for-a-walk-watch-your-favorite-tv-program/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=only-on-blackberry-bold-take-it-for-a-walk-watch-your-favorite-tv-program</link>
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		<pubDate>Fri, 03 Apr 2009 03:47:17 +0000</pubDate>
		<dc:creator>Jim Courtney</dc:creator>
				<category><![CDATA[Communications Stories]]></category>
		<category><![CDATA[Mobile Applications]]></category>
		<category><![CDATA[BlackBerry Bold]]></category>
		<category><![CDATA[SlingBox]]></category>
		<category><![CDATA[SlingMedia]]></category>
		<category><![CDATA[SlingPlayer Mobile]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://voiceontheweb.biz/?p=2278</guid>
		<description><![CDATA[This evening I had a conflict: I needed to meet up with a neighbor while walking my dog but wanted to watch a key hockey game via my NHL Center Ice cable subscription. Why? Another neighbor&#8217;s son is a leading player on a team that is surprisingly making a run for a playoff position. Fortunately [...]]]></description>
			<content:encoded><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.voiceontheweb.biz/mobile-root/mobile-applications-mobile-root/only-on-blackberry-bold-take-it-for-a-walk-watch-your-favorite-tv-program/' addthis:title='Only on BlackBerry Bold: Take it for a Walk, Watch Your Favorite TV Program '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div><p><img style="border: 0px none ; margin: 0px 0px 0px 5px; display: inline;" src="http://voiceontheweb.biz/wp-content/uploads/2009/01/slingmedialogo.gif" border="0" alt="slingmedialogo Only on BlackBerry Bold: Take it for a Walk, Watch Your Favorite TV Program" align="right" title="Only on BlackBerry Bold: Take it for a Walk, Watch Your Favorite TV Program" /> This evening I had a conflict: I needed to meet up with a neighbor while walking my dog but wanted to watch a key hockey game via my <a class="zem_slink" title="NHL Center Ice" rel="wikipedia" href="http://en.wikipedia.org/wiki/NHL_Center_Ice">NHL Center Ice</a> cable subscription. Why? Another neighbor&#8217;s son is a leading player on a team that is surprisingly making a run for a playoff position. Fortunately SlingMedia last week released the first “gold” version of SlingPlayer Mobile for BlackBerry. I was able to watch the final period of the game while walking the dog (Blues won!). And this is currently only uniquely available on a BlackBerry Bold since it requires access to a 3G network when not in a WiFi access point’s zone.</p>
<p>While <a href="http://voiceontheweb.biz/2009/01/slingplayer-mobile-for-blackberry-pragmatic-cable-internet-and-wireless-convergence-onto-a-smartphone/" target="_blank">I reviewed it previously</a> during my beta testing activity, <a title="SlingPlayer Mobile for BlackBerry" href="http://ca.slingmedia.com/go/blackberry" target="_blank">SlingPlayer Mobile for BlackBerry</a> is now delivering a high quality, reliable performance with improvements made in reception stability and adapting to commands accessed by pushing buttons on the cable box’s virtual remote control included with Sling Player Mobile for BlackBerry. Key improvements over the past three months of beta testing include:</p>
<ul>
<li>Ability to add/ edit Slingboxes and Channel Favorites directly on SlingPlayer Mobile, not just via SlingPlayer 2.0 for Windows, which in the past was then propagated down to the BlackBerry <em></em></li>
<li>Additional setting to optimize low bandwidth streaming <em></em></li>
<li>Additional convenience features, e.g. current connection type indicator, volume level indicator, keypad lock, in addition to general UI improvement<em></em></li>
<li>Enhanced aspect ratio/ display mode support<em></em></li>
<li>Audio track selection if available as part of the channel program</li>
</ul>
<p>Some of the features I have come to appreciate include:</p>
<ul>
<li>ability to see whether you a re on a WiFi or 3G wireless connection (Bold only)</li>
<li>volume level indicator</li>
<li>access to your SlingBox account allows easy access to your various SlingBoxes without the need to enter all SlingBox parameters</li>
<li>access to the “Favorites” menus that can be setup on a PC or Mac.</li>
<li>use of the SYM key to switch between viewing “connection mode (WiFi or 3G)”, battery level and volume level indicators</li>
<li>ability to schedule recording of programs on my cable boxe&#8217;s DVR player</li>
<li>&#8220;Listen&#8221; mode: listen to the audio without video; ideal when driving &#8211; safer and reduces battery drain</li>
</ul>
<p>The best test of quality is following the high speed action of a hockey game; there is no pixelation or other display break up other than when changing channels or pulling up information such as the digital cable guide or channel information bar.</p>
<p>SlingPlayer Mobile for BlackBerry works over a 3G connection on the BlackBerry Bold or over a WiFi connection on any 8&#215;20 BlackBerry, 8900 BlackBerry Curve or the Bold. SlingMedia has said they are investigating support for the Storm; also they announced at CES 2009 that SlingPlayer Mobile for iPhone will be released later this week.</p>
<p>SlingPlayer Mobile for BlackBerry continues to be one of the best demonstrations of the power of the BlackBerry Bold, requiring optimum performance from the processor, display and network connection. And when you get totally absorbed in a music production carried over, say, an HD Net concert, you also get to experience the excellent stereo audio quality of the Bold.</p>
<h6 class="zemanta-related-title" style="font-size: 1em;">Related articles by Zemanta</h6>
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<li class="zemanta-article-ul-li"><a href="http://jkontherun.com/2009/04/01/will-you-pay-799-monthly-for-tv-eps-on-your-blackberry/">Will You Pay $7.99 Monthly for TV Eps on Your BlackBerry?</a> (jkontherun.com)</li>
<li class="zemanta-article-ul-li"><a href="http://www.appscout.com/2009/03/slingplayer_mobile_for_blackbe_2.php">SlingPlayer Mobile for BlackBerry Exits Beta, iPhone Version Looms</a> (appscout.com)</li>
</ul>
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		</item>
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		<title>SlingPlayer Mobile for BlackBerry: Pragmatic Cable, Internet and Wireless Convergence onto a Smartphone</title>
		<link>http://www.voiceontheweb.biz/mobile-root/mobile-applications-mobile-root/slingplayer-mobile-for-blackberry-pragmatic-cable-internet-and-wireless-convergence-onto-a-smartphone/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=slingplayer-mobile-for-blackberry-pragmatic-cable-internet-and-wireless-convergence-onto-a-smartphone</link>
		<comments>http://www.voiceontheweb.biz/mobile-root/mobile-applications-mobile-root/slingplayer-mobile-for-blackberry-pragmatic-cable-internet-and-wireless-convergence-onto-a-smartphone/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 02:06:33 +0000</pubDate>
		<dc:creator>Jim Courtney</dc:creator>
				<category><![CDATA[Communications News]]></category>
		<category><![CDATA[Communications Stories]]></category>
		<category><![CDATA[Mobile Applications]]></category>
		<category><![CDATA[BlackBerry]]></category>
		<category><![CDATA[BlackBerry Bold]]></category>
		<category><![CDATA[mobile video]]></category>
		<category><![CDATA[Road Warrior]]></category>
		<category><![CDATA[Rogers]]></category>
		<category><![CDATA[SlingBox]]></category>
		<category><![CDATA[SlingMedia]]></category>
		<category><![CDATA[SlingPlayer Mobile]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[WiFi]]></category>
		<category><![CDATA[Wireless]]></category>

		<guid isPermaLink="false">http://voiceontheweb.biz/2009/01/slingplayer-mobile-for-blackberry-pragmatic-cable-internet-and-wireless-convergence-onto-a-smartphone/</guid>
		<description><![CDATA[In my early 50&#8242;s youth when I was delivering afternoon newspapers in somewhat remote Saskatoon, Saskatchewan I always tried to be at one customer&#8217;s home at 4:30. Why? At that time the only television viewable came via high rooftop antennae from transmitters far away (~400 miles) near Minot, North Dakota. If atmospheric conditions were favorable my [...]]]></description>
			<content:encoded><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.voiceontheweb.biz/mobile-root/mobile-applications-mobile-root/slingplayer-mobile-for-blackberry-pragmatic-cable-internet-and-wireless-convergence-onto-a-smartphone/' addthis:title='SlingPlayer Mobile for BlackBerry: Pragmatic Cable, Internet and Wireless Convergence onto a Smartphone '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div><p><a href="http://voiceontheweb.biz/wp-content/uploads/2009/01/slingmedialogo.gif" rel="shadowbox[sbpost-1300];player=img;" title="slingmedialogo"><img class="alignright size-full wp-image-1306" title="slingmedialogo" src="http://voiceontheweb.biz/wp-content/uploads/2009/01/slingmedialogo.gif" alt="slingmedialogo SlingPlayer Mobile for BlackBerry: Pragmatic Cable, Internet and Wireless Convergence onto a Smartphone" width="116" height="52" /></a>In my early 50&#8242;s youth when I was delivering afternoon newspapers in somewhat remote Saskatoon, Saskatchewan I always tried to be at one customer&#8217;s home at 4:30. Why? At that time the only television viewable came via high rooftop antennae from transmitters far away (~400 miles) near Minot, North Dakota. If atmospheric conditions were favorable my customer would let me watch half an hour of a kid&#8217;s program (probably Howdy Doody); most of the time we got to watch it masked by a snowy blizzard of faint reception. Getting any type of television reception at that time and location was, at best, a challenge and an adventure.</p>
<p>Fast forward 55 years to this past week&#8217;s 2009 New Years day afternoon. While riding as a passenger in our car, we sped along Ontario&#8217;s main 401 freeway as I watched the CBC Sports color telecast of the third period of the NHL Winter Hockey Classic (live from Wrigley Field) on my BlackBerry Bold. It was one more test to carry out during <a href="http://www.slingmedia.com/go/blackberry">the public beta of SlingPlayer Mobile for BlackBerry</a>.</p>
<p>I viewed all the action in full color; equally as impressive was the quality of the stereo sound (which &#8220;swells&#8221; out well beyond the device). The only frame freezing probably occurred as my BlackBerry switched between cell tower sites. Otherwise I was experiencing a crisp picture with sharp colors and clear sound coming from my home cable TV box. Talk about convergence &#8211; a Rogers cable TV signal being transmitted back out over Rogers High Speed Internet to a BlackBerry Bold via Rogers 3G wireless.</p>
<p>I have provided the detailed basic requirements for using SlingPlayer for BlackBerry Mobile on my recent Web Worker Daily post: &#8220;<a href="http://webworkerdaily.com/2009/01/01/a-new-blackberry-experience-goes-beta-slingplayer-mobile-for-blackberry/">A New BlackBerry Experience Goes Beta: SlingPlayer Mobile for BlackBerry</a>&#8221; along with a history of SlingMedia&#8217;s hardware and software products. Note especially that it requires <a title="BlackBerry 8xx0 4.5 Upgrades" href="http://voiceontheweb.biz/2008/12/rim-demonstrates-ongoing-support-for-older-blackberries/" target="_self">a version 4.5 firmware upgrade of any BlackBerry 8&#215;20</a>. While it works via a WiFi connection on all supported devices, over a 3G HSDPA network (Rogers, AT&amp;T and T-Mobile in North America)  it only works currently on the BlackBerry Bold.</p>
<p align="center"><a href="http://uk.slingmedia.com/go/blackberry"><img style="margin: 5px" src="file:///C:/Documents%20and%20Settings/James%20A.%20Courtney/My%20Documents/Consulting/Skype%20Journal/SlingMedia/SPM4Bby.RecommendedDevices.jpg" border="0" alt="SPM4Bby.RecommendedDevices SlingPlayer Mobile for BlackBerry: Pragmatic Cable, Internet and Wireless Convergence onto a Smartphone" width="480" height="281" title="SlingPlayer Mobile for BlackBerry: Pragmatic Cable, Internet and Wireless Convergence onto a Smartphone" /></a></p>
<p>Over the past 15 months <a href="http://skypejournal.com/blog/2007/10/slingplayer_for_household_chor.html">I have been using SlingPlayer Mobile for Symbian</a> on a Nokia N95-1 over WiFi connections. It has been a consistently reliable experience over that period; it also provided me with some benchmarks for testing the BlackBerry version&#8217;s user interface and video/audio quality. Here are some of the experiences I have had with SlingPlayer Mobile for BlackBerry on my BlackBerry Bold 9000 over the past few days of beta trials:</p>
<ul>
<li>a rock concert on HDNet where percussion, guitar chords and voice cover a wide audio frequency range</li>
<li>a rebroadcast of the Mormon Tabernacle Choir Christmas eve concert on PBS where over 200 voices, soloists and the orchestra provide an excellent source for testing the clarity of audio as well as the resolution of the video</li>
<li>several sports events, including fast moving football and hockey action as a test for shadowing and pixelation</li>
<li>Oprah Winfrey making Skype High Quality Video calls</li>
</ul>
<p><img style="margin: 5px; float: left" src="file:///C:/Documents%20and%20Settings/James%20A.%20Courtney/My%20Documents/Consulting/Skype%20Journal/SlingMedia/SPM4Bby.RemoteControlMenu.jpg" alt="SPM4Bby.RemoteControlMenu SlingPlayer Mobile for BlackBerry: Pragmatic Cable, Internet and Wireless Convergence onto a Smartphone" width="208" height="50" title="SlingPlayer Mobile for BlackBerry: Pragmatic Cable, Internet and Wireless Convergence onto a Smartphone" />In all cases the experience on the Bold took full advantage of the Bold&#8217;s processor power, network speed, native stereo audio and its widely acclaimed &#8220;stunning&#8221; color display. Simply stated, I became immersed in the programs I was watching to the point where the experience was transparent to the underlying technology. My only negative was more physiological than technical: I found full &#8220;playing surface&#8221; views of sports events could cause a bit of dizziness due to focusing on all the action within the Bold&#8217;s display size; holding the device further away from my eyes addressed this issue.</p>
<p>While I had some excellent viewing and listening experiences, a few comments:</p>
<ul>
<li><img style="margin: 5px; float: right" src="file:///C:/Documents%20and%20Settings/James%20A.%20Courtney/My%20Documents/Consulting/Skype%20Journal/SlingMedia/SPM4Bby.RemoteControlMenuItems.jpg" alt="SPM4Bby.RemoteControlMenuItems SlingPlayer Mobile for BlackBerry: Pragmatic Cable, Internet and Wireless Convergence onto a Smartphone" width="215" height="50" title="SlingPlayer Mobile for BlackBerry: Pragmatic Cable, Internet and Wireless Convergence onto a Smartphone" />instead of a full visual representation of the cable box remote control, the remote control buttons are represented on a menu bar across the bottom of the screen. Note that in addition to the icons on the menu bar, one can &#8220;fast-track&#8221; to an item using the keyboard (for instance, M=Menu, O=Power On/Off, etc.)</li>
<li>scrolling across any of the three menu bars is done via the BlackBerry&#8217;s trackball.</li>
<li>audio comes out by default over the Bold&#8217;s speakers without the need to click on the &#8220;speaker&#8221; button</li>
<li><img style="margin: 5px; float: right" src="file:///C:/Documents%20and%20Settings/James%20A.%20Courtney/My%20Documents/Consulting/Skype%20Journal/SlingMedia/SPM4Bby.Favorites.Menu.jpg" alt="SPM4Bby.Favorites.Menu SlingPlayer Mobile for BlackBerry: Pragmatic Cable, Internet and Wireless Convergence onto a Smartphone" width="214" height="50" title="SlingPlayer Mobile for BlackBerry: Pragmatic Cable, Internet and Wireless Convergence onto a Smartphone" />the &#8220;Favorites&#8221; menu bar picks up your &#8220;Favorites&#8221; channels stored via SlingPlayer for Windows<sup>1</sup></li>
<li>changing channels may cause a video freeze up for 10-20 seconds; this is an issue SlingMedia is trying to minimize.</li>
<li>no apparent viewing experience difference whether using either a WiFi or 3G connection</li>
<li>needs a bar to display volume level when using the BlackBerry&#8217;s volume +/- buttons</li>
<li>switches readily between a full screen video and a display that incorporates one of three menu bars</li>
<li>needs to &#8220;reconnect&#8221; if you switch to another BlackBerry application while viewing (SlingPlayer application remains open in background but disconnects from the source); the &#8220;reconnect&#8221; time is 5 to 15 seconds.</li>
<li>battery life on the Bold for continuous reception of a broadcast via WiFi is about 2-1/2 to 3 hours.; it&#8217;s probably shorter on other 8xx0 models.</li>
<li>I have also been able to get SlingPlayer Mobile for BlackBerry beta working on a BlackBerry 8820 over WiFi where, once again, it provided an excellent true reproduction of the video signal within the limitations of the 8820&#8242;s video and audio hardware.</li>
<li>it can also be used to operate the PVR on my cable TV set-top box.</li>
<li>latency: at midnight New Year&#8217;s Eve, SlingPlayer for BlackBerry Mobile rang in the new year seven seconds after the broadcast version directly connected to a cable service.</li>
<li>you can almost read those real time scoreboard bars that appear across the top of the screen during football and hockey broadcasts.</li>
</ul>
<p>And, for now for those not able to take advantage of SlingPlayer Mobile for BlackBerry due to its current specifications:</p>
<ul>
<li>it works over a GSM/EDGE connection on unsupported BlackBerry 8xx0 devices; however, SlingMedia does not guarantee the resulting performance. This is really an application for 3G or faster wireless networks only; an attempt to connect my Bold in a rural area where there was only EDGE wireless failed.</li>
<li>once SlingMedia releases this HSDPA version of SlingPlayer Mobile for BlackBerry they will look at doing a version that runs over Verizon&#8217;s, Bell Mobility&#8217;s and Telus&#8217;s 3G EV-DO network</li>
</ul>
<p>A suggestion for RIM: SlingPlayer Mobile for BlackBerry demonstrates the full potential of the Bold&#8217;s and Javelin&#8217;s video display. Let&#8217;s hope that newer versions of their firmware can achieve the same level of high quality video on the YouTube player and other video applications supported by these devices.</p>
<p>If you have both a SlingBox and one of the supported BlackBerries, upgrade your firmware (where necessary) and give SlingPlayer Mobile for BlackBerry a try (<a href="http://slingmedia.com/go/blackberry">U.S.</a>, <a href="http://ca.slingmedia.com/go/blackberry">Canada</a>, <a href="http://uk.slingmedia.com/go/blackberry">U.K</a>.). Sling Media is now looking for feedback from its targeted user public.</p>
<p>With over 500 channels to choose from, at any location worldwide where I can find a WiFi or (unlimited data plan) 3G HSDPA connection, television broadcast viewing has come a long way from having, in a fixed location, a single channel available only when atmospheric conditions permit.</p>
<p>SlingPlayer for BlackBerry has significant potential for business road warriors; in addition to the entertainment aspect, it also provides immediate access to &#8220;breaking news&#8221; and business broadcasts from taxis, airports, coffee shops, restaurants (mind your etiquette, however). For those states considering legislation prohibiting texting while driving, they may also want to include viewing videos as a potential distraction.</p>
<p>And this is an application I don&#8217;t expect to see on an iPhone any time soon.</p>
<p>(I would have put up a screen capture; however, the video does not make it to the BlackBerry screen capture programs I employ, including PC desktop programs.)</p>
<p><sup>1</sup><small>SlingMedia&#8217;s remotely stored &#8220;Favorites&#8221; feature will be supported by a future version of SlingPlayer for Mac.</small></p>
<p style="color:#008;text-align:right;"><small><em>Powered by</em> <a href="http://www.qumana.com/">Qumana</a></small></p>
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		<title>RIM Demonstrates Ongoing Support for Older BlackBerries</title>
		<link>http://www.voiceontheweb.biz/mobile-root/mobile-devices-mobile-root/rim-demonstrates-ongoing-support-for-older-blackberries/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=rim-demonstrates-ongoing-support-for-older-blackberries</link>
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		<pubDate>Fri, 26 Dec 2008 22:03:00 +0000</pubDate>
		<dc:creator>Jim Courtney</dc:creator>
				<category><![CDATA[Communications News]]></category>
		<category><![CDATA[Mobile Devices]]></category>
		<category><![CDATA[BlackBerry]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Mobile Applications]]></category>
		<category><![CDATA[mobile video]]></category>
		<category><![CDATA[Qik.com]]></category>
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		<guid isPermaLink="false">http://voiceontheweb.biz/2008/12/rim-demonstrates-ongoing-support-for-older-blackberries/</guid>
		<description><![CDATA[While ZDNet has named BlackBerry Bold the most influential biztech product of 2008, RIM has not been neglecting the millions of owners of older 8xx0 series BlackBerries. Earlier this week their BlackBerry Connection Newsletter announced that version 4.5 upgrades to all 8xx0 Series BlackBerries (using BIS servers via carriers) are now available. Why upgrade? To [...]]]></description>
			<content:encoded><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.voiceontheweb.biz/mobile-root/mobile-devices-mobile-root/rim-demonstrates-ongoing-support-for-older-blackberries/' addthis:title='RIM Demonstrates Ongoing Support for Older BlackBerries '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div><p><a href="http://voiceontheweb.biz/wp-content/uploads/2008/11/blackberry_logo_preferred_colour_180px.jpg" rel="shadowbox[sbpost-1284];player=img;" title="blackberry_logo_preferred_colour_180px"><img class="alignright size-full wp-image-995" title="blackberry_logo_preferred_colour_180px" src="http://voiceontheweb.biz/wp-content/uploads/2008/11/blackberry_logo_preferred_colour_180px.jpg" alt="blackberry logo preferred colour 180px RIM Demonstrates Ongoing Support for Older BlackBerries" width="180" height="39" /></a>While <a href="http://blogs.zdnet.com/BTL/?p=11317">ZDNet has named BlackBerry Bold the most influential biztech product of 2008</a>, RIM has not been neglecting the millions of owners of older 8xx0 series BlackBerries. Earlier this week their BlackBerry Connection Newsletter <a href="http://tinyurl.com/87yxpn">announced that version 4.5 upgrades to all 8xx0 Series BlackBerries</a> (using BIS servers via carriers) are now available.</p>
<p>Why upgrade? To bring along, where practical and feasible, several features now found on the newer Bold, Storm, and 8900 Curve such as:</p>
<ul>
<li>HTML email</li>
<li>View and edit email MS Word and MS PowerPoint attachments.</li>
<li>Download, save and edit files from the Internet</li>
<li>Enhanced video support for both recording and streaming: required to run Qik.Com and <a href="http://slingmedia.com/go/blackberry">the forthcoming SlingPlayer Mobile for BlackBerry</a>.</li>
<li>Record and Send a Voice Note which can be sent via email or MMS</li>
<li>Improved music management</li>
</ul>
<p><span id="more-1284"></span>Note that:</p>
<ul>
<li>These updates only apply to BlackBerry Internet Server (BIS) users; BES users need to upgrade through their BES host enterprise.</li>
<li>Updates are carrier specific; early in the process you are asked for your PIN and taken to download files specific to your carrier.</li>
<li>Updates may also require an update of the BlackBerry Desktop Manager</li>
<li>MS Excel spreadsheet viewing and editing did not make the cut; they are only available for newer BlackBerry Bold, Storm and 8900 Curve.</li>
</ul>
<p>Over the past few days I have successfully upgraded a Pearl 8100, a Pearl 8110 and an 8820. Provided you have BlackBerry Desktop Manager (preferably 4.7) installed on a Windows PC, it&#8217;s a three to five click process (depending on whether you just follow the basic steps or want to change some parameters) to do the upgrade. While your BlackBerry data and applications are preserved after the upgrade, you may need to log into some services or applications again. The final step &#8220;Connecting to the Device&#8221; may take five to ten minutes &#8211; be patient.</p>
<p>One key feature is not in the list above but the new firmware includes new default fonts which are significantly more easily readable. Also, on the Pearls, there are changes to make using the SureType keyboard much easier, especially when it comes to suggested &#8220;word completion&#8221;.</p>
<p>Definitely worth the upgrade &#8211; and required for video streaming applications.</p>
<p>A <a href="http://crackberry.com/blackberry-101-how-install-or-upgrade-new-rim-operating-system-os">detailed description of the BlackBerry firmware upgrade process</a> can be found at CrackBerry.com.</p>
<p style="color: #000088; text-align: right;"><small><em>Powered by</em> <a href="http://www.qumana.com/">Qumana</a></small></p>
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		<title>Bold Twittering: When is a SmartPhone Truly a Mobile Microcomputer?</title>
		<link>http://www.voiceontheweb.biz/mobile-root/mobile-devices-mobile-root/bold-twittering-when-is-a-smartphone-truly-a-mobile-microcomputer/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bold-twittering-when-is-a-smartphone-truly-a-mobile-microcomputer</link>
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		<pubDate>Mon, 22 Dec 2008 13:46:53 +0000</pubDate>
		<dc:creator>Jim Courtney</dc:creator>
				<category><![CDATA[Communications Stories]]></category>
		<category><![CDATA[Mobile Devices]]></category>
		<category><![CDATA[Skype on Mobile]]></category>
		<category><![CDATA[BlackBerry]]></category>
		<category><![CDATA[BlackBerry Bold]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iSkoot]]></category>
		<category><![CDATA[Luca Filigheddu]]></category>
		<category><![CDATA[Mark Evans]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Mobile Applications]]></category>
		<category><![CDATA[Qik.com]]></category>
		<category><![CDATA[Rogers]]></category>
		<category><![CDATA[SlingMedia]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[Truphone]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[WiFi]]></category>

		<guid isPermaLink="false">http://voiceontheweb.biz/2008/12/bold-twittering-when-is-a-smartphone-truly-a-mobile-microcomputer/</guid>
		<description><![CDATA[If I ever had any doubt about the value of Twitter as a commercial social networking tool, it evaporated this weekend as a result of following some Tweets on the subject of smartphones that appeared this weekend. They certainly provide an independent perspective on issues that I&#8217;m sure others are wondering about: Mark Evans acquired [...]]]></description>
			<content:encoded><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.voiceontheweb.biz/mobile-root/mobile-devices-mobile-root/bold-twittering-when-is-a-smartphone-truly-a-mobile-microcomputer/' addthis:title='Bold Twittering: When is a SmartPhone Truly a Mobile Microcomputer? '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div><p>If I ever had any doubt about the value of Twitter as a commercial social networking tool, it evaporated this weekend as a result of following some Tweets on the subject of smartphones that appeared this weekend. They certainly provide an independent perspective on issues that I&#8217;m sure others are wondering about:</p>
<p>Mark Evans <a href="http://www.markevanstech.com/2008/08/25/the-ipod-touch-is-sublime-but/">acquired an iPod Touch back in August</a> after deciding he did not need an iPhone; as a result of <a href="http://www.markevanstech.com/2008/12/10/charting-a-new-course/">his recent employment status change</a>, he is now <a href="http://www.markevanstech.com/2008/12/20/to-iphone-or-not-to-iphone/">debating the merits of having a smartphone &#8211; in particular, an iPhone<span id="more-1267"></span></a></p>
<p align="center">
<p style="text-align: center;"><img class="aligncenter size-full wp-image-1268" title="markevansiphoneserious08-12-20" src="http://voiceontheweb.biz/wp-content/uploads/2008/12/markevansiphoneserious08-12-20.jpg" alt="markevansiphoneserious08 12 20 Bold Twittering: When is a SmartPhone Truly a Mobile Microcomputer?" width="480" height="254" /></p>
<p>Luca Filigheddu <a href="http://www.lucafiligheddu.com/2008/11/business-usage-iphone-3g-or-blackberry-bold.html">has just gone through the process of evaluating the BlackBerry Bold and iPhone</a> over the past few weeks. Yesterday he sent me a Twitter direct message to say that he had acquired a BlackBerry Bold; after he had had a few hours experience Saturday I see this on his Twitter feed:</p>
<p align="center"><img class="aligncenter size-full wp-image-1270" title="lucafiligheddublackberrybold20-12-08" src="http://voiceontheweb.biz/wp-content/uploads/2008/12/lucafiligheddublackberrybold20-12-08.jpg" alt="lucafiligheddublackberrybold20 12 08 Bold Twittering: When is a SmartPhone Truly a Mobile Microcomputer?" width="480" height="224" /></p>
<p>And when I came home yesterday evening I see that my acquaintance <a href="http://magnify360.com/team-olivier.php">Olivier Chaine</a> has put up this Tweet (earlier yesterday I had suggested, in response to his request for smartphone Twitter client recommendations, that he look at <a href="http://slandr.net//">Slandr.Net</a> as a mobile platform Twitter client):</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-1271" title="ollie360iphone21-12-08" src="http://voiceontheweb.biz/wp-content/uploads/2008/12/ollie360iphone21-12-08.jpg" alt="ollie360iphone21 12 08 Bold Twittering: When is a SmartPhone Truly a Mobile Microcomputer?" width="480" height="254" /></p>
<p align="center">
<p>First I would suggest that the mini-computer industry died many years ago, to be replaced by the microcomputer era, especially server banks. Trust me, I spent a major part of my career relying on mini-computers. I think I would need a backpack to be mobile with a mini-computer.</p>
<p>So I&#8217;ll assume Mark is really looking to have a mobile microcomputer or PC experience on a smartphone. Having had several months&#8217; experience with both an iPhone and a BlackBerry Bold, here are my criteria for a mobile microcomputer or, more aptly, a &#8220;Laptop for the Hip or Purse&#8221;:</p>
<ul>
<li>Minimum 480 x 320 graphics display.</li>
<li>Full QWERTY keyboard.</li>
<li>Web browser capable of supporting PC-type browsing.</li>
<li>Supports &#8220;Cut &amp; Paste&#8221; (of significant value more often than one would initially imagine until it&#8217;s not available)</li>
<li>View and edit MS Office documents (Word, PowerPoint, Excel) with potential to add document creation.</li>
<li>Supports video recording and MMS</li>
<li>Background processing (especially after experiencing both Truphone for BlackBerry and Truphone for iPhone)</li>
<li>Supports true Instant Messaging in background while running other applications</li>
<li>A very high speed processor (&gt;500 MHz)</li>
<li>Runs applications such as <a href="http://qik.com/blog/250/qik-now-live-with-alpha-release-client-for-blackberry">Qik.com</a>, <a href="http://ca.slingmedia.com/go/blackberry">SlingPlayer Mobile</a> and <a href="http://www.iskoot.com/supported_devices.php">iSkoot</a> (for voice and chat conversations with Skype contacts).</li>
<li>Bluetooth stereo audio support.</li>
<li>Removable battery</li>
<li>Equipped for memory upgrades through a removable memory card.</li>
<li>Supports both Both WiFi and 3G wireless protocols</li>
</ul>
<p>A nice set of specifications but the key question here is: &#8220;How does it change the user experience?&#8221;. In particular does it eliminate the &#8220;urge&#8221; to turn on, or always carry, a laptop to keep up-to-date with real time activities?</p>
<p><a title="BlackBerry Bold - Laptop for the Hip or Purse" href="http://voiceontheweb.biz/2008/11/blackberry-bold-a-laptop-for-the-hip-or-purse/" target="_blank"><img class="alignright size-full wp-image-1083" title="blackberryboldtopangle250px" src="http://voiceontheweb.biz/wp-content/uploads/2008/11/blackberryboldtopangle250px.jpg" alt="blackberryboldtopangle250px Bold Twittering: When is a SmartPhone Truly a Mobile Microcomputer?" width="250" height="331" />As I have mentioned elsewhere</a>, after a month&#8217;s experience with the BlackBerry Bold, I found I had lost that tugging &#8220;urge&#8221; to turn on my laptop for keeping current with real time (and often mission critical) information. This change did not just involve email and web browsing but also Instant Messaging, Twitter and attached document editing.. RIM would do well to position Bold as a &#8220;Laptop for the Hip or Purse&#8221;, bypassing all the technical comparisons and moving on to succinctly promoting Bold based on the actual user experience.</p>
<p>I like my iPhone for many of its personal information delivery features; it gives me a feel for what is appealing about the iPhone. I can find Toronto Transit streetcar times, do unit conversions, find the nearest Tim Horton&#8217;s or Starbucks; it has lots of great information delivery features. On the media side it&#8217;s definitely an extension of the iPod although it does not have the full audio performance of the Bold.</p>
<p>However, <em>a mobile microcomputer the iPhone is NOT</em>! I find myself turning to my Bold much more often than my iPhone for real two way interactivity. And just as important as the keyboard is the ability to track instant messaging sessions, whether on iSkoot (for Skype chat), Palringo or BlackBerry Messenger in background while carrying out other activities. On the subject of low cost international calling I find I can make much more use of Truphone for BlackBerry than Truphone for iPhone (that&#8217;s the subject of a future post).</p>
<p>I am encountering more and more acquaintances who have no use for a touch keyboard; certainly my typing error rate is much worse on the iPhone. For this reason alone I consider the iPhone to be a very good one-way information delivery device whereas BlackBerry is a true two-way communications device.</p>
<p>As for applications, suffice it to say that over the next six months, where feasible business savvy developers will publish applications running on both devices. For instance, The Hockey News has just released <a href="http://www.thn.mobi/">mobile applications for both the BlackBerry and iPhone</a>. I mentioned Truphone above; Mobile Google apps are another example.</p>
<p>Keeping up with iTunes music via BlackBerry MediaSync is a trivial operation. Frankly from some video and audio streaming experiences I have had, BlackBerry Bold provides superior stereo audio performance even without earbuds or a headset.</p>
<p>Bottom line: when I leave my home office or hotel room with my Bold, I no longer have to take my laptop to keep current.</p>
<p>Yes, at the moment, the iPhone browser a superior user experience but rest assured <a href="http://crackberry.com/blackberry-bold-os-4-6-0-215-found-wild">RIM is not ignoring the issue</a>.At this point the Bold&#8217;s browser issues have sometimes been frustrating but they not been an inhibition to my browsing activities in any major way &#8211; I still get the information I am seeking. The critical parameter here is the 480 pixel display width, which is sufficient to view most websites and weblogs without the need for horizontal scrolling via a ribbon bar. When RIM releases carrier-specific versions of their upgraded operating system &#8211; including browser enhancements, the Bold will live up to its full potential as &#8220;A Laptop for the Hip or Purse&#8221;.</p>
<p>(As for pricing on Rogers, both the Bold and iPhone are C$199 with a three year contract.)</p>
<p>In future posts I&#8217;ll cover in more detail some of the issues mentioned above, including my Truphone evaluation on each device, some very interesting real time video and audio experiences, the range of third party applications available on each device and why both background processing and WiFi is becoming critical to any smartphone.</p>
<p>And, Mark, if you&#8217;re looking for a mobile microcomputer, I would suggest serious consideration of the BlackBerry Bold.</p>
<p>In closing, can we expect Skype to include BlackBerry as <a href="http://skypejournal.com/2008/12/race-to-provide-low-cost-international.html">one of their supported platforms for Skype for Mobile</a>? Or will iSkoot improve on their user interface to take advantage of some new BlackBerry developer tools? (Most Skype executives I meet are sporting a BlackBerry &#8211; it&#8217;s supported by eBay IT.)</p>
<p><strong>Update</strong>: Luca published a post this afternoon, <a href="http://www.lucafiligheddu.com/2008/12/a-bold-new-experience.html">A Bold New Experience</a>, and asks about his Tweet above: &#8220;Why Did I Say That?&#8221;</p>
<blockquote><p>1) <strong>Always on</strong> Experience: the BB is offering me a realtime always-on experience never found  in any device I used before<br />
2) <strong>Multitasking &#8211; </strong>It lets you receive IMs while writing an email or making a phone call, for example<br />
3) Stunning <strong>display</strong><br />
4) Wide availability of <strong>apps</strong><br />
5) Crazy <strong>speed</strong><br />
6) Great <strong>usability</strong></p></blockquote>
<p><strong></strong></p>
<p><strong>Update #2:</strong> (Dec. 23) <a href="http://blogs.zdnet.com/BTL/?p=11317">ZDNet names BlackBerry Bold as #1 most influential biztech product</a> of 2008; iPhone is #3.</p>
<p>Other posts:</p>
<ul>
<li>Om Malik: <a href="http://gigaom.com/2008/11/05/bold-best-blackberry-ever/">Review: BlackBerry Bold is Beautiful</a></li>
<li>Web Worker Daily: <a href="http://webworkerdaily.com/2008/11/04/blackberry-bold-upgrading-your-mobile-experience/">BlackBerry Bold: Upgrading Your Mobile Experience</a>.</li>
</ul>
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		<title>The Reality of Convergence is Still Divergence.</title>
		<link>http://www.voiceontheweb.biz/mobile-root/mobile-devices-mobile-root/the-reality-of-convergence-is-still-divergence/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-reality-of-convergence-is-still-divergence</link>
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		<pubDate>Wed, 06 Aug 2008 15:53:01 +0000</pubDate>
		<dc:creator>Jim Courtney</dc:creator>
				<category><![CDATA[Communications Stories]]></category>
		<category><![CDATA[Mobile Applications]]></category>
		<category><![CDATA[Mobile Devices]]></category>
		<category><![CDATA[Alec Saunders]]></category>
		<category><![CDATA[BlackBerry]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[GMail]]></category>
		<category><![CDATA[iSkoot]]></category>
		<category><![CDATA[Nokia]]></category>
		<category><![CDATA[Qik.com]]></category>
		<category><![CDATA[SlingMedia]]></category>
		<category><![CDATA[SquawkBox]]></category>
		<category><![CDATA[Twitter4Skype]]></category>

		<guid isPermaLink="false">http://voiceontheweb.biz/?p=711</guid>
		<description><![CDATA[I spent yesterday at a Nokia marketing event in Toronto and decided to only take my three mobile devices to see how I would deal with maintaining essential contacts and information flow (email, Twitter, Facebook, voice calls, web browsing) without having a full laptop available. The devices: a Blackberry 8820 (GSM/EDGE/WiFi), a Nokia N95 (WiFi [...]]]></description>
			<content:encoded><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.voiceontheweb.biz/mobile-root/mobile-devices-mobile-root/the-reality-of-convergence-is-still-divergence/' addthis:title='The Reality of Convergence is Still Divergence. '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div><p>I spent yesterday at <a href="http://www.techcraver.com/2008/08/06/in-toronto-covering-nokia-ad-campaign/">a Nokia marketing event in Toronto</a> and decided to only take my three mobile devices to see how I would deal with maintaining essential contacts and information flow (email, Twitter, Facebook, voice calls, web browsing) without having a full laptop available. The devices: a Blackberry 8820 (GSM/EDGE/WiFi), a Nokia N95 (WiFi only) and an iPhone 3G (3G HSPA and WiFi). For about 2 hours we were in a studio where there was video shooting. During this time I had to turn off the carrier radio as it could cause interference with the video equipment; yet all three devices continued to have WiFi access. So what did I accomplish during the entire day?</p>
<ul>
<li>Blackberry 8820: read <span style="text-decoration: underline;">and sent</span> email via both GMail and Blackberry mail, received a Skype call via <a href="http://skypejournal.com/blog/2008/04/iskoot_providing_carrier_frien.html">iSkoot</a>, followed and submitted Twitter messages via <a href="https://extras.skype.com/951/view">Twitter4Skype</a> running as a Skype chat session in iSkoot, checked out and tracked the Blue Jays game, used Google Maps to get to the Nokia event, made a couple of local phone calls.</li>
<li>Nokia N95 (first model): demonstrated <a href="http://skypejournal.com/blog/2007/10/slingplayer_for_household_chor.html">SlingPlayer Mobile</a> and Qik.com to Nokia personnel; made a Truphone call to Minnesota, took photos of the event with 5 MP camera.</li>
<li>iPhone: lots of high quality web browsing; follow <a href="http://saunderslog.com/2008/07/29/facebook-on-iphone-rocks/">Facebook activity</a>, read GMail.</li>
</ul>
<p>Each has its own virtues &#8211; especially the Blackberry QWERTY keyboard, the N95&#8242;s video applications and the iPhone&#8217;s web browsing experience; yet I could not have done all these activities on a single device. Having WiFi on all three devices helped maintain contact while not able to use the carrier&#8217;s wireless services. Just as important is that I am still getting used to not having to worry about mobile data plan usage with <a href="http://skypejournal.com/blog/2008/07/score_one_for_the_blogosphere.html">Rogers&#8217; new 6GB/month data plan rates as a result of the iPhone launch</a> three weeks ago &#8211; at a $30/month <em>lower</em> cost than my plans for 25MB/month two months ago.</p>
<p>But the &#8220;convergence&#8221; coup d&#8217;état of the day was carried out by iotum CEO Alec Saunders. He had to host <a href="http://saunderslog.com/2008/08/05/squawk-box-august-5th/">his daily SquawkBox call</a> from the hotel lobby using iotum&#8217;s <a href="http://skypejournal.com/blog/2008/06/calliflower_delivering_a_compl.html">CalliFlower</a> service. He followed the web page activity on his iPhone that had a WiFi connection to his Nokia E71 using <a href="http://www.joiku.com/">Joiku</a> and the Rogers Wireless data service; he made the voice call into the session using his Blackberry over the GSM voice channel. Key here is the need to follow the web page while talking on, and listening to, the call.</p>
<p>Seems like there&#8217;s still many paths to follow before we see total convergence on a single device.</p>
<p><small>Tags: <a rel="tag" href="http://technorati.com/tag/Mobile+life">Mobile life</a>, <a rel="tag" href="http://technorati.com/tag/Blackberry">Blackberry</a>, <a rel="tag" href="http://technorati.com/tag/Nokia">Nokia</a>, <a rel="tag" href="http://technorati.com/tag/iPhone">iPhone</a>, <a rel="tag" href="http://technorati.com/tag/Rogers">Rogers</a>, <a rel="tag" href="http://technorati.com/tag/Alec+Saunders">Alec Saunders</a>, <a rel="tag" href="http://technorati.com/tag/CalliFlower">CalliFlower</a>, <a rel="tag" href="http://technorati.com/tag/SquawkBox">SquawkBox</a>, <a rel="tag" href="http://technorati.com/tag/Joiku">Joiku</a>, <a rel="tag" href="http://technorati.com/tag/twitter4skype">twitter4skype</a>, <a rel="tag" href="http://technorati.com/tag/iSkoot">iSkoot</a>, <a rel="tag" href="http://technorati.com/tag/GMail">GMail</a>, <a rel="tag" href="http://technorati.com/tag/Facebook">Facebook</a>, <a rel="tag" href="http://technorati.com/tag/Truphone">Truphone</a>, <a rel="tag" href="http://technorati.com/tag/Qik.com">Qik.com</a>, <a rel="tag" href="http://technorati.com/tag/SlingPlayer">SlingPlayer</a></small></p>
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		<title>Sling Media Builds Out Its Business Model</title>
		<link>http://www.voiceontheweb.biz/misc/to-be-categorized-misc/sling-media-builds-out-its-business-model/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sling-media-builds-out-its-business-model</link>
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		<pubDate>Fri, 23 Feb 2007 01:13:52 +0000</pubDate>
		<dc:creator>Jim Courtney</dc:creator>
				<category><![CDATA[To Be Categorized]]></category>
		<category><![CDATA[SlingMedia]]></category>

		<guid isPermaLink="false">http://voiceontheweb.biz/?p=347</guid>
		<description><![CDATA[Just over a year ago I brought a SlingBox into Canada, prior to its Canadian launch, in order to be able to watch the Turino Winter Olympics on the CBC while I was working on an assignment in California with no CBC stations &#8211; even on cable. The Canadian networks provide over 16 hours a [...]]]></description>
			<content:encoded><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.voiceontheweb.biz/misc/to-be-categorized-misc/sling-media-builds-out-its-business-model/' addthis:title='Sling Media Builds Out Its Business Model '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div><p>Just over a year ago I brought a SlingBox into Canada, prior to its Canadian launch, in order to be able to watch the Turino Winter Olympics on the CBC while I was working on an assignment in California with no CBC stations &#8211; even on cable. The Canadian networks provide over 16 hours a day coverage &#8212; mostly live &#8212; as opposed to NBC&#8217;s spartan three hour nightly snapshot of events whose results are already well known. In fact I reported on it <a href="http://www.skypejournal.com/blog/2006/02/solving_an_olympicsize_problem.html">here</a> and <a href="http://dicx.blogspot.com/2006/03/slingbox-rocks-sequel.html">here</a>. SlingBox had its Canadian launch a couple of months later in April, 2006.</p>
<p><img style="margin: 5px; float: right" src="http://www.skypejournal.com/blog/images/SlingMediaLogo.jpg" alt="SlingMediaLogo Sling Media Builds Out Its Business Model" width="124" height="65" title="Sling Media Builds Out Its Business Model" />One of the major questions that arose as SlingBox made its market entry was how it was going to build sustainable revenues for a business that, to date, has had $53 million of venture capital investment but really only had a &#8220;one time&#8221; hardware appliance revenue stream.. Today I had the opportunity to meet with Gregg Wilkes, Sling Media&#8217;s VP of Sales and newly anointed Manager of Online Communications David Zatz, of <a href="http://www.zatznotfunny.com/">Zatz Not Funny</a> fame. While they went over their new product line&#8217;s Canadian launch (for which I will provide a review later after getting some experience with the new SlingBox Pro), the more significant story is their other development activities and how it will extend their business. Basically Sling Media has two major strategies:</p>
<ul>
<li>Extend the Digital Home by providing add-ons to current home entertainment devices, and</li>
<li>Build a sustainable advertising and partnering revenue stream through licensing, advertising and content syndication activities.</li>
</ul>
<p>So how is this going to play out? Through product and service offerings that will be introduced over the spring and summer.</p>
<p>Before discussing the new products, let me paraphrase Greg&#8217;s explanation of Sling Media&#8217;s mission to put their product road map in perspective. Sling Media&#8217;s goal is to build the digital home lifestyle by taking basic home entertainment devices such as the television, cable box, DVD player, and even, as explained below, the PC.and extend their access both around the home and around the world.. So the original SlingBox allowed me to watch my family room TV not only in my home office but also in a Starbucks in Palm Springs, California or a hotel in Cancun, Mexico. A good analogy would be the huge parts aftermarket that has developed for the &#8220;cool&#8221; Honda Civic.</p>
<p>The new products are designed to expand on these &#8220;access&#8221; offerings. SlingPlayers for mobile devices and additional operating systems, new and faster multi-port Powerline Ethernet Adapters and Sling Catcher (announced at CES last month). So we will see:</p>
<ul>
<li>SlingPlayers for Symbian, Palm, Macs and Windows Vista are all in beta testing now. SlingPlayer for Windows Vista will let you watch multiple SlingBoxes concurrently, thereby increasing the potential for additional SlingBox sales.</li>
<li>SlingCatcher: It is common for us to cook and eat in the kitchen while leaving the family room TV on. A primary inhibition to putting a small &#8220;monitoring&#8221; TV in the kitchen is the requirement to obtain another cable box with all the ancillary wiring and ongoing costs, not to mention countertop real estate occupied. Instead a smaller SllingCatcher can be attached to that &#8220;monitoring&#8221; TV; the SlingCatcher is attached via powerline Ethernet to the cable TV box in the family room and simulcasts the TV program onto the kitchen TV. As a second application SlingCatcher is also being designed to take the PC graphics display from my home office and put the image onto my family room TV.</li>
</ul>
<p>This is a classic case where both customer feedback and market experience have built the case for extending the primary business through new accessory product introductions. With the goal of providing enhancements to the digital home lifestyle I can see a time when there would be flat panel displays in every room of the house but maybe only two cable TV boxes. As you enter a room you select which cable box you want to watch while in that room. And when those displays are not showing a TV program they can become digital picture frames &#8212; even changing over time through a slide show algorithm.</p>
<p>And how does the sustainable content and advertising revenue stream arise? Sling Media is developing a new service called &#8220;Clip &#8216;n Sling&#8221; where you can take snippets of a TV program, put it up on a server managed by Sling Media, and then send an email to a friend or business colleague that includes a link to the &#8220;Clip&#8221;. So a buffer will store, say, the previous five minutes of content during a hockey game. When my neighbor&#8217;s son scores a goal for the Boston Bruins (sorry UCLA fans), I can then lock in that segment, and edit it to show only the actual scoring play. Then it is put up on Sling&#8217;s content server and I send an email out to all my friends whom I know are interested in Brad&#8217;s accomplishments. But when the clip comes up, there can also be advertising and promotions for, say, the network&#8217;s other related shows such as a schedule of future Bruins games.</p>
<p>Sling Media is currently in negotiations with networks and other content providers such as major league sports. Suffice it to say even Major League Baseball, who raised some concerns last summer about Sling&#8217;s model, is looking at how Sling Media services can be used enhance their marketing and revenues.</p>
<p>But more importantly, look at how this email-based service will drive Sling&#8217;s awareness virally. Those emails can got out to anyone; no SlingPlayer or SlingBox is needed to view the video &#8220;Clips&#8221;. Subtle but very targeted promotion of SlingBoxes to build much broader awareness of its capabilities and to pull hardware sales.</p>
<p>With respect to copyright and other content legal issues, keep in mind that only one SlingPlayer can be taking content from a SlingBox at any one time. Sling Media is still examining whether they can and should allow more than one TV to be able to view a cable box via SlingCatcher.</p>
<p>Bottom line is that Sling Media is demonstrating that they know how to take a vision and expand on the vision to build sustainable revenue streams through both hardware innovation and services deployment.</p>
<p><a href="http://markevanstech.com/2007/02/22/revenue-beyond-the-slingbox/#comment-3056">Mark Evans has also posted</a> on his visit with Sling Media today. While he talks about the syndication, licensing and advertising deals as the route to driving sales beyond hardware, I think their hardware and software developments themselves are at least equally, if not more, important for Sling Media&#8217;s foreseeable future.</p>
<p>Now if Sling Media would just figure out how to add that Skype accessory such that two geographically separated viewers of the same program can converse. Meantime back to watching the Bruins on my NHL Center Ice subscription via my SlingBox.</p>
<p style="color:#008;text-align:right;"><small><em>Powered by</em> <a href="http://www.qumana.com/">Qumana</a></small></p>
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